Analysis of Media Outlets on Women´s Health: Interest on Contraceptives and their Side Effects, with Negative Perceptions of Tubal Ligation (Preprint)
BACKGROUND Media outlets influence social attitudes toward health habits. Analysis of tweets has become a tool for health research. OBJECTIVE The objective of this study was to investigate the distribution of tweets about women´s health and the interest generated among Twitter users. METHODS We investigated tweets posted by 25 major U.S. media outlets about pre-menopausal and post-menopausal women´s health between January 2009 and December 2019 as well as the retweets generated. In addition, we measured the sentiment analysis of these tweets as well as their potential dissemination. RESULTS A total of 376 tweets were analyzed. Pre-menopausal women´s health accounted for most of the tweets (75.3%). Contraception was the main focus of the tweets, while a very limited number were related to infertility (1.4%). With regards to medical content, the effectiveness of contraceptive methods was the most frequent topic (46.2%). However, tweets related to side effects achieved the highest retweet-to-tweet ratio (70.3). The analysis of sentiments showed negative perceptions on tubal ligation. CONCLUSIONS The U.S. media outlets analyzed focused their content on contraception, while Twitter users showed great interest in side effects.