Faktor Yang Mempengaruhi Intensi Pengunjung Dalam Memilih Destinasi Wisata (Studi Kasus PT Nilai ABG, Jakarta)

2020 ◽  
Vol 2 (2) ◽  
pp. 355-373
Author(s):  
Ghiffari Herlambang ◽  
◽  
Leonardus Alexander Nickvaldo ◽  
Lidya Palupi Prayitno ◽  
Muhammad Rezky Nugraha ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Computer Software ◽  
The Body ◽  
Green Product ◽  
Product Knowledge ◽  
Promotion Strategy ◽  
Body Shop ◽  
Brand Knowledge ◽  
The Body Shop ◽  
The Impact

The purpose of this study is to determine the impact of green brand knowledge, consumer’s attitude towards green product and green brand positioning to the green product purchase intention The Body Shop. Questionnaires with 17 instruments are being distributed to 304 respondent in Jakarta, Depok, Bogor, Bekasi and Tangerang to gain the data. The data then being processed using computer software SPSS. Based on the research, green brand knowledge has the biggest influence on green product purchase intention. Cosmetic companies like The Body Shop may use promotion strategy to improve consumer’s green product knowledge.

Analisis Intensi Pembelian Produk Ramah Lingkungan pada The Body Shop Indonesia

2020 ◽  
Vol 2 (2) ◽  
pp. 296-314
Author(s):  
Ahmad Satya Wicaksana ◽  
◽  
Camilla Janette Jasrin ◽  
Elkana Satria Nugroho ◽  
Yohanna Yohanna ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Computer Software ◽  
The Body ◽  
Green Product ◽  
Product Knowledge ◽  
Promotion Strategy ◽  
Body Shop ◽  
Brand Knowledge ◽  
The Body Shop ◽  
The Impact

The purpose of this study is to determine the impact of green brand knowledge, consumer’s attitude towards green product and green brand positioning to the green product purchase intention The Body Shop. Questionnaires with 17 instruments are being distributed to 304 respondent in Jakarta, Depok, Bogor, Bekasi and Tangerang to gain the data. The data then being processed using computer software SPSS. Based on the research, green brand knowledge has the biggest influence on green product purchase intention. Cosmetic companies like The Body Shop may use promotion strategy to improve consumer’s green product knowledge.

scholarly journals THE GREEN MARKETING MIX: A REVIEW OF CUSTOMERS’ BODY SHOP PURCHASE INTENTION

2019 ◽  
Vol 3 (2) ◽  
pp. 400
Author(s):  
Genoveva Genoveva ◽  
Lyliana Levina
Keyword(s):  
Marketing Strategy ◽  
Purchase Intention ◽  
Action Plan ◽  
Marketing Mix ◽  
Environmental Issue ◽  
The Body ◽  
Green Marketing ◽  
Body Shop ◽  
Purposive Sampling ◽  
The Body Shop

Industri kosmetik dan perawatan menyadari bahwa sebagian besar bahan baku dan kemasan produk terdapat kandungan bahan kimia yang dapat mencemari lingkungan.  Limbah ini berbahaya dan tidak mudah terurai, sehingga dapat mengancam keanekaragaman hayati. Permasalahan lingkungan ini telah menciptakan permintaan produk ramah lingkungan. The Body Shop adalah salah satu perusahaan yang berhasil menangkap peluang tersebut dan menerapkan strategi pemasaran ramah lingkungan untuk memenuhi harapan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran ramah lingkungan dari The Body Shop® terhadap niat pembelian konsumen. Peneliti menggunakan metode kuantitatif dengan SPSS versi 25 sebagai alat analisis regresi berganda untuk mengetahui signifikansi hubungan antar variabel. Populasi terbatas responden yang berusia 18-24 tahun dan pernah membeli dan menggunakan produk The Body Shop® dari saluran distribusi di Jakarta dalam 1 tahun terakhir. Jumlah sampel dalam penelitian ini adalah 155 responden yang diambil dengan metode purposive sampling non-probabilitas melalui kuesioner online. Para peneliti menemukan bahwa ada pengaruh yang signifikan dari aspek bauran pemasaran ramah lingkungan terhadap niat pembelian konsumen, di mana harga memainkan peran dominan dalam hubungan ini. Bauran pemasaran ramah lingkungan itu sendiri, secara keseluruhan, juga memiliki pengaruh simultan yang signifikan terhadap niat pembelian konsumen. Studi ini menghasilkan informasi yang berguna bagi The Body Shop®, pembaca, dan penelitian di masa depan untuk lebih sadar tentang masalah lingkungan dan penerapan bauran pemasaran ramah lingkungan, juga menyediakan rencana aksi untuk melaksanakan strategi pemasaran ramah lingkungan ini. Cosmetics and personal care industry is aware that most of their products’ materials, mainly the chemicals content and packaging are polluting the environment. These wastes are hazardous and not easily decomposed, thus it may threaten the biodiversity. Consequently, this environmental issue has created the demand of the enviromental friendly products. The Body Shop®  is one of the company who has successfully captured this demand and applied green marketing strategy to fulfill the consumers’ expectations. This research intended to find out the influence of green marketing mix of The Body Shop  towards consumers’ purchase intention. The researcher will use quantitative method with SPSS version 25 as the tool for analysis of multiple regression analysis to reveal the significance relationship between variables. The population will be limited to those who are 18-24 years old and have ever bought and use the The Body Shop® products from Jakarta stores in the past 1 year. The sample size 155 respondends which were drawn with non-probability purposive sampling method through online questionnaire. Researchers found that there is a significant influence of green marketing mix aspects towards consumers’ purchase intention, in which green price is playing dominant role in this relationship. The green marketing mix itrself, as a whole, also having a significant simultaneous influence towards consumers’ purchase intention. This study resulted in a useful information for The Body Shop®, readers, and future research to be more aware about the environmental issue and the implementation of green marketing mix, also providing an action plan to execute this green marketing strategy.

The Impact of Team Association on Attendees’ Product Knowledge and Purchase Intentions: A Case of Indian Premier League

2019 ◽  
Vol 9 (2) ◽  
pp. 202-212
Author(s):  
Jaskirat Singh Rai ◽  
Apar Singh
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Team Identification ◽  
Product Knowledge ◽  
Brand Knowledge ◽  
Sport Fans ◽  
Premier League ◽  
Equation Modelling ◽  
The Impact

Many research studies conducted in the recent past have found that the success of sports sponsorship depends much on consumers’ affiliation with the sport or a team. In order to understand the mechanics of the same, this study explores team–sponsor congruence, team identification and team involvement as exogenous variables to measure the attendees’ association with the team and its impact on their knowledge of the sponsor brand in order to ascertain the impact of their brand knowledge on the brand image of the sponsor and their purchase intentions. Using structural equation modelling technique, the study found that the attendees’ team association positively affects their knowledge of the sponsor brand, which in turn affects the sponsor image and purchase intention of the attendees. The study also found a weak direct association between the attendees’ product knowledge and their purchase intentions, implying the mediation of sponsor image. The study’s strength is in its sample of the respondents who were filtered for their high interest in the sport and the team (cricket and KXIP, respectively) under study. After selecting a team from the Indian Premier League (IPL) and analysing the responses of on-ground sport fans, the study provides valuable insights for the organizations which do or intend to sponsor a team in professional sport.

scholarly journals IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILTY THE BODY SHOP INDONESIA SEBAGAI STRATEGI PASAR

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
DIAN IRMA APRIANTI ◽  
NOVEL REONALD
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
The Body ◽  
Marketing Theory ◽  
Body Shop ◽  
Cause Related Marketing ◽  
Antecedents And Consequences ◽  
The Body Shop ◽  
Corporate Social ◽  
The Impact

            Social responsibility must be carried out by the organization to all relevant parties both stakeholders and shareholders, the social obligation is aimed at consumers, employees, government and stakeholders. The study wanted to find out the extent of the role of Corporate Social Responsibility in this case abbreviated with CSR by The Body Shop Tbk in implementing the Cause Related Marketing theory program that was built through marketing antecedents and CSR by utilizing business capital and community welfare both economically, socially and culturally continuously .               The paper is based on building a foundation for analyzing the impact of The Body Shop Indonesia's Corporate Social Responsibility on various marketing actions namely Cause Related Marketing through various propositions based on the antecedents and consequences of business and social actions in society. The impact of this activity is correlated with three marketing performance parameters namely, economic, social measures. The results of this study indicate that The Body Shop Indonesia's Corporate Social Responsibility is in accordance with the rules of Corporate Social Responsibility of Companies in Indonesia

scholarly journals Green product purchase intention: impact of green brands, attitude, and knowledge

2016 ◽  
Vol 118 (12) ◽  
pp. 2893-2910 ◽  
Author(s):  
Norazah Mohd Suki
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Structural Model ◽  
Equation Modeling ◽  
Green Product ◽  
Brand Positioning ◽  
Content Type ◽  
Brand Knowledge ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is threefold: to assess the impact of green brand positioning, consumers’ attitude toward green brands, and green brand knowledge on green product purchase intention; to investigate the influence of green brand knowledge on consumers’ attitude toward green brands; and to examine the moderating effect of green brand knowledge on the relationship between green brand positioning and green product purchase intention. Design/methodology/approach A questionnaire was utilized to gather the data (n=300) for this study. The purposive sampling technique was used, involving respondents who practice a green lifestyle and have had green product purchasing experience. The partial least squares (PLS) method, which is a variance-based technique for the analysis of structural equation modeling, was used to analyze the data, with the assistance of the SmartPLS computer program version 2.0. Findings Based on the standardized path coefficients of the structural model from the PLS results, green brand knowledge was found to be the most significant determinant of green product purchase intention. Knowledge of green brands has caused consumers to develop positive green marketing awareness and has bolstered their interest in fortifying the environment whilst preventing its degradation. Furthermore, green brand knowledge also impacted consumers’ attitude toward green brands. However, this factor was an insignificant moderator of the impact between green brand positioning and green product purchase intention. Practical implications Green brand positioning can be used by firms and businesses to better market their products and improve consumers’ green brand knowledge and attitude toward green brands, as well as increase green brand purchase intentions. Successful green brand positioning is seen as an advantage for marketers that can be used to differentiate their products from the available competitors, giving the impression that their products are distinguishable, and thus creating more demand and generating increased intention to purchase more green products. Originality/value The empirical results of this study address the gap in the prevailing body of literature in reference to the impact of green brand positioning and consumer attitude toward green brands, as well as the effect of green brand knowledge on green product purchase intention. This study found that green brand knowledge does not moderate the relationship between green brand positioning and green product purchase intention, thus providing insight into this subject matter, which has not been clearly examined in previous studies.

scholarly journals AN EMPIRICAL INVESTIGATION OF FACTORS INFLUENCING GREEN PRODUCT PURCHASE INTENTION OF MILLENNIALS

2021 ◽  
Vol 2 (1) ◽  
pp. 45-59
Author(s):  
Mohd Maaz Khan Sherwani ◽  
Mohd. Azmi Khan ◽  
Mohd. Amanullah ◽  
Amgad S. D. Khaled
Keyword(s):  
Factor Analysis ◽  
Willingness To Pay ◽  
Purchase Intention ◽  
Structural Equation ◽  
Point Of View ◽  
Equation Modeling ◽  
Extensive Literature ◽  
Green Product ◽  
Brand Knowledge ◽  
The Impact

This paper looks into the sustainability aspect from millennials point of view and highlight the factors which influence their buying decision to prefer green or eco-friendly products over traditional products. Initially, those factors were identified which have an impact on green product purchase intention and their relationship is assessed. To explore the factors, an extensive literature review was conducted and three factors green brand knowledge, attitude towards green brand and willingness to pay were found to be pertinent. This study adopts a conclusive research design to investigate the impact of these factors on green product purchase intention. Data was analyzed through exploratory factor analysis, confirmatory factor analysis (CFA) and structural equation modeling (SEM) on a sample size of 376. Results of study showed that all the constructs namely green brand knowledge, attitude towards green brand and willingness to pay have direct and positive effect on green product purchase intention.

scholarly journals PENGARUH AWARENESS OF GREEN PRODUCT, PRICE, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN GREEN PRODUCT THE BODY SHOP DI KOTA PADANG

2020 ◽  
Vol 22 (1) ◽  
Author(s):  
Florentia Farahrozi ◽  
Verinita Verinita
Keyword(s):  
Brand Image ◽  
Positive Impact ◽  
The Body ◽  
Green Marketing ◽  
Purchase Decision ◽  
Green Product ◽  
Product Price ◽  
Body Shop ◽  
Spss Software ◽  
The Body Shop

Abstract: Consumer’s green marketing awareness is cognition from consumer about the green marketing by the companies has a positive impact on the environment. Consumer’s green marketing awareness can be seen from three aspect: awareness of green product, green price, and brand image. This researched aimed to measure the effects of awareness of green product, price, and brand image toward purchase decision of green product The Body Shop in Padang. The type of research is causality research. A sample of 130 respondents were taken using purposive sampling with criteria : woman that know, interested, has bought The Body Shop’s products who lived in Padang. The data collection method is a questionnaire. The analysis used is multiple regression analysis with data processing using SPSS software. The results showed that awareness of green product, price and brand image have positive and significant influence to the purchasing decision of green product. Keyword: green marketing awareness, green product, green price, brand image, purchase decision

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