Over half a century of strategic planning performance research – what have we been missing?

Purpose The purpose of this paper is to provide a review of literatures and previous studies on the relationship between strategic planning and performance and propose conceptual designs and hypotheses using multidimensional constructs to advance the understanding of this relationship, contribute to existing debates in the extant literature and make recommendations. Design/methodology/approach A semi-systematic literature and previous studies (studied by various groups of researchers within diverse disciplines) review approach has been used in this paper to contribute to the debate on whether strategic planning affects performance and how. Using more recent knowledge about the strategic planning concept, the semi-systematic review looked at how research within strategic planning has progressed over the past five decades and its relationship with performance. Findings In the past, the strategic planning performance relationship has been treated as a black box and this paper proposes that the conceptualisation of a number of constructs and the inclusion of strategy implementation will help converting the black box into a white box. To strengthen support for the debate regarding the relationship between strategic planning and performance this paper proposes a further conceptual/operational design, mathematical expressions and hypotheses to be tested empirically in further studies. The proposal provides a conceptualisation of the major constructs (strategy development; strategy implementation; and performance), and the use of strategy implementation as a mediator and/or as a moderator in the planning performance relationship. Research limitations/implications This study is limited due to fact that the findings have not been tested empirically, it is not a cross-sectional and/or a longitudinal research and only a limited number of dimensions of strategy development and strategy implementation have been used. In addition, the approach used is a semi-systematic review followed by quantitative thinking, which, in turn, typically assumes the relevance of and a warrant mainly from a positivist epistemology. Originality/value The proposed design developed in this paper ensures that core issues in planning performance relationships research are addressed. Furthermore, the inclusion of strategy implementation in planning performance relationship studies means that the whole chain of activities in the strategy process is being considered, drawing a complete and comprehensive conclusion on how strategic planning affects an organisation’s performance. In addition, by separating strategy implementation and by not combining it with formulation/formation activities will theoretically and analytically help to evaluate the importance or role of each stage of the strategy process. Moreover, the conceptualisation and operationalisation of the key concepts as multidimensional constructs contribute to past research gaps. Finally, this paper provides some clarity to many contradictory findings concerning the strategic planning and performance relationship.

A SYSTEMATIC REVIEW OF THESES ON “CALL CENTER” IN TURKEY BASED ON CALL CENTER COMPONENTS: 2003-2020

In this study, it is aimed to systematically examine the theses on the call center. On the subject the thesis archive of the Council of Higher Education was searched using the keyword "Call Center". As a result of the search, 224 studies were reached, however, a total of 206 studies that met the inclusion criteria were reviewed. It was determined that 120 of the scanned articles were written by the Social Sciences Institute, 28 were written by Marmara University, and 180 were postgraduate theses. When the subjects of the examined studies were classi-fied in terms of call center components, it was observed that 114 postgraduate theses were related to the human factor. In addition, it was found that strategy, process and technology-related subjects were among the research topics in the call center components. As a result, other disciplines as well as social sciences should show interest equally in the subject of call center, which should be addressed by many disciplines, in terms of contributing to the development of call centers. It is thought that it is possible to improve the system by focusing on the studies that examine the "strategy" and "technology" factor, as well as the employee and customer-oriented studies investigating the "human" factor from the call center components.

STRATEGI PENINGKATAN JUMLAH PENDAFTAR UNTUK MENINGKATKAN PROFITABILITAS (STUDI KASUS PADA BISNIS SD BAITURRAHMAN)

The marketing strategy carried out by the company has an impact called marketing performance. and evaluation of benchmarks is something that is very much needed. To get an evaluation as well as a benchmark, a marketing performance measurement is needed. One of the tools to measure marketing performance is marketing materials where in this measurement there is a calculation of financial metrics. Measurement with financial metrics is usually oriented to measuring profitability with financial ratios of profit on sales from the business carried out by SD Baiturrahman. The method used in this research is descriptive analysis research with a quantitative approach. Where this research will explore the company's performance which is calculated through the marketing metric of profit on sales. Based on this research, the marketing strategy process carried out by Baiturrahman Elementary School to increase the interest of parents to send their children to school is by conducting strategic analysis and internal and external analysis of the company, conducting strategic planning, and developing marketing programs.

Artificial Intelligence in Strategizing: Prospects and Challenges

Recent developments in the theory and research on artificial intelligence (AI) hold great promises as well as challenges for the strategist’s core activities and conduct of strategic processes. These promises and challenges require the strategy field to both reevaluate some of the principal assumptions and implications of strategizing. This chapter takes stock of research on AI applied to strategizing and illustrates what we believe are key questions for future research on the strategy-AI nexus. The chapter discusses the potential of AI in two stages in the strategy process: strategic analysis and formulation, as well as strategy implementation. The aim of this chapter is to engage strategy scholars in advancing AI-related research on strategizing.