scholarly journals Determinan Keunggulan Kompetitif dan Kinerja Industri Kreatif

2018 ◽  
Vol 14 (1) ◽  
pp. 40-56
Author(s):  
Widiya Dewi Anjaningrum ◽  
Agus Purnomo Sidi
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Field Research ◽  
Creative Industries ◽  
Competitive Environments ◽  
Industry Performance ◽  
Managerial Implications ◽  
Creative Products ◽  
Product Creativity

The purpose of this study is to determine the effect of market orientation, innovation and product creativity on the performance of creative industries to achieve competitive advantage. This research is a field research case study on creative-preneur industries incorporated in Malang Creative Fusion (MCF). Sample was chosen by non probability sampling with purposive sampling approach that are creative-preneur industries that have willing to be respondents and can provide information needed in the study amounted to 133 respondents. The result of the research shows that market orientation, innovation and product creativity have positive and significant influence to the performance of creative industry to achieve competitive advantage. The managerial implications of the results of this study are that in order to achieve competitive advantage in highly competitive environments, creative-prenur industries should improve industry performance by optimizing market orientation, not just focusing on what can be produced, but also looking at what the customer wants, competitors, how to coordinate across the internal functions of the industry and think about its impacts for both consumers and the environment. Creative-prenur industries should also try to find new, unique and original creative products, or at least develop existing products, strive for products to have their own character, quality and high attractiveness.

Roles of Market Orientation and Social Orientation on Sustainability

2019 ◽  
pp. 259-270
Author(s):  
Joaquim Vaz ◽  
Jose Francisco Santiago
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Social Orientation ◽  
Empirical Literature ◽  
Business Innovation ◽  
Competitive Environments ◽  
Long Run ◽  
The Social ◽  
Innovation Capacity

The empirical literature relates increasingly competitive environments to innovative business activities. The chapter aims at analyzing proactivity as a condition of the dynamics to which organizations are obliged to search for, devise, and generate an adequate response, accompanied by the capacity for innovation and sustainability in the nature of the response to achieve a competitive advantage. This chapter contributes to the understanding of small business innovation capacity. It proposes a model that starts from the market orientation and the social orientation, as variables that enhance the innovation capacity of the companies, impelling in this way, their response to the needs of the customers. A multi-case study is used to validate the said model in the SMEs rural in Cáceres. The results show a reactive market orientation and a high awareness of generating sustainability conditions. This means that environmental and social orientation should be maintained or adapted to so innovation can be sustainable in the long run.

scholarly journals The Role of Market Orientation, Creativity and Innovation in Creating Competitive Advantages and Creative Industry Performance

2017 ◽  
Vol 8 (2) ◽  
Author(s):  
Sutapa Sutapa ◽  
Mulana Mulyana ◽  
Wasitowati Wasitowati
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Sampling Method ◽  
Creative Industries ◽  
Partial Least Square ◽  
Least Square ◽  
North Coast ◽  
Fashion Industry ◽  
The North ◽  
Central Java

<div>The purpose of this study is to examine the effect of market orientation, creativity, innovation and competitive advantage on the performance of creative industries. Respondents from this study are 130 owners or leaders of creative industries in the fashion sector in Central Java Indonesia. The study is located on the North Coast of Central Java, taking five districts, namely Pekalongan, Semarang, Kudus, Rembang and Jepara. Sampling method in this research use purposive sampling method. This method is used taking into account the criteria of the creative fashion industry that has been operating for at least 3 years and innovating market-oriented products. The data obtained will be analyzed using Partial Least Square (PLS) program. The results of data analysis show that creativity has no significant effect on innovation. Market orientation significantly affects innovation and performance. Innovation also has a significant effect on excellence and competitive performance. Furthermore, competitive advantage has a significant effect on company performance.</div>

scholarly journals Enhancing Competitiveness of Creative Industries: SME in West Sumatra

2018 ◽  
Vol 7 (3.30) ◽  
pp. 544
Author(s):  
Tafdil Husni ◽  
Rida Rahim ◽  
Desyetti . ◽  
Yurniwati .
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Secondary Data ◽  
Creative Industries ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
West Sumatra ◽  
Small Industries

This research is conducted to identify the competitiveness of creative industries in West Sumatra based on market orientation, entrepreneurial orientation, and competitive advantage. Variables used in this research are competitiveness, market orientation, entrepreneurship orientation, and competitive advantage. The method of collecting primary data are obtained through questionnaires and guided interviews. The primary data used are from survey to small industries and secondary data are from Department of Industrial and Trade Cooperatives (Diskoperindag) and Department of Tourism of West Sumatra. Hypothesis is tested using Partial Least Square (PLS) method. The research found that the increase of competitiveness will be reached if the company has competitive advantage and the manager/owner of creative industry is entrepreneurial-oriented. This entrepreneurial orientation influence competitiveness directly or mediated by competitive advantage. Whereas, market orientation cannot create creative industry’s competitiveness either directly or mediated by competitive advantage. 

scholarly journals The Effect of Knowledge Management on Innovation and Organizational Performance in the field of Application and Game Development

2020 ◽  
Vol 4 (2) ◽  
pp. 185-200
Author(s):  
Simon Budiprayitno
Keyword(s):  
Knowledge Management ◽  
Organizational Performance ◽  
Business Performance ◽  
Field Research ◽  
Creative Industries ◽  
Primary Data ◽  
Game Development ◽  
And Performance ◽  
Collection Methods

This research examines the effect of knowledge management on innovation and organizational performance (Case Study on Creative Industries in the field of Application and Game Development in Malang Raya). Looking at the existing phenomena clearly shows that most creative industries still show a lot of room for improvement regarding their innovation and business performance and the lack of application of knowledge management in creative industries compared to large organizations. Data collection methods in this study include field research that is by collecting necessary data (primary data) from a sample using a questionnaire instrument that explains and tests hypotheses (explanatory) and uses literature studies derived from literature and scientific journals. The results of this study are that management knowledge has a significant effect on innovation and performance. Innovation has a significant effect on performance and that knowledge management has a significant effect on performance through innovation Changes in performance are primarily determined by the high ability of innovation due to the creative industry players have increased the ability in knowledge management.

ERP Systems and Competitive Advantage

2011 ◽  
pp. 144-172
Author(s):  
Thomas Kalling
Keyword(s):  
Competitive Advantage ◽  
Enterprise Resource Planning ◽  
Resource Planning ◽  
Competitive Advantages ◽  
Erp Systems ◽  
Management Framework ◽  
Strategy Process ◽  
Managerial Implications ◽  
Process Perspective

This chapter describes the processes that firms and managers go through in their quests to create and sustain competitive advantages based on so-called Enterprise Resource Planning (ERP) systems. It is based on resource-based theory, combined with the strategy process perspective and with existing literature on information technology and ERP. The theoretic framework is extended through a detailed case study of a specific in-house ERP venture in a European multinational manufacturing company in the paper packaging industry. The emergent resource management framework describes cognitive and cultural factors that support or hamper progress, including uncertainty, knowledge gaps, knowledge transfer issue, and the problems of ensuring that ERP usage is converted into competitive advantage. The framework also addresses managerial implications and potential solutions to such obstacles throughout the process.

Managerial Representations of Competitive Advantage

1994 ◽  
Vol 58 (2) ◽  
pp. 31-44 ◽  
Author(s):  
George S. Day ◽  
Prakash Nedungadi
Keyword(s):  
Competitive Advantage ◽  
Mental Models ◽  
Market Orientation ◽  
Information Search ◽  
Strong Association ◽  
Senior Managers ◽  
Or Management ◽  
Competitive Environments ◽  
Different Types ◽  
The Cost

Managers use mental models of markets to simplify and impose order on complex and ambiguous competitive environments and isolate points of competitive advantage or deficiency. In this study of senior managers of 190 businesses, the authors found four different types of mental models or representations of competitive advantage, varying in the emphasis placed on customer or management judgments about where and how competitors differ. These representations were influenced equally by pressure points in the environment and choice of strategy. The type of representation was also strongly associated with constrained patterns of information search and usage, raising the possibility that the necessary simplifications and narrowing of perspective may come at the cost of myopia and insensitivity to challenges from unexpected directions. There was also a strong association between the completeness of the managerial representation and relative financial performance, which supports related studies on the profitability of a market orientation.

scholarly journals COMPETITIVE ADVANTAGES BASED ON MARKET ORIENTATION AND INNOVATION

2021 ◽  
Vol 3 (1) ◽  
pp. 17-26
Author(s):  
Yulianingsih ◽  
Palahudin Palahudin ◽  
Masnur Mukmin
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Linear Regression Analysis ◽  
Field Research ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Competitive Advantages ◽  
Validity And Reliability ◽  
Managerial Implication ◽  
Research Findings

The research objective was to determine the effect of market orientation and innovation on competitive advantage. This research is field research on bag artisans in Bojong Rangkas Village, Ciampea District, Bogor Regency. The population of the study was 150 bag craftsmen using the Slovin formula and obtained a sample of 60 respondents. Distribution of questionnaires using an accidental sampling technique. Data analysis carried out; (1) test the research instruments in the form of validity and reliability tests; (2) classic assumption tests in the form of normality, multicollinearity, and heteroscedasticity tests. After the data fulfills all the classical assumptions, then multiple linear regression analysis, determination test, t-test, and F test are carried out. The research findings show that market orientation and innovation have a positive effect on competitive advantage in the bag craftsmen of Bojong Rangkas village, Ciampea district. The managerial implication of the research results is to increase the competitive advantage of the Bojong Rangkas bag artisans; attention to market orientation and innovation are important things that must be done. As for how to improve market orientation and innovation, the bag craftsmen must be oriented towards consumer desire and satisfaction.

scholarly journals INTEGRASI MENUJU INDUSTRI KREATIF YANG KUAT DAN DINAMIS

2021 ◽  
Vol 15 (1) ◽  
pp. 30-40
Author(s):  
Widiya Dewi Anjaningrum
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Information Acquisition ◽  
Dynamic Capabilities ◽  
Field Research ◽  
Sampling Technique ◽  
Creative Industries ◽  
Partial Least Square ◽  
Least Square ◽  
High Dynamic

The purposes of this study are to determine the direct and indirect effects of market and entrepreneurial orientation on competitive advantage through dynamic capabilities and to prove the role of dynamic capabilities as an intervening variable. This research is a field research study on creative industries in Malang, Indonesia. A sample of 100 respondents was selected by accidental sampling technique. Data was obtained through questionnaire survey and processed with Partial Least Square analysis. The results showed that market and entrepreneurial orientation had a positive and significant direct effect on competitive advantage, it also had a indirectly effect through dynamic capabilities, and dynamic capabilities consisting is not able enough to mediate market and entrepreneurial orientation on the competitive advantage. An integration of market and entrepreneurial orientation to create high dynamic capabilities and strong competitive advantage is a must for creative industries. To become a strong industry that has high dynamic capabilities to compete, the creative industries should increase information acquisition so that products are more in line with customer expectations.

Sign in / Sign up

Export Citation Format

Share Document