scholarly journals The Development of a Questionnaire for Measuring the Quality of the Work of the PR Department in Organizations

2020 ◽  
Vol 22 (1) ◽  
pp. 79
Author(s):  
Milan Nikolic ◽  
Sanja Bozic ◽  
Edit Terek ◽  
Marko Vlahovic ◽  
Mila Kavalic ◽  
...  

This paper presents the development of a questionnaire for measuring the quality of the work of the PR department (office, sector) in organizations. For this purpose, the necessary research was carried out with experts in the field of public relations, and the statistical methods of exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were used. The research was conducted in Serbia. As a result of these procedures and analysis, a questionnaire was prepared for measuring the quality of the work of the PR department in organizations. The questionnaire consists of 5 dimensions and 16 items. The dimensions are as follows: ethical and responsible action, proactive and quality action, strategic and effective action, media relations and internal public relations. The questionnaire can be widely applied, both in practical terms and in a theoretical (scientific) sense. The basic practical application of the questionnaire involves evaluating PR department according to the set items and dimensions. In a scientific sense, the questionnaire can be used to examine the impact of various aspects of organizational behaviour on the quality of the work of the PR department, as well as the impact of the quality of the work of the PR department on different aspects of financial and organizational performance.

2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Sandra A. Zanny ◽  
Deni Danial Kesa

AbstractThis research has been prepared for the purpose of reviewing the impact of the quality ofservices provided by ATM on one of the largest private bank in Indonesia on customer loyalty. Inthis case the quality of the service will be tested at one of the ATM Bank the largest private bank inIndonesia which consists of quality information and quality on customer loyalty ATM system onone of the largest private bank in Indonesia which is mediated by customer satisfaction. T-countvalue obtained from Confirmatory Factor Analysis (CFA) for all variables showed that all thequestions are included in all variables statistically significant. The coefficient of Goodness of Fitmeets the requirements of the suitability of a model, it can be concluded that in general, the modelobtained has a good level of compatibility. ATM service quality has a statistically significantpositive relationship with customer loyalty. Satisfaction with the quality of the information contentof ATM and satisfaction with the performance of the ATM system did in fact have a positiverelationship with customer satisfaction. Variable satisfaction statistically significant influenced bytwo independent variables, namely variable quality and Quality Information System. Satisfactionwill impact on the confidence of customers to use ATMs that will appear on the ATM customerloyalty to the Bank. In accordance with the hypothesis that the satisfaction variables provide astatistically significant effect on the variable loyalty.Key words : ATM, Confirmatory Factor Analysis,Kandungan informasi, kualitas system, loyalitas


2007 ◽  
Author(s):  
Robert Orazem ◽  
Claire Hebenstreit ◽  
Daniel King ◽  
Lynda King ◽  
Arieh Shalev ◽  
...  

2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.


2020 ◽  
Author(s):  
Sajjad Ahmad Afridi ◽  
Asad Shahjehan ◽  
Maqsood Haider ◽  
Dr Uzma Munawar

This study examined the impact of employee empathy on customers’ advocacy directly and indirectly through customers’ loyalty. Moreover, the interacting effect of customers’ trust was verified between the association of customers’ loyalty and advocacy. The attributes of the proposed model were examined in the context of first line employee and patients’ interactions. A total of 220 responses were collected for analysis from the private hospitals of Peshawar. The model fitness was confirmed through confirmatory factor analysis and hypotheses were examined. Findings confirmed the positive and significant impact of employee empathy on customers’ advocacy. Further, the mediating effect was examined and found that loyalty partially mediates employee empathy and customers’ advocacy. Additionally, trust was found a significant moderator between the association of customer loyalty and advocacy. Furthermore, findings revealed that trust based loyalty significantly and positively mediates employee empathy and customers’ advocacy. Findings of the present study provide understanding for the service sector, particularly in healthcare, to enhance customers’ loyalty, advocacy, and trust through service employee’s empathic aptitude. Keywords: Employee empathy, Service Eco-system, Customers’ Loyalty, Customers’ Advocacy, Trust-Based Loyalty, Healthcare, S-D Logic


2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Annette Keuning-Plantinga ◽  
Evelyn J. Finnema ◽  
Wim Krijnen ◽  
David Edvardsson ◽  
Petrie F. Roodbol

Abstract Background Person-centred care is the preferred model for caring for people with dementia. Knowledge of the level of person-centred care is essential for improving the quality of care for patients with dementia. The person-centred care of older people with cognitive impairment in acute care (POPAC) scale is a tool to determine the level of person-centred care. This study aimed to translate and validate the Dutch POPAC scale and evaluate its psychometric properties to enable international comparison of data and outcomes. Methods After double-blinded forward and backward translations, a total of 159 nurses recruited from six hospitals (n=114) and via social media (n=45) completed the POPAC scale. By performing confirmatory factor analysis, construct validity was tested. Cronbach’s alpha scale was utilized to establish internal consistency. Results The confirmatory factor analysis showed that the comparative fit index (0.89) was slightly lower than 0.9. The root mean square error of approximation (0.075, p=0.012, CI 0.057–0.092) and the standardized root mean square residual (0.063) were acceptable, with values less than 0.08. The findings revealed a three-dimensional structure. The factor loadings (0.69–0.77) indicated the items to be strongly associated with their respective factors. The results also indicated that deleting Item 5 improved the Cronbach’s alpha of the instrument as well as of the subscale ‘using cognitive assessments and care interventions’. Instead of deleting this item, we suggest rephrasing it into a positively worded item. Conclusions Our findings suggest that the Dutch POPAC scale is sufficiently valid and reliable and can be utilized for assessing person-centred care in acute care hospitals. The study enables nurses to interpret and compare person-centred care levels in wards and hospital levels nationally and internationally. The results form an important basis for improving the quality of care and nurse-sensitive outcomes, such as preventing complications and hospital stay length.


2021 ◽  
Vol 21 (2) ◽  
pp. 174-182
Author(s):  
Raquel Morquecho-Sánchez ◽  
Verónica Morales-Sánchez ◽  
Oswaldo Ceballos Gurrola ◽  
Antonio Pineda Espejel ◽  
Jorge Zamarripa Rivera

Resumen El objetivo de la presente investigación es validar una herramienta que permita evaluar la calidad percibida de los programas del voluntariado universitario al contexto deportivo mexicano. Para el análisis de los datos se utilizó el software estadístico SPSS v.22 y el programa LISREL 8.8. Se realizaron los análisis de consistencia interna, análisis factorial exploratorio (AFE) y análisis factorial confirmatorio (AFC) con dos muestras distintas. El instrumento utilizado fue el QVOLSPORT mx, el cual está compuesto por 49 ítems y 6 factores: 1. Organización del voluntariado, 2. Responsables de área, 3. Tareas específicas del área, 4. Logística, 5. Instalación y materiales y 6.Valoración personal. El muestreo fue intencional por conveniencia, los participantes son voluntarios deportivos universitarios de la Universiada Nacional del año 2017 y 2019 de ambos géneros. Se aplicó a una muestra de 778 participantes distribuida en 378 participantes en la Universiada del año 2017, donde 252 fueron hombres y 126 mujeres, mientras que para la Universiada del año 2019 participaron 400, donde 238 son hombres y 162 mujeres, con un rango de edad entre 18 y 31 años (M = 21.18). Los resultados mostraron que el Alfa de Cronbach por factores está por encima de .70; los indicadores de pertinencia fueron adecuados, los 6 factores obtenidos explican el 59.60% de la varianza total. Los índices de ajuste y de error son satisfactorios, CFI = 0.982, NNFI= 0.981 y RMSEA = 0.057, por lo que el modelo ajusta. Se concluye que el instrumento QVOLSPORT mx, presenta propiedades psicométricas adecuadas y atiende a las necesidades del voluntariado deportivo de la comunidad universitaria, posibilitando una mejora continua en los programas de voluntariado deportivo. Se confirma que el instrumento es válido para evaluar la calidad percibida en los programas del voluntariado deportivo universitario al contexto deportivo mexicano. Abstract The objective of this research is to validate a tool that allows evaluating the perceived quality of university volunteer programs in the Mexican sports context. For data analysis, the statistical software SPSS v.22 and the LISREL 8.8 program were used. The internal consistency analyzes, exploratory factor analysis (AFE) and confirmatory factor analysis (AFC) were performed with two different samples. The instrument used was the QVOLSPORT mx, which is composed of 49 items and 6 factors: 1. Organization of the volunteer work, 2. Person in charge of the area, 3. Specific tasks of the area, 4. Logistics, 5. Installation and materials and 6. Personal assessment. The sampling was intentional for convenience, the participants are university sports volunteers of the National Universiade of the year 2017 and 2019 of both genders. It was applied to a sample of 778 participants distributed in 378 participants in the 2017 Universiade, where 252 were men and 126 women, while for the 2019 Universiade 400 participated, where 238 were men and 162 women, with a range of age between 18 and 31 years (M = 21.18). The results showed that Cronbach's Alpha by factors is above .70; the indicators of relevance were adequate, the 6 factors obtained explain 59.60% of the total variance. The fit and error indices are satisfactory, CFI = 0.982, NNFI = 0.981 and RMSEA = 0.057, so the model fits. It is concluded that the QVOLSPORT mx instrument has adequate psychometric properties and meets the needs of sports volunteering in the university community, enabling continuous improvement in sports volunteering programs. It is confirmed that the instrument is valid to evaluate the perceived quality of university sports volunteering programs in the Mexican sports context. O objetivo desta pesquisa é validar uma ferramenta que permite avaliar a qualidade percebida dos programas de voluntariado universitário no contexto esportivo mexicano. Para a análise dos dados, foram utilizados os softwares estatísticos SPSS v.22 e LISREL 8.8. As análises de consistência interna, análise fatorial exploratória (AFE) e análise fatorial confirmatória (AFC) foram realizadas com duas amostras diferentes. O instrumento utilizado foi o QVOLSPORT mx, que é composto por 49 itens e 6 fatores: 1. Organização do trabalho voluntário, 2. Responsável pela área, 3. Tarefas específicas da área, 4. Logística, 5. Instalação e materiais e 6. Avaliação pessoal. A amostragem foi intencional por conveniência, os participantes são voluntários do esporte universitário da Universiade Nacional dos anos de 2017 e 2019 de ambos os sexos. Foi aplicado a uma amostra de 778 participantes distribuídos em 378 participantes na Universiade 2017, sendo 252 homens e 126 mulheres, enquanto na Universiade 2019 participaram 400, sendo 238 homens e 162 mulheres, com faixa etária entre 18 e 31 anos (M = 21,18). Os resultados mostraram que o Alfa de Cronbach por fatores está acima de 0,70; os indicadores de relevância foram adequados, os 6 fatores obtidos explicam 59,60% da variância total. Os índices de ajuste e erro são satisfatórios, CFI = 0,982, NNFI = 0,981 e RMSEA = 0,057, então o modelo se ajusta. Concluise que o instrumento QVOLSPORT mx apresenta propriedades psicométricas adequadas e atende às necessidades do voluntariado esportivo na comunidade universitária, possibilitando a melhoria contínua nos programas de voluntariado esportivo. Confirmase que o instrumento é válido para avaliar a qualidade percebida de programas de voluntariado esportivo universitário no contexto esportivo mexicano.


2020 ◽  
Vol 3 (2) ◽  
pp. 75-82
Author(s):  
Heriyanti Heriyanti ◽  
◽  
Ummanah Ummanah ◽  
Resman Maharul Tambunan ◽  
◽  
...  

The rapid technology development and information made public (community) being so critical to the policies was taken by the government. This requires police institution to maintain of security guards, public order, enforce the law, provides protection, aegis and service to the community. Public Relations (PR) is an agency which have a duty to understand and evaluate a variety of public opinion in order to help to create harmony between particular agencies with the public. In order to increase quality of human resources in Police Department are required personnel with the ability in resolving problems the happens in society. In resolving these problems, that needed cooperation between police department, college and the community. The contribution of college to police department and the community with conducting the devotion to the community in cooperation Polresta Tangerang. The method in use in devotion community is by providing training of the role of public relations to Polresta Tangerang members through zoom cloud meeting. The role of public relations training aimed at giving public knowledge include similarity in communication, public relations function, basic principles of public relations, the management of the community and management of media relations may be good quality police. The evaluation of the training be concluded that the training that performed capable of increase understanding participants on the role of public relations.


2020 ◽  
Vol 8 (6) ◽  
pp. 2825-2831

The objective of this study is to measure the level of satisfaction and analyze the factors that affect customer satisfaction using mobile telecommunication services. The authors have built a model to assess customer satisfaction using MobiFone mobile telecommunications services, and test the research hypotheses about the relationship between components of mobile service quality to Customer satisfaction case at MobiFone Quang Binh branch. The study used descriptive statistical analysis, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) with data collected from 800 customers. The research results show that the flexibility, assurance and tangible have a significant influence on customer satisfaction with the quality of services and products. Finally, the article proposes solutions to improve the quality of product services of businesses in Vietnam.


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