scholarly journals A POPULAR CULTURE RESEARCH ON AMERICAN HEGEMONY IN TRANSNATIONAL WOMEN MAGAZINE ADVERTISEMENTS

2018 ◽  
Vol 2 (1) ◽  
pp. 70
Author(s):  
Ekawati Marhaenny Dukut
Keyword(s):  
Popular Culture ◽  
Consumer Culture ◽  
American Studies ◽  
Gender Ideology ◽  
The United States ◽  
Easy Access ◽  
Transnational American Studies ◽  
American Hegemony ◽  
To Come ◽  
And Gender

Women magazine advertisements from the United States of America (U.S.A.) cross border in space of time and location due to the transnational characteristics of American popular culture. By traveling through spaces of time, an advertisement from previous years is possible to come up again in many years after. This occurence happens in some U.S. women magazine advertisements. Meanwhile through spaces of location, U.S. magazine advertisements can also be published in magazines from other nations with almost no real difference in its visualizations, like what happens in Indonesian women magazines. Scholars claim the occurrence is influenced by the American hegemony phenomena. Working under the American Studies discipline, the researcher chooses a total of 3621 women magazine advertisements from the 2007-2008 issues of U.S. Ladies Home Journal, O: The Oprah Magazine, Cosmopolitan; Indonesian Cosmopolitan, Kartini, and Femina, as well as 1960 Ladies Home Journal to become the main data for research. In her research, a thread of popular culture, consumer culture and gender ideology perspectives are found. First, through popular culture, the advertisements gain an easy access for transnationality and globalization. Second, through consumer culture, the researcher finds that women are acknowledged as the highest potential as consumers because they are the decision makers of their own family’s household expenses. Third, by dissecting and analyzing the advertisements in more detail, the research also finds that gender ideology confirms how society still want women to maintain the traditional roles of women as mothers and housewives.Keywords: Transnational American Studies, popular culture, hegemony, gender ideology

Anzaldúa and Transnational American Studies

PMLA ◽  
2006 ◽  
Vol 121 (1) ◽  
pp. 260-265 ◽  
Author(s):  
Debra A. Castillo
Keyword(s):  
United States ◽  
American Studies ◽  
The United States ◽  
Gloria Anzaldua ◽  
Academic World ◽  
Academic Collaboration ◽  
Border Theory ◽  
Transnational American Studies ◽  
Political Work ◽  
To Come

For several years now, at least since the 2000 census, the United States has in one way or another told itself that it needs to come to terms with what it means to live in a country of over forty million Latinos/as. Latina actors grace the covers of People magazine, Latin beats percolate through the earbuds of iPods, and McDonald's serves up breakfast burritos alongside its McMuffins. In the academic world, the increasing consciousness of the Latino/a presence in the United States means that it is now unthinkable for any major university not to have a program of studies focusing on the histories and cultures of this ill-defined population; it means border theory is increasingly present on our syllabi; and it means that we all nod our heads wisely when the name “Gloria Anzaldúa” is mentioned. For years before her untimely death, Anzaldúa complained bitterly about being “repeatedly tokeni[zed]” (“Haciendo Caras” xvi), as one of the same half dozen women continually called on as a resource for academic collaboration. Being a token meant that she saw clearly how she was both overhyped and treated less than seriously; worse, she felt drained of the energy that would allow her to continue her literary and political work.

scholarly journals RAISING THE MINIMUM WAGE OF THE US WORKFORCE

2021 ◽  
pp. 41-43
Author(s):  
Kshama Mumbai
Keyword(s):  
Minimum Wage ◽  
The United States ◽  
Purchasing Power ◽  
Legislative Action ◽  
The Great Depression ◽  
Federal Minimum Wage ◽  
Fair Labor Standards Act ◽  
To Come ◽  
And Gender ◽  
Wage Floor

“The Lawrence Textile Strike, also known as the Bread and Roses Strike”, prompted the first minimum wage law in the United States in 1912. Various states followed suit over the next two decades, and in 1938, at the height of the Great Depression, Congress passed the Fair Labor Standards Act, which created a federal minimum wage (FLSA).The basic incentive behind the introduction of the Act was to reduce income inequality.A rise in minimum wage acts as a form of relocation of wealth from higher-income people to lower-income people. In principle, Congress amends the FLSA on a regular basis to raise the federal minimum wage to levels necessary for even the lowest-paying workforces in the economy.It also aims to help low-wage workers benefit from overall economywide advances in living standards. However, this has historically not always been the case. In 1968, The Poor People’s 1 Campaign started because of not raising the minimum wage to sufficient levels . The explicit purpose of the federal minimum wage is to help increase consumer purchasing power which stimulates the economy and to keep America's workforces out of poverty.However,the law failed to include the automatic cost of living adjustments and led to inflation eroding the real value of the minimum wage over time. There is a dire need for legislative action to raise the nation’s wage floor, more so than ever during the COVID-19 pandemic.Unless consumer's purchasing power is increased,it will be difficult to come out of this recession.Further,the minimum wage is a direct concern for poverty levels and gender / racial inequality.This paper aims to analyze previous work on the issue and provide further recommendations for the same.

Imagining the Mulatta

2020 ◽  
Author(s):  
Jasmine Mitchell
Keyword(s):  
United States ◽  
Popular Culture ◽  
White Supremacy ◽  
Culture Media ◽  
The United States ◽  
Gender Inequalities ◽  
Television Shows ◽  
Cultural Conditions ◽  
Political Events ◽  
And Gender

Imagining the Mulatta: Blackness in U.S. and Brazilian Media demonstrates how mixed-race women of African and European descent are harnessed in popular media as a tool to uphold white supremacy and discipline people of African descent to uphold state policies of antiblackness. Uncovering the racialized and gendered paradigms of U.S. and Brazilian media, the book uses case studies of texts from a broad range of popular culture media—film, telenovelas, television shows, music videos, magazines, newspapers, and Olympic ceremonies—to elucidate how the U.S. mulatta and Brazilian mulata figures operates within and across the United States and Brazil as a response to racial anxieties and notions of white superiority. These shared concepts of race, gender, and sexuality crystallize in the mulatta/mulata figure as representative of interlinked racial projects in Brazil and the United States. Focusing on popular culture and political events of the 2000s, the book demonstrates how the mulatta and mulata figures facilitated multicultural and postracial discourses. Exploring representations, definitions, and meanings of blackness in the context of the Americas, the book traverses the cultural conditions of racializations in the United States alongside Brazil to unveil the workings of pervasive racial and gender inequalities.

Filming Hegemony: Hollywood and the Manichean Script of Geopolitics

2017 ◽  
Author(s):  
Georg Löfflmann
Keyword(s):  
United States ◽  
Popular Culture ◽  
National Security ◽  
Common Sense ◽  
American Exceptionalism ◽  
The United States ◽  
External Threats ◽  
Hollywood Movies ◽  
American Hegemony ◽  
Film Productions

The chapter focuses on popular culture as key site for the production of constructs of geopolitical identity and practices of national security as common sense knowledge and conventional wisdom, examining popular Hollywood movies of the ‘national security cinema’ and the involvement of the Pentagon in the filmmaking process. Representations of geopolitical identity and national security are analyzed in some of the commercially most successful films in the United States released between 2009 and 2015. The chapter’s analysis testifies to the enduring popularity of key ideational themes and mythologies, such as American exceptionalism, military heroism, and external threats endangering the existence of the United States, its interests and values under the Obama presidency. The serial reproduction of these national security narratives, realized in multi-million dollar film productions, illustrates the cross-discursive leverage of American hegemony over alternative formulations of grand strategy under the Obama presidency and the popularity of a particular national security imagery of American geopolitical identity.

Ideas of the Afterlife in American Religion

2017 ◽  
Author(s):  
Kathryn Gin Lum
Keyword(s):  
Popular Culture ◽  
Inner City ◽  
Life Time ◽  
The United States ◽  
Early 21St Century ◽  
American Christianity ◽  
American Popular Culture ◽  
To Come ◽  
Line P ◽  
Over Time

Heaven and hell have survived in the United States beyond scientific critiques of the supernatural. For many Americans, the promise of eternal rewards and the threat of everlasting punishments shaped how they lived their lives in the here-and-now, and how they interacted with others. Oppressed groups used the afterlife to turn the tables on their oppressors, while others used the threat of the afterlife to try to keep people in line. The afterlife, after all, was never just after life. Heaven, hell, and their inhabitants could impinge on this life. Time and again, Americans have labeled various places or situations as hells on earth, from America itself (in the eyes of European colonizers), to the slaveholding South, to the battlefields of the Civil War, to the inner city. Reformers have sought to bring heaven to earth, even while hoping for heaven in the life to come. Meanwhile, discomfort with predestinarian teachings on salvation and damnation led to theological innovations and revisions of traditional Christian teachings on hell. Over time, the stark hell and theocentric heaven of the early colonists waned in many pulpits, with the symbols and figures of the afterlife migrating to fill the pages and TV screens of American popular culture productions. That said, the driving threat of hell remains significant in conservative American Christianity as a political tool in the early 21st century, just as in times past.

scholarly journals The Blindspot: Asian Misrepresentation In Orange Is The New Black

Elements ◽  
2016 ◽  
Vol 12 (2) ◽  
Author(s):  
Clare Kim
Keyword(s):  
United States ◽  
Popular Culture ◽  
Race Relations ◽  
The United States ◽  
First Century ◽  
Marginalized Communities ◽  
Film And Television ◽  
Twenty First Century ◽  
And Gender ◽  
Idealistic View

As our nation and society attempt to introduce the notion of post-raciality in the twenty-first century, it becomes clear that this idealistic view of race relations in the United States can only be seen as valid when whiteness is considered to be “normal” or “neutral.” This prioritization of whiteness can be easily identified throughout popular culture, especially with the tendency of mainstream film and television to whitewash casts. However, one of the most prominent shows of the current age, Orange is the New Black (OITNB), has a cast that challenges the blindly accepted hegemonic standards by bringing marginalized communities to the center of attention. While it shatters many preconceived stereotypes dealing with race, class, and gender through its diverse array of characters, the show’s handling of its Asian characters seems only to perpetuate racist tropes. This essay examines why we have developed a blindspot for Asians when dealing with race and race relations by using OITNB as a quintessential microcosm of society at large

Shopping, Religion, and the Sacred “Buyosphere”

2017 ◽  
Author(s):  
Sarah Mcfarland Taylor
Keyword(s):  
United States ◽  
Popular Culture ◽  
Social Change ◽  
Common Sense ◽  
Consumer Culture ◽  
The United States ◽  
Primary Site ◽  
Shopping Malls ◽  
United States Today ◽  
The Way

This chapter explores the way in which consumption itself has come to be seen as a center of meaning and value in the United States today, and looks at shopping malls as places that are potentially sacred centers for this activity. It suggests that to use the language of “religion” or the “sacred” to represent shopping and consumer culture is to assert a kind of “common sense” ideology about both the nature of religion and the nature of shopping. The fact that popular culture has become the primary site for “naturalizing” the conflation of religion, markets, and consumption, while also a key site for critiquing this convergence, speaks to the central role popular culture plays in the contested power and politics that both reinforce hegemony and call for social change.

scholarly journals A Note from the Editor

2005 ◽  
Vol 39 (3) ◽  
pp. 355-355
Author(s):  
Jay Kleinberg ◽  
Susan Castillo
Keyword(s):  
United States ◽  
United Kingdom ◽  
Popular Culture ◽  
American Studies ◽  
50Th Anniversary ◽  
The United States ◽  
Annual Conference ◽  
The United Kingdom ◽  
Academic Organization ◽  
A Site

While it is not the practise of the Journal of American Studies to have editorials, this issue marks an exception. We celebrate the 50th anniversary of the founding of the British Association for American Studies (BAAS), the academic organization which sponsors the Journal, and whose members receive the Journal as one of the benefits of membership. Most practitioners of American studies in the United Kingdom belong to the BAAS, giving it a truly interdisciplinary membership united by interest in the United States as a site of academic study. Members are drawn principally from the ranks of historians, litterateurs, political scientists and analysts of popular culture, along with some geographers, sociologists and economists. Its annual conference draws participants from many nations and at all levels of the academic hierarchy.

scholarly journals Dollars, Arms, Words: Barack Obama and the Dilemmas of American Hegemony

2019 ◽  
pp. 24-40
Author(s):  
Mario Del Pero
Keyword(s):  
United States ◽  
Foreign Policy ◽  
Economic Crisis ◽  
The United States ◽  
Barack Obama ◽  
Global Economic Crisis ◽  
Foreign Policies ◽  
American Hegemony ◽  
To Come ◽  
The U.S

This article discusses the foreign policy of Barack Obama and the basic elements and contours of what can be described as a putative “Obama Doctrine”. It argues that, while never precisely stated and outlined, this doctrine constituted an attempt to come to terms with the final manifestation of some ingrained and, after the 2008 global economic crisis, inescapable contradictions and flaws of the model of hegemony the United States had built and projected since the 1970s. To address this novel situation, and the multiple arcs of crisis the U.S. was facing, a radical strategic, diplomatic and discursive shift was needed. Cognisant of it, Obama pursued this change, although not always consistently or successfully, achieving results that appear all the more remarkable when compared with the foreign policies of his predecessor and, after almost two years in office, his successor.

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