A Comparative Analysis of Media Consumption in Delhi, India

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Priya Obhrai
Keyword(s):  
Social Media ◽  
Video Content ◽  
Traditional Media ◽  
Common Assumption ◽  
Healthy Development ◽  
Wide Range ◽  
The Media ◽  
Media Habits ◽  
The Way

A common assumption is that age is the chief determinant for media habits of people. However, new researches believe that habits are the function of mindset rather than age. We are living in an era of cage-free content, where all media whether text, audio or video based are distributed and consumed across a wide range of channels from which individuals can pick and choose. Social media has today made far-reaching changes to the way many of us consume media. It encourages people to create content. Anyone can write articles or blogs, create photographic content, video content, broadcast ones voice through the media, and so on. Social media has weaned off traditional media. For example, digital technologies are causing vast changes in the way we use media. Understanding the role of media in young peoples lives is therefore of immense importance for those concerned about promoting the healthy development of children and teenagers, including parents, paediatricians, policymakers, childrens advocates, educators, and public health groups. The survey for the same was done among teenagers (13-18 year olds) and young adults (19-25 year olds) and the results have been graphically represented here.

scholarly journals Own Video Content of Libraries: Trends and Prospects for Use

2020 ◽  
Vol 69 (3) ◽  
pp. 261-270
Author(s):  
Nadezhda V. Popova
Keyword(s):  
Positive Impact ◽  
Video Content ◽  
Media Environment ◽  
Current Trends ◽  
Internet Users ◽  
Wide Range ◽  
The Media ◽  
Goals And Objectives

Changing of media consumption in the digital age is the object of focus attention of both Russian and foreign researchers. Modern cultural studies note the increasing role of video content in the media environment. Taking into account current trends, libraries more often create their own video materials to implement various goals and objectives. Thus, creation of own video content is rapidly becoming an integral part of the work of modern library. However, despite some established experience of libraries in this area, there is still not enough research of general and theoretical nature on the content, guidelines and prospects for the development of activities related to the creation and use of library video content, and there is no its classification.The purpose of this work is to conduct analysis of the video content in libraries, identify the most common materials, as well as to determine the prospects for using this tool to reach their own goals. The article discusses definitions of the term “video content”. The author presents the main types of videos produced by libraries, their characteristics and features. Special attention is paid to video projects of libraries in Russia. The article reveals the experience of the Astrakhan Library for Youth named after B. Shakhovsky in using its own video content. The paper discusses the issue of classification of video materials produced by libraries. The author proposes the following classification of library videos: video review, virtual book exhibition, webinar (online seminar or web conference), interview, humorous video, webcast, event announcement, video report and booktrailer. The author indicates the main reasons hindering the demand for library video content among the wide range of Internet users and gives the rationale for the necessity and importance of this type of activity and proposes possible prospects for using own video content of libraries. Thanks to its presence, the library ceases to be a closed institution storing knowledge within itself that produces positive impact on its image. Using means of communication that are understandable to a person of visual culture, it changes stereotypes and demonstrates its modern capabilities.

Translating Gender-Based Violence Documentaries

2020 ◽  
pp. 83-108
Author(s):  
Charlotte Bosseaux
Keyword(s):  
Social Media ◽  
Background Information ◽  
Gender Based Violence ◽  
Ethical Role ◽  
The Media ◽  
Gender Based ◽  
General Translation ◽  
The Way

Awareness of gender-based violence (GBV) is growing worldwide with increased coverage in the media (news, cinema, social media, television, etc.). Accounts of GBV therefore reach us in different ways, for instance, the story of a survivor comes to us in a film, novel, autobiography, or documentary. The primary aim of this chapter is to encourage research on the translation of GBV documentaries. It is a call for research that actively listens to the way voices of women who have suffered abuse are translated into other languages, in subtitled and voice-over versions. This chapter provides background information on GBV and explains why it is important to research this area. In the first part, GBV is defined and the reasons behind choosing documentaries for research are presented. The second part offers a reflection on the translation of trauma with a focus on the ethical role of translation and translators. Then, the general translation situation of the documentary genre is introduced, and the reasons why it is essential to investigate how the voices of survivors are translated in this context are presented further.

Country Music and the Recording Industry

2017 ◽  
Author(s):  
Charles Hughes
Keyword(s):  
Social Media ◽  
Country Music ◽  
Recording Industry ◽  
Cultural Symbol ◽  
The Media ◽  
Historical Examination ◽  
The Way

This chapter explores the role of the recording industry in framing and fueling the development of country music from the 1920s to the present. It primarily examines the way that artists, producers, and record companies developed and manipulated the tenacious debate between “tradition” and “crossover” that continues to structure the music as art, commodity, and cultural symbol. The notion of country authenticity is a function of the attempt to establish country as a distinct and sellable genre. While the recording industry (particularly in Nashville) often gets cast as the villain in debates over country “authenticity,” this chapter suggests that a historical examination of this relationship reveals a more complicated story that has marked the careers of artists from Jimmie Rodgers to Taylor Swift. Swift’s notable work with social media, viral videos, and other components of the media landscape facing recording artists in the 2000s is the latest iteration of a much longer story for country artists, audiences, and record labels.

Coming out of the closet? Audience reactions to the heteronormative disruptive advertising

2020 ◽  
Vol 3 (2) ◽  
pp. 75-102
Author(s):  
Ramasela Semang L. Mathobela ◽  
Shepherd Mpofu ◽  
Samukezi Mrubula-Ngwenya
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Coming Out ◽  
Gender Issues ◽  
Qualitative Approach ◽  
Positive Development ◽  
Global Trend ◽  
Social Media Platforms ◽  
The Media

An emerging global trend of brands advertising their products through LGBTIQ+ individuals and couples indicates growth of gender awareness across the globe. The media, through advertising, deconstructs homophobia and associated cultures through the use of LGBTIQ+s in commercials. This qualitative research paper centres the advancement of debates on human rights and social media as critical in the interaction between corporates and consumers. The Gillette, Chicken Licken‘s Soul Sisters and We the Brave advertisements were used to critically analyse how audiences react to the use of LGBTIQ+ characters and casts through comments posted on the brands‘ social media platforms. Further, the paper explored the role of social media in the mediation of significant gender issues such as homosexuality that are considered taboo to engage in. The paper used a qualitative approach. Using the digital ethnography method to observe comments and interactions from the chosen advertisement‘s online platforms, the paper employed queer and constructionist theories to deconstruct discourses around same-sex relations as used in commercials, especially in quasiconservative. The data used in the paper included thirty comments of the brands customers and audiences obtained from Twitter, Facebook and YouTube. The paper concludes there are positive development in human rights awareness as seen through advertisements and campaigns that use LGBTIQ+ communities in a positive light across the world.

scholarly journals Activity in the brain’s valuation and mentalizing networks is associated with propagation of online recommendations

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Elisa C. Baek ◽  
Matthew Brook O’Donnell ◽  
Christin Scholz ◽  
Rui Pei ◽  
Javier O. Garcia ◽  
...  
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Mental States ◽  
Brain Regions ◽  
Prior Work ◽  
Opinion Change ◽  
Wide Range ◽  
The Mind ◽  
Mentalizing System

AbstractWord of mouth recommendations influence a wide range of choices and behaviors. What takes place in the mind of recommendation receivers that determines whether they will be successfully influenced? Prior work suggests that brain systems implicated in assessing the value of stimuli (i.e., subjective valuation) and understanding others’ mental states (i.e., mentalizing) play key roles. The current study used neuroimaging and natural language classifiers to extend these findings in a naturalistic context and tested the extent to which the two systems work together or independently in responding to social influence. First, we show that in response to text-based social media recommendations, activity in both the brain’s valuation system and mentalizing system was associated with greater likelihood of opinion change. Second, participants were more likely to update their opinions in response to negative, compared to positive, recommendations, with activity in the mentalizing system scaling with the negativity of the recommendations. Third, decreased functional connectivity between valuation and mentalizing systems was associated with opinion change. Results highlight the role of brain regions involved in mentalizing and positive valuation in recommendation propagation, and further show that mentalizing may be particularly key in processing negative recommendations, whereas the valuation system is relevant in evaluating both positive and negative recommendations.

scholarly journals Migration Discourse in Sweden: Frames and Sentiments in Mainstream and Social Media

2020 ◽  
Author(s):  
Victoria Yantseva
Keyword(s):  
Social Media ◽  
Historical Context ◽  
Media Discourse ◽  
Refugee Crisis ◽  
Long Term Effects ◽  
Data Set ◽  
Systematic Analysis ◽  
The Media ◽  
European Refugee Crisis

This study undertakes a systematic analysis of media discourse on migration in Sweden from 2012 to 2019. Using a novel data set consisting of mainstream newspapers, Twitter and forum data, the study answers two questions: What do Swedish media actually talk about when they talk about “migration”? And how do they talk about it? Using a combination of computational text analysis tools, I analyze a shift in the media discourse seen as one of the outcomes of the European refugee crisis in 2015 and try to understand the role of social media in this process. The results of the study indicate that messages on social media generally had negative tonality and suggest that some of the media frames can be attributed to a migration-hostile discourse. At the same time, the analysis of framing and sentiment dynamics provides little evidence for the discourse shift and any long-term effects of the European refugee crisis on the Swedish media discourse. Rather, one can hypothesize that the role of the crisis should be viewed in a broader political and historical context.

scholarly journals infância, cultura visual e educação

2020 ◽  
Vol 16 (36) ◽  
pp. 01-20
Author(s):  
Adriana Hoffmann Fernandes ◽  
Helenice Mirabelli Cassino
Keyword(s):  
Elementary School ◽  
Visual Culture ◽  
Philosophical Approach ◽  
Multiple Images ◽  
The World ◽  
Visual Framing ◽  
The Media ◽  
The Relationship ◽  
The Way

This article combines thoughts about childhood, visual culture and education. It is known that we live among multiple images that shape the way we see our reality, and researchers in the visual culture field investigate how this role is played out in our culture. The goal is to make some applications those ideas, to think about the relationship between the images and education. This article tries to grasp what visual culture is and in what ways presumptions about childhood generate and are generated by this association. It also discusses the genesis of these presumptions and the images they generate through a philosophical approach, questioning the role of education in a culture tied to the media, and about how children, who are familiar with multiple screens, presage a new visual literacy. We see how images play a fundamental role in the way children give meaning to the world around them and to themselves, in the context of their local culture. Given this context, it is necessary to consider how visual culture is tied to the elementary school, and what challenges confront the generation of wider and more creative ways to approach visual framing in children’s education.

scholarly journals Electoral Disinformation: Looking Through the Lens of Tsek.ph Fact Checks

Plaridel ◽  
2020 ◽  
Vol 17 (1) ◽  
pp. 285-295
Author(s):  
Yvonne Chua ◽  
Jake Soriano
Keyword(s):  
Social Media ◽  
Presidential Election ◽  
Wide Range ◽  
Midterm Elections ◽  
Fertile Ground ◽  
Social Media Platforms ◽  
The Media ◽  
Fact Checking

Elections are fertile ground for disinformation. The 2019 midterm elections, like the 2016 presidential election, buttress this observation. This ugly side of electoral contests is documented by Tsek.ph, a pioneering collaborative fact-checking initiative launched by three universities and eleven newsrooms specifically for the midterms. Its repository of fact checks provides valuable insights into the nature of electoral disinformation before, during and after the elections. Clearly, electoral disinformation emanates from candidates and supporters alike, on conventional (e.g., speeches and sorties) and digital (e.g., social media) platforms. Its wide range of victims includes the media no less.

Studenten Journalistiek in Nederland: profiel, motieven en rolperceptiesMet speciale dank aan alle docenten van de journalistieke hbo- en Masteropleidingen (inclusief de postacademische) die ons toegang en tijd gaven om surveys onder hun studenten af te nemen; Isabel Awad zijn we meer dan erkentelijk voor haar coördinerende en kritische lezersrol; Liesbeth Hermans, Nico Drok en Folker Hanusch bedanken we voor de stimulerende gesprekken tijdens dit onderzoek.

2019 ◽  
Vol 47 (1) ◽  
Author(s):  
Bernadette Kester ◽  
Nel Ruigrok
Keyword(s):  
Social Media ◽  
Training And Education ◽  
News Analysis ◽  
Tunnel Vision ◽  
Strong Focus ◽  
The Media ◽  
Journalism Students ◽  
New Generation ◽  
Personal Interests

Journalism students in The Netherlands: profile, motivation and role perception The general profile of the Dutch journalism student that emerges from the survey is quite consistent with international research. Using creativity and writing skills in a professional way are stronger motivations than the wish to contribute to democracy. Dutch students consider journalists as impartial providers of news (analysis) and stimulators of public debate. The watchdog role seems to be less popular. Striking is the conclusion that Dutch journalism students are not so much driven by idealistic motives, but merely personal interests. Only MA students who value the watchdog role of the media, stick to their idealistic motive. Feminization of the profession also reflects in training and education. As digital natives, with a strong focus on social media, we expect this new generation of journalists to search and find methods to avoid or fight the negative aspects of social media such as tunnel vision and fake news.

Understanding and Incorporating the Contradictions around the Book

LOGOS ◽  
2021 ◽  
Vol 32 (3) ◽  
pp. 28-34
Author(s):  
Miriam Johnson
Keyword(s):  
Social Media ◽  
Balance Of Power ◽  
Global Village ◽  
Social Communities ◽  
Digital Communities ◽  
Gender And Genre ◽  
Traditional Industry ◽  
The Way

Abstract This article sets out to critically examine how the idea of what a book can be is changing in relation to the growth of digitally social communities and the writers and readers who congregate in these spaces, and to identify how this connectivity is altering the balance of power between the traditional industry and those who choose to write and share their work in a global village. By offering a succinct consideration of the role of social media, citizen authors, communities, gender, and genre, it can potentially help publishers determine if they need to alter the way they provide access to the industry, conventionally through the hierarchical author–agent–publisher gatekeeping system, in order to take advantage of new authors who are writing in digital communities and building a following there.

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