Merchant and Platform: Pricing Strategy and Product Entry

Motivated by the industrial observation that the e-commerce platform marketplaces (e.g., Amazon) are increasingly launching sustainable strategies, this study aims to build an analytical framework to guide managers on making sustainable decisions. This study builds a stylized game-theoretical model in the sustainable supply chain context, where the competitive traditional product manufacturers sell their products through the platform’s marketplace, while the platform decides whether to introduce the green products and the pricing strategy. We find that, when the evaluation difference for the green product is sufficiently low, the introduction of the green product by the platform benefits the manufacturers (or third-party sellers). Interestingly, a higher platform fee makes a higher likelihood of a win-win situation between the platform and manufacturers. Moreover, when consumers value green products sufficiently higher than traditional products, the traditional products’ manufacturers can also benefit from the green product entry.

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Psychological Pricing Strategy and its Influences on Consumer’s Buying Behavior in Kurdistan Region

Proceedings Papers of ICABEP 2019 ◽

10.23918/icabep2019p13 ◽

2019 ◽

Keyword(s):

Pricing Strategy ◽

Kurdistan Region ◽

Buying Behavior

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A Study on Consumer Characteristics of Korean consumers' Intention to purchase Luxury Brand

Restaurant Business ◽

10.26643/rb.v118i8.7721 ◽

2019 ◽

Vol 118 (8) ◽

pp. 420-430

Author(s):

Ji-Hun Lee ◽

Bok-Hyun Moon ◽

Mi-Sook Yang

Keyword(s):

Structural Equation ◽

Service System ◽

Equation Model ◽

Pricing Strategy ◽

Luxury Brands ◽

Negative Image ◽

Intention To Purchase ◽

Characteristics Analysis ◽

Changing Times

This study aims to suggest marketing implications for the success of the luxury brands in the market.Questionnaire was conducted for 360 consumers interested in purchasing luxury goods. The collected data were verified for the appropriateness of the structural equation model and the causation of each concept.luxury brands should put more effort to improve the quality and type of products through various consumer characteristics analysis, and build a pricing strategy to match consumer characteristics with various pricing systems and payment methods. In addition, it is necessary to pay more attention to setting the service system worthy of their luxury images so that the service system can also take the luxury image. What's more, since most luxury consumers are those who value their personality and image rather than cost, so they should do their best at each step so as not to give the negative image of the company to the eyes of the consumers until the end. And it needs to continue their research for enhanced quality of the products and manage the image to sustain the image of the company over time, and make efforts to understand the way of expressing the changing images in step with the changing times and read the cultural trend.

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STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

AVES Jurnal Ilmu Peternakan ◽

10.30957/aves.v10i1.328 ◽

2016 ◽

Vol 10 (1) ◽

pp. 7

Author(s):

Handika Rifki W.P ◽

Yuli Arif Tribudi ◽

Agustina Widyaworo Kunharjati

Keyword(s):

Case Study Research ◽

Personal Selling ◽

Marketing Strategies ◽

Pricing Strategy ◽

Brand Awareness ◽

Analytic Method ◽

Distribution Strategy ◽

Promotion Strategies ◽

Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

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Export Pricing Strategy and Firm Characteristics of Korean Companies

INTERNATIONAL BUSINESS REVIEW ◽

10.21739/ibr.2008.12.12.4.139 ◽

2008 ◽

Vol 12 (4) ◽

pp. 139

Author(s):

Jong-Shik Kim

Keyword(s):

Pricing Strategy ◽

Firm Characteristics

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[Pricing Strategy Conference]: Discussion

The Journal of Business ◽

10.1086/296254 ◽

1984 ◽

Vol 57 (S1) ◽

pp. S253 ◽

Cited By ~ 2

Author(s):

John D. C. Little

Keyword(s):

Pricing Strategy

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Market buoyancy, information transparency and pricing strategy in the Scottish housing market

Urban Studies ◽

10.1177/0042098021991784 ◽

2021 ◽

pp. 004209802199178

Author(s):

Nan Liu

Keyword(s):

Pricing Strategy ◽

Selling Price ◽

Trade Off ◽

Information Transparency ◽

North East ◽

Sealed Bid ◽

Strategy Changes ◽

The Impact ◽

Role Of Information

In housing markets there is a trade-off between selling time and selling price, with pricing strategy being the balancing act between the two. Motivated by the Home Report scheme in Scotland, this paper investigates the role of information symmetry played in such a trade-off. Empirically, this study tests if sellers’ pricing strategy changes when more information becomes available and whether this, in turn, affects the trade-off between the selling price and selling time. Using housing transaction data of North-East Scotland between 1998Q2 and 2018Q2, the findings show that asking price has converged to the predicted price of the property since the introduction of the Home Report. While information transparency reduces the effect of ‘overpricing’ on selling time, there is little evidence to show that it reduces the impact of pricing strategy on the final selling price in the sealed-bid context.

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