In this study, an attempt was made to investigate <i>in vitro</i> morphogenetic competence of three shrub species from the <i>Thymelaeaceae</i> family. The studied plant material originated from Russia, Greece and China, and the effectiveness of <i>in vitro</i> shoot formation and rhizogenesis of <i>Daphne caucasica</i>, <i>D. jasminea</i>, and <i>D. tangutica</i> was verified. The multiplication coefficient was compared for different propagation media. Medium composed of WPM mineral salts, MS microelements and a set of vitamins, supplemented with 1.0 mg dm<sup>-3</sup> 2iP, 0.1 mg dm<sup>-3</sup> NAA, and 0.65 g dm<sup>-3</sup> calcium gluconate, was appropriate for micropropagation of the tested genotypes. Shoot propagation in medium containing B<sub>5</sub> vitamins and microelements was not as effective as on WPM/MS medium. The rooting phase, especially in <i>D. tangutica</i>, needs further optimization in order to reduce the costs associated with acclimatization of microplantlets obtained to <i>in vivo</i> conditions. After stabilization, the plants were successfully cultivated under greenhouse conditions.