The Moderating Effect of Firm Characteristics on the Relationship between Strategic Change and Performance of Firms in the Alcohol Industry in Kenya

Author(s):  
Michael Washika Okonda ◽  
Dr. Patrick B. Ojera ◽  
Dr. Isaac O. Ochieng

This paper examines the moderating effect of firm characteristics on the relationship between strategic change and performance of firms in the alcohol industry in Kenya. The alcohol industry makes a substantial contribution to the country's GDP. For instance, the East Africa Breweries Limited (EABL), Kenya was feted by KRA as the second top tax payer to the government for the 2011/2012 financial year. However, clear picture of the moderating influence of firm characteristics on the relationship between strategic change occasioned Alcoholic Drinks Control Act (ADCA), 2010 and performance has not emerged from previous studies. Specifically, the study investigated the effect of managerial capabilities, product dimensions and brand portfolio on performance of alcohol industry in Kenya. Previous studies dwelt on effect of limited aspects of strategic change such as marketing leaving out critical aspects like scope of strategies, resource deployment patterns and competitive advantages and the moderating effect of firm characteristics. The study was underpinned by the Resource-Based Theory (RBT). The study adopted a mixed method survey research design using qualitative and quantitative methods. The population was 25 local firms registered by Kenya Revenue Authority by 2012 and approved by National Authority for the Campaign Against Alcohol and Drug Abuse, (NACADA) by 2015. A saturated sample consisted of 100 respondents to get primary data. Multiple regression analysis was used to test the hypotheses that firm characteristics moderate the relationship between strategic change and performance. The R<sup>2</sup> after incorporating interaction effect was .682 (p=.004) and ΔR<sup>2</sup>=.033(p=004) implying firm characteristics significantly moderate the relationship.

Author(s):  
Michael Washika Okonda ◽  
Dr. Patrick B. Ojera ◽  
Dr. Isaac O. Ochieng

This paper examined the effect of competitive advantage on the relationship between strategic change and firm characteristics on performance of firms in the alcohol industry in Kenya. Previous studies dwelt on effect of limited aspects of strategic change such as marketing leaving out critical aspects like scope of strategies, resource deployment patterns and competitive advantages. The study was underpinned by the Resource-Based Theory (RBT). The study adopted a mixed method survey research design using qualitative and quantitative methods. The population was 25 local firms registered by Kenya Revenue Authority by 2012 and approved by National Authority for the Campaign Against Alcohol and Drug Abuse, (NACADA) by 2015. A saturated sample consisted of 100 respondents to get primary data. Correlation and regression analysis were used to determine the relationship between competitive advantage and organizational performance. Pearson correlation was used to describe how the variables were related and the strengths of the relationship between competitive advantage and organizational performance. Findings revealed that there was a fairly strong significant positive correlation between competitive advantage and organizational performance.


2017 ◽  
Vol 4 (3) ◽  
pp. 43
Author(s):  
Evelyn Owusu Frempong ◽  
Gabriel Dwomoh

The main purpose of the study is to contribute to knowledge by assessing the moderating role equity in financialcompensation plays on the relationship between employees’ behavior and performance of state owned universities inGhana. The targeted population for the study was the 10 public universities established by an Act of Parliament andare recognized by the National Accreditation Board. Out of this, 7 public universities were selected usingconvenience sampling. The choice of this sampling method was based on accessibility and easy access toinformation to facilitate the research. In each of the sample, 15 employees’ mainly senior members both fromadministration and academic totalling 105 were randomly selected for the study. The main instrument used forcollection of primary data was questionnaires and interviews whilst review of selected public universities websites,published textbooks, journals and newsletters constitute the secondary data. The instrument used for the study wastested for its reliability and fitness and the result was positive with cronbach’s alpha value of 0.856. Analysis for thestudy was done using correlation and regression to test for the hypotheses developed. The results show that employees’behaviour has high positive relationship with performance of public universities with equity in financial compensationplaying a moderating role. The study therefore recommends the need for the Government of Ghana to continue with thefull implementation of its single spine pay policy since it will ensure fairness in the public sector wage which will inturn influence employees’ behaviour positively and performance of the sector as a whole.


2019 ◽  
Vol 14 ◽  
pp. 3359-3367
Author(s):  
Kenneth Iloka Malongo ◽  
Stephen Muathe ◽  
Stephen Titus Waithaka

With the continuing digital revolution steered by the Internet, organizations are moving towards information technology integration to improve their performance. Regrettably, these developments have in no way been all-inclusive. The health gap between public institutions in first, second and third world nations has broadened. Public organizations in second and third world nations are characterized by poor performance. This study sought to establish the moderating effect of organizational characteristics on the relationship between information technology and performance of public hospitals in Kenya.  The study used Technology Organization Environment (TOE) theory. The study was guided by explanatory and cross-sectional research design. The target population was 98 public hospitals in Kenya. Multi-stage sampling technique was used to select a sample size of 294 respondents. Primary data was collected using semi-structured questionnaires. For data analysis, descriptive statistics and multiple regression analyses were used. The study results established that organizational characteristics moderated the relationship between information technology integration and performance of public hospitals in Kenya. Therefore, study concluded that organizational characteristics play a major role in an organization’s adoption and utilization of information technology integration. The study recommends technologies should be customized to fit the type of organizational characteristics for better performance.


2019 ◽  
Vol 10 (4) ◽  
pp. 21
Author(s):  
Alexander Irungu Wanjiru ◽  
Stephen Makau Muathe ◽  
Jane W. Kinyua-Njuguna

Theoretical literature in strategic management describes performance as outcome of firm’s strategic objectives, which are developed and executed at the corporate level of management. Conceptual propositions also suggest that the external operating environment of a firm influences the relationship between its corporate strategies and performance. This paper examines the direct effect of corporate growth strategies on performance of large manufacturing firms in Nairobi City County, Kenya. The strategies under study are market development, product development and diversification. The paper also examines the moderating effect of external operating environment on the relationship between corporate growth strategies and performance of the large manufacturing firms. The authors adopted indicators of competitive position, consumer behaviour and credit accessibility to measure external operating environment.Multistage probability sampling technique was used to select study sample of 189 firms. One hundred forty eight firms responded where primary data was collected using a semi-structured questionnaire. Data was analysed using descriptive and inferential statistics. The study findings indicate that corporate growth strategies have a positive and significant impact on a firm’s performance. It also found out that external operating environment has a moderating effect on the relationship between corporate growth strategies and firm performance. The study has important implications for managers and policy makers of the manufacturing firms.


2021 ◽  
Vol 17 (27) ◽  
pp. 131
Author(s):  
Wanjere M. D. ◽  
Kinoti M. ◽  
Irai X. N. ◽  
Ogutu M.

This paper focuses on investigating the moderating role of business environment on the relationship between FDI and the performance of manufacturing firms in Kenya. Little information is documented on the role of business environment on the relationship between FDI and the performance of firms. The study population comprised of 100 companies registered with KAM as at the time of data collection in 2019, with 10 percent or more foreign ownership. The research used a structured questionnaire to collect primary data. To analyze data, descriptive and inferential statistics was used. The results revealed that there was a statistically significant moderating effect on the relationship between FDI and firm performance. This implies that an incremental change in the interaction between FDI and business environment would generate growth in company’s performance. In Kenya and other SubSahara African countries, the government needs to come up with polices geared towards improving their business environment to spur the growth of the key sectors of the economy.


Author(s):  
Mwamisha D Mkala ◽  
Kenneth L Wanjau ◽  
Teresia N Kyalo

Manufacturing small and medium enterprises (SMEs) are the breeding ground for human capital competencies, creativity and innovation, which are important inputs for manufacturing competitiveness. In Kenya, manufacturing SMEs contribute 14% of gross domestic product (GDP), and train and employ 30% of the workforce. However, their growth and competitiveness are undermined by challenges in the firms’ operations management. Consequently, the firms struggle to survive as competitive enterprises, both domestically and globally. The purpose of this study was to establish how entrepreneurial orientation (EO) enhances the relationship between operations management and firm performance. Quantitative primary data were collected from managers of 83 firms registered by the Kenya Association of Manufacturers in the food and beverage sub-sector using a self-administered questionnaire. Structural equation modelling was used to analyse the data for relationships between the study variables. The study found a positive relationship between operations management and EO, and between EO and firm performance. The study also found that EO is a mediator of the relationship between operations management and performance of manufacturing SMEs in Kenya. The study recommends that for manufacturing SMEs to effectively deploy operations management competencies and gain global competitiveness, they must engage EO as a strategy to foment organisational experimentation and exploration and commercialize the resultant innovations. At the macroeconomic level, the government should support manufacturing SMEs through enactment and promotion of policies that enable operations managers to exploit their firm’s EO stock.


Author(s):  
Asmawi Asmawi

<p><em>This study aims to : ( 1 ) determine how the motivation and performance of the Department Housekeeping room attendant at the Novotel Nusa Dua Bali ( 2 ) determine the relationship between motivation and performance room attendant and how much the relationship. This research was conducted at the Novotel Nusa Dua Bali hotel and resident. This type of research is descriptive quantitative by using primary data originating from field research and secondary data through library research. Data was collected through observation, interviews , questionnaires and literature. The information consists of Floor supervisors and Room Attendant at the Novotel Nusa Dua Bali. The data analysis technique used is descriptive quantitative methods of data analysis product moment correlation pearson to calculate the relationship between two variables, motivation and performance of the second variable interval scale. While the indicator of the performance is loyalty, work, teamwork, ability, initiative and responsibility. From the research results between motivation and performance have a correlation coefficient of 0.71 coefficient interval 0.71 to 0.90 which has a high level of relationship or a strong and reliable. The calculation result of hypothesis test obtained t counted = 4.157 &gt; t table = 2,110 then accepted Ha Ho is rejected. This means that between motivation and performance room attendant significant correlation. Results of this study are expected to be useful for all parties, especially the management to further improve and maintain the motivation to work so that the employee's performance can be maintained and continues to increase along with the progress and objectives of the company</em></p><p><em> </em></p><p><strong><em>Keywords :</em></strong><em> work motivation, performance, room attendant</em></p>


2019 ◽  
Vol 10 (2) ◽  
pp. 144-151
Author(s):  
Noora Ahmed Lari ◽  

The State of Qatar has implemented several family policies in order to improve the wellbeing of Qatari families and ensure fair distribution of development benefits for both men and women. However, there is a linkage between female employment outside the home and instability in the marriages of Qatari families. This paper investigates the impact of female employment on marital stability, based on the results of primary data collected in Qatar, a questionnaire that consisted of several sections such as challenges in the workplace, supervisor, family and spouse relations, work motivation and performance. Of the 824 questionnaires that were returned, 807 were completed and valid for analysis. Regression analysis and an ANOVA test have been used to test the relationship between the variables. The results of the research have produced mixed findings about how wives’ employment increases marital instability and have yielded few significant differences on mean scores of discuss on work demands, insufficient time together, housework, financial matters, communication, relatives and rearing children. The results indicates that in general Qatar working women face several challenges in relation to their marital life as part of cultural and social constraints.


2020 ◽  
Vol 9 (3) ◽  
pp. 26-41
Author(s):  
Colin Agabalinda ◽  
Alain Vilard Ndi Isoh

The study investigated the direct effects of financial literacy (knowledge, skills, and attitudes) on financial preparedness for retirement and the moderating effect of age among the small and medium enterprises in Uganda. Primary data was collected from a sample of n = 380 selected from the SME workforce. Descriptive analysis was run on SPSS, while validity and reliability of the measurement items yielded satisfactory composite reliability scores and average variance explained (AVE) scores for all items. Structural equation modelling (SEM) was used to test the hypotheses and multi-group analysis conducted to test for the moderating effect of age on the relationship between financial literacy and retirement preparedness. The results revealed that knowledge and skills were significant predictors of retirement preparedness. However, ‘attitude' was not a significant predictor, and age had no moderating effect on the relationship between the study variables. These findings present practical implications for policymakers and financial educators in a developing country context.


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