CROSS-CULTURAL BUSINESS COMMUNICATION COURSE AS INTERDISCIPLINARY TEAM-TEACHING

Author(s):  
Irina Smirnova ◽  
Victoriya Sibul ◽  
Natalia Demidova
1998 ◽  
Vol 61 (2) ◽  
pp. 48-56 ◽  
Author(s):  
Roberta Allen ◽  
Pam Rooney

As the population of students speaking English as a second language increases, our business communication courses have required changes in both content and pedagogical approach. We have taught writing, speaking, and lis teningfrom a problem-solving perspective for many years and now find its emphasis on critical thinking poses different challenges for the ESL students in our courses. Consequently, we have designed a problem-based course struc ture for an upper-level business communication course that allows both ESL and native English-speaking students the opportunity to improve communica tion abilities in cross-cultural work groups.


1997 ◽  
Vol 60 (2) ◽  
pp. 51-66 ◽  
Author(s):  
David Liu ◽  
Linda Beamer

The two authors created a multimedia intercultural business communication program. Multimedia is an effective instructional tool because of its ability to capture the attention of the learner and offer interactivity so the learner con trols the learning process. An appeal is made to the learner's imagination. Two constraints are the computer requirements to operate it and the length of time required to learn a multimedia software design program. The course content is described and the seven steps in developing the multimedia hypertext are detailed. The authors recommend the process with advice about what charac teristics the authors of multimedia programs need to develop.


1997 ◽  
Vol 2 (2) ◽  
pp. 29-42
Author(s):  
Sue Dinitz ◽  
Jack Drake ◽  
Shirley Gedeon ◽  
Jean Kiedaisch ◽  
Char Mehrtens

2017 ◽  
Vol 80 (1) ◽  
pp. 114-129
Author(s):  
Carol Wright

The purpose of this research is to examine specific examples of how business communication courses are delivered in large, face-to-face university classes to discover implications of these large courses. This case study reviewed four classes from two different midsized universities whose classes range from 48 to 300 students. Findings suggest that, when faced with the possibility of teaching more students, it is important to understand that pedagogical strategies may need to be adjusted to maintain student learning. These strategies include modifying the course to the lecture/lab structure, limiting the amount of writing, or allowing the instructor to teach fewer courses.


1995 ◽  
Vol 58 (1) ◽  
pp. 16-19
Author(s):  
Alan P. Wunsch ◽  
Chuck Tomkovick

Marketing educators have long recognized the need for strengthening their students' business communication skills. Recruiters routinely consider superior communica tions skills as essential hiring criteria when filling entry- level marketing positions. Additionally, marketing students consistently rate communication-intensive business courses as among those most helpful to them in preparing for their business careers. This paper discusses an undergraduate buyer-behavior course project targeted at improving stu dents' business communication skills through a team- teaching project. The paper highlights the value of integrating written, oral, and electronic communications pedagogy with buyer-behavior course instruction and then outlines the project from a "how-to-do-it" perspective.


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