scholarly journals The Effects of Consumer's Corporate Association on Self-image Congruence, and Satisfaction in Food Company: Moderating Role of Consumer’s Trust

2015 ◽  
Vol 21 (5) ◽  
pp. 1-13
Author(s):  
정효선 ◽  
Hye Hyun Yoon ◽  
황유현
Keyword(s):  
Food Company ◽  
Self Image ◽  
Image Congruence ◽  
Moderating Role

The Relationship Between Teacher Non-Verbal Communication and Student Behavior: A Cross-National Perspective

2020 ◽  
pp. 019685992097712
Author(s):  
Maja Šerić
Keyword(s):  
Student Behavior ◽  
Verbal Communication ◽  
Self Concept ◽  
Self Image ◽  
Personal Appearance ◽  
Image Congruence ◽  
National Perspective ◽  
The Relationship ◽  
Cross National

This paper aims at providing insights on the role of non-verbal communication (NVC) in classroom by examining the relationship between teacher NVC cues and student behavior. Student behavior is considered in terms of perceptions of the match between the teacher and the student self-concept (i.e. self-image congruence), attention, and learning. Hypotheses are tested on a sample of students coming from Spain and Italy. Findings indicate that the student self-concept has the strongest relationship with teacher personal appearance, attention with paralinguistics, and learning with kinesics. Some differences are found in the strength of the examined relationships between Spanish and Italian students.

scholarly journals Negative symbolic aspects in destination branding: Exploring the role of the ‘undesired self’ on web-based vacation information search intentions among potential first-time visitors

2010 ◽  
Vol 16 (4) ◽  
pp. 323-330 ◽  
Author(s):  
Michael Bosnjak
Keyword(s):  
Information Search ◽  
Destination Branding ◽  
Web Based ◽  
Principal Role ◽  
Related Information ◽  
Self Image ◽  
Destination Choices ◽  
Image Congruence ◽  
First Time

Tourist destination choices depend, among other factors, on the match between the destination’s personality image and consumers’ self-concept, in line with self-image congruence theory. Motives also mediate this relationship, yet tourism research largely neglects the influence of avoidance motives. This study applies the product-based construct of undesired congruity, or consumers’ tendency to avoid undesired stereotypical images, to the context of web-based vacation destination information search intentions among potential first-time visitors. Undesired congruity relates negatively to willingness to search for destination-related information online and serves as an additional predictor, beyond established relevant factors for pre-visit choice contexts. Moreover, it overrides the influence of established, telic, approach motive constructs, which implies its principal role in early destination-related decision making. The findings have practical implications for market research in tourism, as well as for destination branding.

scholarly journals Examining Image Congruence and Its Consequences in the Context of Robotic Coffee Shops

2021 ◽  
Vol 13 (20) ◽  
pp. 11413
Author(s):  
Heather Markham Kim ◽  
Kisang Ryu
Keyword(s):  
Brand Loyalty ◽  
Positive Influence ◽  
Brand Attitude ◽  
Social Self ◽  
Ideal Self ◽  
Brand Attachment ◽  
Self Image ◽  
Image Congruence ◽  
Coffee Shops

This study aimed to find the role of image congruence in the context of robotic coffee shops. More specifically, this study proposed that three types of image congruence including actual self-image congruence, ideal self-image congruence, and social self-image congruence aid to increase brand attitude. In addition, it was proposed that brand attitude positively affects brand attachment and brand loyalty. For this, this study collected data from 325 customers who used robotic coffee shops. The data analysis results indicated that the three types of image congruence have a positive influence on brand attitude. In addition, brand attitude was found to be an important factor affecting brand attachment and brand loyalty.

Ageism and Psychological Distress in Older Adults: The Moderating Role of Self-Esteem and Body Image

2021 ◽  
pp. 073346482110096
Author(s):  
Yoav S. Bergman
Keyword(s):  
Older Adults ◽  
Body Image ◽  
Psychological Distress ◽  
Well Being ◽  
Self Esteem ◽  
Self Image ◽  
Physical Consequences ◽  
Age Range ◽  
Moderating Role

Ageist attitudes have been associated with negative physical consequences and psychological distress among older adults. Although holding a positive self-image and body image contributes to well-being among older adults, their combined effect on the consequences of ageism has not been examined. Accordingly, the current study examines the moderating role of both variables on the connection between ageism and psychological distress among older adults. Data were collected from 383 older adults (age range = 60–90; M = 71.44; SD = 6.62), who filled out scales assessing ageism, self-esteem, body image, and psychological distress. Psychological distress was associated with reduced self-esteem and body image. In line with the moderation hypothesis, the ageism–distress link remained significant only for individuals with low levels of both self-esteem and body image. The discussion highlights the relevance of both self-esteem and body image as important personal resources which may buffer the connection between ageism and psychological distress among older adults.

Can healthcare servicescape affect customer’s attitude? A study of the mediating role of image congruence and moderating role of customer’s prior experience

2016 ◽  
Vol 8 (2) ◽  
pp. 106-126 ◽  
Author(s):  
Sreejesh S. ◽  
Debjani Sahoo ◽  
Amarnath Mitra
Keyword(s):  
Prior Experience ◽  
The Body ◽  
Content Type ◽  
Mediating Role ◽  
Self Image ◽  
Image Congruence ◽  
Congruity Theory ◽  
Customer Attitude ◽  
The Relationship

Purpose – The purpose of this paper is twofold. First, develop and test a conceptual model to understand the relationship between customers’ servicescape perceptions, self-image congruity and attitude in healthcare context. Second, to examine the extent to which the relationship between customers’ self-image congruity to attitude in a fully mediated model is moderated by their prior experience. Design/methodology/approach – Utilizing a self-administered survey of 320 customers, the study tested the proposed relationships with robust data analytic techniques. Findings – The results show that favorable servicescape perceptions help customers to form image congruence in terms of symbolic and functional elements and thereby strengthen their attitude. Further, servicescape accentuated image congruence have varying effects on customers’ attitude depending up on customers’ prior experience. Research limitations/implications – This study emphasized the role of servicescape on self-image congruity formation and customer attitude in a new service context (healthcare), and contribute to the body of existing knowledge on servicescapes and image congruity and further verify the soundness and robustness of the integrative theoretical framework. Practical implications – Favorable servicescape perceptions may encourage customers to form image congruence and attitude. In this respect, managers should make efforts to signal desired servicescape perceptions in order to retain existing customers and attract new ones. Originality/value – This study was the first to apply an integrative perspective of inference theory and image congruity theory to the context of hospital services to understand the relationship between servicescape, image-congruity and customer attitude.

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