Children, media and food. Food advertising aimed at children audience in Spanish TV.

2020 ◽  
Author(s):  
gloria_jimenez Jimenez-Marin ◽  
Jesus Delgado Garcia ◽  
Irene Garcia Medina
Keyword(s):  
Food Industry ◽  
Healthy Lifestyle ◽  
Food Advertising ◽  
Healthy Living ◽  
Lifestyle Habits ◽  
Optimal Development ◽  
Child Population ◽  
Food And Beverages ◽  
Minor Children ◽  
Commercial Breaks

Abstract Healthy lifestyle habits provide the basis for optimal development in minors and advertising can affect, positively or negatively, the maintenance of certain of these habits. Even more, the advertising directly related to food. Therefore, this text aims to assess the levels of compliance with the Code of Advertising for Food and Beverages Directed to Minor Children (PAOS Code) during 2018. Analyzing the advertising of food and beverages aimed at children during the protection strip reinforced is evidence of the growing problem of obesity in the child population generated through the food industry. This investigation analyzed a sample obtained through the recording, for 7 days, of the content of commercial breaks in the television broadcast of specialized and generalist channels in Spain with higher audience rates. In this regard, the data reveal a systematic breach of this code that persuades the vulnerable conscience of infants through a business fabric that far from promoting healthy living habits cause malnutrition in society.

Children, media and food. Food advertising aimed at children audience in Spanish TV

2020 ◽  
Author(s):  
gloria_jimenez Jimenez-Marin ◽  
Jesus Delgado Garcia ◽  
Irene Garcia Medina
Keyword(s):  
Food Industry ◽  
Self Regulation ◽  
Food Advertising ◽  
Healthy Living ◽  
Business Network ◽  
Protection Zone ◽  
Food And Beverage ◽  
Food And Drink ◽  
Advertising To Children ◽  
The One

Abstract Healthy living habits are the basis for optimal development in children and advertising can affect, positively or negatively, the maintenance of some of these habits. The analysis of food and drink advertising aimed at children during the enhanced protection zone is evidence of the growing problem of obesity in the child population generated through the food industry. The aim of this study is to assess the levels of compliance with the Code of Food and Drink Advertising to Children (Code PAOS). The methodology used was discourse and content analysis. For this purpose, a sample obtained through the recording, during 7 consecutive days, of the content of the advertising cuts in the television broadcast in Spain of three specialized and two generalist channels: Disney Channel, Neox and Boing, on the one hand, and Telecinco and Antena3, on the other. The reason for their choice is that they are the channels, within this segment, with the highest audience ratings. Specifically, the sample was obtained during week from the 12th to the 18th of December 2018.The results reveal a systematic breach of this code that persuades the vulnerable conscience of children through a business network that far from promoting healthy living habits, they cause malnutrition in society. The immediate conclusion is that 9 out of 10 parts of the Food and Beverage Advertising (FBA) did not comply with any of the PAOS Code standards and that self-regulation by advertising companies seems insignificant.

scholarly journals Exposure of Children to Unhealthy Food and Beverage Advertisements in South Africa

2021 ◽  
Vol 18 (8) ◽  
pp. 3856
Author(s):  
Daniel A. Yamoah ◽  
Jeroen De Man ◽  
Sunday O. Onagbiye ◽  
Zandile J. Mchiza
Keyword(s):  
South African ◽  
Healthy Food ◽  
Food Advertising ◽  
Regulation System ◽  
Unhealthy Food ◽  
The South ◽  
Food And Beverages ◽  
Persuasive Strategies ◽  
Food And Beverage ◽  
Marketing To Children

Television (TV) is a powerful medium for marketing food and beverages. Food and beverage marketers tend to use this medium to target children with the hope that children will in turn influence their families’ food choices. No study has assessed the compliance of TV marketers with the South African Marketing to Children pledge since the enactment of the 2014 food advertising recommendations by the South African Department of Health and the Advertising Standards Authority. This study investigated the extent and nature of advertising of unhealthy versus healthy food and beverages to children in South African TV broadcasting channels. The date, time, type, frequency and target audience of food advertisements (ads) on four free-to-air South African TV channels were recorded and captured using a structured assessment guide. The presence of persuasive marketing techniques was also assessed. Unhealthy food and beverage advertising was recorded at a significantly higher rate compared with healthy food and beverages during the time frame when children were likely to be watching TV. Brand benefit claims, health claims and power strategies (e.g., advertising using cartoon characters and celebrated individuals) were used as persuasive strategies. These persuasive strategies were used more in unhealthy versus healthy food ads. The findings are in breach of the South African Marketing to Children pledge and suggest a failure of the industry self-regulation system. We recommend the introduction of monitored and enforced statutory regulations to ensure healthy TV food advertising space.

Headache

2020 ◽  
Keyword(s):  
Initial Treatment ◽  
Abrupt Change ◽  
Healthy Lifestyle ◽  
Symptomatic Relief ◽  
Lifestyle Habits ◽  
Key Points ◽  
Chronic Daily Headaches ◽  
Systemic Symptoms

Key Points Most headaches in children, in the absence of neurologic or systemic findings, require only symptomatic relief with ibuprofen or acetaminophen. Neuroimaging is indicated only with abnormal neurologic features, systemic symptoms, an abrupt change in pattern, or with chronic daily headaches. With recurrent headaches the 1st step in management is promoting healthy lifestyle habits—nutrition, sleep, exercise, hydration, etc. With migraine, DON’T WAIT—medication works best the earlier it is given. Ibuprofen is the initial treatment of choice. If needed, triptans are safe and can be effective.

scholarly journals Fear vs humor appeals: a comparative study of children's responses to anti-smoking advertisements

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Valentina Nicolini ◽  
Fabio Cassia
Keyword(s):  
Behavioral Intentions ◽  
Social Issues ◽  
Healthy Lifestyle ◽  
Fear Appeal ◽  
Negative Consequences ◽  
Youth Smoking ◽  
Lifestyle Habits ◽  
Content Type ◽  
Different Types ◽  
The Impact

PurposeThis study aims to examine the different effects that the fear and humor appeals in anti-smoking advertisements for children have on their affective reactions to the advertisements, on their beliefs about smoking and on their behavioral intentions to smoke.Design/methodology/approachThis paper presents the findings of a qualitative research study conducted in Italy with children aged from 8 to 11 years.FindingsThe results indicated that the humor appeal is a useful method for conveying a social theme in a pleasant way and creating a likable character that becomes an example for children to imitate; however, it is necessary to employ the fear appeal to make children reflect carefully about the negative consequences of smoking.Research limitations/implicationsThis study examined only children's behavioral intentions derived from anti-smoking advertisements, but future research should also examine their real behaviors after a period following repeated viewing of public service announcements about smoking prevention or other social issues.Practical implicationsUnderstanding how different types of appeals can influence children represents an important result for the prevention of youth smoking and the promotion of healthy lifestyle habits during childhood.Social implicationsUnderstanding how different types of appeals can influence children represents an important result for the prevention of youth smoking and the promotion of healthy lifestyle habits during childhood.Originality/valueFew studies have examined the impact of social advertisements on children, and particularly little is known about the effectiveness of fear appeals on this group.

scholarly journals Perilaku Hidup Bersih dan Sehat Pondok Pesantren Al-Ishlahul Ma’arif Pada Masa New Normal

2021 ◽  
Vol 1 (2) ◽  
pp. 208-214
Author(s):  
Dwi Kartika Risfianty ◽  
Indrawati Indrawati ◽  
Farah Heniati Santosa ◽  
Samsul Bahri ◽  
Samsuriadi Samsuriadi
Keyword(s):  
Tract Infection ◽  
Respiratory Tract ◽  
Respiratory Tract Infection ◽  
Community Service ◽  
Healthy Lifestyle ◽  
Boarding School ◽  
Healthy Living ◽  
New Normal ◽  
Respiratory Problems

Covid-19 is a respiratory tract infection that is transmitted through coughing and sneezing. Covid-19 is characterized by the appearance of flu symptoms, cough, fever, respiratory problems and even death. The community in the Al-Ishlahul Ma'arif Islamic boarding school in Kediri, West Lombok, still looks unfamiliar with wearing masks when inside and outside the cottage environment. The purpose of this community service is to empower the community in using masks and implementing a clean and healthy lifestyle. The service method is in the form of donations of masks, vitamins and disinfectants as well as presentation on how to use them orally in addition to providing information related to clean and healthy living behavior in an effort to prevent COVID-19. The results obtained are that all residents of the cottage have received masks, vitamins, and disinfectants. In addition, all residents of the cottage get useful information related to clean and healthy living. Thus, the community in the Al-Ishlahul Ma'arif Islamic boarding school in Kediri, West Lombok, can finally consume vitamins, use masks, use disinfectants, and apply clean and healthy living behaviors

scholarly journals The Norwegian industry-led scheme restricting marketing of unhealthy food and beverages to children

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
B Øvrebø ◽  
A Helleve
Keyword(s):  
Food Industry ◽  
Unhealthy Food ◽  
Older Children ◽  
Regulatory Scheme ◽  
Know How ◽  
Food And Beverages ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Health Authorities ◽  
Age Range

Abstract Issue The Norwegian food industry has implemented a self-regulatory scheme to restrict the marketing of unhealthy foods and beverages to children under the age of 13 years. In the period 2014-2019, the scheme has treated 77 complaints and made 126 assessments of planned marketing campaigns. Description The aim of the evaluation was to explore perceptions of the scheme through interviews with stakeholders from the industry, non-governmental organizations (NGOs), and health authorities. Further, a survey among parents (n = 1117) with children under the age of 16 years was completed to map opinions on marketing of unhealthy foods and beverages to children. Results The stakeholders had different views of the scheme, where the industry was positive, while the NGOs had mostly critical views. The dispute relates mainly to the content of the scheme's code and guidance, and less to the practice of the scheme's committee. NGOs and health authorities argue that older children should be covered by the scheme, whereas the industry opposes this. However, the scheme specifies to take precautions when marketing to adolescents below 16 years. More than 40 percent of parents are worried that their child is excessively exposed to marketing of unhealthy foods and beverages and report that it affects their child. About one-third of the parents had heard about the scheme. Lessons The possibility of having an assessment of planned marketing campaigns is a strength; however, there are still disagreements concerning the scheme's code and guidance. To make complaints, consumers need to know how, complicating supervision. However, parents experience that children are exposed to marketing of unhealthy foods and beverages and support regulations protecting them from such marketing. Key messages The industry, NGOs, and authorities have different views about the scheme. Disagreement applies mainly to the age range that should be protected from marketing of unhealthy foods and beverages.

The relationship between halal traceability system adoption and environmental factors on halal food supply chain integrity in Malaysia

2019 ◽  
Vol 11 (1) ◽  
pp. 117-142 ◽  
Author(s):  
Norasekin Ab Rashid ◽  
Jamil Bojei
Keyword(s):  
Supply Chain ◽  
Environmental Factors ◽  
Food Supply ◽  
Food Industry ◽  
Food Supply Chain ◽  
Content Type ◽  
Traceability System ◽  
Food And Beverages ◽  
Halal Food ◽  
The Relationship

Purpose Muslim consumers have been shocked with the news of cross-contamination issues in the Halal food that they consumed. These issues make them put more effort in ensuring the products that they purchased being monitored throughout the supply chain. In this case, food companies must be prepared to implement systematic traceability system to ensure the authenticity of Halal products and comprehend the importance of Halal industry environmental factors (HIEF) in enhancing integrity of Halal food supply chain and protect from any risk of cross-contaminations. This paper aims to clarify the relationship between the Halal traceability system adoption (HTSA) and HIEFs on Halal food supply chain integrity (HFSCIn). Design/methodology/approach The study opted quantitative research approach by using the self-administrated questionnaires. The questionnaires were distributed during Malaysia International Halal Showcase (MIHAS) 2014 and Halal Fiesta Malaysia (HALFEST) 2014. 127 Malaysian Halal food and beverages companies have been involved in the study. Most of the respondents are the general manager or owner of the company, Halal executives, quality assurance managers, operation managers and sales manager. Findings The study found that there is a significant relationship between HTSA and HIEF on HFSCIn. The study also found that the highest adoptions of Halal traceability system are among the producer and end user, while the highest contributions in influencing the HIEF are the economic and socio-cultural factors. Research limitations/implications This study only focused on Halal food industry particularly the food and beverages category. Thus, future study can explore further on every category in food industry such as raw materials and ingredients; poultry, meat and dairy; fast food and premises and make comparison between pharmaceutical, cosmetics and health care in Halal industry. In addition, the sample size (N = 127) can be considered small; therefore, it is recommended that in future the subject matter be explored with a much larger sample to allow generalization of the result. Originality/value This study provided, perhaps for the first time, an analysis of the relationship between traceability adoptions and HIEF on HFSCIn.

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