scholarly journals The Role of Market Orientation, Creativity and Innovation in Creating Competitive Advantages and Creative Industry Performance

2017 ◽  
Vol 8 (2) ◽  
Author(s):  
Sutapa Sutapa ◽  
Mulana Mulyana ◽  
Wasitowati Wasitowati
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Sampling Method ◽  
Creative Industries ◽  
Partial Least Square ◽  
Least Square ◽  
North Coast ◽  
Fashion Industry ◽  
The North ◽  
Central Java

<div>The purpose of this study is to examine the effect of market orientation, creativity, innovation and competitive advantage on the performance of creative industries. Respondents from this study are 130 owners or leaders of creative industries in the fashion sector in Central Java Indonesia. The study is located on the North Coast of Central Java, taking five districts, namely Pekalongan, Semarang, Kudus, Rembang and Jepara. Sampling method in this research use purposive sampling method. This method is used taking into account the criteria of the creative fashion industry that has been operating for at least 3 years and innovating market-oriented products. The data obtained will be analyzed using Partial Least Square (PLS) program. The results of data analysis show that creativity has no significant effect on innovation. Market orientation significantly affects innovation and performance. Innovation also has a significant effect on excellence and competitive performance. Furthermore, competitive advantage has a significant effect on company performance.</div>

scholarly journals Enhancing Competitiveness of Creative Industries: SME in West Sumatra

2018 ◽  
Vol 7 (3.30) ◽  
pp. 544
Author(s):  
Tafdil Husni ◽  
Rida Rahim ◽  
Desyetti . ◽  
Yurniwati .
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Secondary Data ◽  
Creative Industries ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
West Sumatra ◽  
Small Industries

This research is conducted to identify the competitiveness of creative industries in West Sumatra based on market orientation, entrepreneurial orientation, and competitive advantage. Variables used in this research are competitiveness, market orientation, entrepreneurship orientation, and competitive advantage. The method of collecting primary data are obtained through questionnaires and guided interviews. The primary data used are from survey to small industries and secondary data are from Department of Industrial and Trade Cooperatives (Diskoperindag) and Department of Tourism of West Sumatra. Hypothesis is tested using Partial Least Square (PLS) method. The research found that the increase of competitiveness will be reached if the company has competitive advantage and the manager/owner of creative industry is entrepreneurial-oriented. This entrepreneurial orientation influence competitiveness directly or mediated by competitive advantage. Whereas, market orientation cannot create creative industry’s competitiveness either directly or mediated by competitive advantage. 

scholarly journals THE INFLUENCE OF DIFFERENCES STRATEGY, MARKET ORIENTATION, AND INNOVATION OF COMPETITIVE ADVANTAGES AND COMPANY PERFORMANCE (Empirical Study on Star Hotels in Semarang City)

2019 ◽  
Vol 17 (3) ◽  
pp. 196
Author(s):  
Novita Lely Markus ◽  
Susilo Toto Raharjo ◽  
Mahfudz Mahfudz
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Test Validity ◽  
Partial Least Square ◽  
Least Square ◽  
Reliability Test ◽  
Significant Positive Effect ◽  
Differentiation Strategy ◽  
The City ◽  
Positive Effect

This research aims to examine and analyze the influence of differentiation strategy, market orientation, and innovation in an effort to build a competitive advantage for the performance of the company improves on star hotels in the city of Semarang. The respondents in this research are the Manager of star hotels in the city of Semarang, the size of respondents in filling in the questionnaire is 63 (sixty-three) people. However, for some reason, 22 (twenty-two) respondents are not willing to do the filling out the questionnaires which resulted in the final sample size is 41 (forty-one) respondents.in this case, the tool used in the study is the analysis of Partial Least Square (PLS). Prior to testing the researchers first tested the questionnaire by means of the validity test and reliability test. Test validity is to see the questionnaire is valid or not, and the reliability test is meant to see the questions distributed reliable or not to do further testing. The empirical findings indicated that the differentiation strategy has a significant positive effect on competitive advantage; innovation has a significant positive effect on firm performance.

KEUNGGULAN KOMPETITIF MELALUI PEMASARAN KEWIRAUSAHAAN DAN ORIENTASI KEWIRAUSAHAAN USAHA MIKRO KECIL MENENGAH

2021 ◽  
Vol 07 (01) ◽  
Author(s):  
Suharyati Suharyati ◽  
◽  
Ediwarman Ediwarman ◽  
Nobelson Nobelson
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Sampling Method ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Tool ◽  
Purposive Sampling ◽  
Entrepreneurial Marketing ◽  
Pls Analysis ◽  
Positive Effect

Abstrak: Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk menguji pengaruh pemasaran kewirausahaan dan orientasi kewirausahaan terhadap keunggulan kompetitif. Jumlah populasi dalam penelitian ini sebesar 351 pelaku UMKM. Sampel dipilih menggunakan purposive sampling method. Sampel berjumlah sebesar 100 pelaku UMKM di desa Kanekes, Kecamatan Leuwidamar, Lebak. Penelitian ini menggunakan alat analisis partial least square (PLS) dalam analisis inferensial. Hasil penelitian ini menunjukkan bahwa variabel pemasaran kewirausahaan dan orientasi kewirausahaan berpengaruh positif terhadap keunggulan kompetitif. Hasil penelitian ini bermanfaat sebagai bahan masukan bagi pemegang kebijakan mengenai strategi pengembangan keunggulan kompetitif UMKM, dan diharapkan pula dinas terkait dikabupaten Lebak agar menerima hasil penelitian sebagai bahan informasi dalam pengambilan kebijakan guna merumuskan program pembinaan bagi UMKM. Abstract: This study is a quantitative study that aims to examine the effect of entrepreneurial marketing and entrepreneurial orientation on competitive advantage. The total population in this study was 351 MSME actors. The sample was selected using purposive sampling method. The sample is 100 SMEs in Kanekes village, Leuwidamar district, Lebak. This study uses a partial least square (PLS) analysis tool in inferential analysis. The results of this study indicate that the variables of entrepreneurial marketing and entrepreneurial orientation have a positive effect on competitive advantage. The results of this study are useful as input for policy holders regarding the development of a competitive advantage strategy for SMEs, and it is also hoped that the relevant agencies in Lebak Regency will accept the results of the research as information material in policy making in order to formulate a coaching program for SMEs.

scholarly journals PENGARUH INTANGIBLE ASSET TERHADAP KINERJA KEUANGAN DENGAN KEUNGGULAN BERSAING SEBAGAI MEDIASI

2019 ◽  
Vol 9 (1) ◽  
pp. 72
Author(s):  
Ika Purwanti ◽  
Mu’ah .
Keyword(s):  
Financial Performance ◽  
Competitive Advantage ◽  
Indirect Effect ◽  
Sampling Method ◽  
Partial Least Square ◽  
Least Square ◽  
Intangible Asset ◽  
Research Development ◽  
Sampled Data ◽  
Business Units

This study aims to examine and analyze the effect of intangible asset on financial performance with competitive advantage as a mediation at Tenun Ikat SMEs Lamongan. The research development is done by by studying and analyzing both the direct effect of intangible asset on financial performance, and indirect effect through competitive advantage. The research sample is 35 business units selected using saturated sampling method, that is all the members of the population sampled. Data is analyzed by Partial Least Square (PLS) with SmartPLS 3.0 software. The results show that intangible asset has significant effect on competitive advantage, but has no significant effect on financial performance. Competitive advantage is related to financial performance. The mediation test indicates that competitive advantage gives the role as a complete mediation on the effect of intangible asset on financial performance. This research implies that in order to enhance SME’s financial performance, the manager should ensure that the firm has a competitive advantage. A well managed intangible asset will lead SMEs to win the completion and at the end it will enhance SME’s financial performance.

scholarly journals KEWIRAUSAHAAN, INOVASI TEKNOLOGI, DAN KEUNGGULAN BERSAING PADA USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) MAKANAN DI KECAMATAN CIBINONG

2020 ◽  
Vol 5 (2) ◽  
pp. 85-96
Author(s):  
Luhung Bagas Prayogo ◽  
Suharyati Suharyati ◽  
M.B Nani Ariani
Keyword(s):  
Competitive Advantage ◽  
Technological Innovation ◽  
Significant Influence ◽  
Quantitative Research ◽  
Sampling Method ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Purposive Sampling ◽  
Analysis Technique

This research is a quantitative research that aims to determine the effect of entrepreneurship and technological innovation on the competitive advantage of food MSMEs in Cibinong Subdistrict. The population used for this research is the businessmen MSMEs food entreprises at Cibinong Subdistrict. The number of sample which is taken was 50 respondents. The sampling technique for this research is purposive sampling method. The analysis technique used is Partial Least Square with 5% significance. The results of the testing are obtained (1) there is a significant effect of entrepreneurship on competitive advantage, (2) there is a significant influence of technological innovation on competitive advantage

Achieving sustainable competitive advantage through green entrepreneurial orientation and market orientation

2019 ◽  
Vol 32 (1) ◽  
pp. 2-15 ◽  
Author(s):  
Aluisius Hery Pratono ◽  
Noviaty Kresna Darmasetiawan ◽  
Ananta Yudiarso ◽  
Bok Gyo Jeong
Keyword(s):  
Organizational Learning ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Well Being ◽  
Partial Least Square ◽  
Least Square ◽  
Sustainable Competitive Advantage ◽  
Content Type

Purpose This paper aims to examine the role of the inter-organizational learning contributing in transforming the green entrepreneurial orientation and market orientation to the improvement of sustainable competitive advantages. Design/methodology/approach The structural equation model was established to explain the complex relationship between green entrepreneurial orientation, market orientation and sustainable competitive advantage. To test the hypothesis, this study used partial least square with data from a survey of 280 firms. Findings There is a strong tendency that the inter-organizational learning plays a pivotal role as an intervening variable that operates by receiving the input from green entrepreneurial orientation and market orientation, which plays as the exogenous construct. Hence, the greater inter-organizational learning leads the firms to achieve the greater sustainable competitive advantage. Originality/value This study extends the discussion on how organization should contribute to the well-being of the economic, social and environmental system by investigating the role of inter-organizational learning in achieving the sustainable competitive advantage.

scholarly journals INTEGRASI MENUJU INDUSTRI KREATIF YANG KUAT DAN DINAMIS

2021 ◽  
Vol 15 (1) ◽  
pp. 30-40
Author(s):  
Widiya Dewi Anjaningrum
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Information Acquisition ◽  
Dynamic Capabilities ◽  
Field Research ◽  
Sampling Technique ◽  
Creative Industries ◽  
Partial Least Square ◽  
Least Square ◽  
High Dynamic

The purposes of this study are to determine the direct and indirect effects of market and entrepreneurial orientation on competitive advantage through dynamic capabilities and to prove the role of dynamic capabilities as an intervening variable. This research is a field research study on creative industries in Malang, Indonesia. A sample of 100 respondents was selected by accidental sampling technique. Data was obtained through questionnaire survey and processed with Partial Least Square analysis. The results showed that market and entrepreneurial orientation had a positive and significant direct effect on competitive advantage, it also had a indirectly effect through dynamic capabilities, and dynamic capabilities consisting is not able enough to mediate market and entrepreneurial orientation on the competitive advantage. An integration of market and entrepreneurial orientation to create high dynamic capabilities and strong competitive advantage is a must for creative industries. To become a strong industry that has high dynamic capabilities to compete, the creative industries should increase information acquisition so that products are more in line with customer expectations.

scholarly journals Marketing performance of bread and cake small and medium business with competitive advantage as moderating variable

2021 ◽  
pp. 1421-1428 ◽  
Author(s):  
Muhartini Salim ◽  
Fachri Eka Saputra ◽  
Rina Suthia Hayu ◽  
Muhammad Rahman Febliansa
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Product Innovation ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Theoretical Development ◽  
Marketing Performance ◽  
Small And Medium Business

Small and Medium Business (UKM) of bread and cake can develop and encounter business competition if they are concerned greatly with their marketing performance. The purpose of this study was to determine: 1. The effect of market orientation and product innovation on marketing performance of Bread and Cake UKMs. 2.The moderating effect of competitive ad-vantage, strengthens or weakens, of market orientation and product innovation on the marketing performance of Bread and Cake UKMs partially. Data were obtained through offline questionnaire distribution to 80 respondents. The respondents were the business owners and employees of Bread and Cake UKMs in Bengkulu, Indonesia. The data analysis used in this research was Structural Equation Model (SEM) which was operated through the Partial Least Square (PLS) program, SmartPLS 3.2.9. The result indicated that market orientation and product innovation partially influenced marketing performance. Competitive advantage partially moderated (strengthens) the effect of market orientation and product innovation on marketing performance. This research contributes to the theoretical development of competitive advantage which moderates the effect of market orientation and product innovation partially on marketing performance. The study also helps to find the strategy to increase the marketing performance of Bread and Cake UKMs in Bengkulu, Indonesia.

Kampungs and Conflict in Colonial Semarang

1988 ◽  
Vol 19 (2) ◽  
pp. 266-291 ◽  
Author(s):  
James L. Cobban
Keyword(s):  
Nineteenth Century ◽  
Twentieth Century ◽  
The United States ◽  
City Council ◽  
Economic Life ◽  
North Coast ◽  
The North ◽  
Central Java ◽  
The Government ◽  
The City

By the beginning of the twentieth century, Semarang was a major port city and administrative centre on Java. Attainment of this position was due partly to the expansion of its hinterland during the nineteenth century. This expansion was closely related to developments in the means of transportation and the consequent ability of plantation owners to bring the products of their plantations to the port for shipment to foreign markets. By the end of the century virtually the whole economic life of central Java focused upon Semarang. The city also exercised administrative functions in the Dutch colonial administration and generally had been responsible for Dutch interests in the middle and eastern parts of the island. The importance of Semarang as an administrative centre increased after 1906. In that year the government incorporated the city as an urban municipality (stadsgemeente). In 1914 it had consular representation from the United States, Belgium, Denmark, France, Great Britain, Italy, Norway, Germany, and Thailand. Subsequently, in 1926 it became the capital of the Province of Central Java under the terms of an administrative reform fostered by the colonial government at Batavia. Status as an urban municipality meant that local officials sitting on a city council would govern the domestic affairs of the city. The members of the city council at first were appointed from Batavia, subsequently some of them were elected by residents of the city. By the beginning of the twentieth century Semarang had enhanced its position as a major port on the north coast of the island of Java. It was one of the foremost cities of the Dutch East Indies, along with Batavia and Surabaya, a leading port and a centre of administration and trade. This article outlines the growth of the port of Semarang during the nineteenth century and discusses some of the conflict related to this growth over living conditions in parts of the city during the twentieth century, a conflict which smouldered for several decades among the government, members of the city council, and the non-European residents of the city, one which remained unresolved at the end of the colonial era.

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