Distribution of financial resources by areas of investments in the human capital of the region

Introduction. The study has been conducted within the framework of the urgent scientific and practical task of accumulation and development of human capital of Russian regions. Under the conditions of risks and limited resources, the regional management faces the task of optimal distribution of financial resources invested in the development of human capital and improvement of the quality of life. The study aims to build and test the dynamic optimization model of financial resources distribution by areas of investment in human capital through the example of the Primorye Territory (Russian Federation). Materials and methods. The multi-period economic and mathematical model describes the influence of the volumes and structure of public and private investments on the regional human capital in the form of recurrent dependencies. The target function of the model is an integrated index of achieving the objectives for the development of human capital in the region. The model is a mathematical programming problem, the optimization variables are the shares of investment resources distributed by investment areas and years. Results. In a practical sense, the proposed model is a management tool for searching the optimal structure of investments in human capital by areas of investment and periods. Based on the annual results of modeling and numerical calculations through the example of the Primorye Territory (Russian Federation), the structure of the investments that allow advancing in the achievement of target values of strategic indicators in the field of human capital development is offered. Conclusion. In the long term, the achievement of target indicators will be facilitated by a more even structure of investments in the following areas: along with education and health care, it is advisable to increase investments in other areas, first of all, in the issues of national importance, national security, public order, and social policy.

Marketing relations in online advertising

Introduction. The relevance of the research is due to the fact that the model of communication between customers and suppliers within the online space has long influenced all marketing stages in the introduction of goods and services, starting with customer awareness, attitudes towards customers, soliciting potential customers to testing new products, sales, and customer retention. The purpose of the research is to identify features of the Internet as a space of marketing relationships and formulate the principles of interaction with users. Materials and methods. The reviewed sources included contemporary periodicals: Journal of Targeting Measurement and Analysis for Marketing, Electronic Markets, Marketing, etc. The study of Internet resources was based on the authors’ own data received by analysing the portals WebCanape, WebsiteSetup, Statista, etc. Results. There are nearly half a billion new users on social media; trillions of dollars have been spent in online stores, according to the annual Global Digital 2021 report. As of October 2021, the most popular social networks in the world by the number of active users (in millions) are Facebook (2,894), YouTube (2,291), WhatsApp (2,000), Instagram (1,393), Facebook Messenger (1,300), Weixin/WeChat (1,251), TikTok (1,000), etc. The Internet as a new business environment differs from traditional economic sectors by a higher level of heterogeneity. From the standpoint of marketing, the Internet makes it possible to simultaneously bring a message to a large number of users (mass communication is ensured), on the other hand, to customise the offer for specific consumers according to their needs. Conclusion. Contemporary marketing follows the consumer, i.e. uses the online environment as a point of contact with the consumer to promote and distribute products. Relationship marketing theories are based on the need for companies to invest in relationships between themselves and consumers. Relationship marketing focuses on taking relationships between the company and the consumer from a state of engagement to that of loyalty. Each customer has a personality and his/her relationship with a particular brand becomes the dominant factor influencing his/her decision regarding purchase or service.

Relationship between emotional intelligence and self-actualization in managers of a trading company

Introduction. The relevance of studying the emotions of employees in organizations is due to the economic and psychological crisis, as a result of which many managers are trying to cope with their stress at work and, in some cases, their job duties remotely. The study aims to examine the relationship between emotional intelligence and individual characteristics of self-actualization in managers of a large trading company. Materials and methods. Forty employees from various trade organizations took part in the study. The following methods were used: the emotional intelligence assessment technique (N. Hall) and the self-actualization test (SAT) (E. Sjostrom). Spearman rank correlation method was used. Research results. A reliable direct relationship between self-motivation and contact was obtained (rs = 0.460; p ≤ 0.05). Self-motivation, defined as managing one’s emotions, determines a person’s ability to quickly establish contacts with people and communicate. The feedback of self-motivation and self-esteem was revealed (rs = -0.555; p ≤ 0.05). According to the respondents’ evaluations, social success is not affected by a person’s ability to manage emotions and feelings. An inverse relationship of empathy and self-esteem was also revealed (rs = -0.463; p ≤ 0.05). Respondents believe that empathy with others can hinder the achievement of social success, recognition, and self-esteem. Conclusion. Emotional intelligence of employees: contributes to developing their leadership skills, increases stress resistance at work, job satisfaction, motivation, interest in organizational learning, reduces emotional exhaustion and fatigue, and is a means of conflict resolution. All this has a positive effect on the company’s efficiency.

Impact of Benazir Income Support Program (BISP) on consumption, health and education

Introduction. Benazir Income Support Program (BISP) is one of such efforts promulgated by the Government of Pakistan (GoP) in July 2008, as a premier national safety net initiative aimed at eradicating extreme and chronic poverty in the country. The main aim of this empirical study to examined the impact of BISP on consumption, education and health in case study of district Swat Pakistan. Methodology. This study used the qualitative research strategy because qualitative research strategy provided a variety of opportunities in identifying a problem. The data were collected through key informant interviews and mailed questionnaires. Interviews were conducted face to face using a semi-structured interview guide and as well a mail questionnaire. Results. The following respondents were well-acknowledged from the situation Covid-19 and have better knowledge about the BISP as a source of income. A total of 4 interviews were conducted from the targeted respondents using a semi-structured interview guide. And sent the mailed questionnaire to 45 respondents, only 7 respondents are replied. Conclusion. The main aim of this empirical study is to examine the Impact of Benazir income support program (BISP) on consumption, health and education during the COVID 19 pandemic. The finding reveled that BISP have positive effect on consumption, health and education. This empirical study has several recommendations based on research findings; (1) the government should pay the BISP income on monthly basis. (2) The government should increase the BISP income.

Strategies for attracting foreign authors to a new journal

A lot of newly established periodicals aiming at international recognition face the problem of finding foreign editors and authors of articles. It is more difficult for periodicals that are not included in respected databases to compete in attracting new authors with more reputable ones. There are quite a few recommendations for promoting a journal in order to involve potential authors who want to submit their articles to the journal. However, practical experience suggests that it is quite a challenge to involve foreign authors. In attracting high-quality materials, it is necessary to employ a multi-faceted approach to the development of a periodical concerning the following issues: the website of the journal; its content; cooperation with authors; use of external resources. It is vital to revise the duties of the editorial board members, who prepare up-to-date reviews in related areas and journal headings that cover a range of issues concerning an international audience or trigger a scientific dialogue among overseas authors.

Modeling and assessing systematic risk in stock markets in major oil exporting countries

Introduction. This paper aims to assess time variability of beta coefficients (systematic risk) of Capital Asset Pricing Model (CAPM) using data from five key sectors in Saudi Arabia and Kuwait stock markets. Material and methods. To assess time – varying systematic risk we employed symmetric as well as asymmetric conditional volatility specifications to account for skewness and leptkurtosis of high frequency financial time series to better specify conditional higher moments. Results & discussions. The results of the paper support significant evidence of time-varying beta coefficients for all sectors included in the study, in particular the banking sector, and relatively with a lesser degree ,the food, and the service sectors in both countries. For the banking sector in Saudi Arabia, the beta coefficients variability during the sample period estimated between (0.18 to 22.1), and also for Kuwait stock market the beta coefficient of the banking sector variability estimated between (0.16 to 22.1). This result invalidates, at least in the context of the sample country’s banking sectors, the standard application of (CAPM) that assumes constant beta coefficients. Also indicated in the paper, time-varying beta estimates are consistent with a modified version of CAPM prediction that is portfolios with wider range of beta variations expected to yield higher return values and those with lower range of beta variations yield lower returns. Conclusion. In this new context, risk is no longer is a point estimate as implied by the standard CAPM model, but it is a range of values. Our findings also show the size and the range of beta variations are sensitive to skewness and fat tailedness that characterize asset returns distribution.

Assessment of the Implementation of New Digital Technologies in Connection with the Level of Efficiency of Supply Chains in the Context of COVID-19

Introduction. In the extreme conditions of the COVID-19 pandemic, the vitality of supply chains has come to the fore, that is, their ability to self-support and survival in a changing environment through restructuring and rescheduling of productivity with long-term consequences. An effective information system and governance can help not only improve customer service and control costs but also facilitate planning to achieve key sustainability indicators such as environmental, economic, and social development. The purpose of this paper is to assess the impact of the widespread adoption of new digital technologies on the level of efficiency of supply chains in the face of disruption caused by the pandemic. Materials and Methods. For this study, statistical data were collected for the period from 2010 to 2019. Sources: Organization for Economic Cooperation and Development; The World Bank; Institute for Global Entrepreneurship and Development, etc. A logical-heuristic algorithm was used to form a system of indicators for assessing the effectiveness of information and communication technology and logistics. Results. It has been found that countries with a high level of economic development as evidenced by persistently high values of gross domestic product in the pre-crisis period show high indicators both in terms of the efficiency of logistics systems and in terms of digital transformation of the economy. At the same time, countries with low and below-average levels of economic development do not show high results in the context of logistics systems, but they also do not demonstrate a correlation between the level of economic development and the level of logistics efficiency and the level of digital life. Conclusion. Thus, the study has shown that the role of information and communication technology in improving the efficiency of supply chains becomes significant in favorable economic conditions in the country, and in times of crisis, the role of information and communication technology significantly increases and contributes to the restoration of supply chains and the survival of business in general.

Socio-economic aspects of the rational use of natural resources

Introduction. The socio-economic development of states is largely determined by the degree of rational use of natural resources. The current stage of development objectively requires effective scientific and practical approaches to solving the problems of harmonizing the economy and human-nature interaction. The purpose of the research is to analyze the socio-economic aspects of the rational use of natural resources. Materials and methods. A theoretical analysis of research materials (publications in periodicals, conference and analytical proceedings) was used. Results. Economic interest, with the help of which the harmonization of the economic and ecological subsystems is carried out, is the driving factor in the economic system development. At the same time, state regulation is the main element in the market mechanism system, which ensures the combination of personal and public interests in the social production system. Conclusion. Currently, the development of the ecological system is inseparable from the economic one. This implies a unified ecological and economic system with ecological and economic complexes as the subsystems.

System analysis of organisational and economic mechanisms for managing health care resource provision

Introduction. In shaping a strategy for the socio-economic development of countries and enhancing the level and quality of life of the inhabitants, advancing the health care system is one of the vital national challenges. The purpose of the article – to analyse data on the provision of medical care to citizens, including the "oncology" profile, for 2019–2021. Materials and methods. A theoretical analysis of research materials (publications in periodicals, conference materials and analytical materials) was used, as well as a descriptive statistical analysis of data from the World Health Organisation, the United Nations, and the World Bank. Results. The country rating of the world in terms of the health care system effectiveness, in which the leading positions are taken by Hong Kong (87.3 points), Singapore, and Spain, is presented. South Sudan ranks first in the ranking of countries in terms of mortality rates, i.e. 7.8 people in 2020 for 1,000 population. The country with the most hospital beds is Monaco, a country and micro-state in Western Europe with 13.8 beds per 1,000. Spending on oncology will reach nearly $240 billion by 2023, an increase of 9–12%. Spending on all medications used to treat cancer patients reached nearly $150 billion in 2020, an increase of 12.9% year over year from treatment medications. Conclusion. An important condition for improving the health care system is the development of the health insurance system, the introduction of new regulation principles, the creation of a unified field of supervision over the medical insurance organisation activities.

How can a newly established journal attract foreign authors?

The geographical diversity of the origin of both editorial staff and authors is one of the crucial criteria in the selection of journals for international recognized databases (Scopus, Web of Science, etc.). The established world-class scientific journals, as a rule, have their own readership, regular authors, and attract new ones due to their own high indicators (Hirsch index, quartile, etc.). Many newly established periodicals aiming at international recognition face the issues of finding foreign editors and authors. It is more difficult for the journals that are not included in recognized databases to compete with more recognized ones in attracting new authors. As a result of evaluations of journals, the members of the Scopus Content Selection & Advisory Board (CSAB) indicate that journals need to significantly expand their international reach in terms of authorship and academic influence. They recommend them to consider publishing more articles in English and to attract more respected authors from other countries. The recommendation is undoubtedly valuable, but the question arises: how to attract foreign authors? In fact, the targeted e-mail distribution as a tool for finding authors and increasing publication activity is poorly effective, since authors are mainly interested in recognized journals indexed in international scientometric databases. Another recommendation from the expert is that it will be helpful if the published articles cover a wider range of research topics and issues that may directly affect an international audience. As N.V. Kirillova rightly notes: “no scientific work can be started without preliminary study and analysis of research carried out earlier on the chosen topic or taking place at present. The results of such an analysis of publications on the topic of research are reflected directly in scientific articles and published in the form of independent systematic reviews.”[1] In conjunction with the foregoing, it is important to reconsider the duties of the members of the editorial board as the direct authors of the newly established journal, who could, for example, on the instructions of the editor-in-chief write up-to-date reviews on the relevant problems and headings of the journal. Published articles can be sent directly to foreign authors, which are cited by the authors who are members of the editorial board. Alternatively, this can induce foreign authors to a scientific dialogue, and, possibly, to publish articles in a newly established journal.