Cross Culture Communication Effecting to Volunteer Tourism Tourist Activities in Chiangmai, Thailand

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

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Cross-culture outcomes of a brazilian professor Fulbright in the USA

Revista de Educação do Cogeime ◽

10.15599/0104-4834/cogeime.v26n50p115-123 ◽

2017 ◽

Vol 26 (50) ◽

pp. 115

Author(s):

Marcelo Da Silva Leite ◽

Celeste Gaia

Keyword(s):

Higher Education ◽

Low Cost ◽

Cross Culture ◽

College And University ◽

Governmental Agencies ◽

The Past ◽

University Curriculum ◽

Fulbright Scholar ◽

The Usa ◽

Higher Education Costs

Over the past decade due the expansion of globalization there has been an increasing emphasis on internationalization among faculty, administration and accrediting agencies in the Higher Education. Although to promote internationalization in the Higher Education, costs are a big challenge, one way to have the international actions with low cost, it is seeking for grants from different governmental agencies and foundations.The Fulbright Scholar program provides a long-standing and externally-funded means for internationalizing college and university curriculum. This article is going to share the perspective of a Brazilian Fulbright Scholar at an American college and the institution perspective of the Fulbright scholar participation at the College.

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A Study of Volunteer Tourism Recipients’ Satisfaction

Journal of Tourism and Leisure Research ◽

10.31336/jtlr.2019.1.31.1.39 ◽

2019 ◽

Vol 31 (1) ◽

pp. 39-57

Author(s):

Jong-Myung Lim ◽

Seung-Woo Lee

Keyword(s):

Volunteer Tourism

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A Theoretical Exploration and Empirical Research of the Regional Cross-culture Psychology of China

Advances in Psychological Science ◽

10.3724/sp.j.1042.2012.01229 ◽

2013 ◽

Vol 20 (8) ◽

pp. 1229-1236 ◽

Cited By ~ 1

Author(s):

Hai-Zhong ZHANG ◽

Yong-Zhi JIANG ◽

Wen-Jin ZHAO ◽

Gui-Hua AN ◽

Xiao-Long ZHANG ◽

...

Keyword(s):

Empirical Research ◽

Cross Culture

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Managing the Era of Multi-Cultural Leadership

Purushartha - A Journal of Management Ethics and Spirituality ◽

10.21844/pajmes.v11i1.14610 ◽

2018 ◽

Vol 11 (1) ◽

Author(s):

M. Rahul ◽

R. Ganesan

Keyword(s):

Work Environment ◽

Leadership Style ◽

Work Experience ◽

Cross Culture ◽

Cultural Leadership ◽

Team Members ◽

Diverse Workforce ◽

The Difference ◽

The One ◽

Global Arena

Leaders in the global arena are the one who face the challenges never seen before, while coordinating work and managing relationship between team members coming from varied ethnic groups. Globalization has undoubtedly opened up endless growth opportunities for both, businesses and individuals, by collaborating with each other, but with certain inherent challenges. These challenges are the difference in the cultural background of the team members, which gets predominantly reflected in their behavior at workplace too. The cultural differences exist primarily due to differences in shared values, which form the basis for difference in perception and practices of decision making by an individual (Hofstede, 1980). Juana Bordas has rightly described that any business that fails to adapt their leadership style aligning with multi-cultural approach will find it difficult to thrive in a more colorful world. Leadership style has witnessed various facets of changing work environment that has demanded from leaders to modify their approach to adapt along and be effective and survive in the ever-changing environment of business (Bordas,2007).A cross-culture leader plays a significant role in knitting the diverse workforce into an efficient team; which requires a leader to very well understand the various dimensions of culture. This understanding of the leader enables him to learn about blending of leadership styles to address the challenges of such work environment. This paper is an extended work on 'Leadership in Cross-Cultural Environment – A Comparison of Asian and Non-Asian Managers' (Rahul and Ganesan, 2015). The extended research study has identified that enhanced work experience of cross-culture leaders enables them in effective team management, than the rise in designation, as it results in creation of hierarchical distance between the leaders and subordinates.

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