scholarly journals Examining Tweet Content and Engagement of Canadian Public Health Agencies and Decision Makers During COVID-19: Mixed Methods Analysis (Preprint)

2020 ◽  
Author(s):  
Catherine E Slavik ◽  
Charlotte Buttle ◽  
Shelby L Sturrock ◽  
J Connor Darlington ◽  
Niko Yiannakoulias
Keyword(s):  
Public Health ◽  
Content Analysis ◽  
Risk Communication ◽  
Communication Strategies ◽  
Decision Makers ◽  
Health Crisis ◽  
Public Health Agencies ◽  
Health Agencies ◽  
Medical Health ◽  
Health Accounts

BACKGROUND Effective communication during a health crisis can ease public concerns and promote the adoption of important risk-mitigating behaviors. Public health agencies and leaders have served as the primary communicators of information related to COVID-19, and a key part of their public outreach has taken place on social media platforms. OBJECTIVE This study examined the content and engagement of COVID-19 tweets authored by Canadian public health agencies and decision makers. We propose ways for public health accounts to adjust their tweeting practices during public health crises to improve risk communication and maximize engagement. METHODS We retrieved data from tweets by Canadian public health agencies and decision makers from January 1, 2020, to June 30, 2020. The Twitter accounts were categorized as belonging to either a public health agency, regional or local health department, provincial health authority, medical health officer, or minister of health. We analyzed trends in COVID-19 tweet engagement and conducted a content analysis on a stratified random sample of 485 tweets to examine the message functions and risk communication strategies used by each account type. RESULTS We analyzed 32,737 tweets authored by 118 Canadian public health Twitter accounts, of which 6982 tweets were related to COVID-19. Medical health officers authored the largest percentage of COVID-19–related tweets (n=1337, 35%) relative to their total number of tweets and averaged the highest number of retweets per COVID-19 tweet (112 retweets per tweet). Public health agencies had the highest frequency of daily tweets about COVID-19 throughout the study period. Compared to tweets containing media and user mentions, hashtags and URLs were used in tweets more frequently by all account types, appearing in 69% (n=4798 tweets) and 68% (n=4781 tweets) of COVID-19–related tweets, respectively. Tweets containing hashtags also received the highest average retweets (47 retweets per tweet). Our content analysis revealed that of the three tweet message functions analyzed (information, action, community), tweets providing information were the most commonly used across most account types, constituting 39% (n=181) of all tweets; however, tweets promoting actions from users received higher than average retweets (55 retweets per tweet). When examining tweets that received one or more retweet (n=359), the difference between mean retweets across the message functions was statistically significant (<i>P</i>&lt;.001). The risk communication strategies that we examined were not widely used by any account type, appearing in only 262 out of 485 tweets. However, when these strategies were used, these tweets received more retweets compared to tweets that did not use any risk communication strategies (<i>P</i>&lt;.001) (61 retweets versus 13 retweets on average). CONCLUSIONS Public health agencies and decision makers should examine what messaging best meets the needs of their Twitter audiences to maximize sharing of their communications. Public health accounts that do not currently employ risk communication strategies in their tweets may be missing an important opportunity to engage with users about the mitigation of health risks related to COVID-19.

scholarly journals Assessing Knowledge and Application of Emergency Risk Communication Principles Among Public Health Workers in China

2014 ◽  
Vol 8 (3) ◽  
pp. 199-205 ◽  
Author(s):  
James R. Cope ◽  
Melinda Frost ◽  
Li Richun ◽  
Ruiqian Xie
Keyword(s):  
Public Health ◽  
Risk Communication ◽  
Health Workers ◽  
International Health ◽  
Current Status ◽  
Local Public Health ◽  
Public Health Agencies ◽  
Health Agencies ◽  
Health Practitioners ◽  
Public Health Practitioners

AbstractObjectiveSince 2003, the Chinese National Health and Family Planning Commission (formerly the Ministry of Health) has implemented changes to more effectively communicate risk during public health emergencies. In spite of ongoing improvements, provincial and sub-provincial leaders face barriers, such as established modes of operation, lack of training, shortage of trained risk communicators, and limited understanding and willingness of recipients to mitigate risks.MethodsWe assessed the current status of and barriers to risk communication knowledge and practice among public health practitioners in China. We designed the survey questionnaire to capture information related to the risk communication core capacities required by international health regulations and common risk communication principles.ResultsOur findings showed that risk communication training has successfully developed an awareness of risk communication principles and the ability to implement those principles in practice in China.ConclusionsFuture efforts should focus on areas such as a dedicated risk communication workforce, requirements that public health agencies develop a risk communication plan, and additional training for public health practitioners and their partners. It is critical that the infectious diseases prevention and control law be amended to grant provincial and local public health agencies more autonomy to release information. (Disaster Med Public Health Preparedness. 2014;0:1-7)

scholarly journals Constructing and Communicating COVID-19 Stigma on Twitter: A Content Analysis of Tweets during the Early Stage of the COVID-19 Outbreak

2020 ◽  
Vol 17 (18) ◽  
pp. 6847 ◽  
Author(s):  
Yachao Li ◽  
Sylvia Twersky ◽  
Kelsey Ignace ◽  
Mei Zhao ◽  
Radhika Purandare ◽  
...  
Keyword(s):  
Public Health ◽  
Content Analysis ◽  
Early Stage ◽  
Message Content ◽  
Conspiracy Theories ◽  
Public Health Agencies ◽  
The Public ◽  
Lack Of Information ◽  
Health Agencies ◽  
Public Health Messages

This study focuses on stigma communication about COVID-19 on Twitter in the early stage of the outbreak, given the lack of information and rapid global expansion of new cases during this period. Guided by the model of stigma communication, we examine four types of message content, namely mark, group labeling, responsibility, and peril, that are instrumental in forming stigma beliefs and sharing stigma messages. We also explore whether the presence of misinformation and conspiracy theories in COVID-19-related tweets is associated with the presence of COVID-19 stigma content. A total of 155,353 unique COVID-19-related tweets posted between December 31, 2019, and March 13, 2020, were identified, from which 7000 tweets were randomly selected for manual coding. Results showed that the peril of COVID-19 was mentioned the most often, followed by mark, responsibility, and group labeling content. Tweets with conspiracy theories were more likely to include group labeling and responsibility information, but less likely to mention COVID-19 peril. Public health agencies should be aware of the unintentional stigmatization of COVID-19 in public health messages and the urgency to engage and educate the public about the facts of COVID-19.

Practice-Based Teaching and Public Health Training: Bringing Real-World Projects to the Classroom to Teach Intervention Planning and Communication Strategies

2018 ◽  
Vol 5 (1) ◽  
pp. 55-61 ◽  
Author(s):  
Jacey A. Greece ◽  
William DeJong ◽  
Jonina Gorenstein Schonfeld ◽  
Ming Sun ◽  
Donna McGrath
Keyword(s):  
Public Health ◽  
Real World ◽  
Health Workers ◽  
Communication Strategies ◽  
Public Health Problem ◽  
Health Training ◽  
Public Health Agencies ◽  
Public Health Training ◽  
Health Agencies ◽  
Intervention Planning

Master of Public Health (MPH) courses can strengthen competency-based education by having students work on real-world problems in collaboration with public health agencies. This article describes practice-based teaching (PBT) and illustrates its importance for coursework in intervention planning and health communications. With a PBT course, community agencies benefit by receiving high-quality deliverables at no cost, such as intervention plans, policy proposals, and communication strategies. For faculty, PBT results in potentially richer practice and scholarship opportunities, plus a deeper understanding of local public health issues and exposure to new topics. Importantly, PBT allows students to expand their professional networks, explore potential careers, obtain teamwork experience, and develop a broader set of professional skills. PBT in public health training is a pedagogy that has immense benefit to students, public health agencies, communities, and faculty, particularly in the areas of intervention planning and communication, which often require innovative solutions and thorough understanding of various modes of technology and social media to effectively address a public health problem. The example presented in this article demonstrates the immense utility of the pedagogy in public health. With the growing demand for skilled public health workers, PBT warrants more extensive application in schools of public health and specifically in courses focused on basic skills for developing and implementing programs and policies to address public health problems.

Ally or Adversary? Using Media Systems for Public Health

2000 ◽  
Vol 15 (4) ◽  
pp. 62-69 ◽  
Author(s):  
Sandra J. Ball-Rokeach ◽  
William E. Loges
Keyword(s):  
Public Health ◽  
Health Crisis ◽  
Public Health Agencies ◽  
The Public ◽  
Media System ◽  
Specific Advice ◽  
Health Agencies ◽  
The Media ◽  
Media Systems ◽  
Gain Access

AbstractThe media system controls information resources that public health agencies may wish to use to accomplish their goals, particularly in a crisis. The resources of the public health system sometimes are prized by the media system, and this provides opportunities for public health agencies to gain access to the media. This paper reviews the goals and resources of the media system as they relate to the mission of public health agencies in the periods before, during, and after a public health crisis. The various media are reviewed with attention to the role each can play for different purposes and at different stages of a crisis. The importance of presenting health information in the form of stories is emphasized, with specific advice regarding the attributes of an effective story.

The Perils of Partnership

2019 ◽  
Author(s):  
Jonathan H. Marks
Keyword(s):  
Public Health ◽  
Multinational Corporations ◽  
Separation Of Powers ◽  
Public Health Research ◽  
Noncommunicable Diseases ◽  
New Paradigm ◽  
Public Health Agencies ◽  
Ethical Implications ◽  
Health Agencies ◽  
Public Bodies

Collaboration with industry has become the paradigm in public health. Governments commonly develop close relationships with companies that are creating or exacerbating the very problems public health agencies are trying to solve. Nowhere is this more evident than in partnerships with food and soda companies to address obesity and diet-related noncommunicable diseases. The author argues that public-private partnerships and multistakeholder initiatives create webs of influence that undermine the integrity of public health agencies; distort public health research and policy; and reinforce the framing of public health problems and their solutions in ways that are least threatening to the commercial interests of corporate “partners.” We should expect multinational corporations to develop strategies of influence. But public bodies need to develop counter-strategies to insulate themselves from corporate influence in all its forms. The author reviews the ways in which we regulate public-public interactions (separation of powers) and private-private interactions (antitrust and competition laws), and argues for an analogous set of norms to govern public-private interactions. The book also offers a novel framework that is designed to help public bodies identify the systemic ethical implications of their existing or proposed relationships with industry actors. The book makes a compelling case that, in public health, the paradigm public-private interaction should be at arm’s length: separation, not collaboration. The author calls for a new paradigm to protect and promote public health while avoiding the ethical perils of partnership with industry.

scholarly journals Expert Advisory Groups: Exploring the Sensemaking Proces s During a Public Health C risis R esponse

2018 ◽  
Author(s):  
Iva Seto ◽  
David Johnstone ◽  
Jennifer Campbell-Meier
Keyword(s):  
Public Health ◽  
Decision Makers ◽  
Process Information ◽  
Unexpected Event ◽  
Health Crisis ◽  
Creation Process ◽  
Public Health Crisis ◽  
Advisory Groups ◽  
Expert Advisory ◽  
Meaning Creation

In a public health crisis, experts (such as epidemiologists, public health officers, physicians and virologists) support key decision  makers with advice in a highly dynamic, pressured,  and time-sensitive context. Experts must process information (to provide advice) as quickly as possible, yet this must be balanced with ensuring the information is credible, reliable,  and relevant. When an unexpected event occurs, it may lead to a gap between what is  experienced and what was expected; sensemaking is a meaning creation process which is engaged to fill the gap. This research explores how experts engage in sensemaking during a  public health crisis.

scholarly journals International Perspectives on COVID-19 Communication Ecologies: Public Health Agencies’ Online Communication in Italy, Sweden, and the United States

2021 ◽  
pp. 000276422199283
Author(s):  
Serena Tagliacozzo ◽  
Frederike Albrecht ◽  
N. Emel Ganapati
Keyword(s):  
Public Health ◽  
United States ◽  
Social Groups ◽  
Online Communication ◽  
The United States ◽  
Negative Consequences ◽  
Public Health Agencies ◽  
Communication Ecology ◽  
Health Agencies ◽  
National Public Health

Communicating during a crisis can be challenging for public agencies as their communication ecology becomes increasingly complex while the need for fast and reliable public communication remains high. Using the lens of communication ecology, this study examines the online communication of national public health agencies during the COVID-19 pandemic in Italy, Sweden, and the United States. Based on content analysis of Twitter data ( n = 856) and agency press releases ( n = 95), this article investigates two main questions: (1) How, and to what extent, did national public health agencies coordinate their online communication with other agencies and organizations? (2) How was online communication from the agencies diversified in terms of targeting specific organizations and social groups? Our findings indicate that public health agencies relied heavily on internal scientific expertise and predominately coordinated their communication efforts with national government agencies. Furthermore, our analysis reveals that agencies in each country differed in how they diversify information; however, all agencies provided tailored information to at least some organizations and social groups. Across the three countries, information tailored for several vulnerable groups (e.g., pregnant women, people with disabilities, immigrants, and homeless populations) was largely absent, which may contribute to negative consequences for these groups.

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