PRODUCT RELATED FACTORS AFFECTING CONSUMER ONLINE BUYING DECISION

Author(s):  
Amit Kishore Sinha ◽  
Dr.Gyanendra B.S. Johri

This research paper attempts to examine product related important issues in the fast growing electronic commerce based business environment and its relationship with consumer online buying decisions. Product related issues will cover huge product assortment offered by E-tail companies along with option of branded products which are not available at every traditional retail stores in marketplace. Quality of product offered by e-tailors and their relationship with consumer online buying will also be a dimension to be assessed in this research paper. This will further include good packing of product to ensure delivery of ordered product in same state as expected by the buyer. Detailed specification of the offered product which helps in easy comparison of product with other similar category products will also be examined under the issues related to product. All above mentioned product related factors will be assessed for their relationship with consumer online buying decision. All these factors will be individually and jointly assessed towards consumer online buying decision with the help of primary data collected for the respective purpose.

Author(s):  
Amit Kishore Sinha ◽  
Gyanendra B. S. Johri ◽  
Shanti Rai

Since last two decades buying of goods and services from online stores using Internet started off. But players of this industry could reach to the general public residing in second and third category Indian cities in recent past only. Now companies are eagerly interested in understanding the factors affecting Indian consumers so that their needs and wants can be understood and served profitably. This research paper is an attempt to critically evaluate those factors which affect consumer buying behavior in Indian Internet based business environment. For the purpose of coverage of topic researcher has classified the literature under three categories which are Literature related to vendor related factors, Literature related to consumer related factors and Literature related to other factors. Vendor related factors include those factors which are primarily controlled by the companies that are engaged in selling their goods and services on internet along with their intermediaries through which such sales take place. Consumer related factors have been bifurcated under two heading that are consumer demographic factors and consumer psychographic factors. Besides this there are several other factors which may affect consumer’s buying decisions and they are classified as other factors. This research paper also tries to identify the gaps (if any) in the available literature of the factors affecting consumer online buying decisions.


2016 ◽  
Vol 29 (7) ◽  
pp. 721-732 ◽  
Author(s):  
Ahmed Essmat Shouman ◽  
Nahla Fawzy Abou El Ezz ◽  
Nivine Gado ◽  
Amal Mahmoud Ibrahim Goda

Purpose – The purpose of this paper is to measure health-related quality of life (QOL) among patients with early stage cancer breast under curative treatment at department of oncology and nuclear medicine at Ain Shams University Hospitals. Identify factors affecting QOL among these patients. Design/methodology/approach – A cross-sectional study measured QOL among early stage female breast cancer (BC) patients and determined the main factors affecting their QOL. Three interviewer administered questionnaires were used. Findings – The physical domain mostly affected in BC patients and the functional domain least. Socio-demographic factors that significantly affected BC patients QOL scores were patient age, education, having children and family income. Specific patient characteristics include caregiver presence – a factor that affected different QOL scores. Age at diagnosis, affection in the side of the predominant hand, post-operative chemotherapy and difficulty in obtaining the medication were the disease-related factors that affected QOL scores. Originality/value – The final model predicting QOL for early stage female BC patients included age, education and difficulty in obtaining the medication as determinants for total QOL score. Carer presence was the specific patient characteristic that affected different QOL scores.


2020 ◽  
Vol 11 (5) ◽  
pp. 321
Author(s):  
Ha Hong Nguyen ◽  
Tuyen Thanh Nguyen

This study aims to solve the problem of raising incomes, improving the quality of life of Vietnamese workers in industrial parks and economic zones today, specifically in Tra Vinh province, Viet Nam. By the method of primary data collection of 300 employees working in enterprises in Long Duc Industrial Park located in Tra Vinh City; Co Chien Industrial Park located in Cang Long district and Dinh An economic zones located in Tra Cu district; using multivariate regression model; The study showed that there are 6 factors affecting the income of workers: the occupation of workers, working experience, the qualifications of workers, ethnicity, Religion and working environment. In particular, working experience, the qualifications of workers greatly affect the income of employees. From the research results, the author have proposed solutions to improve the income of workers, ensure social security and stabilize the lives of workers in the future.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sai Vijay Tata ◽  
Sanjeev Prashar ◽  
Chandan Parsad

PurposeThe present research has used the expectancy–confirmation model along with the regret theory to examine the influence of six e-retailers' characteristics and confirmation on shoppers' satisfaction or regret. Further, the effect of these two cognitive constructs has been investigated on consumers' post-purchase behaviour like the intention to write reviews, repurchase intentions and brand-switching behaviour.Design/methodology/approachExtensive review of the literature was undertaken to identify the related factors. Data were collected using the survey instrument from 367 respondents. Structural equation modelling using Amos 22.0 was carried out for analysing the data.FindingsThe findings from the data collected from 367 respondents include the significant influence of price transparency, service quality and firms’ sincerity on shoppers' satisfaction.Originality/valueContrary to expectations, it is observed that product assortment, product quality and quality of personalisation did not have any such influence. Also, a firm's sincerity is the only factor that influenced regret. The noticeable outcome of the study pertains to the fact that online reviews are only provided by satisfied shoppers and not shoppers who regret. Rather, such regretting customers prefer switching to the alternative brand(s) and are less inclined to repurchase.


Author(s):  
Komal Mehreen ◽  
Robina Roshan ◽  
Mamoona Gul

Online shopping is one of the latest emerging and revolutionary trends influencing the lives of common people. This research paper examines the relationship between demographic variables and internet exposure which are independent variables with the dependent variables i.e. psychological factors and consumer online buying behaviour. People are now moving from conventional shopping towards web based/online shopping because of which they can buy everything from home. The research paper explains the influence of five psychological variables such as security issues, privacy issues, overcharged, fraud/ hackers and lack of trust over the retailer derived from literature. Data from a sample of 298 female students of public and private sector universities of Dera Ismail Khan were collected through the self-developed and standardized questionnaire. Data were analysed by using descriptive statistics and Pearson’s correlation. The statistical analysis of the data reflects a lack of trust over the retailer and privacy concerns are considered as the most relevant factors affecting female consumers’ online buying behaviour.


2018 ◽  
Vol 1 (31) ◽  
pp. 20-28
Author(s):  
Nguyen Van Nguyen ◽  
Thoai Thanh Nguyen ◽  
Dien Son Lam

In the market economy, academic activities have long been considered as “a kind of service” with increasingly high competition. In order to increase  competitiveness of Tra Vinh University (TVU) by improving support services for part-time students, this research has been implemented to identify factors that affect to part-time students’ satisfaction related to quality of academic support services at TVU. The research was conducted by interviewing experts and  analyzing questionnaire-based primary data with sample size n = 598 and statistical error 1 =5%. The results indicated 6 factors affecting the satisfaction of part-time students with regard to the quality of the support services at TVU including: (1) Facilities (2) Assurance, (3) Reliability, (4) Responsiveness, (5) care and (6) other Support Services. Therefore, the improvement in these factors will make students be more satisfied as well as increase competitiveness of TVU


2011 ◽  
Vol 2 (2) ◽  
pp. 35-64 ◽  
Author(s):  
Sanjay K. Jain ◽  
Manika Jain

The paper aims at examining the impact of various consumer and product characteristics on adoption of e-commerce among consumers in India. The study is based on primary data collected through survey of consumers residing in and around Delhi. A structured non- disguised questionnaire has been employed for collecting the information from the respondents about their demographics, shopping orientations, security and privacy concerns, technological familiarity, past online shopping experiences and intentions to buy various types of products through internet in future. Past online shopping satisfaction, recreational shopping orientation, education and income emerge as significant factors affecting consumer past online purchases. In respect of future online shopping intentions, only three consumer-related factors viz., past online shopping satisfaction, past online shopping frequency and education, are found as significant predictors. Amongst product characteristics, product expensiveness is found to be negatively related to consumer future online purchase intentions. While consumers appear quite willing to buy services online that are high in their intangible value proposition, they appear somewhat ambivalent in their intentions to buy online the 'frequently purchased products'. Some of the consumer and product characteristics do influence consumer adoption of e-commerce. Study findings entail interesting implications for the marketers. They need to give adequate attention to consumer and product characteristics while designing their e-marketing strategies. As compared to goods, the surveyed respondents have expressed greater willingness to buy services online in future. Services thus appear to be more promising product category for sale through internet channel in future.


2021 ◽  
Vol 10 (1) ◽  
pp. 23-28
Author(s):  
Soraya Siabani ◽  
Leila Solouki ◽  
Afshin Almasi ◽  
Sina Siabani ◽  
Motahareh Khaledi ◽  
...  

Background: One of the critical factors affecting patients’ outcomes is their concerns about different issues during their admission to the hospital. Clarifying these concerns and providing appropriate approaches could improve the quality of care, result in better outcomes, and reduce treatment costs. The present study aimed to investigate patients’ concerns during hospitalization, and the likely related factors of the educational hospitals in Kermanshah, western Iran. Materials and Methods: This analytical-descriptive study included 600 adult patients selected via a multi-stage sampling method and admitted to all four educational hospitals affiliated to Kermanshah University of Medical Sciences )KUMS) in 2016. Required data were collected using a survey with 15 questions on demographic information, current disease, medical records, and a researcher-developed questionnaire on factors causing concern in the Likert scale. Results: Of 600 patients who participated in the survey, 336 (56%) were female and 486 )81%) were married. The most frequent concerns were the length of admission, failure in treatment or recovery, and hospital costs, respectively. The length of hospital stay, income, and level of education were significantly associated with the concern scores. Also, there was a significant difference between concern score distributions in groups with a definite diagnosis of illnesses (P<0.05). Conclusion: The results of this study suggested a correlation between variables such as education, income, the final diagnosis of a sickness, and the concern level of admitted patients. Our findings could help managers and hospital administrators better understand the concerns of admitted patients and find solutions to remove them.


2021 ◽  
Vol 2 (1) ◽  
pp. 14-32

The internet has undoubtedly become crucial to global growth as it vectors lots of opportunities. This study was motivated by the perception that Nigerian consumers prefer traditional over virtual shopping despite having internet access. This study sought to investigate the factors affecting the online buying behaviour of consumers in Abuja Metropolis. The study used purposive and convenience sampling technique to select 352 respondents. Primary data was collected with the aid of structured questionnaires. The data collected was analyzed using multiple regression analysis with the aid of the SPSS statistical tool. The study found that while on-time delivery has a positive and significant effect on the online buying behaviour of consumers in Abuja Metropolis, product quality was found to have a positive and insignificant effect on the online buying behaviour of consumers in Abuja Metropolis while the perceived risk was found to have a negative and significant effect on the online buying behaviour of consumers in Abuja Metropolis. The study concludes that on-time delivery, product quality, and perceived risk are the major factors affecting the online buying behaviour of consumers in Abuja Metropolis. The study, therefore, recommends that there is a need for companies utilizing online platforms for business operations to align the advantages of online shopping with traditional means of purchase, speed up the delivery processes, and as much as maintaining a high degree of confidentiality regarding their customer’s information during the process of online payment. Keywords: online buying behaviour, product quality, on-time delivery, perceived risk.


2019 ◽  
Vol 5 (3) ◽  
Author(s):  
Khairullah Jan ◽  
Sher Ali ◽  
Abid Ali ◽  
Muhammad Shabir Jan

This study aimed to find out the consumer satisfaction from private transport services in Peshawar, Khyber Pakhtunkhwa, Pakistan. For this purpose primary data was collected through structured questioner. Questioners were distributed to 450 targeted samples in the study area. Four hundred and twenty-nine questioners were successful filled from respondents. Different fifteen variables were identified from literatures which determine consumer satisfaction. As the nature of the dependent variable i.e. satisfaction is binary (categorical variable: Yes/No). Therefore, all the information’s collected analyzed through Probit-regression technique. Four different models were estimated to investigate different factors affecting consumer satisfaction individually and collectively. Out of fifteen variables nine variables are founded statistically significant. Significant variables were Quality of Vehicles, Cleanness of Vehicles, Availability of Seats, Driver Skills, Rout Characteristic, Waiting Time, Time Taken to reach destination, Regulatory Services and Frequency of Vehicle. All these variables contributed positively with consumer satisfaction. Sub factors of the timeliness were strongly relation with satisfaction level compare to other factors. Mean value of SERVQUAL dimensions showed that customers are dissatisfied from transport services. Consumers are dissatisfied at a large extent in district Peshawar and feel hesitation during traveling. Such tension and frustration during traveling affect adversely efficiency of the consumer. To avoid such dis-comport and increase in social welfare of the society which is the foremost objective of every government. Therefore, government should intervene in private sector transport and ensure suitable policy for the future perspective.


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