ALGUMAS PARCERIAS FOTO/GR�FICAS DE ALAIR GOMES: BURLE MARX, MAGALH�ES E FIORE / Some photo/graphic partnerships by Alair Gomes: Burle Marx, Magalh�es and Fiore

Alair Gomes fez parte de uma comunidade cient�fica predominantemente carioca, mas manteve diversos contatos internacionais ligados � pesquisa universit�ria. Como esse texto apresenta, situa��o semelhante se passou no plano art�stico, influenciando suaprodu��o fotogr�fica. A compreens�o do lugar que Alair Gomes ocupou no cen�rio cultural a partir da d�cada de 1960 parece solicitar a reconstru��o de poss�veis parcerias entre o fot�grafo e os demais atores daquele per�odo. Analisaremos tr�s epis�dios que possibilitaram a Alair Gomes estabelecer colabora��es profissionais e projetos fotogr�ficos: fotografando o s�tio do paisagista Burle Marx; estabelecendo di�logo com o designer Aloisio Magalh�es; e participando da publica��o de um livro do designer gr�fico norte-americano Quentin Fiore. A an�lise desses epis�dios introduz e re�ne casos esparsos que at� o momento puderam ser acompanhados com maior aten��o e rigor de pesquisa. Discutimos a constru��o do contexto art�stico de Alair Gomes, que, como proposto, n�o pode ser desconsiderado na avalia��o de seus trabalhos fotogr�ficos.Palavras-chave:Fotografia; Alair Gomes; Roberto Burle-Marx; Aloisio Magalh�es; Quentin Fiore�AbstractAlair Gomes was part of a predominantly carioca scientific community, but maintained several international contacts linked to university research. As this text presents, a similar situation took place at the artistic level, influencing his photographic production. Understanding the place Alair Gomes occupied in the cultural scene in Rio de Janeiro from the 1960s onwards seems to require the reconstruction of possible partnerships between the photographer and other actors of that period. We will analyze three episodes that enabled Alair Gomes to establish professional collaborations and photographic projects: photographing the property of landscape artist Burle Marx; establishing a dialogue with the designer Aloisio Magalh�es; and participating in the publication of a book bythe North American graphic designer Quentin Fiore. The analysis of these episodes introduces and brings together scattered cases that so far could be followed up with greater attention and research rigor. We discuss the construction of Alair Gomes? artistic context, which, as proposed, cannot be disregarded in the evaluation of his photographic works.Keywords:Photography; Alair Gomes; Roberto Burle-Marx; Aloisio Magalh�es; Quentin Fiore

Nicolae Macarenco - representative artist of satirical graphics

A prominent figure in the field of satirical graphics in the Republic of Moldova, Nicolae Macarenco, throughout his artistic career, conceived with great skill and dedication book illustrations for literary works signed by Aureliu Busuioc, Evgeniy Kopylov, Iosif Gherasimov, Alla Grekul, posters and aesthetically expressive and semantically valuable caricatures. Prodigious, talented, persevering and devoted to his profession, the protagonist is one of the established artists who, through his vocation and talent, marked an entire era in the satirical art of the Republic. Working successfully, especially in the genres of satirical-humorous graphics, the graphic designer gave birth to works that were frequently published in important periodicals such as the satire and humor magazine Chipăruş, the magazine Femeia Moldovei, the newspaper Tinerimea Moldovei and others. The study highlights both the thematic aspects of the artist’s creation and the determined, systematized, mirrored artistic options of the protagonist. Having examined the artist’s works, the author pays increased attention to problems of compositional image, the particularities of plastic representation through shape, line, tone of human characters, psychological states of anthropomorphic and zoomorphic characters. At the same time, the analytical approach is supported by highlighting the role of color in the process of amplifying expressions and messages generated by satirical works created by the graphic artist.

VISUALISASI MELALUI PENDEKATAN METAFORA PADA POSTER NORTH meet SOUTH = UNITY

Poster is a two-dimensional visual media with large format that is useful for conveying commercial, social, cultural, political messages. Large format is used to display messages through images. Images on a poster are generally large and have a strong appeal so that it can attract the attention of the public immediately see it. The development of posters began in the late 17th century until now. European countries have an excellent poster tradition. Germany is one of them, the growth of posters in the country became part of the life of its modern society. Many moral and social messages that inspire reason are delivered routinely. Plaque-Sozial e.V. und vom Bund Mitteldeutscher Grafdesigner or social poster association and graphic designer Germany regularly holds competitions and exhibitions on an international scale. In the middle of 2016, a competition and exhibition was held for the third time with the theme "Vision". Participants consisted of artists and poster designers from all over the world. Poster works by the author were also selected by the jury and exhibited at The Association of German Museums for Galvanotechnik e. V. Leipzig, Germany takes place from August 13-25, 2016. The author displays poster visualization through a metaphorical approach. Key words : poster, visual metaphor

Ismar David’s Quest for Original Hebrew Typographic Signs

Ismar David was a prolific calligrapher, type designer, graphic designer, and illustrator who also engaged in architectural design and taught calligraphy. He studied applied arts in Berlin, emigrating to Jerusalem in 1932 and to New York in 1952. From the 1930s to the 1990s, he created a wealth of unique designs, most importantly the David Hebrew typeface family. It was the first comprehensive Hebrew typeface family, comprising nine styles that include a true Hebrew italic style and a monolinear style, equivalent to a Latin sans serif. David Hebrew provides an example of how a research-based design process can help negotiate the tension between old and new, leading to an innovative, well-informed design solution. David not only excelled in his groundbreaking approach to Hebrew type design for existing glyphs, but he went a step further, expanding the character set. After David completed the design of his typeface family in 1954, it was partially cast for machine composition by the Intertype Corporation. During that period, David relocated to New York to pursue his creative career.

CAUSE FACTORS SYMBOLIC RESISTANCE OF GRAPHIC DESIGNERS IN DENPASAR CITY

The discourse of "free design" that was introduced by printing companies as a form of strategy in dealing with business competition, has caused controversy in the graphic design field. Indirectly, this discourse is considered to be able to influence the mindset of the community and become a negative stigma against the graphic designer profession, and the discourse is considered to be a threat to the continuity of the graphic designer profession.This study aims to answer the factors that cause resistance. The study data were taken from observation, social media, and interviews, and analyzed using Michel Foucault's power relation theory and Norman Fairclough's theory of critical discourse analysis. Keywords: hidden transcripts, symbolic resistance, graphic designer, free design

PELATIHAN DESAIN GRAFIS UNTUK MENINGKATKAN PEMASARAN PADA CV. LAUTAN MAS

ABSTRAKDiera Digital seperti sekarang ini memiliki skill sebagai seorang Graphic Design sangat dibutuhkan. banyak teknik dalam menggunakan iklan di bidang keilmuan Design Grafis. Jadi dalam Pelatihan Design Grafis ini sangat mendukung dalam menunjang berbagai kebutuhan untuk keperluan bisnis perusahaan. dalam membuat sebuah hasil karya dan design yang bagus merupakan hal yang tidak mudah untuk kita lakukan apalagi jika dalam perusahaan karyawannya tidak memiliki background pendidikan yang sesuai dengan bidang keilmuan ini. Oleh sebab itu diharapkan mitra CV. Lautan Mas setelah pelatihan ini dapat mebuat hasil desain produknya lebih baik lagi, untuk dapat meningkatkan Pemasaran ke HOREKA (Hotel, Restoran, Kantor). Kata Kunci : pelatihan desain grafis; desain grafis; HOREKA; pemasaran. ABSTRACTIn this digital era, having skills as a Graphic Designer is very much needed. There are many techniques in using advertising in the field of Graphic Design science. So this Graphic Design Training is very supportive in supporting various needs for the company's business needs. in making a good work and design is not an easy thing for us to do, especially if the employees in the company do not have an educational background that is in accordance with this scientific field. Therefore, it is hoped that CV. Lautan Mas after this training can make better product design results, to be able to increase Marketing to HOREKA (Hotels, Restaurants, Offices). Keywords: graphic design training; graphic design; HOREKA; marketing.

EXECUTIVE OPINIONS ON GRAPHIC DESIGNER COMPETENCIES

Graphic design is a discipline that is constantly growing, developing and expanding the demand rate in the market in parallel with developments in technological fields. This growth and rapid development in the sector also brings some problems in terms of design. Working in the sector, agency managers and graphic designer experienced many problems with the demands of advertisers is known. It is observed that in some cases these problems are evaluated concurrently proficiency. In this study, ad agency executives, vocational schools graduate from graphic design programs designers, compilation of views on their professional competences and it is intended to be analyzed. This research is a descriptive study in general scanning model. A survey of 15 questions developed by researchers was applied to the managers of 58 advertising agencies serving in advertising in Ankara province, and the results were reached as a result of those given manually at the end of the survey. From the findings, administrators of the vocational school graduated from Graphic Design Department of the advertising agency, and are finding indicates that inadequate in many ways from a professional perspective. This research is relevant for educational institutions to analyze the demands of the sector, to make suggestions for new programs that can produce solutions to problems is important Keywords: Graphic design, vocational schools, advertising agencies, professional qualification

CONTEMPORARY SHAPE OF LOGO DESIGN FOR DESIGN QUALITY AND EFFECTIVENESS

The goal of this research is to investigate the modern shape of logo design for design quality and effectiveness. Since the announcement of the Movement Control Order (MCO), the market has seen an increase in demand for logo design. Many entrepreneurs appear to be prioritizing online business. Although the high demand for logo design is a good thing for every graphic designer, the logo design field is also losing quality. This study's methodology is a hybrid method (combination of quantitative and qualitative). Quantitative and primary data are gathered through interviews with both designers and entrepreneurs, as well as a survey form. While qualitative data is gathered from Google Scholar, ResearchGate, articles, a literature review and YouTube. This study also includes the effect of logo design on consumer behavior, how the COVID-19 is changing consumer behavior, and the researcher's justification based on logo design guidelines. This paper can be used as a trend analysis for marketer, designer, and other marketing, branding, or academic purposes.

THE IMPLEMENTATION OF AN OPEN TEACHING POLICY IN OPEN EDUCATION IN MAURITIUS

This paper examines the implications of the implementation of a policy that promotes open teaching in an emerging open university. It describes the benefits and risks associated with such implementation within the context of Mauritius. It emphasises the adoption of cMOOCs which is more student-generated MOOCs that encourages student engagement based on socio-constructivism and heutagogy, instead of behaviourism and cognitivism. The use of open teaching promotes the democratisation of higher education and may help open universities to achieve economies of scale, and therefore making open universities profitable. However, open teaching through the adoption of cMOOCs may lack sustainability due to the political bearing of the open university concerning its governing bodies and the nomination of its head at the management level, the lack of electracy of a large number of contingent teaching staff as well as the lack of safeguard for the intellectual copyrights of MOOCs in Mauritius. It is recommended that open universities should invest massively in technology-enhanced content delivery and in the appointment of a graphic designer to support user-content generation. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0790/a.php" alt="Hit counter" /></p>