The Impact of Creativity in the Segmentation Process, Global Positioning and Product Design Decisions in the Global Success of Multinational Organizations

2013 ◽  
Author(s):  
Hazel Berrard Amuah
Author(s):  
Ming-Chuan Chiu ◽  
Gu¨l E. Okudan

The benefit of integrating product design decisions and supply chain design decisions has been noticed by researchers. This integration can provide better communication between design teams and operations groups. Accordingly, potential supply chain risks can be highlighted before the launch of a new product. Modularization is one of the most critical product design and supply chain design decisions because it will determine the assembly sequence and potential suppliers of the product in the supply chain execution. However, the impact of modularity level on supply chain performance is still unclear. The objective of this study is to tackle this issue. The proposed method covers product design functions and supply chain design functions, hence the product design decisions and supply chain design decisions can be considered simultaneously. The supply chain performance of all design concepts is comprehensively investigated so as to analyze the impact of modularity on supply chain performance regarding lead-time and cost. The results show that increased modularity is advantageous for the time-based performance of supply chain network whereas decreased modularity demonstrates superiority on cost performance.


Author(s):  
Addison Wisthoff ◽  
Vincenzo Ferrero ◽  
Tony Huynh ◽  
Bryony DuPont

As more companies and researchers become interested in understanding the relationship between product design decisions and eventual environmental impact, proposed methods have explored meeting this demand. However, there are currently limited methods available for use in the early design phase to help quantify the environmental impact of making design decisions. Current methods, primarily vetted Life Cycle Assessment (LCA) methods, require the designer to wait until later in the design phase, when a product’s design is more defined; alternatively, designers are resigned to relying on prior sustainable design experience and empirical knowledge. There is a clear need to develop methods that quantitatively inform designers of the environmental impact of design decisions during the early design phase (particularly during concept generation), as this allows for reexamination of decisions before they become costly or time-intensive to change. The current work builds on previous research involving the development of a search tree of sustainable design knowledge, which, applied during the early design phase, helps designers hone in on the impact of product design decisions. To assist in quantifying the impact of these design decisions, the current work explores the development of a weighting system associated with each potential design decision. The work presented in this paper aims to quantify the general environmental impact potential design decisions have on a consumer product, by using a multi-layer perceptron neural network with back propagation training — a method of machine learning — to relate the life-cycle assessment impact of 37 case study products to product attributes. By defining the relationship between LCA data and product attributes, designers in the early design phase will be more informed of which product attributes have the largest environmental impact, such that the designer can redesign the product to have reduce this impact.


2019 ◽  
Vol 23 (9) ◽  
pp. 1747-1763 ◽  
Author(s):  
N. Nuruzzaman ◽  
Deeksha Singh

Purpose This paper aims to attempt to examine the effect of firm-customer exchange characteristics, frequency and specificity, on the likelihood of the firm to generate customer-driven innovation. The authors draw from social capital theory and argue that repetitive and customer-specific exchange improves the trusts between firm and customers, which in turn ease the flows of tacit knowledge from customers to the firm. From the perspective of customer knowledge management, the authors contribute by examining the mechanism by which a firm can acquire knowledge from and about customers. The authors further argue that a firm’s ability to absorb knowledge from customers and turn them into innovation also depends on its internal capability. A firm that consistently upgrades its capacity is more likely to generate customer-driven innovation than those that do not. Also, the authors argue that the joint effect of exchange characteristics and internal capability upgrading can further increase the likelihood of customer-driven innovation. Such a joint force implies the positive moderating effect of internal capability upgrading to the relationship between exchange characteristics and customer-driven innovation. Design/methodology/approach The authors test the hypotheses on 3,000 firms from six countries in Latin America. They take advantage of the 2017 World Bank Enterprises Survey. This most recent of the survey asks questions on various types of innovation and firm-customers exchange characteristics and other firm-level variables. Findings The authors find support for our hypotheses that repeated exchange and exchanges tailored to specific customers have a positive effect on customer-driven innovation. Also, they find the support that internal capability upgrading, in the form of investment in product design, marketing and organizational development has a positive effect on customer-driven innovation. The authors also find that investment in product design positively moderates the impact of exchange characteristics on the likelihood of customer-driven innovation. Originality/value While past studies focus on strategies to acquire and manage customers’ knowledge, little has been said about how exchange attributes can encourage or discourage innovation? This question is important because various theoretical perspectives may have a different prediction on the effect of firm-customer relationship and innovation. This study attempts to bridge such theoretical tension.


2021 ◽  
Vol 2042 (1) ◽  
pp. 012116
Author(s):  
Pierson Clotilde ◽  
Soto Magán Victoria Eugenia ◽  
Aarts Mariëlle ◽  
Andersen Marilyne

Abstract Recent developments in the lighting research field have demonstrated the importance of a proper exposure to light to mediate several of our behavioral and physiological responses. However, we spend nowadays around 90% of our time indoors with an often quite limited access to bright daylight. To be able to anticipate how much the built environment actually influences our light exposure, and how much it may ultimately impact our health, well-being, and productivity, new computational tools are needed. In this paper, we present a first attempt at a simulation workflow that integrates a spectral simulation tool with a light-driven prediction model of alertness. The goal is to optimize the effects of light on building occupants, by informing the decision makers about the impact of different design choices. The workflow is applied to a case study to provide an example of what learnings can be expected from it.


2021 ◽  
Vol 12 ◽  
Author(s):  
Lucas Albuquerque Freire ◽  
Michele Andrade de Brito ◽  
Natã Sant’anna Esteves ◽  
Márcio Tannure ◽  
Maamer Slimani ◽  
...  

This study aimed to determine the impact of a soccer game on the creatine kinase (Ck) response and recovery and the specific Global Positioning System (GPS)-accelerometry-derived performance analysis during matches and comparing playing positions. A sample composed of 118 observations of 24 professional soccer teams of the Brazil League Serie A was recruited and classified according to playing positions, i.e., Left/Right Defenders (D = 30, age: 25.2 ± 5.8 years, height: 187 ± 5.5 cm, weight: 80 ± 5.8 kg), Offensive Midfielders (OM = 44, age: 25.1 ± 0.2 years, height: 177 ± 0.3 cm, weight: 73 ± 1.2 kg), Forwards (F = 9, age: 25.1 ± 0.2 years, height: 176.9 ± 4.3 cm, weight: 74.5 ± 2.1 kg), Left/Right Wingers (M = 23, age: 24.5 ± 0.5 years, height: 175 ± 1.1 cm, weight: 74 ± 4.4 kg), and Strikers (S = 12, age: 28 ± 0.2 years, height: 184 ± 1.0 cm, weight: 80 ± 1.4 kg). Blood Ck concentration was measured pre-, immediately post-, and 24 h postgame, and the GPS-accelerometry parameters were assessed during games. Findings demonstrated that Ck concentrations were higher at all postgame moments when compared with pregame, with incomplete recovery markers being identified up to 24 h after the game (range: 402–835 U/L). Moreover, Midfielders (108.6 ± 5.6 m/min) and Forwards (109.1 ± 8.3 m/min) had a higher relative distance vs. other positions (100.9 ± 10.1 m/min). Strikers [8.2 (8.1, 9.05) load/min] and Defenders [8.45 (8, 8.8) load/min] demonstrated lower load/min than Wingers [9.5 (9.2, 9.8) load/min], Midfielders [10.6 (9.9, 11.67) load/min], and Forwards [11 (10.65, 11, 15) load/min]. These results could be used to adopt specific training programs and recovery strategies after match according to the playing positions.


2020 ◽  
pp. 34-42
Author(s):  
Dan Pandapotan ◽  
Imam Djati ◽  
Meirina Triharini ◽  
Yusuf Maulana

Sappan wood contains substances that have health benefits. The community has made use of sappan wood in various forms, such as powder and shavings. In addition, sappan products are found in the form of blocks and spindles. If the product is in the form of blocks or logs, then people can recognize several characteristics of a wood, such as color, texture, hardness and weight. This will be more difficult to do if the product is in the form of powder or shavings. These advantages can be utilized in forms that have a specific purpose, such as the use function and decoration function. The use function can be done by soaking sappan wood using water, at a certain temperature and time. The process will produce a solution with a certain content which can be measured based on the absorbance value. The decoration function can be carried out by forming the sappan wood using the chisel principle, reducing the volume of raw materials. This research was conducted to determine the impact of shape on the concentration of content in sappan wood, so that it produces considerations that can be used in designing a product made from sappan wood. Experiments were carried out on 4 types of treatments, N specimens representing the treatment of repeated use, LPA and LPB specimens representing different surface area treatments, and specimens V representing treatments with different volumes. Each treatment produced a solution which was measured using UV-Vis Spectorphotometry. The measurement results in each specimen solution show the absorbance value can be taken into consideration in designing a product made from sappan wood. The things that need to be considered are the distance between cavities, product thickness and material cutting patterns.


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