IMPROVING THE TUTORIAL ACTION THROUGH THE EMPLOYMENT OF SOCIAL NETWORKS AND WEB 2.0 TOOLS: A STUDY CASE

Author(s):  
Borja Bordel ◽  
Ramón Alcarria ◽  
Marina Pérez-Jiménez ◽  
María Del Mar Sanz Lluch
Author(s):  
Cândida Silva ◽  
Isabel Ramos

The developments of the internet, the proliferation of the use of Web 2.0 tools, and of the technology in general, are leveraging new ways of people to communicate, collaborate, and interact. This new world and new markets, in a daily change, are enabling the emergence of new innovative enterprises and services, taking advantage of the new technologies and of the global network. Cardmobili is a Portuguese start-up company working in the area of mobile services. This company provides a mobile service to manage rewards and membership cards, enabling users to store them in the cloud, while using mobile applications to present them in store, collecting and using the rewards, sharing cards and information with other users and friends in social networks. Cardmobili is linked to merchants’ loyalty management systems, enabling users to access exclusive offers, delivered to their mobile application and web account. The company provides complete services to make any loyalty or membership program mobile: branding, new customer registration, integration of customer account balance, mobile vouchers, coupons and offers, and mobile communication.


Author(s):  
Prerna Lal

The emergence of the Internet and Web 2.0 has introduced enormous opportunities for a rising generation of tech-savvy young adults, students, and life-long learners. This chapter examines the various Web 2.0 tools, such as blogs, wikis, RSS (Real Simple Syndication), podcasts, mashups, and social networks, that can help make the online learning environment more interactive and interesting. The chapter provides an overview on the role of Web 2.0-based tools and technologies in providing a comprehensive structure for interactions and interconnections between three key components of a learning environment: the learner, the teacher, and the interface. Furthermore, the chapter explores how these tools can be used in exchanging knowledge, aggregating content, and collaborating with peers in online learning environments.


Author(s):  
Arturo Haro de Rosario ◽  
Carmen Caba Pérez ◽  
María del Mar Sánchez Cañadas

The aim of this chapter is to analyse the use of social communication media and Web 2.0 tools at airports to determine whether these technologies are being used as a means of raising the airports’ visibility, enhancing their level of e-participation and improving corporate dialogue. In addition, the authors seek to determine which variables influence the use and development of these tools. The results obtained reveal a moderate use of Web 2.0 tools by airports, with the most noteworthy finding being their presence in social networks and the use of the latter as channels through which to increase e-participation.


Author(s):  
Diane M. Fulkerson

Social network sites such as Facebook and Twitter can provide another opportunity for users to remotely access library resources. The creation of a library Facebook page provides the library with the ability to promote licensed databases and the information users need to remotely accesses those resources and course or electronic reserve materials. Twitter accounts provide libraries with the opportunity to keep users informed about changes to licensed databases, in other words, anytime they add or discontinue resources or there is a problem accessing them remotely. Another option is foursquare. Foursquare allows you to find your friends and discover your city or library. Libraries can use foursquare to introduce students to it resources and services. The library could develop a contest for users to earn points and badges by discovering information about the library such as, new books, databases or services. Social networks provide libraries and users with new ways to promote and provide remote access to licensed databases.


Author(s):  
Irene Rivera-Trigueros

The objective of this chapter is to analyze how Southern Spanish companies in the dentistry sector employ Web 2.0 tools available to them and to analyze the availability of multilingual information in their corporate websites. To this purpose, the results of several studies have been gathered in this chapter. These studies considered criteria such as having or not a corporate website and social networks, the translation or not of the website content, and number of languages available, among others. Results show that a significant amount of the analyzed SMEs do not have a website or social networks. In addition, those having a website do not, generally, translate its content, which limits international customer acquisition and the opening to international markets. Concerning social networks, SMEs, which do have social media, generally have small communities, and they do not post frequently, which limit the implementation of digital marketing strategies.


Author(s):  
Nurul Afiqah Hj Nor Amin ◽  
Amy Suliza Hasnan ◽  
Nurul Nazirah Besar ◽  
Mohammad Nabil Almunawar

The purpose of this paper is to assess the current knowledge sharing processes in tertiary education in Brunei Darussalam and identify the preferred knowledge sharing activities as well as preferred online applications for the purpose. This study also examined the benefits and barriers of using Web 2.0 as a knowledge sharing platform in tertiary education. A descriptive research method is employed, in which quantitative approach was selected to collect data on the use of Web 2.0 tools for knowledge sharing in tertiary education. This study revealed that respondents highly utilize emails and Web 2.0 applications for knowledge sharing, which are normally provided by their host universities as information and knowledge sharing platforms. Web 2.0 applications, especially social networks, are considered good platforms for sharing knowledge. However, there are some concerns in using Web 2.0 applications for knowledge sharing, mainly in term of privacy issues and reliability of information and knowledge shared due to its high risk of collaborators.


Author(s):  
Arturo Haro de Rosario ◽  
Carmen Caba Pérez ◽  
María del Mar Sánchez Cañadas

The aim of this chapter is to analyse the use of social communication media and Web 2.0 tools at airports to determine whether these technologies are being used as a means of raising the airports' visibility, enhancing their level of e-participation and improving corporate dialogue. In addition, the authors seek to determine which variables influence the use and development of these tools. The results obtained reveal a moderate use of Web 2.0 tools by airports, with the most noteworthy finding being their presence in social networks and the use of the latter as channels through which to increase e-participation.


2017 ◽  
Vol 118 (11/12) ◽  
pp. 596-617 ◽  
Author(s):  
Shima Moradi ◽  
Delbar Tayefeh Bagher ◽  
Zohreh Mirhosseini

Purpose This study aims to investigate the application of Web 2.0 technologies in the libraries of the top 100 universities in the world to provide a model for Web 2.0 application in academic library websites. Design/methodology/approach Data were collected from the universities’ library websites for three months based on a Web 2.0 checklist. The list of universities was extracted from Webometrics Ranking of World Universities in 2015. Findings The research shows the priorities of these universities in their use of Web 2.0 tools include social networks and mashups at the most (94.5 per cent), followed by RSS (91.2 per cent) and social tagging (82.4 per cent) and other tools with lower priorities. Moreover, it revealed the most common applications of these tools in the mentioned websites followed by their objective evidences in different libraries. The results indicate that the total Web 2.0 application in the libraries of the top 100 universities was below average (40.23 per cent). Finally, the model for Web 2.0 application in academic library websites was designed. Originality/value The focus of this study is on the value and application of each tool in the websites and demonstrate a clear model to apply in other library websites. The model for Web 2.0 technologies application in academic library websites has not been designed and pictured before.


Author(s):  
Paulette Stewart

The innovation of Web 2.0 tools such as blogs, wikis, podcast, and social networks has provided librarians with added instructional tools. The researcher set out to find out the knowledge and use of these tools by a select group of teacher librarians. The research objectives that guided the study were to: find out how knowledgeable a select group of Jamaican teacher librarians are about five Web 2.0 tools; establish the level of use of Web 2.0 tools by these librarians; and to find out the barriers and issues, if any, that have affected implementation of Web 2.0 as an educational tool. The findings show that all of these teacher librarians know about the Web 2.0 tool but not in-depth. Their lack of in-depth knowledge as well as lack of computers and Internet connections, and school policy that bans social networks in their schools among other things have prevented all of them from using these tools.


Author(s):  
Prerna Lal

The emergence of the Internet and Web 2.0 has introduced enormous opportunities for a rising generation of tech-savvy young adults, students, and life-long learners. This chapter examines the various Web 2.0 tools, such as blogs, wikis, RSS (Real Simple Syndication), podcasts, mashups, and social networks, that can help make the online learning environment more interactive and interesting. The chapter provides an overview on the role of Web 2.0-based tools and technologies in providing a comprehensive structure for interactions and interconnections between three key components of a learning environment: the learner, the teacher, and the interface. Furthermore, the chapter explores how these tools can be used in exchanging knowledge, aggregating content, and collaborating with peers in online learning environments.


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