The Impact of Information Intervention on Public Opinion on Social Media Regulation:\\ Evidence from a Survey on Twitter's Trump Ban

2021 ◽  
Author(s):  
Te Bao ◽  
Lijia Wei ◽  
Yang Yu
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Media Regulation ◽  
The Impact

scholarly journals The impact of credibility of influencers recommendations on social media on consumers behavior towards brands

2021 ◽  
Vol 54 (3-4) ◽  
pp. 181-196
Author(s):  
Piotr Kwiatek ◽  
Radoslav Baltezarević ◽  
Stavros Papakonstantinidis
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Virtual Environment ◽  
Word Of Mouth ◽  
Consumer Attitudes ◽  
Time Frame ◽  
Target Market ◽  
Online Environment ◽  
Purchasing Decisions ◽  
The Impact

Companies are becoming increasingly aware of the importance and opportunities provided by social media in order to communicate faster and more efficiently with their consumers. In order to convey the message about the value of their brands to their target market, organizations hire influential people who are considered to be the creators of public opinion in a virtual environment. Nowadays, social media are crowded with micro and macro influencers, or at least those who present themselves as such. Their main job is to represent and recommend brands to other users (their followers) and thus influence consumer attitudes about brands and possibly strengthen their purchasing decisions. Very often, influencers on social media are hired by companies to promote their brands for a fee. In order to have more control over their communication activities, companies provide them, in advance, with the content they want to be conveyed to consumers, but also the time frame when the message should be launched. In this way, organizations try to reduce the risk of turning electronic word-of-mouth (EWOM) communication into a negative one. In order for consumers to trust the recommendations of influencers on social media, these people need to have significant expertise in a certain area, charisma and respect from other users, so that their credibility affects the value of content and recommendations they place in the online environment. The aim of this paper is to present the attitudes of respondents who use social media websites about the impact of the credibility of influencers' recommendations on social media, and their opinion on whether and in what way their credibility influences consumer attitudes towards brands.

EMERGENCE OF SOCIAL MEDIA AND ITS IMPLICATIONS FOR PUBLIC POLICY : A STUDY OF DELHI ASSEMBLY ELECTION 2013

2016 ◽  
Vol 12 (1) ◽  
Author(s):  
Mohd. Safiullah ◽  
Pramod Pathak ◽  
Saumya Singh
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Political Parties ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Analysis Method ◽  
Popular Opinion ◽  
Electoral Outcomes ◽  
National Congress ◽  
The Impact

The electronic revolution has made Social media one of the important tools for advertisement in the election. Social media has become a potent tool of expressing opinion worldwide. Even in an emerging economy like India, its growing impact is discernible. Its rise in popularity has made political parties think of its use as a means of both gauging and creating public opinion. The Delhi assembly in 2013 is a case in point. The present study aims to examine the impact of social media on public opinion, its significance as a measure of popular opinion and how it predicts popular opinion with the help of an evaluation of popularity on Facebookand its relationship with electoral outcomes. For this research 4,500,000 likes ofFacebook fan pagefor the month of December 2013 were taken into consideration. And the Political parties namely Indian National Congress (INC), BhartityaJanta Party (BJP) and AamAdmi Party (AAP), contesting for Delhi Assembly election. Linear Regression analysis method was used to analyzes the secondary data, the result indicates that 'Facebooklikes' of political parties and votes gained by political parties in Delhi Assembly election 2013 are positively correlated.

Perceiving online public opinion: The impact of Facebook opinion cues, opinion climate congruency, and source credibility on speaking out

2020 ◽  
pp. 146144482093105
Author(s):  
Alisius D Leong ◽  
Shirley S Ho
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Experimental Design ◽  
Significant Role ◽  
Source Credibility ◽  
Spiral Of Silence ◽  
The Novel ◽  
Speaking Out ◽  
The Spiral Of Silence ◽  
The Impact

The novel affordances and unique features on social media have transformed the way people assess public opinion. Drawing on the spiral of silence (SOS) theory, this study examines the roles that user-generated comments (UGCs) and aggregated user representations (AURs), represented by reaction emojis, play in shaping perceptions of the opinion climate. It also investigates how features on the platform trigger perceptions of source credibility to influence willingness to speak out. Results from a 3 (opinion cues: UGCs-only vs AURs-only vs UGCs and AURs) × 2 (opinion climate congruency: congruent vs incongruent) × 2 (source credibility: high vs low) between-subjects experimental design revealed that audiences perceived reaction emojis to reflect public opinion. Source credibility was found to affect willingness to speak out and moderate opinion climate congruency. The findings extend the SOS theory by highlighting the significant role that novel affordances have on SOS components operating online. Implications of the findings were discussed.

scholarly journals The Need for Authenticity in Opinion Formation

2020 ◽  
Vol 10 (3) ◽  
pp. 389-423
Author(s):  
Antonio Amuza
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Opinion Formation ◽  
Silent Majority ◽  
The Public ◽  
Black Swans ◽  
The Impact

The need for authenticity is a latent manifesto of Romanians who seem overwhelmed by a constant wave of inauthenticity, prejudices, and stereotypes in an environment that makes it more difficult for us to adhere to a genuine development as individuals, but also as a society. Public opinion reveals itself under the impact of the desired authenticity to cope with galloping globalism, which turns us into bystanders of our own lives. More specifically, in a world where we have become accustomed to our ideas being very aesthetically packed, the characteristics of the products for which we show a certain interest, the quality of the services we want and the values we so ardently adhere to, the need to be sure that we receive exactly what we have been mentally longing for becomes a purpose in itself. Thus, the more common and plentiful the values we are exposed to, along with the risk that they may be prebuilt, the greater the possibility for people to develop the need for a guarantee of compliance with the promises made by these values – a need for authenticity. I hope that my paperwork can contribute to further research in terms of arousing the interest of those who are looking to better understand why globalism can affect both public opinion and authenticity. Otherwise, we will find ourselves in the position of talking about black swans whenever the public opinion is different from the minority that we are part of. In a world of social media, the article talks about vocal minorities and the silent majority.

The Wisconsin Spring After Two Gubernatorial Elections

2020 ◽  
pp. 80-88
Author(s):  
Cecilia G. Manrique
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Political Participation ◽  
Public Participation ◽  
Public Awareness ◽  
The State ◽  
Policy Changes ◽  
Electoral Outcomes ◽  
Political Events ◽  
The Impact

Eight years have passed since the original Arab Spring in Tunisia took place in January 2011. It has been almost six years since the impact of the Wisconsin Spring on Scott Walker's attempts at policy changes in the state occurred. At that time, the effect of social media on public awareness and public participation in political events was considered new and innovative. Since then, Walker won a recall election and a re-election. He made a run for the Presidency and lost. In November 2018, Scott Walker was unseated in the gubernatorial race by Tony Evers. This chapter updates what has transpired since then and the impact of social media on the events in Wisconsin, determining whether social media impacted public opinion, political participation, and electoral outcomes in the state.

Public Opinion on Dockless Bike Sharing: A Machine Learning Approach

2019 ◽  
Vol 2673 (4) ◽  
pp. 195-204 ◽  
Author(s):  
Ali Rahim Taleqani ◽  
Jill Hough ◽  
Kendall E. Nygard
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Public Opinion ◽  
Transportation Planning ◽  
Media Technologies ◽  
Advantages And Disadvantages ◽  
Machine Learning Approach ◽  
Bike Sharing ◽  
Planning Processes ◽  
The Impact

Dockless bike sharing is an emerging paradigm. Like many other technologies, it brings advantages and disadvantages to communities. Further investigation into public opinion will shed light on the impact of this technology on communities and provide input to city authorities for transportation planning. Transportation planning processes can be enhanced by engaging the community through social media technologies. Social media like Twitter, Facebook, and other microblogging media have been used for planning, but have not been extensively evaluated for that purpose. This study examined approximately 32,000 posts on Twitter to assess public opinion on dockless bike-sharing systems. Using a mix of text mining and statistical techniques, we examined relevant posts to determine the sentiment polarity of tweets, the underlying topics in the tweets, and the extent of engagement and impact on the decision-making process. Results given by two different sentiment algorithms show that there is more positive than negative polarity across the algorithms. Also, the findings show that the underlying topics in tweets include electric scooters, private e-hailing companies, and blockage of sidewalks, among others. The results indicate that the dockless shared mobility models are potentially useful in generating participation, but faced substantial technical, analytical, and communication barriers to influencing decision-making.

Social media before domestic courts in Europe: An analysis of free speech cases

2020 ◽  
pp. 1023263X2097919
Author(s):  
Evangelia Psychogiopoulou ◽  
Federica Casarosa
Keyword(s):  
Social Media ◽  
Free Speech ◽  
Freedom Of Expression ◽  
Fundamental Rights ◽  
Test Bed ◽  
Supreme Courts ◽  
Judicial Decision Making ◽  
Eu Member States ◽  
Media Regulation ◽  
The Impact

Social media arose as a way to communicate with friends, but it evolved to become a significant medium through which individuals exercise their right to free speech. At the same time, social media has raised a variety of challenges for fundamental rights. Whereas national and supranational legislators play a key role in terms of governing social media, court decisions are a test-bed for the protection of fundamental rights in a social media context. This article seeks to shed light on the social media jurisprudence of constitutional and supreme courts in a selected set of EU Member States. It examines in particular the contribution of national judiciaries to the protection of freedom of expression online and its balancing with other rights and interests in a social media setting. The focus is on cases that concern political speech, cases that examine the application of safeguards for the press on social media, and cases that reflect upon the impact of social media on legacy media regulation, that is, regulation for the mass media from the pre-digital age. The analysis identifies key trends in domestic judicial reasoning and shows the importance of fundamental rights as an interpretative tool for judicial decision-making on social media standards.

Sentiment Analysis as a Tool to Understand the Cultural Relationship between Consumer and Brand

2017 ◽  
pp. 202-215 ◽  
Author(s):  
Nicola Capolupo ◽  
Gianpaolo Basile ◽  
Giancarlo Scozzese
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Public Opinion ◽  
Web 2.0 ◽  
Sentiment Analysis ◽  
Product Launch ◽  
Consumer Sentiment ◽  
Specific Product ◽  
The Public ◽  
The Impact

One of the most relevant issues that companies, offices and marketing experts, sociologists and scholars must address studying a new brand or product launch is without any doubt the impact - in terms of feedback - on the consumer sentiment. The study of users' opinions on a specific product or brand has changed with the advent of Web 2.0, which has overcome the old surveys model leading consumers in a too complex and not genuine area, reaching more sophisticated research or even better tracking their opinions directly “on the field”, i.e. in the community where this exchange of views and information happens naturally and not artificially. The analysis of consumers' opinions on social media provides enormous opportunities for the public and the private spheres. Concerning the last on the reputation of a certain product/brand or firm is strongly influenced by the voices and negative opinions published and shared by users on social networks. Indeed, companies need to adapt their behaviour monitoring public opinion.

scholarly journals Truth Tampering Through Social Media: Malaysia’s Approach in Fighting Disinformation & Misinformation

2019 ◽  
Vol 2 (2) ◽  
pp. 203 ◽  
Author(s):  
Moonyati Mohd Yatid
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Digital Literacy ◽  
Physical Violence ◽  
Legal Responses ◽  
Social Media Platforms ◽  
Global Concern ◽  
Fact Checking ◽  
The Impact ◽  
Trump Administration

Though poorly defined and highly politicized, the term ‘Fake News’ has beenpopularized by the Trump administration in recent years. Scholars prefer to use terms such as Information Disorder, in particular Disinformation and Misinformation, to discuss this global concern. The dissemination of disinformation and misinformation is not new. However, the penetration of social media and messaging applications today enable such information to spread much faster, deeper and wider. Further, social media and messaging applications have become the public’s source of primary information. These platforms are fast-becoming a birthplace of the manipulation of truth andthe influencing of public opinion. The advancement of technology has alsobeen manipulated to create false information and add to the severity of the problem. The impact of disinformation and misinformation varies: fromfinancial difficulties faced by businesses to influencing the outcome of electionsto physical violence triggered by racial and religious tensions. This paper aims to explore: 1) How information disorder, in particular, disinformation and misinformation, are being disseminated through social media and instantmessaging platforms to influence public opinion; 2)How states respond to disinformation and misinformation; 3) Malaysia’s disinformation andmisinformation landscape and 4) Key areas for Malaysia to improve on, namely enhancing its current legal responses, developing digital literacy, heightening the accountability of social media platforms and strengthening the fact-checking mechanism.

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