Brand schematicity moderates the effect of aesthetic brands on brand accessories purchase intentions

2016 ◽  
Vol 44 (10) ◽  
pp. 1733-1746 ◽  
Author(s):  
Joo-Eon Jeon ◽  
Jieun Lee

We empirically tested the relationship between aesthetic brands and evaluation of their accessories, and also explored the moderating roles of functional complementarity and brand schematicity on this relationship. Participants were 260 undergraduate students in Korea, who took part in an online experiment. Results showed that there were statistically significant differences in the evaluation of accessory products depending on the level of functional complementarity to the focal brand. Participants were significantly more likely to purchase an accessory of a high, compared to low, aesthetic brand when functional complementarity was moderate. Further, brand-schematic, compared to brand-aschematic, participants were more likely to purchase an accessory of high aesthetic brands, even when the functional complementarity was low. This demonstrates that when brand-aschematic participants acquired an aesthetically pleasing brand, they were motivated to buy additional accessories. Marketers may use our findings to develop strategies to increase the extendability of brand accessories.

2016 ◽  
Vol 8 (3) ◽  
pp. 12 ◽  
Author(s):  
Lauren Reiter ◽  
Joy Kozar

<p>Although many studies have focused on the relationship between consumers’ purchase intentions and their knowledge and attitudes of socially and environmentally responsible issues pertaining to the apparel and textiles (AT) industry, few studies have focused on consumers outside the US and UK. Therefore, the purpose of this study was to better understand the sustainability knowledge, attitudes, and purchasing intentions of Chinese consumers. A paper questionnaire consisting of approximately 80 questions and five scales was given to 52 Chinese undergraduate students enrolled in a course at a university located in the Zhejiang province of China during the summer of 2015. As a result of the data analysis, the Chinese students were much more informed of environmental issues within the AT industry as compared to issues of social responsibility, yet also reported strong attitudes regarding the treatment and safety of workers in AT production and how these issues might influence their purchasing intentions.</p>


Crisis ◽  
2011 ◽  
Vol 32 (5) ◽  
pp. 272-279 ◽  
Author(s):  
Allison S. Christian ◽  
Kristen M. McCabe

Background: Deliberate self-harm (DSH) occurs with high frequency among clinical and nonclinical youth populations. Although depression has been consistently linked with the behavior, not all depressed individuals engage in DSH. Aims: The current study examined maladaptive coping strategies (i.e., self-blame, distancing, and self-isolation) as mediators between depression and DSH among undergraduate students. Methods: 202 students from undergraduate psychology courses at a private university in Southern California (77.7% women) completed anonymous self-report measures. Results: A hierarchical regression model found no differences in DSH history across demographic variables. Among coping variables, self-isolation alone was significantly related to DSH. A full meditational model was supported: Depressive symptoms were significantly related to DSH, but adding self-isolation to the model rendered the relationship nonsignificant. Limitations: The cross-sectional study design prevents determination of whether a casual relation exists between self-isolation and DSH, and obscures the direction of that relationship. Conclusions: Results suggest targeting self-isolation as a means of DSH prevention and intervention among nonclinical, youth populations.


2009 ◽  
Vol 6 (2) ◽  
pp. 51
Author(s):  
Salina Abdullah ◽  
Ern Chen Loo

Research on social and environmental accounting (SEA) has mainly concentrated on disclosure of SEA by corporate bodies, where investigations on ones attitude towards SEA are rarely discussed. SEA is a medium that develops relationships between business and society, community and nature. In addition, SEA involves a concept of sustain ability; where natural resources need to be sustained for the needs of future generations (Alhabshi et al., 2003). SEA also tries to recognise the role of accounting in sustainable development and the use of environmental resources. There are arguments that the young generations today are not fully aware of preserving these natural resources as well as handling social and environmental issues wisely. This perhaps link closely to their belief and cultural background. Hence, this paper examines the influence of gender and belief factors on the undergraduate students’ attitude towards SEA. Four dimensions of belief (fixed ability, quick learning, simple knowledge and certain knowledge) proposed by Schommer (2005) were adapted to analyse how belief factors have influence on their attitude towards SEA. An independent sample t-test was used to examine the relationship between gender and students’ attitude towards SEA. Spearmen’s correlation was employed to show the relationship between belief and attitude towards SEA. The results revealed that gender differences did not show influences on their attitude towards SEA. It was found that there is a significant relationship between belief and students’ attitude towards SEA. Students who believe on the importance of SEA tend to report positive attitude towards SEA. Perhaps findings of this study may provide some information on the SEA education and further be incorporated in the syllabus.


2019 ◽  
Vol 47 (11) ◽  
pp. 1-7
Author(s):  
Shichang Liang ◽  
Yaping Chang ◽  
XueBing Dong ◽  
Jinshan Wang

We examined the influence of locus of control on the relationship between social exclusion and preference for distinctive choices. Participants were 212 undergraduate students at a university in Central China, who completed measures of social exclusion, locus of control, choice, and perceived uniqueness. Results showed that participants who believed that the environment controlled their fate (external locus of control) preferred more distinctive choices in a social exclusion context than in a social inclusion context, whereas participants who believed that they could control the environment (internal locus of control) preferred less distinctive choices. Further, perceived uniqueness mediated the effect of social exclusion and locus of control on choice. These results add to the literature on social exclusion and personal control.


2020 ◽  
Vol 48 (12) ◽  
pp. 1-9
Author(s):  
Xinsheng Jiang ◽  
Jinyu Wang

The causal relationship between envy and depression is currently far from clear. We conducted a cross-lagged regression analysis of data on envy and depression, obtained from a nonclinical sample of 260 undergraduate students at two time points spaced 14 months apart. From the perspective of social comparison theory, the results show that although after 14 months envy positively predicted depression, depression did not predict envy. The envy–depression relationship is, thus, a unidirectional causality. In addition, there was no overall gender effect on the relationship between envy and depression. Our finding of the effect of upward social comparison on the envy–depression relationship provides guidance for the treatment of depression in clinical practice.


Colleges and universities have begun using the language of vocation and calling to help undergraduates think about the future direction of their lives. This language has been employed in both secular and religious contexts, but it has deep roots in a specific theological tradition. Given the increasingly multi-faith context of undergraduate life, many have asked whether this originally Christian terminology can truly become a new vocabulary for higher education. This volume’s 13 contributing scholars identify with a wide variety of faith traditions, including Buddhism, Christianity, Hinduism, Islam, Judaism, and Sikhism. Some claim more than one tradition; others would claim none. Rather than seeking to “translate” Christian language into other perspectives, they reflect on various facets of vocation from the standpoint of their own traditions. Both individually and collectively, they seek to expand the range of vocational reflection and discernment well beyond its traditional Christian origins, addressing themes such as religious pluralism and difference, the importance of multiple voices, the role of affective learning, the relationship between process and result, and the development of an integrated life. The authors recognize that all undergraduate students—regardless of their academic field, religious background, or demographic identity—need to make space for reflection, to overcome obstacles to vocational discernment, and to consider the significance of their own narratives, beliefs, and practices. Accomplishing these goals will require college campuses to reimagine their curricular and co-curricular programming in order to support their students’ interfaith reflections on issues of meaning and purpose, as well as personal identity.


2021 ◽  
pp. 136843022199008
Author(s):  
Mustafa Firat ◽  
Kimberly A. Noels

Bicultural identity orientations have rarely been examined in relation to both perceived discrimination and psychological distress. Furthermore, these constructs have usually been studied in isolation, but their intersection is essential for understanding intercultural relations in multicultural societies. Using cross-sectional data from 1,143 Canadian undergraduate students from immigrant families, this study explored the relationship between perceived discrimination and psychological distress, and how bicultural identity orientations might mediate this relationship. The structural equation modeling results indicated that perceived discrimination was associated with higher levels of psychological distress and hybrid, monocultural, alternating, and conflicted orientations, but lower levels of complementary orientation. Alternating and conflicted orientations were related to higher psychological distress, whereas the other orientations were not. Alternating and conflicted orientations mediated the relationship between perceived discrimination and psychological distress, whereas the other orientations did not. The findings are discussed in light of theories on identity integration, rejection–identification, and acculturation.


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