scholarly journals Strategic approaches to rural tourism and sustainable development of rural areas

2008 ◽  
Vol 53 (No. 6) ◽  
pp. 263-270 ◽  
Author(s):  
E. Šimková
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Local Community ◽  
Rural Tourism ◽  
The Sustainable Development ◽  
Local Resources ◽  
Disable Individual ◽  
Strategic Approach ◽  
Individual Strategies

The paper describes the role of rural tourism for the sustainable development of rural areas and stresses out the importance of strategic approach in the planning of their development. The author identifies core problems, which eliminate their use and disable individual strategies set by some entrepreneurs in rural tourism. Concretely it is the absence of developing projects and focus on the development of individual villages. Then it is the lack of will to cooperate, local resources are not effectively used and the local community is not adequately involved.

The role of marketing philosophy in rural tourism development

2012 ◽  
Vol 18 (2) ◽  
pp. 267-279
Author(s):  
Božo Mihailović ◽  
Ilija Moric
Keyword(s):  
Sustainable Development ◽  
Profit Maximization ◽  
Tourism Development ◽  
Rural Tourism ◽  
Primary Data ◽  
Special Focus ◽  
The Sustainable Development ◽  
Spatial Redistribution ◽  
Business Approach

The purpose – The purpose of this paper is to research the role of marketing concept in the process of the sustainable rural tourism development. Design – The special focus is given to analysis of the factors that influence the implementation of marketing philosophy in tourism and its specifics in area of rural tourism. Methodology – Using available secondary and primary data from government bodies and relevant international organisations, several factors are identified that affect the implementation of marketing philosophy in area of rural tourism. Followed by qualitative analysis, these factors are analyses in details in order to provide the ideas for future development.The development of information technology, competition and growth in its global character, the new buyer and the need for sustainable development are just some of the factors that determine a new way of keeping the rural tourism business. Approach – Implementation of marketing philosophy in rural tourism is examined on the level of tourist destination, due to importance of cooperation and coordination on this macro level for the sustainable development of the rural tourism. Findings – Key findings indicate that marketing in rural tourism should be seen as a means to achieve development of strategic goals of rural tourist destinations, such as: long-term prosperity, guest satisfaction, profit maximization, extension of the tourist season, neutralizing the negative social impacts, stabilization of employment, support and further diversification of existing economic activity, temporal and spatial redistribution of tourist demand etc. Therefore, marketing cannot be understood simply as propaganda or simply as printing leaflets, but as a platform for defining business objectives and strategies, and creation of tourist products which deliver unique experience to consumers and generate profit for rural tourism destination. The originality of this research – The originality comes from the analysis of the specifics of marketing implementation in rural tourism.

scholarly journals Energy Strategy for Sustainable Development of Rural Areas Based on the Analysis of Sustainable Digital Economy

2021 ◽  
Vol 12 ◽  
Author(s):  
Zhuonan Wang ◽  
Yan Zhao
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Sustainable Development Goals ◽  
Vital Role ◽  
Digital Economy ◽  
Energy Resources ◽  
It Professionals ◽  
The Sustainable Development ◽  
Development Goals

Technology has played a vital role in modifying the lifestyle of individuals and the emerging countries are progressing so fast as no one has ever thought before. With the progression of technology boosting, the pattern of energy resources consumption has also been the center of attention for researchers in this decade. China has been one of those countries that have adopted such energy strategies in its industrial regime. The economists and information technology (IT) working together have done wonders in digitalizing and sustaining the economies that will lead to sustainable development goals. This study has been an effort to understand the role of technology and the availability of affordable energy resources in obtaining a sustainable digital economy with the mediating role of sustainable development. The population of this study was IT professionals and economists. The survey data were collected from 285 respondents selected based on purposive sampling. The software adopted for data analysis was SmartPLS 3.3.3. This study showed that technology utilization had been an important predictor of sustainable development, contributing to a sustainable digital economy. Similarly, low operational cost also moderated the relationship of sustainable development and sustainable digital economy that has been the major focus of developing countries. Moreover, the strategy of cutting down the operation costs to bring it down to the level of affordability is a major challenge for the economies such as China that have been among the low production cost. Studies on the sustainable digital economy with respect to technological use are very limited. Hence, this study will find many advantages for economists and IT professionals in the future with respect to devising the strategies taking into account the sustainable development goals and the achievement of a sustainable digital economy.

scholarly journals THE ROLE OF COMMUNITY IN RURAL TOURISM DEVELOPMENT AND ECONOMIC IMPACT

2019 ◽  
Vol 34 (1) ◽  
pp. 229-234
Author(s):  
Bekë Kuqi ◽  
Halit Shabani ◽  
Petrit Hasanaj
Keyword(s):  
Economic Development ◽  
Economic Impact ◽  
Local Community ◽  
Tourism Development ◽  
Rural Tourism ◽  
Local Resources ◽  
Key Stakeholders ◽  
Historical Resources ◽  
Made In

Local communities around the world are increasingly looking for the ways to be more active in local government and participate in the managing of their local resources. For a region to become a destination for rural tourism and economic development, there must be structured network and collaborative agreements between public sector and private sector actors. The involvement of the community is a key part of tourism and policies decisions. If the decisionsare not made in consultation with the local community during the project phase regarding tourism development in a region, the implementation will be impossible. It is much more vital to identify and involve key stakeholders in the project phase.By enabling the wide participation of different stakeholders in the decision-making process, including the local community, it enables the acquisition new knowledge about other stakeholders, the acquisition of new skills and the exchange of brilliant ideas in rural tourism development and economic impact, which, in turn, fosters and understanding of regional problems and enables exploration of new and innovative solutions in rural tourism development.Rural tourism development is an important part of the economic development and incremental of the country economy in this case of the Peja region. Whether there is sufficient potential for rural tourism development we should evaluate the natural, cultural and socio-historical resources in that country.Peja region has very good opportunities for rural tourism development because it is a place with history, tradition and culture in tourism development, especially rural tourism, because it has many resources.

Under-tourism regions and destinations: what are their opportunities to succeed?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lienite Litavniece ◽  
Inese Silicka ◽  
Zanete Garanti ◽  
Galina Berjozkina ◽  
Stathis Kolongou
Keyword(s):  
Sustainable Development ◽  
Community Involvement ◽  
Success Factors ◽  
Local Community ◽  
Economic Benefits ◽  
Content Type ◽  
The Sustainable Development ◽  
Rural Villages ◽  
Rural Destinations

PurposeThe paper aims to identify the success factors that guide the sustainable development of rural tourism destinations in Cyprus.Design/methodology/approachFor the purpose of this study, two rural villages in the Larnaca and Limassol districts of Cyprus were selected as a sample. Interviews, field visits, interactions with practitioners, the local community and leaders in these villages then followed. Thematic analysis was applied to identify the factors guiding the sustainable development of these villages.FindingsNine success factors were identified: finding the theme and engaging with it, allowing locals to guide the development, training and education, economic benefits, developing new products and services, community involvement, the role of younger people, strong leadership and island-wide efforts to rebrand Cyprus as a destination. These factors seem to be critical to the success of sustainable rural destinations and to rebranding Cyprus as a destination that offers authentic experiences.Originality/valueThe nine success factors identified by studying two villages in Cyprus can guide other rural destinations in finding their path to sustainable development through themes and authentic experiences.

scholarly journals The Impact of Tourism on Sustainable Development of Rural Areas: Evidence from Romania

2018 ◽  
Vol 10 (10) ◽  
pp. 3529 ◽  
Author(s):  
Bogdan-Constantin Ibănescu ◽  
Oana Stoleriu ◽  
Alina Munteanu ◽  
Corneliu Iațu
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Rural Tourism ◽  
Public Utilities ◽  
Economic Sustainability ◽  
Policy Makers ◽  
The Sustainable Development ◽  
The Impact ◽  
Composite Indexes ◽  
Positive Effect

Rural tourism has been seen during the last decades as a means for economic development of sensitive localities, especially in rural areas. However, little research has been conducted on the sustainability of the development induced by tourism activities in rural areas, and even so, with contradictory results. Our paper investigated how tourism impacted on the sustainable development of rural localities, focusing on three composite indexes: demographic stability, public utilities, and socio-economic sustainability. Mann–Whitney U test was used to determine the differences on each of the above-mentioned indexes between the rural localities with tourist arrivals and those without. The results showed that there is a significant positive effect of tourism on rural areas translated into higher values of all the indexes analyzed. This study brings valuable contributions to both academics and policy-makers: on one hand, it provides new insights into the impact of tourism activities; on the other hand, it offers valuable information to decisional actors regarding development strategies.

scholarly journals Tourism and Sport: Strategic Synergies to Enhance the Sustainable Development of a Local Context

2013 ◽  
Vol 57 (1) ◽  
pp. 44-57 ◽  
Author(s):  
Elena Radicchi
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Urban Spaces ◽  
Local Context ◽  
Nordic Walking ◽  
The Sustainable Development ◽  
Rural Districts ◽  
Local Resources ◽  
Use Of Resources ◽  
Tourism Flows

Abstract In recent years sport has become a phenomenon of large dimensions and it is an important resource for the development of a local context (Hautbois, Desbordes, 2008; Maier, Weber, 1993; Weed, Bull, 2004). The combination of physical and sports practices within a natural environment (outdoor) broadens the range of activities that people can choose in their free time (nordic walking, hiking, rediscovering rural districts, walking and cycling in urban spaces, etc.). The demand of this kind of activities is continuously evolving. Sports tourism is a new opportunity for the development of tourism offer. Cities, regions, rural areas, etc. through the exploitation of local resources, vocations and specializations can promote a destination in terms of reputation and tourism flows.This research aims to stimulate a reflection on the role that the synergies between tourism and sport, combined with the use of resources, services and local products (cultural and artistic paths, local artefacts, wine tastings, etc.) may have for the development of a specific territory and its socio-economic environment.

scholarly journals Permaculture and Downshifting-Sources of Sustainable Tourism Development in Rural Areas

2020 ◽  
Vol 13 (1) ◽  
pp. 230
Author(s):  
Gheorghe Epuran ◽  
Bianca Tescașiu ◽  
Alina-Simona Tecău ◽  
Ioana-Simona Ivasciuc ◽  
Adina-Nicoleta Candrea
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Service Providers ◽  
Local Development ◽  
Sustainable Tourism ◽  
Rural Tourism ◽  
The Sustainable Development ◽  
Sustainable Tourism Development ◽  
Important Region ◽  
Tourism Service

The purpose of this research is to find if the stakeholders involved in rural tourism (primary producers of ecological goods, tourism service providers, and tourists, as carriers of demand for tangible products and ecological services) are concerned with integrating principles and values of sustainable tourism through permaculture and downshifting, and how these two phenomena might become sources for sustainable development in rural areas. To achieve this purpose, qualitative research was conducted among tourism producers, intermediaries, and tourists from the Brașov region–one of the most important touristic areas of Romania and, also, an important region with rural tourism destinations. The results revealed that there is a particular preoccupation regarding permaculture and downshifting, and they might contribute to the local development of rural tourism areas. The novelty elements brought by this research are synthesized in a matrix where permaculture and downshifting were presented as important sources for the sustainable development of tourism in rural areas.

scholarly journals Research on Rural Leisure Planning and Design from the Perspective of Rural Revitalization

2021 ◽  
Vol 17 (2) ◽  
pp. 37
Author(s):  
Yu Xiaohui ◽  
Zhao Hui
Keyword(s):  
Sustainable Development ◽  
Natural Resources ◽  
Rural Areas ◽  
Rural Tourism ◽  
Development Mode ◽  
Ecological Civilization ◽  
The Sustainable Development ◽  
Planning And Design ◽  
Rural Revitalization ◽  
The Village

Rural Revitalization cannot be carried out simply through industrialization that has been done by the traditional development. It needs the simultaneous development of primary, secondary and tertiary industries because the traditional development mode of rural tourism, which allows farmers to move away from villages and occupy good natural resources, has not been accepted.  In the process of rural revitalization development, the village collective should play a major role in formulating standardized processes and methods, focusing on optimizing resources, excavating the unique culture of the countryside, and encouraging the villagers to participate actively.   As an important link between villagers, tourists and the natural environment, rural leisure can promote villagers' return, retain tourists, and finally promote rural revitalization with the concept of ecological civilization, so as to realize the sustainable development of rural areas.

scholarly journals RURAL TOURISM AS A FACTOR OF SUSTAINABLE DEVELOPMENT IN THE NOVOSHESHMINSKY REGION IN TATARSTAN

2020 ◽  
Vol 22 (6) ◽  
pp. 40-50
Author(s):  
S. V. Novikov ◽  
V. L. Osina
Keyword(s):  
Sustainable Development ◽  
Urban Development ◽  
Rural Areas ◽  
Comprehensive Analysis ◽  
Rural Tourism ◽  
Development Environment ◽  
The Sustainable Development ◽  
Foreign Experience ◽  
The Republic ◽  
The Given

This paper develops the principles of the architectural and urban development environment of rural tourism in the e Novosheshminsky region of the Republic of Tatarstan. The concept of rural tourism, a comprehensive analysis of the tourist potential of the Novosheshminsky region and Tatarstan and foreign experience allow developing principles of creating a comfortable tourist environment. The paper identifies significant aspects of organizing the touristic infrastructure in the rural areas and their correct use in the given conditions, the Novosheshminsky region, in particular. The concept of the sustainable development of this region will be further developed.

scholarly journals The Role of Small and Medium‑Sized Enterprises in the Development of Rural Areas

2017 ◽  
Vol 65 (6) ◽  
pp. 1987-1996 ◽  
Author(s):  
Lea Kubíčková ◽  
Martina Morávková ◽  
Marcela Tuzová ◽  
Igor Nečas
Keyword(s):  
Rural Areas ◽  
Local Community ◽  
Secondary Data ◽  
Economic Benefits ◽  
Subjective Perception ◽  
Local Resources ◽  
Doing Business ◽  
Survey Results ◽  
The Creation

Apart from the indisputable importance of SMEs to the national economy, they also provide social and economic benefits for regions they operate in. In this context, the rural areas seem to be interesting because currently there can be seen a reappraisal and emphasizing of their importance. Between 2015 and 2016 there were carried out surveys in two different regions (Hodonín and Holešov) in order to define the role of SMEs in rural areas. The aim of these surveys was to determine how the particular players of the regional development subjectively perceive the role of SMEs in rural areas, particularly how is the role subjectively perceived by SMEs themselves and also by local representatives in the given regions and how SMEs perceive doing business in such regions. The analysis of survey results together with the analysis of secondary data on the important characteristics of these two regions provided the basis for comparison of subjective perception of SMEs; economic and social benefits in these two different regions. According to our findings the role of SMEs in rural areas in the Czech Republic is determined by the creation of competitive environment, the deepening of ties between apprentices and practice, the use of local resources, the increase in rural area attractiveness, the financial benefits for municipalities, the creation of vacancies, the sustaining of positive relationships within the local community and the development of infrastructure.

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