scholarly journals Do Consumption Values In Heritage Food Play a Role in the Development of Behavioural Intentions?

2021 ◽  
Vol 6 (19) ◽  
pp. 1-14
Author(s):  
Mazni Saad ◽  
Nur Assyiqin Kamarizzaman ◽  
Noriza Ishak ◽  
Thomas James Pratt
Keyword(s):  
Social Media ◽  
Open Access ◽  
Behavioral Intentions ◽  
Publishing House ◽  
Behavioural Intentions ◽  
Consumption Values ◽  
Domestic Tourism ◽  
International Publishing ◽  
Media Applications ◽  
Open Access Article

This study explores the state of tourists' perception of Pahang heritage food. Data were obtained from 164 tourists through social media applications. The survey outcomes were encouraging, which showed a positive and significant influence between food consumption values and a domestic tourist's behavioral intentions to consume heritage foods. These findings will help Pahang's destination managers better understand how the promotion of heritage foods can be utilized to attract future domestic tourism. Marketers should increase familiarity with heritage foods, particularly among potential domestic tourists, as familiarity may increase emotional values. Keywords: Consumption Value; Domestic Tourists; Heritage Food; Behavioral Intentions eISSN 2514-7528 © 2021 The Authors. Published for AMER ABRA CE-Bs by E-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians / Africans / Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/jabs.v6i19.392  

Do Consumption Values in Heritage Food Play a Role in the Development of Behavioural Intentions?

2021 ◽  
Vol 6 (19) ◽  
Author(s):  
Mazni Saad ◽  
Nur Assyiqin Kamarizzaman ◽  
Noriza Ishak ◽  
Thomas James Pratt
Keyword(s):  
Social Media ◽  
Open Access ◽  
Behavioral Intentions ◽  
Publishing House ◽  
Behavioural Intentions ◽  
Consumption Values ◽  
Domestic Tourism ◽  
International Publishing ◽  
Media Applications ◽  
Open Access Article

This study explores the state of tourists' perception of Pahang heritage food. Data were obtained from 164 tourists through social media applications. The survey outcomes were encouraging, which showed a positive and significant influence between food consumption values and a domestic tourist's behavioral intentions to consume heritage foods. These findings will help Pahang's destination managers better understand how the promotion of heritage foods can be utilized to attract future domestic tourism. Marketers should increase familiarity with heritage foods, particularly among potential domestic tourists, as familiarity may increase emotional values. Keywords: Consumption Value; Heritage Food; Behavioral Intentions; Domestic Tourists  eISSN 2514-7528 © 2021 The Authors. Published for AMER ABRA CE-Bs by E-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians / Africans / Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/jabs.v6i19.387

scholarly journals Examining Influencer Marketing Practices and Disclosure in Malaysia

2021 ◽  
Vol 6 (SI5) ◽  
pp. 87-93
Author(s):  
Nor Fadzlina Nawi ◽  
Nur Amalina Faizol
Keyword(s):  
Social Media ◽  
Open Access ◽  
Peer Review ◽  
Publishing House ◽  
Media Regulation ◽  
Marketing Social ◽  
International Publishing ◽  
Open Access Article

Recent times have seen social media influencers becoming the foundation of ‘influencer’ based marketing practices. This phenomenon raises certain legal concerns, including the issue of disclosure. This study examined influencer marketing practices in Malaysia on Instagram and explored Malaysia’s need to review its regulation, especially when it comes to disclosure. Although preliminary, the findings of this study give an overview of the marketing practices undertaken by these influencers and the lack of disclosure of ‘material connection’ between the business or brand and the influencers. It is concluded that Malaysia needs to acknowledge this concern and revised its laws. Keywords: disclosure; influencer marketing; social media; regulation eISSN: 2398-4287 © 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: 

scholarly journals Appropriate Competencies and Skillset for Graphic Design Graduates: e-Portfolio

2021 ◽  
Vol 6 (SI6) ◽  
Author(s):  
Wan Zamani Wan Zakaria ◽  
Norfadilah Kamaruddin ◽  
Roslaili Anuar
Keyword(s):  
Social Media ◽  
Open Access ◽  
Peer Review ◽  
Graphic Design ◽  
Publishing House ◽  
Skill Sets ◽  
Key Competencies ◽  
International Publishing ◽  
Open Access Article

Emerging technological environments and social media networking have led many design companies in Malaysia to select qualified employees with the required skillset. Towards this, graphic design graduates must have an individual portfolio but placing them for a job with relevant skills requirements is not easy. Thus, this paper aims to ascertain the competencies and skillset required by employers. The researcher analyzed 30 internet job advertising to determine three key competencies and skill sets connected with the study's objectives. The findings are highly beneficial for the Graphic Design graduates towards meeting the employers' expectations. Keywords: Competencies; Skillset, Graphic design; e-Portfolio eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6iSI6.3045

scholarly journals The Influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists

2021 ◽  
Vol 6 (16) ◽  
pp. 163-169
Author(s):  
Mazni Saad ◽  
Nur Assyiqin Kamarizzaman ◽  
Noriza Ishak ◽  
Thomas James Pratt
Keyword(s):  
Behavioral Intentions ◽  
Publishing House ◽  
Epistemic Value ◽  
Regression Analyses ◽  
International Publishing ◽  
Quality Value ◽  
Emotional Value ◽  
Media Applications ◽  
Open Access Article ◽  
Consumption Value

This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, correlation and regression analyses are used to analyze the responses and found that a positive and significant influence exists between emotional value, quality value, epistemic value, and a domestic tourist’s behavioral intentions to consume heritage foods. This study helps expand the understanding of Pahang’s heritage food's consumption value elements and its influence on the domestic tourists' behavioral intentions. Keywords: Consumption Value; Heritage Food; Behavioral Intentions; Domestic Tourists eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6i16.2680

scholarly journals The Use of Social Media in Millennials’ Teaching and Learning Activities in Design-Related Course

2020 ◽  
Vol 5 (13) ◽  
pp. 133
Author(s):  
Syazwani Abdul Kadir
Keyword(s):  
Social Media ◽  
Open Access ◽  
Social Networking ◽  
Questionnaire Survey ◽  
Teaching And Learning ◽  
Publishing House ◽  
Learning Activities ◽  
International Publishing ◽  
Use Of Social Media ◽  
Open Access Article

This paper discusses an action research on the use of social media in millennials’ teaching and learning activities in a design-related course. The objective is to investigate students’ feedback on their experience of utilizing social media as a platform to submit and present an assignment. The method employed is a questionnaire survey on students’ experience of utilizing such method in their study. Many respondents also provided additional comments regarding this unconventional approach. The findings of this study show that most respondents favor the use of social networking apps in their learning activities, especially for courses related to design and creativity.Keywords: Social media; Millennials; Teaching and learning; Action researcheISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v5i13.2087

Environment Approach on Optimizing Tourism Facilities at Tourism Village in Indonesia

2019 ◽  
Vol 4 (10) ◽  
pp. 109 ◽  
Author(s):  
Nurlisa Ginting ◽  
Satria Halim
Keyword(s):  
Open Access ◽  
Peer Review ◽  
Qualitative Method ◽  
Local Community ◽  
Publishing House ◽  
Tourist Attraction ◽  
Dynamic Movement ◽  
International Publishing ◽  
Tourist Village ◽  
Open Access Article

Tourism is a sector that always has a dynamic movement which will benefit the local community. Lumban Suhi-suhi is a tourist village famous for its ulos on Samosir Island that has become one of the tourist attraction. Due to the limitations of facilities arrangement make it becomes less of the attraction itself. Therefore, the environment-based mechanism becomes one of the concepts that will be applied to improve the tourist facilities in which could increase tourists in that area. The researcher uses a qualitative method in the form of direct observation and interview and analyzing data with related theory.Keywords: Tourism Village; Facilities; Sustainable Tourism; EnvironmenteISSN: 2398-4287© 2019. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v4i10.1617

Determinants of Recycling Behaviour in Tioman Island

2017 ◽  
Vol 2 (4) ◽  
pp. 49
Author(s):  
Saripah Abdul Latif ◽  
Mohd Shukri Omar
Keyword(s):  
Open Access ◽  
Solid Waste ◽  
Significant Relationship ◽  
Environmental Problem ◽  
Publishing House ◽  
Negative Relationship ◽  
Broad Agreement ◽  
International Publishing ◽  
Open Access Article ◽  
Structured Questionnaire

The rapid increase in solid waste is a major environmental problem and recycling is argued to be a better solution to the problem. However, there is a broad agreement that there is a gap between the increasing awareness for recycling and the recycling behaviour among the consumers. The aim of this study is to investigate the recycling behaviour among 62 residents of Tioman Island. A structured questionnaire that included 33 items is used to obtain the data. The findings show a significant relationship between recycling behaviour and collectivism; a positive, weak relationship with recycling attitudes; and a negative relationship with materialism. Keywords: recycling behaviour; recycling attitudes; materialism and collectivism. eISSN 2514-7528 © 2017 The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK . This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

The Importance of Ergonomics on Urban Squares: Case from Istanbul

2019 ◽  
Vol 4 (11) ◽  
pp. 219
Author(s):  
Cigdem Canbay Turkyilmaz
Keyword(s):  
Open Access ◽  
Peer Review ◽  
Publishing House ◽  
Urban Spaces ◽  
Close Relationship ◽  
Weak Points ◽  
International Publishing ◽  
The Creation ◽  
The Individual ◽  
Open Access Article

There is a close relationship between the creation of urban spaces and ergonomics. To make new stimulating and satisfying urban spaces, ergonomics criteria should consider. In this study, two main urban squares from Istanbul examined. Selected urban squares evaluated by site observation according to the classified ergonomics criteria. Strong and weak points of chosen squares discussed and some suggestions proposed. The results demonstrated the fact that urban equipment meets the individual ergonomic criteria are not sufficient in the use of both squares, and they need to be re-planned.Keywords: Ergomomics; urban squares, IstanbuleISSN: 2398-4287 © 2019. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v4i11.1695 .

scholarly journals An Ethno-Nutritional Study on Frozen Saba Crispy among Malaysians

2021 ◽  
Vol 6 (17) ◽  
Author(s):  
Norrina Din ◽  
Bustamam Bonari ◽  
Nurul Imtiaz Abd Gani ◽  
Cunlin Li
Keyword(s):  
Pilot Study ◽  
Open Access ◽  
Shelf Life ◽  
Publishing House ◽  
Nutritional Profile ◽  
Nutritional Study ◽  
New Varieties ◽  
International Publishing ◽  
Increasing Demand ◽  
Open Access Article

Banana is a topical fruit consumed worldwide. Since bananas lifecycle is short, prolonging its' shelf life is necessary to cater for the increasing demand of globalization. This study aims to evaluate frozen bananas' quality proportional to nutritional profile and the products' acceptability as traditional ready-to-eat food. A pilot study with 30 respondents looking at the attributions between Saba Crispy and raw Saba using a 5-point Likert scale yielded 50% agreeing to texture, taste, and flavor of Saba Crispy and 66.67% for colors. Hence, the product's color and texture influence the customer's acceptance and should be marketed with new varieties. Keywords: Saba Banana, Malays, Frozen and Nutritive eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI:

scholarly journals The Use of Multi-Sensor for Illegal Human Settlement Detection

2018 ◽  
Vol 3 (7) ◽  
pp. 171-178
Author(s):  
Arnis Asmat ◽  
Zamzami S.Z ◽  
Mansor S
Keyword(s):  
High Resolution ◽  
Open Access ◽  
Spectral Resolution ◽  
Publishing House ◽  
Spatial Filter ◽  
Human Settlement ◽  
Counting Approach ◽  
International Publishing ◽  
Spot 5 ◽  
Open Access Article

The paper presents preliminary results of legal and illegal settlement extraction in Pulau Gaya, Sabah using high resolution Quickbird and SPOT- 5 multi-spectral imageries using automated house detection technique. The technique developed is spatial-based using tree counting approach. From the results, edge to edge of the house features was found precisely separated and can be delineated between houses that less than 2m distance. Results show that the technique able to delineate legal houses from Quickbird image more than SPOT-5. Differs results would be due to different spatial and spectral resolution of images. Keywords: Quickbird, SPOT, spatial filter, tree counting eISSN 2514-751X © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

Sign in / Sign up

Export Citation Format

Share Document