scholarly journals An Efficient Method to Detect Communities in Social Networks

2020 ◽  
Author(s):  
MEHJABIN KHATOON ◽  
W. Aisha Banu

Abstract Social networks represent the social structure, which is composed of individuals having social interactions among them. The interactions between the units in a social network represent the relations of the various social contacts and aim at finding different individuals in that network, with similar interests. It is a challenging problem to detect the social interactions between individuals with comparable considerations and desires from a large social network, which can be termed as community detection. Detection of the communities from social networks has been done by other authors previously, and many community identification algorithms were also proposed, but those communities' identification has been achieved on the online available data sets. The proposed algorithm in this paper has been named as Average Degree Newman Girvan (ADNG) algorithm, which can easily identify the communities from the real-time data sets, collected from the social network websites. The approach presented here is based on first determining the average degree of the network graph and then identifying the communities using the Newman Girvan algorithm. The proposed algorithm has been compared with three community detection algorithms, i.e., Leading eigenvector (LEC) algorithm, Fastgreedy (FG) algorithm, and Kernighan-Lin (KL) algorithm based on a few metric functions. This algorithm helps to detect communities for different domains, like for any proposed government policy, online shopping products, newly launched products in a market, etc.

2021 ◽  
Author(s):  
MEHJABIN KHATOON ◽  
W AISHA BANU

Abstract Social networks represent the social structure, which is composed of individuals having social interactions among them. The interactions between the units in a social network represent the relations of the various social contacts and aim at finding different individuals in that network, with similar interests. It is a challenging problem to detect the social interactions between individuals with comparable considerations and desires from a large social network, which can be termed as community detection. Detection of the communities from social networks has been done by other authors previously, and many community identification algorithms were also proposed, but those communities' identification has been achieved on the online available data sets. The proposed algorithm in this paper has been named as Average Degree Newman Girvan (ADNG) algorithm, which can easily identify the communities from the real-time data sets, collected from the social network websites. The approach presented here is based on first determining the average degree of the network graph and then identifying the communities using the Newman Girvan algorithm. The proposed algorithm has been compared with four community detection algorithms, i.e., Leading eigenvector (LEC) algorithm, Fastgreedy (FG) algorithm, Leiden algorithm and Kernighan-Lin (KL) algorithm based on a few metric functions. This algorithm helps to detect communities for different domains, like for any proposed government policy, online shopping products, newly launched products in a market, etc.


2019 ◽  
Vol 18 (02) ◽  
pp. 1950019 ◽  
Author(s):  
Seema Rani ◽  
Monica Mehrotra

Due to easy and cost-effective ways, communication has amplified many folds among humans across the globe irrespective of time and geographic location. This has led to the construction of an enormous and a wide variety of social networks that is a network of social interactions or personal relations. Social network analysis (SNA) is the inspection of social networks in order to understand the participant’s arrangement and behaviour. Discovering communities from the social network has become one of the key research areas in SNA. Communities discovered from social networks facilitate its members so as to interact with relatable people who have similar or comparable interests. However, in present time, the enormous growth of social networks demands an intensive investigation of recent work carried out for identifying community division in social networks. This paper is an attempt to enlighten the ongoing developments in the domain of Community detection (CD) for SNA. Additionally, it sheds light on the algorithms which use meta-heuristic optimisation techniques to hit upon the community structure in social networks. Further, this paper gives a comparison of proposed methods in recent years and most frequently used optimisation approaches in the domain of CD. It also describes some application areas where CD methods have been used. This guides and encourages researchers to probe and take ahead the work in the area of detecting communities from social networks.


2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Teruyoshi Kobayashi ◽  
Mathieu Génois

AbstractDensification and sparsification of social networks are attributed to two fundamental mechanisms: a change in the population in the system, and/or a change in the chances that people in the system are connected. In theory, each of these mechanisms generates a distinctive type of densification scaling, but in reality both types are generally mixed. Here, we develop a Bayesian statistical method to identify the extent to which each of these mechanisms is at play at a given point in time, taking the mixed densification scaling as input. We apply the method to networks of face-to-face interactions of individuals and reveal that the main mechanism that causes densification and sparsification occasionally switches, the frequency of which depending on the social context. The proposed method uncovers an inherent regime-switching property of network dynamics, which will provide a new insight into the mechanics behind evolving social interactions.


2019 ◽  
Vol 57 (3) ◽  
pp. 344
Author(s):  
Dung Xuan Nguyen ◽  
Ban Van Doan ◽  
Ngoc Thi Bich Do

The Betweenness centrality is an important metric in the graph theory and can be applied in the analyzing social network. The main researches about Betweenness centrality often focus on reducing the complexity. Nowadays, the number of users in the social networks is huge. Thus, improving the computing time of Betweenness centrality to apply in the social network is neccessary. In this paper, we propose the algorithm of computing Betweenness centrality by reduce the similar nodes in the graph in order to reducing computing time. Our experiments with graph networks result shows that the computing time of the proposed algorithm is less than Brandes algorithm. The proposed algorithm is compared with the Brandes algorithm [3] in term of execution time.


Author(s):  
Antonio José Caulliraux Pithon ◽  
Ralfh Varges Ansuattigui ◽  
Paulo Enrique Stecklow

The networks are transorganizational arrangements forming a structure and, in a more abstract and generic manner, are built from the interactions between individuals and organizations. These interactions allow the emergence of network structures more related to personal ties and the types of existing social interactions between the actors. Social networks aren’t a recent enterprise, but have been the subject of deeper studies due to universalization and convergence of communication processes, fundamental to the establishment and proliferation of networks. The structure where networks are manifested calls for horizontality, where there is no formal hierarchy of the elements that comprise it, composed by nodes elements and lines elements. This article analyzes the social network of authorship of one of five Postgraduate Programs of CEFET/RJ, presenting the connections between network teachers, justifying the morphological characteristics of the network and suggesting methodologies for continuing the study for the teaching and researching networks.


2016 ◽  
Vol 39 (4) ◽  
pp. 378-398 ◽  
Author(s):  
Rebeca Cordero-Gutiérrez ◽  
Libia Santos-Requejo

Purpose The purpose of this paper is to analyze the underlying differences in the intention to participate in online commercial experiments through the social network considering users’ gender and age. Design/methodology/approach The model of this paper uses two relevant variables, trust and attitude, to test the behavioral intention. There were 269 data sets from social network’s users. Factorial analysis and linear regression were used in the analysis of the data obtained to investigate the differences in gender and age in the intention to participate in online commercial experiments. Findings The results of this paper show that there exist differences among women and men, and among youthers and adults. Women and youthers are the most desirable groups to conduct commercial experiments through social networks. Research limitations/implications From the point of view of the academics, this paper increases the knowledge of social network’s possibilities as a marketing tool. Practical implications This study and its conclusions are relevant for entrepreneurs in any field who want to reach their customers through a horizontal social network because they can improve the online experiments’ profit. Entrepreneurs can know and understand their customers better, taking into account their wishes, tastes and interests through when participating in a commercial experiment. Originality/value This paper describes the possibilities that social networks like Facebook offer entrepreneurs to know the intention of users to participate in an online commercial experiment. Moreover, the differences in gender and age allow in adapting the contents of the online commercial experiments to get better results. In addition, this research contributes to the investigation in the possibilities of social networks as marketing tools.


Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-14
Author(s):  
Mehdi Ellouze

Social networks have become an important source of information from which we can extract valuable indicators that can be used in many fields such as marketing, statistics, and advertising among others. To this end, many research works in the literature offer users some tools that can help them take advantage of this mine of information. Community detection is one of these tools and aims to detect a set of entities that share some features within a social network. We have taken part in this effort, and we proposed an approach mainly based on pattern recognition techniques. The novelty of this approach is that we do not directly tackle the social networks to find these communities. We rather proceeded in two stages; first, we detected community cores through a special type of self-organizing map called the Growing Hierarchical Self-Organizing Map (GHSOM). In the second stage, the agglomerations resulting from GHSOM were grouped to retrieve the final communities. The quality of the final partition would be under the control of an evaluation function that is maximized through genetic algorithms. Our system was tested on real and artificial databases, and the obtained results are really encouraging.


2018 ◽  
Vol 7 (2.21) ◽  
pp. 398
Author(s):  
K M. Monica ◽  
R Parvathi

A trending issue in the network system that aids in learning and understanding the overall network structure is the community detection in the social network. Actually, they are the dividing wall which divides the node of the network into several subgroups. While dividing, the nodes within the subgroups will get connected densely but, their connections will be sparser between the subgroups. The ultimate objective of the community detection method is to divide the network into dense regions of the graph. But, in general, those regions will correlate with close related entities which can be then said that it is belonging to a community. It is defined based on the principle that the pair of nodes will be connected only if they belong to the same community and if they don’t share the communities, they are less likely to be connected. The vital problems across various research fields like the detection of minute and scattered communities have been necessitated with the ever growing variety of the social networks. The problem of community detection over the time has been recognized with the literature survey and the proposal methodology of set theorem to find the communities detection where the group belongs to activities. In addition to this, several basic concepts are stated in an exhaustive way where the research fields arise from social networks.  


2021 ◽  
Vol 3 (2) ◽  
pp. 233-250
Author(s):  
Leonardo Bursztyn ◽  
Davide Cantoni ◽  
David Y. Yang ◽  
Noam Yuchtman ◽  
Y. Jane Zhang

We study the causes of sustained participation in political movements. To identify the persistent effect of protest participation, we randomly indirectly incentivize Hong Kong university students into participation in an antiauthoritarian protest. To identify the role of social networks, we randomize this treatment’s intensity across major-cohort cells. We find that incentives to attend one protest within a political movement increase subsequent protest attendance but only when a sufficient fraction of an individual’s social network is also incentivized to attend the initial protest. One-time mobilization shocks have dynamic consequences, with mobilization at the social network level important for sustained political engagement. (JEL D72, D74, I23, Z13)


Author(s):  
Huan Ma ◽  
Wei Wang

AbstractNetwork community detection is an important service provided by social networks, and social network user location can greatly improve the quality of community detection. Label propagation is one of the main methods to realize the user location prediction. The traditional label propagation algorithm has the problems including “location label countercurrent” and the update randomness of node location label, which seriously affects the accuracy of user location prediction. In this paper, a new location prediction algorithm for social networks based on improved label propagation algorithm is proposed. By computing the K-hop public neighbor of any two point in the social network graph, the nodes with the maximal similarity and their K-hopping neighbors are merged to constitute the initial label propagation set. The degree of nodes not in the initial set are calculated. The node location labels are updated asynchronously is adopted during the iterative process, and the node with the largest degree is selected to update the location label. The improvement proposed solves the “location label countercurrent” and reduces location label updating randomness. The experimental results show that the proposed algorithm improves the accuracy of position prediction and reduces the time cost compared with the traditional algorithms.


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