Consumer Online Buying Decisions: A Critical Appraisal of Literature

2017 ◽  
Vol 10 (1) ◽  
Author(s):  
Amit Kishore Sinha ◽  
Gyanendra B. S. Johri ◽  
Shanti Rai
Keyword(s):  
Research Paper ◽  
Business Environment ◽  
Buying Behavior ◽  
Related Factors ◽  
Factors Affecting ◽  
Goods And Services ◽  
Online Stores ◽  
Online Buying ◽  
Indian Cities ◽  
Buying Decisions

Since last two decades buying of goods and services from online stores using Internet started off. But players of this industry could reach to the general public residing in second and third category Indian cities in recent past only. Now companies are eagerly interested in understanding the factors affecting Indian consumers so that their needs and wants can be understood and served profitably. This research paper is an attempt to critically evaluate those factors which affect consumer buying behavior in Indian Internet based business environment. For the purpose of coverage of topic researcher has classified the literature under three categories which are Literature related to vendor related factors, Literature related to consumer related factors and Literature related to other factors. Vendor related factors include those factors which are primarily controlled by the companies that are engaged in selling their goods and services on internet along with their intermediaries through which such sales take place. Consumer related factors have been bifurcated under two heading that are consumer demographic factors and consumer psychographic factors. Besides this there are several other factors which may affect consumer’s buying decisions and they are classified as other factors. This research paper also tries to identify the gaps (if any) in the available literature of the factors affecting consumer online buying decisions.

PRODUCT RELATED FACTORS AFFECTING CONSUMER ONLINE BUYING DECISION

2016 ◽  
Vol 12 (1) ◽  
Author(s):  
Amit Kishore Sinha ◽  
Dr.Gyanendra B.S. Johri
Keyword(s):  
Electronic Commerce ◽  
Research Paper ◽  
Business Environment ◽  
Primary Data ◽  
Related Factors ◽  
Factors Affecting ◽  
Product Assortment ◽  
Detailed Specification ◽  
Online Buying

This research paper attempts to examine product related important issues in the fast growing electronic commerce based business environment and its relationship with consumer online buying decisions. Product related issues will cover huge product assortment offered by E-tail companies along with option of branded products which are not available at every traditional retail stores in marketplace. Quality of product offered by e-tailors and their relationship with consumer online buying will also be a dimension to be assessed in this research paper. This will further include good packing of product to ensure delivery of ordered product in same state as expected by the buyer. Detailed specification of the offered product which helps in easy comparison of product with other similar category products will also be examined under the issues related to product. All above mentioned product related factors will be assessed for their relationship with consumer online buying decision. All these factors will be individually and jointly assessed towards consumer online buying decision with the help of primary data collected for the respective purpose.

A Review of Factors Affecting Online Buying Behavior

2018 ◽  
Vol 11 (2) ◽  
pp. 49
Author(s):  
Prateek Kalia ◽  
Navdeep Kaur ◽  
Tejinderpal Singh
Keyword(s):  
Buying Behavior ◽  
Factors Affecting ◽  
Online Buying

scholarly journals Psychological Factors Influencing the Adoption of Web-Based Shopping Behaviour of Female Consumers

2020 ◽  
Vol 3 (2) ◽  
pp. 169-184
Author(s):  
Komal Mehreen ◽  
Robina Roshan ◽  
Mamoona Gul
Keyword(s):  
Psychological Factors ◽  
Online Shopping ◽  
Research Paper ◽  
Common People ◽  
Web Based ◽  
Factors Affecting ◽  
Security Issues ◽  
Female Consumers ◽  
Buying Behaviour ◽  
Online Buying

Online shopping is one of the latest emerging and revolutionary trends influencing the lives of common people. This research paper examines the relationship between demographic variables and internet exposure which are independent variables with the dependent variables i.e. psychological factors and consumer online buying behaviour. People are now moving from conventional shopping towards web based/online shopping because of which they can buy everything from home. The research paper explains the influence of five psychological variables such as security issues, privacy issues, overcharged, fraud/ hackers and lack of trust over the retailer derived from literature. Data from a sample of 298 female students of public and private sector universities of Dera Ismail Khan were collected through the self-developed and standardized questionnaire. Data were analysed by using descriptive statistics and Pearson’s correlation. The statistical analysis of the data reflects a lack of trust over the retailer and privacy concerns are considered as the most relevant factors affecting female consumers’ online buying behaviour.

scholarly journals Marketing relations in online advertising

2021 ◽  
Vol 36 (4) ◽  
pp. 33-41
Author(s):  
Evgeniya G. Radygina ◽  
Keyword(s):  
Relationship Marketing ◽  
Mass Communication ◽  
Online Advertising ◽  
Business Environment ◽  
Dominant Factor ◽  
The Internet ◽  
Economic Sectors ◽  
Goods And Services ◽  
New Business ◽  
Online Stores

Introduction. The relevance of the research is due to the fact that the model of communication between customers and suppliers within the online space has long influenced all marketing stages in the introduction of goods and services, starting with customer awareness, attitudes towards customers, soliciting potential customers to testing new products, sales, and customer retention. The purpose of the research is to identify features of the Internet as a space of marketing relationships and formulate the principles of interaction with users. Materials and methods. The reviewed sources included contemporary periodicals: Journal of Targeting Measurement and Analysis for Marketing, Electronic Markets, Marketing, etc. The study of Internet resources was based on the authors’ own data received by analysing the portals WebCanape, WebsiteSetup, Statista, etc. Results. There are nearly half a billion new users on social media; trillions of dollars have been spent in online stores, according to the annual Global Digital 2021 report. As of October 2021, the most popular social networks in the world by the number of active users (in millions) are Facebook (2,894), YouTube (2,291), WhatsApp (2,000), Instagram (1,393), Facebook Messenger (1,300), Weixin/WeChat (1,251), TikTok (1,000), etc. The Internet as a new business environment differs from traditional economic sectors by a higher level of heterogeneity. From the standpoint of marketing, the Internet makes it possible to simultaneously bring a message to a large number of users (mass communication is ensured), on the other hand, to customise the offer for specific consumers according to their needs. Conclusion. Contemporary marketing follows the consumer, i.e. uses the online environment as a point of contact with the consumer to promote and distribute products. Relationship marketing theories are based on the need for companies to invest in relationships between themselves and consumers. Relationship marketing focuses on taking relationships between the company and the consumer from a state of engagement to that of loyalty. Each customer has a personality and his/her relationship with a particular brand becomes the dominant factor influencing his/her decision regarding purchase or service.

scholarly journals Antecedent of Online Buying Behavior

2021 ◽  
Vol 18 (2) ◽  
pp. 79
Author(s):  
Aekram Faisal
Keyword(s):  
Customer Service ◽  
Structural Equation ◽  
Ease Of Use ◽  
Analysis Tool ◽  
Perceived Ease Of Use ◽  
Buying Behavior ◽  
Variety Seeking ◽  
Time Consciousness ◽  
Online Stores ◽  
Online Buying

<p>This research was conducted to determine the effect of availability, low price, promotion, comparison, convenience, customer service, perceived ease of use, attitude, time consciousness, trust, and variety seeking on online buying behavior. This study aims to examine what factors influence online buying behavior. The methodology of this research is to test the research hypothesis. Sampling with a questionnaire of 250 respondents who are consumers who have shopped online in the past year. Non-probability sampling technique using purposive sampling method. The analysis tool is structural equation model (SEM). The results of this study indicate that low price, convenience, perceived ease of use, attitude, time consciousness, trust, and variety seeking service are factors that can directly influence online buying behavior. Whereas availability, promotion, comparison, and customer service are not factors that can directly influence online buying behavior. This study has limitations, including this research only carried out on customers from online stores found on the online shopping website in jabodetabek, besides that this research is only limited to variables that directly affect online buying behavior without seeing any mediating factors. The implication of this research is that managers can increase the factors that can influence purchasing behavior online, and this research can also be a reference for marketers to implement appropriate strategies to increase their sales.</p><p class="Imar-Abstract">Keywords:  online buying behavior.</p>

scholarly journals Consumer’s Predilection towards Online Shopping in selected areas of Bongaigaon Town of Assam

2020 ◽  
Vol 8 (6) ◽  
pp. 5111-5115
Keyword(s):  
Online Shopping ◽  
Rapid Expansion ◽  
Buying Behavior ◽  
Business Operation ◽  
Goods And Services ◽  
Internet Users ◽  
Wide Range ◽  
And Gender ◽  
Online Buying ◽  
Consumer's Perception

With the rapid expansion of telecom services in the country, the internet users have been increased tremendously. Along with the line of increased internet users, it is also noticed that the consumers demand, test and preferences relating to consumer goods and services have been raised. On the other hand business men are taking advantage on it by switching its business operation from offline to online. Today almost majority of the urban dweller customer prefers to buy online due to its wide range of operation and benefits. An attempt is made to know the customers preference on online shopping in this study. Samples of 50 respondents were selected conveniently from Bongaigaon Town of Assam with the objectives to understand the factors and attributes which influence buying behavior of consumers, to understand the spending pattern and shopping frequency of the consumers and to understand the consumer’s perception towards online buying. A prepared set of questionnaires were distributed to 70 respondents. Out of which 50 respondents have returned filled questionnaire on time so samples size of 50 have been taken into consideration. Further a simple percentage method is used for interpreting collected data. Result shows that internet surfing takes place amongst the respondents irrespective of age and gender

scholarly journals An Empirical Study of Female E-shopper’s Satisfaction with Cosmetic Products in China

2018 ◽  
Vol 13 (3) ◽  
pp. 211
Author(s):  
Ya Xin ◽  
Shaohua Yang
Keyword(s):  
Policy Implications ◽  
Influential Factor ◽  
Cosmetic Products ◽  
Buying Behavior ◽  
Chinese Consumers ◽  
Factors Affecting ◽  
Price Consciousness ◽  
Online Stores ◽  
Quality Of Products ◽  
Price Differences

This study investigated the factors affecting female e-shopper’s satisfaction with cosmetic products. Particularly it focuses on the online purchasing of cosmetics by female e-shoppers in five northwestern provinces in China. Previous literature claimed that price, quality and delivery speed of cosmetics have a profound impact on customer’s online shopping satisfaction. Through comparison with physical stores’ performance, price differences between online and offline, quality of products and delivery time help us understand the changes in e-shopper buying behavior. To bridge a gap in the current literature, we attempted to investigate which factor is most important to female e-shopper’s satisfaction when they purchase cosmetic products online in China. We adopted a quantitative method in study. Factors analysis and reliability testing was conducted via SPSS. Our analysis indicated that price consciousness is the most influential factor in female e-shopper’s satisfaction. Based on our findings and insights in this study, it suggested that if the online sellers can further adjust the price of cosmetic products or have regular online promotions, it will attract more consumers. In addition, online stores and suppliers should reach an agreement on small profits with quick turnover, thus achieving the dual interests of buyers and sellers. Several policy implications of female e-shopper’s satisfaction with cosmetic products are discussed as well. Through our research, this study further provided conceptual basis for the study of Chinese consumers’ online buying behavior.

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