scholarly journals IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILTY THE BODY SHOP INDONESIA SEBAGAI STRATEGI PASAR

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
DIAN IRMA APRIANTI ◽  
NOVEL REONALD
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
The Body ◽  
Marketing Theory ◽  
Body Shop ◽  
Cause Related Marketing ◽  
Antecedents And Consequences ◽  
The Body Shop ◽  
Corporate Social ◽  
The Impact

            Social responsibility must be carried out by the organization to all relevant parties both stakeholders and shareholders, the social obligation is aimed at consumers, employees, government and stakeholders. The study wanted to find out the extent of the role of Corporate Social Responsibility in this case abbreviated with CSR by The Body Shop Tbk in implementing the Cause Related Marketing theory program that was built through marketing antecedents and CSR by utilizing business capital and community welfare both economically, socially and culturally continuously .               The paper is based on building a foundation for analyzing the impact of The Body Shop Indonesia's Corporate Social Responsibility on various marketing actions namely Cause Related Marketing through various propositions based on the antecedents and consequences of business and social actions in society. The impact of this activity is correlated with three marketing performance parameters namely, economic, social measures. The results of this study indicate that The Body Shop Indonesia's Corporate Social Responsibility is in accordance with the rules of Corporate Social Responsibility of Companies in Indonesia

scholarly journals Perencanaan dan Evaluasi Public Relations Program CSR Bring Back Our Bottle pada Perusahaan The Body Shop Indonesia

2020 ◽  
Vol 2 (1) ◽  
Author(s):  
Lusyane Margaretha ◽  
Afrina Sari ◽  
Ahmad Toni
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
The Body ◽  
Body Shop ◽  
The Body Shop ◽  
Corporate Social

CSR adalah komitmen bisnis untuk berperilaku etis, beroperasi secara legal dan berkontribusi terhadap pembangunan ekonomi sekaligus meningkatkan kualitas hidup karyawan dan keluarganya, serta masyarakat lokal dan masyarakat pada umumnya. Salah satu bentuk implementasi kegiatan CSR telah dilaksanakan oleh The Body Shop di Indonesia dengan CSR Program Bring Back Our Bottle yang mengajak pelanggan mengembalikan kemasan kosong ke gerai The Body Shop Indonesia. Hal ini sekaligus menjadi langkah lanjutan dari The Body Shop di Indonesia untuk mewujudkan perusahaan yang aman lingkungan. Penelitian ini bertujuan untuk menganalisis perencanaan public relations dan evaluasi program corporate social responsibility bring back our bottle the body shop. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif deskriptif. Penelitian ini menggunakan Model Two-Way Symmetric, konsep Manajemen dan Public Relations. Hasil dari penelitian ini adalah The Body Shop mampu menjalankan program-program CSR-nya dengan baik dan menganggumkan. Adapun kegiatan CSR pada The Body Shop Program Lingkungan The Body Shop Indonesia adalah Bring Back Our Bottle. CSR merupakan tanggung jawab sosial dari perusahaan pada dasarnya memiliki konsep dengan visi yang sama yang untuk pembangunan yang berkelanjutan.

scholarly journals Narration Based On Corporate Social Responsibility (CSR) Advertisement: The Projection and Story

Nirmana ◽  
2022 ◽  
Vol 20 (2) ◽  
pp. 106-120
Author(s):  
Natalia Widiasari
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
The Body ◽  
The Social ◽  
Social Side ◽  
The Body Shop ◽  
The Individual ◽  
Corporate Social ◽  
The Relationship ◽  
A Company

Advertising plays an important role in narrating the social side of a company which is often referred to as Corporate Social Responsibility (CSR). Corporate social campaigns are often seen as dubious, however, audiences as individuals interpret advertisements based on their values and experiences. TBSI (The Body Shop Indonesia) advertisements were conceptualized and analyzed using narrative transportation. Interviews are conducted with nine informants from various backgrounds. The results of the study are described in themes, namely (1) insight, (2) the relationship between CSR messages and the participant's value system, and (3) narrative responses to CSR advertisements. The result of the study states that advertising does not necessarily make the value from a social issue to be embedded or instilled in someone. Narrative and commitment to these values depend on the individual, person by person.

scholarly journals Environmental Corporate Social Responsibility (ECSR) As a Predictor of Consumer’s Green Behavior

2018 ◽  
Vol 13 (11) ◽  
pp. 241
Author(s):  
Siti Munerah ◽  
Seethaletchumy Thambiah ◽  
Saravanan Muthaiyah
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
The Body ◽  
Mediating Effect ◽  
Body Of Knowledge ◽  
Personal Norm ◽  
Green Behavior ◽  
Corporate Social ◽  
The Impact ◽  
Pro Social Behavior

The purpose of this paper is to explore the influence of environmental corporate social responsibility (ECSR) on consumer’s green behavior. There is a lack of studies in the field of green consumer’s behavior focusing on the impact of ECSR. This paper also explores the mediating effect of personal norm between the ECSR initiatives with consumer’s green behavior. Based on norm activation model (NAM), personal norm acts as the mediator between activators of NAM and pro-social behavior. Numerous studies have been conducted utilizing personal norm as mediator to green behavior and the result from the studies have been positive. This study paper further explores the potential effectiveness of personal norm as a mediator between ECSR initiatives and consumer’s green behavior. This concept paper offers significant contribution to the body of knowledge through exploring the potential impact of ECSR as well as the mediating effect of personal norm on consumer’s green behavior. The findings in this study will create awareness among corporations the importance of highlighting corporate green initiatives among consumers.

scholarly journals Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers’ Purchase Intention

2021 ◽  
Vol 11 ◽  
Author(s):  
Shenghong Ye ◽  
Yunxiao Liu ◽  
Suizi Gu ◽  
Haiquan Chen
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Product Information ◽  
Public Awareness ◽  
Cause Related Marketing ◽  
Main Effect ◽  
Product Sales ◽  
Corporate Social ◽  
The Impact

With the progress of social and improvement of public awareness, the demand for enterprises to participate in a social welfare cause is increasing. A company can directly support corporate social responsibility issues through cause-related marketing (CRM) approaches, for example, by donating part of the proceeds from product sales (i.e., buy-one give-money or BOGM) or simply by donating their products (i.e., buy-one give-one or BOGO). Previous research has only discussed the impact of one of these CRM approaches on customers in one study. This research compared the effect of these two approaches on the purchase intention of consumers. Experiment 1 demonstrated that, for practical products, the purchase intention of BOGO (vs. BOGM) was higher, while for hedonic products, the purchase intention of BOGM (vs. BOGO) was higher. More importantly, we found a potential mechanism – perceived helpfulness – that drives our main effect. Experiment 2 revealed that the different statement order of charity information and product information in advertising can moderate the main effect. The research also provides several implications and insight into how companies can make donations while winning more customers’ willingness to pay, thus encouraging more companies to fulfill their corporate social responsibility.

scholarly journals Corporate Social Responsibility: Analisis Variabel Anteseden dan Konsekuensi

2014 ◽  
Vol 1 (2) ◽  
pp. 214-228
Author(s):  
Masmira Kurniawati ◽  
Sri Hartini ◽  
Lilik Rudianto
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Qualitative Method ◽  
Consumer Perception ◽  
Green Marketing ◽  
Consumer Evaluation ◽  
Environmental Friendly ◽  
Antecedents And Consequences ◽  
Corporate Social ◽  
The Impact

This study is exploratory in nature and tries to explain buying consumer behavior of environmental friendly product. Specifically, this study focuses on the antecedents and consequences of corporate social responsibility (CSR) strategy and its impact on marketing outcome using qualitative method. Information on identification of consumer’s buying decision process of green marketing products, types of CSR, and marketing outcomes based on customer’s perspectives are gathered through in-depth interview. Nine propositions in relation to the antecedents and consequences of corporate social responsibility strategy from customer perspectives proposed from this study are: (1) consumer perception of CSR activity objectives influences consumer evaluation on CSR activity; (2) consumer evaluation on CSR activity influences consumer buying decision; (3) CSR activity influences customer value; (4) CSR activity creates consumer skepticism toward company; (5) product-related CSR activity which directly impact on consumer will increase consumer attitude toward product; (6) CSR activity influences consumer perception on company’s and product’s image and increase company as well as brand reputation; (7) consumer judgment on CSR activity influences consumer loyalty; (8) consumer characteristics strengthen the impact of CSR toward consumer buying decision; (9) consumer culture of collectivism influences their attitude toward CSR activity and buying decision of environmental friendly product. Keywords: corporate social responsibility, green marketing, marketing outcome, qualitative method

The influence of corporate social responsibility on employee satisfaction

2016 ◽  
Vol 54 (9) ◽  
pp. 2325-2339 ◽  
Author(s):  
Simone R. Barakat ◽  
Giuliana Isabella ◽  
João Maurício Gama Boaventura ◽  
José Afonso Mazzon
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Employee Satisfaction ◽  
Organizational Outcomes ◽  
The Body ◽  
Organizational Image ◽  
Content Type ◽  
Underlying Mechanisms ◽  
Corporate Social ◽  
The Impact

Purpose The purpose of this paper is to examine the association between corporate social responsibility (CSR) and employee satisfaction. The study proposes and empirically tests two hypotheses: that CSR is positively associated with employee satisfaction, and that organizational image mediates the relationship between CSR and employee satisfaction. Design/methodology/approach The hypotheses were tested through regression analyses, using data from 85,167 questionnaires completed by employees at 381 Brazilian companies, as well as data pertaining to the “breadth” of CSR engagement of those same companies. Findings The results of this study provide evidence that CSR-oriented actions undertaken by companies will lead to a better organizational image, and this, in turn, will lead to greater employee satisfaction. Practical implications Because employee behaviour influences organizational outcomes and higher job satisfaction may lead to greater employee commitment to organizational goals and values, understanding the impact of CSR on employee satisfaction is relevant to corporate performance. Originality/value The study contributes to the body of empirical research on CSR by investigating the underlying mechanisms linking CSR with employee behaviour. Scholars in the area of CSR regularly explore the outcomes and impacts of CSR actions on internal and external stakeholders. However, the impacts of CSR for a critical group of stakeholders – namely, employees – and its underlying mechanisms are understudied in the CSR literature.

The Effect of Internal Corporate Social Responsibility on Job Satisfaction: An Empirical Study on Jordanian Pharmaceutical Companies

2020 ◽  
Vol 8 (2) ◽  
pp. 112
Author(s):  
Sura Altheeb ◽  
Kholoud Sudqi Al-Louzi
Keyword(s):  
Job Satisfaction ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Quantitative Research ◽  
Skills Development ◽  
Future Research ◽  
Pharmaceutical Companies ◽  
Corporate Social ◽  
The Impact ◽  
Positive Results

The current research investigates the impact of internal corporate social responsibility on job satisfaction in Jordanian pharmaceutical companies. Quantitative research design and regression analysis were applied on a total of 302 valid returns that were obtained in a questionnaire based survey from 14 pharmaceutical companies among employees, supervisors and managers. The results showed that internal corporate social responsibility was significantly related to job satisfaction and three of its dimensions, namely working conditions, work life balance and empowerment contributed significantly to job satisfaction, whereas employment stability and skills development had no contribution. This study implies that Jordanian pharmaceutical companies have to try their best to promote and facilitate internal corporate social responsibility among their employees in an effort to improve their job satisfaction, which will eventually yield positive results for the company as a whole. In light of these results, the research presented many recommendations for future research; the most important ones were the application of this study in other sectors, cultures, and countries, and using of multi method for collecting data.

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