Fuzzy VRIO and SWOT Analysis of Chery Automobile

2014 ◽  
Vol 18 (3) ◽  
pp. 429-434
Author(s):  
Faen Chen ◽  
◽  
Yukio Kodono ◽  
Keyword(s):  
Automobile Industry ◽  
Swot Analysis ◽  
Fuzzy Theory ◽  
Management Strategies ◽  
Competitive Advantages ◽  
Internal Environment ◽  
Chinese Market ◽  
Brand Recognition ◽  
Chinese Automobile Industry

The Chinese market is indispensable for international automobile enterprises and they are expanding their investment in this market accordingly. To escalate their market share in China, automobile manufacturers and independent automotive enterprises have implemented a series of management strategies. Consequently, competition in China is becoming increasingly intense. Conversely, Chinese automobile enterprises have no international brand recognition. In this paper, an independent automobile enterprise, Chery Automobile Co. Ltd., is selected as a case study and examined using the SWOT (Strengths, Weaknesses, Opportunities and Threats) method. Moreover, we analyzed the strengths and weaknesses of the company’s internal environment using a fuzzy VRIO (Value, Rarity, Immutability and Organization) method. Applying the fuzzy theory to an analysis of the management environment can facilitate more effective strategy formulations. It is expected that the application of fuzzy theory to management methods will contribute to the future development of the Chinese automobile industry. The competitive advantages to Chery are illustrated by the fuzzy VRIO analysis.

Dynamic patterns of technology collaboration: a case study of the Chinese automobile industry, 1985–2010

2014 ◽  
Vol 101 (1) ◽  
pp. 663-683 ◽  
Author(s):  
Yuandi Wang ◽  
Jian Li ◽  
Lutao Ning ◽  
Deming Zeng ◽  
Xin Gu
Keyword(s):  
Automobile Industry ◽  
Dynamic Patterns ◽  
Chinese Automobile Industry

scholarly journals The Strategy of Salt Business Development: A Case Study in Sumenep, Indonesia

2021 ◽  
Vol 226 ◽  
pp. 00036
Author(s):  
Rika Diananing ◽  
Amilia Destryana ◽  
Ribut Santosa ◽  
Noor Illi Mohamad Puad ◽  
Agustine Christela Melviana
Keyword(s):  
Development Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
Management Strategies ◽  
Business Management ◽  
Production Method ◽  
Technology Application ◽  
Cooperation Strategy

Sumenep is one of the salt producers in Indonesia. The problem experienced by farmers is the production of salt using evaporation by solar energy that depends on the weather and the low price, caused by worse business management. Salt is a potential commodity, because its market is still wide open. This research aims to develop the salt production method and development strategy of salt business in Sumenep Regency by using SWOT analysis. The result of the analysis concludes that the priority of salt development business strategy in Sumenep Regency are: i) Geoisolator technology application strategy to produce good quality of salt; ii) cooperation strategy in group mechanism to build power and increasing the bargaining value of the farmers; iii) capital strengthening strategy through partner cooperatives; iv) broader marketing management management strategies to industrial salt user sectors.

Using Multicriteria Futuristic Fuzzy Decision Hierarchy in SWOT Analysis

2015 ◽  
Vol 6 (4) ◽  
pp. 38-56 ◽  
Author(s):  
Sunil Pratap Singh ◽  
Manoj Kumar Chauhan ◽  
Preetvanti Singh
Keyword(s):  
Swot Analysis ◽  
External Environment ◽  
Tourism Industry ◽  
Decision Making Process ◽  
Internal Environment ◽  
Fuzzy Decision ◽  
Analytic Hierarchy ◽  
Hierarchy Process ◽  
Significant Factors

In this paper, a quantitative multicriteria futuristic fuzzy decision hierarchy (MFFDH)-based SWOT (strengths, weaknesses, opportunities and threats) analysis has been carried out to determine priorities among significant factors related to tourism's internal and external environment. In MFFDH model, the fuzzy logic is combined with analytic hierarchy process (AHP) to overcome the uncertainty in decision making process. The utilization of MFFDH with SWOT yields analytically determined priorities for the factors included in SWOT analysis and makes them more commensurable. The hybrid method has been applied in connection with a case study on tourism industry in Agra (India) and result indicates that the factors related to tourism's internal environment (strengths and weaknesses) are relatively more important than external factors (opportunities and threats). In addition, strengths group turned out to have the highest priorities while threats group have the lowest priorities.

scholarly journals Analisis Strategi Keunggulan Bersaing (Competitive Advantage) Sektor Usaha Kecil Menengah di Kota Gorontalo (Studi Industri Meubel di Kota Gorontalo)

2018 ◽  
Vol 4 (2) ◽  
pp. 91
Author(s):  
IDRIS YANTO NIODE
Keyword(s):  
Quality Improvement ◽  
Competitive Advantage ◽  
Product Quality ◽  
Swot Analysis ◽  
Survey Method ◽  
Competitive Advantages ◽  
Internal Environment ◽  
Market Expansion ◽  
Swot Matrix ◽  
Product Quality Improvement

This research aims to: (1) Identified and analyzed the factors that would influences external and internal environment of SME’s in order to maintain their competitive advantages; (2) to found and analyzed what kind of effort that SME’s and government does in order to maintain and supporting the competitive advantage of SME’s at Gorontalo; (3) to analyzed the competitive advantage strategy of SME’s to winning the competition. The method used in this research is a survey method by doing data collection from interviewing, observation, and questionnaire spread up. Analysis doing by identified current external and internal environment, until move to the particular circumstances of competitive advantage strategy in the future. In order to formulating the competitive advantage strategy, researcher used SWOT analysis. The result shown, to achieve competitive advantage between competitors, SME’s must use “aggressive“ Strategy which is by decreasing a cost, create new product, quality improvement, market expansion. In addition another strategy based on SWOT matrix that could used to achieve competitive advantage are: create a fresh business plan; get more credit to have more capital; fixing and improving product quality; labor insurance (work safety); enter and conquer the market; service quality improvement; and promotion intensity.

Hyundai Motor Company in the Indian Market

2015 ◽  
Vol 19 (01) ◽  
pp. 29-57
Author(s):  
Young-Eun Park ◽  
Dong-Kee Rhee
Keyword(s):  
Automobile Industry ◽  
Management Strategies ◽  
Market Development ◽  
Indian Market ◽  
Global Management ◽  
Domestic Markets ◽  
Global Corporations ◽  
Fierce Competition

This case study describes the strategies of Hyundai Motor Company for entering and working in India, as part of its global management strategies. With its huge potential in market development, India attracted worldwide attention and was a place of fierce competition among global corporations. In the automobile industry, Hyundai Motor India (HMI) went into the production of national vehicles for India's citizens through localization of products and marketing as well as standardization of manpower and organization. This study will examine the strategies and role of HMI as the future leader of domestic markets and outpost for global exportation.

scholarly journals ASSESSMENT OF STRATEGIC DEVELOPMENT OPPORTUNITIES IN THE REGIONAL TELECOMMUNICATION SERVICES MARKET

2021 ◽  
Vol 230 (4) ◽  
pp. 346-355
Author(s):  
N.V. KONDRASHOVA ◽  
◽  
K.N. VASILEVA ◽  
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Competitive Advantages ◽  
Internal Environment ◽  
Strategic Development ◽  
Telecommunication Services ◽  
The Development Strategy ◽  
Telecommunications Market ◽  
A Company

The material of the article is devoted to the study of the potential opportunities for a company to enter the regional telecommunications market. The authors believe that the development strategy should be based on the formation of competitive advantages. T2 Mobile was an example of the implementation of the development strategy. After the transaction of consolidation of Rostelecom and T2 Mobile, it is planned to enter the markets of Sevastopol and Crimea. To assess the factors of the external and internal environment of the Tele2 organization in the developing market, PESTEL analysis and SWOT analysis were used.

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