Faith, Hope, and Christian Charity: How Religion Explains Giving When Warm Glow and Impure Altruism Do Not

2018 ◽  
Author(s):  
Clive D. Fraser
Keyword(s):  
Warm Glow ◽  
Impure Altruism

Citizenship Status, Warm Glow, and Prosocial Behavior: A Quasi-Experiment on Giving Behavior by Host-Country Citizens and Asylum Seekers

2018 ◽  
Vol 40 (1) ◽  
pp. 161-184
Author(s):  
Ulf Liebe ◽  
Andreas Tutić
Keyword(s):  
Prosocial Behavior ◽  
Social Status ◽  
Host Country ◽  
Asylum Seekers ◽  
Dictator Game ◽  
High Status ◽  
Warm Glow ◽  
Impure Altruism ◽  
Class And Status

Abstract This paper is concerned with the question of whether and how social class and status affect prosocial behavior among status groups.We conducted dictator games in which both host-country citizens (high social status) as well as asylum seekers (low social status) make monetary donations towards their respective in- and out-groups. As a novelty, we varied the number of recipients in the dictator game (i.e. one, two or three recipients). Our results indicate that host-country citizens donate significantly more than asylum seekers and that asylum seekers receive significantly higher donations than host-country citizens. Donations vary only marginally with the number of recipients. These findings and answers to a follow-up questionnaire show that prosocial behavior among status groups, and in particular prosocial behavior from high-status towards low-status actors, might be instances of impure altruism, i.e., motivated by a warm glow of giving or a purchase of moral satisfaction.

scholarly journals No Substitute for the Real Thing: The Importance of In-Context Field Experiments In Fundraising.

2019 ◽  
Author(s):  
Indranil Goswami ◽  
Oleg Urminsky
Keyword(s):  
Expert Opinion ◽  
Field Experiments ◽  
Ground Truth ◽  
Field Testing ◽  
Warm Glow ◽  
Real Thing ◽  
Impure Altruism ◽  
Natural Field Experiment ◽  
Surprising Finding

We present a complete empirical case study of fundraising campaign decisions that demonstratesthe importance of in-context field experiments. We first design novel matching-basedfundraising appeals. We derive theory-based predictions from the standard impure altruismmodel and solicit expert opinion about the potential performance of our interventions. Boththeory-based prediction and descriptive advice suggest improved fundraising performance from aframing intervention that credited donors for the matched funds (compared to a typical matchframing). However, results from a natural field experiment with prior donors of a non-profitshowed significantly poorer performance of this framing compared to a regularly framedmatching intervention. This surprising finding was confirmed in a second natural fieldexperiment, to establish the ground truth. Theoretically, our results highlight the limitations ofboth impure altruism models and of expert opinion in predicting complex “warm glow”motivation. More practically, our results question the availability of useful guidance, andsuggest the indispensability of field testing for interventions in fundraising.

scholarly journals Why Do People Give? Testing Pure and Impure Altruism

2017 ◽  
Vol 107 (11) ◽  
pp. 3617-3633 ◽  
Author(s):  
Mark Ottoni-Wilhelm ◽  
Lise Vesterlund ◽  
Huan Xie
Keyword(s):  
Experimental Design ◽  
Empirical Evidence ◽  
Direct Test ◽  
Warm Glow ◽  
Single Measurement ◽  
Impure Altruism ◽  
Pure Altruism ◽  
Crowd Out

Researchers measure crowd-out around one level of charity output to identify whether giving is motivated by altruism and/or warm-glow. However, crowd-out depends on output, implying first that the power to reject pure altruism varies, and second that a single measurement of incomplete crowd-out can be rationalized by many different preferences. By instead measuring crowd-out at different output levels, we allow both for identification and for a novel and direct test of impure altruism. Using a new experimental design, we present the first empirical evidence that, consistent with impure altruism, crowd-out decreases with output. (JEL D64, L31)

scholarly journals Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behavior

2021 ◽  
Vol 13 (11) ◽  
pp. 6023
Author(s):  
Kirubaharan Boobalan ◽  
Nishad Nawaz ◽  
R. M. Harindranath ◽  
Vijayakumar Gajenderan
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Consumer Culture ◽  
Purchase Intention ◽  
Organic Food ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Warm Glow ◽  
Food Purchase ◽  
The Usa

Marketing campaigns of organic food emphasize utilitarian benefits and psychological benefits as well as consumer culture to enhance environmental sustainability. In order to study the purchase intention of organic food, the authors developed a model using antecedents like warm glow, subjective norm, attitude and perceived behavioral control. This study examines the model for the Indian and the USA samples and thus integrated using three theories: Theory of Planned Behavior (TPB), Pro-Social Behavior (PSB) Theory with the interaction of Consumer Culture Theory. The model is estimated using the multi-group Partial Least Square Structural Equation Modeling (PLS-SEM) technique using R software with samples from India (n = 692) and the USA (n = 640). Results differ for Indian and USA samples. The expectation of the “warm glow” resulted from an environmentally friendly purchase as having a higher influence on Indian samples than that of the USA. Further, the attitude towards organic food purchase intention is stronger for US samples than the Indian, and the group difference is significant, while all the relationships that take warm glow as an antecedent have higher β for Indian samples. Moreover, the study found that attitude towards organic food is a major element for US subsamples, whereas subjective norm plays a major role in Indian samples to adopt organic food. Managerially, the present study suggests that a firm marketing its organic food must concentrate more on “warm glow” for Indian consumers in order to improve their market share.

scholarly journals Doing Good Better: Impure Altruism in Green Apparel Advertising

2019 ◽  
Vol 11 (20) ◽  
pp. 5762 ◽  
Author(s):  
So Young Song ◽  
Youn-Kyung Kim
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Discrete Model ◽  
Online Survey ◽  
Marketing Strategies ◽  
Theoretical Development ◽  
Sustainable Lifestyle ◽  
Impure Altruism ◽  
Sustainable Behavior ◽  
Communal Harmony

In this study, we identify impure altruism as a duality of altruistic and egoistic warmth. We examine how these feelings motivate consumers to buy green apparel in response to advertisements. We test the effectiveness of the message orientation and its interactivity with a beneficiary and propose modeling impure altruism as the reason why consumers purchase green apparel. The study uses a quasi-experiment to estimate a comparison effect among advertising stimuli. We conduct an online survey among US consumers that garnered 586 responses for the main data analysis. The results indicate that egocentric appeals increase perceived uniqueness and that human beneficiary appeals lead to higher communal harmony. The findings show that communal harmony and global wellbeing prompt altruistic warmth and that uniqueness and product quality encourage egoistic warmth. Notably, altruistic warmth contributes to egoistic warmth, which indicates the existence of impurely altruistic consumers. Both altruistic and egoistic warmth lead to the intention of purchasing green apparel. We recommend “feel-good” marketing strategies to publicize the benefits of a sustainable lifestyle. The study contributes to the theoretical development of sustainability and can serve as an extension of a discrete model of altruism and egoism on consumers’ sustainable behavior.

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