scholarly journals PENGARUH CITRA DAN STORE ATMOSPHERE TERHADAP KEPUASAN PELANGGAN

2020 ◽  
Vol 1 (3) ◽  
pp. 253-260
Author(s):  
Sulfianti Sulfianti ◽  
Rahmat Mubaraq ◽  
Harifuddin Thahir
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Sampling Technique ◽  
Validity And Reliability ◽  
Purposive Sampling ◽  
The Relationship

This  study  aims  to  find and  analyze:  (1)  Significant  influence  of  image  and  store  atmosphere variable  to  customer  satisfaction  RM  Radja  Penyet  Mas  Fais  Cab.  Ahmad  yani  Palu,  (2)  The significant effect of image variable on customer satisfaction RM Radja Penyet Mas Fais Cab. Ahmad yani  Palu,  (3)  Significant  influence of  store atmosphere  variable to  customer  satisfaction  RM  Radja Penyet Mas Fais Cab. Ahmad yani Palu.The type of research used is causality (shows the relationship between variables). The populations that become the object in this study are the customers RM Radja penyet Mas Fais Cab.Ahmad Yani that can not be determined and unclear. Sampling technique in this study using purposive sampling, with the number of samples of 100 respondents. Data collection using questionnaires that have been tested for validity and reliability. The method of analysis using multiple regression  analysis.  The  results  showed  (1)  image  and store  significant  atmosphere  to  customer satisfaction  in  RM  Radja Penyet  Mas  Fais  Cab.  Ahmad  Yani  Palu,  (2)  Citra  angry  significant  to customer satisfaction in RM Radja Penyet Mas Fais Cab. Ahmad Yani Palu, (3) Storing a significant response to customer satisfaction at RM Radja Penyet Mas Fais Cab. Ahmad Yani Palu. Penelitian  ini  bertujuan  untuk mengetahui  dan  menganalisa:  (1) Pengaruh  signifikan variabel  citra  dan  suasana  simpan  terhadap  kepuasan  pelanggan  RM  Radja  Penyet  Mas  Fais Cab.  Ahmad  yani Palu,  (2)  Pengaruh  signifikan  variabel  citra  terhadap  kepuasan pelanggan RM Radja Penyet Mas Fais Cab. Ahmad yani Palu, (3) Pengaruh signifikan variabel suasana toko terhadap kepuasan pelanggan RM Radja Penyet Mas Fais Cab. Ahmad yani Palu. Jenis penelitian yang digunakan adalah kausalitas (menunjukkan hubungan antarvariabel). Populasi yang menjadi  obyek dalam  penelitian  ini  adalah para  pelanggan  RM  Radja  penyet  Mas  Fais Cab.Ahmad Yani yang tidak dapat ditentukan dan tidak jelas. Teknik penarikan sampel dalam penelitian  ini  menggunakan purposive  sampling,  dengan  jumlah  sampel  sebanyak  100 responden.  Pengambilan  data  menggunakan  kuesioner  yang  telah  diuji  validitas  dan reliabilitasnya.  Metode  analisis  menggunakan analisis  regresi  berganda.  Hasil  penelitian menunjukkan  (1)  Citra dan  toko  suasana  signifikan  terhadap  kepuasan  pelanggan  di  RM Radja Penyet Mas Fais Cab. Ahmad Yani Palu, (2) Citra marah signifikan terhadap kepuasan pelanggan  di  RM  Radja  Penyet  Mas  Fais  Cab. Ahmad  Yani  Palu,  (3)  Menyimpan  suasana tanggap signifikan terhadap kepuasan pelanggan di RM Radja Penyet Mas Fais Cab. Ahmad Yani Palu.

scholarly journals Price, service quality and trust on online transportation towards customer satisfaction

2018 ◽  
Vol 21 (2) ◽  
pp. 241-266
Author(s):  
Yusepaldo Pasharibu ◽  
Eristia Lidia Paramita ◽  
Stefianus Febrianto
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Quantitative Study ◽  
Significant Influence ◽  
Sampling Technique ◽  
Transportation Services ◽  
Purposive Sampling

Recently, online transportation that enables people to freely choose and order transportation services with their smartphones is growing very rapidly in Indonesia. This study aims to test the variables that affect customer satisfaction of online transportation with regard to price, service quality, and trust.  This quantitative study uses 100 respondents selected by the purposive sampling technique. Next, this study analyzes the data generated using the multiple regression analysis. The results show that service quality and trust significantly affect customer satisfaction, but price does not exhibit a significant influence on customer satisfaction. Further, price, service quality, and trust simultaneously exhibit significant influences on online transformation’s customer satisfaction. Thus, this study practically implies that offering competent service quality, such as emphasizing cars’ cleanliness and tidiness, providing responsive services and timely presence complemented by the enhancement of drivers’ skills. Besides, firms have to maintain customers’ trust by offering convenient, satisfying, and responsible services.

scholarly journals The Effect of Recruitment and Training on Commitment and Performance of Village Business Entity (Bumdes) Management in Kampar Regency Riau Province

2020 ◽  
Vol 2 (2) ◽  
pp. 135-146
Author(s):  
Novianti Zalukhu ◽  
Susi Hendriani ◽  
Kurniawaty Fitri
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Sampling Method ◽  
Sampling Technique ◽  
Primary Data ◽  
Purposive Sampling ◽  
And Performance ◽  
And Training

This study aims to determine the effect of recruitment and training on the commitment and performance of Village Bussiness Entity managers in Kampar district. The population in this study were all managers who were members of Village Bussiness Entity in Kampar Regency. Primary data in this study were collected by using questionnaire as research instrument to prove the results of the study. Multiple regression analysis with the assistance of the SPSS program was used to test the hypothesis in this study. The sampling technique was purposive sampling method (30 Village Bussiness Entity in 30 Kampar District Villages). The results showed that: 1) There's is positive and significant influence between recruitment and commitment of Village Bussiness Entity, 2) There was positive but not significant effect between training and commitment of Village Bussiness Entity managers, 3) There is positive and simultaneously significant effect between recruitment and training towards Village Bussiness Entity, 4) There is positive and significant effect between the commitment and performance of Village Bussiness Entity.

scholarly journals The Effect of Service Tax Officials, Penalties for Late Payments and Reporting on The Taxpayer Compliance Non-star Hotels

2019 ◽  
Vol 4 (2) ◽  
pp. 234-240
Author(s):  
Ely Kartikaningdyah ◽  
R. Qinanti Nuzurawan
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Total Sample ◽  
Primary Data ◽  
Questionnaire Data ◽  
Purposive Sampling

This research conducted to determine the effect of service tax officials, penalties for late-payments and reporting on the taxpayer compliance non-star hotels. This research was conducted at Dinas Pendapatan Kota Batam. Mechanical determination of sample using a purposive sampling technique with a total sample of 116 taxpayers. The type of data used is primary data. Methods of data collection are done by questionnaire. Data using multiple regression analysis with SPSS V.20.0. These results indicate that the service tax officials, penalties for late-payments and reporting have a positive and significant effect on the taxpayer compliance non-star hotels. The limitations in the study are the lack of understanding of respondents to the statements in the questionnaire and caring attitude and seriousness in answering statements. The study also suggested that Dinas Pendapatan Kota Batam provides socialization with both the taxpayer so they better understand the tax penalties and cause sanctions fines on taxpayers.

scholarly journals Pengaruh Lokasi dan Fasilitas terhadap Keputusan Berkunjung di Objek Wisata Goa Maria Tritis

Media Wisata ◽  
2021 ◽  
Vol 18 (1) ◽  
pp. 81-89
Author(s):  
Enny Mulyantari
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Validity And Reliability ◽  
Holy Place ◽  
The Way

Maria Tritis Cave is a holy place that has its uniqueness, a natural cave and has the beauty of stalagmites and stalagmites in it. This cave is located in the southern way, which is the way to get to some of the beaches in Gunungkidul. Besides being a beautiful cave, Maria Tritis Cave also has various supporting facilities for holy tours. Easy location and complete facilities will enhance the tourist’ decision to visit. The sampling technique was done by an accidental sampling of 100 archipelago tourists visiting tourists attraction of Maria Tritis Cave Gunungkidul. Methods of data collection use documentation and questionnaires, data analysis with instrument tests (validity and reliability tests), and partial or simultaneous our multiple regression analysis using SPPS for Windows version 16. The results showed that the location and facility variables significantly influence tourist’ visiting decision. Location and facility variables influence jointly the decision of archipelago tourists in visiting Maria Tritis Cave Gunungkidul. Suggestions from the research, the managers should pay attention to matters that are relating to the location such as the access to the cave and the clear directions from/to the cave, add facilities that support outbound activities and maintain existing facilities

scholarly journals PENGARUH CITRA MEREK TERHADAP LOYALITAS NASABAH PADA PT. BRI UNIT BUMI NYIUR

2020 ◽  
Vol 3 (3) ◽  
pp. 249-256
Author(s):  
Dewi Indra Lestiani ◽  
Syamsul Bachri Daeng Parani ◽  
Elimawaty Rombe
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Corporate Image ◽  
Purposive Sampling ◽  
Product Image

This study aims to analyze the influence of: (1) brand image, consisting of corporate image, customer image, and product image on customer loyalty at PT. BRI Unit Bumi Nyiur Palu. (2) corporate image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. (3) customer image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. (4) product image on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. Type of study is causal descriptive. Population includes customers at PT. BRI Unit Bumi Nyiur of Palu. Sampling technique is purposive sampling, with 100 respondents as samples. Method of analysis is multiple regression analysis. The results show that (1) brand image consisting of corporate image, customer image, and product image simultaneously have significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu (2) Corporate image has a significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu, (3) customer image has a significant influence on customer loyalty at PT. BRI Unit Bumi Nyiur of Palu, (4) product image significantly influences customer loyalty at PT. BRI Unit Bumi Nyiur of Palu. Penelitian ini bertujuan untuk menganalisa: (1) pengaruh citra merek yang terdiri dari citra perusahaan, citra konsumen, dan citra produk terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (2) pengaruh citra perusahaan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (3) pengaruh citra konsumen terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. (4) pengaruh citra produk terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu. Jenis penelitian yang digunakan adalah Deskriptif Kausal. Populasi dalam penelitian ini adalah masyarakat Kota Palu yang merupakan nasabah pada PT. BRI Unit Bumi Nyiur Palu. Teknik penarikan sampel menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 responden. Metode analisis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa (1) Citra merek yang terdiri dari citra perusahaan, citra konsumen, dan citra produk, berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu (2) Citra perusahaan berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu, (3) Citra kosumen berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu, (4) Citra produk berpengaruh signifikan terhadap loyalitas nasabah pada PT. BRI Unit Bumi Nyiur Palu.

scholarly journals PERAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN DI CAFE ORANGAE PUNCAK PADANJESE

2020 ◽  
Vol 6 (1) ◽  
pp. 70-78
Author(s):  
Gio Fany Farela Hidayatullah ◽  
Zakiyah Zahara
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Sampling Technique ◽  
Analysis Model ◽  
Research Subjects ◽  
Purposive Sampling

This research aims at finding out the influence of the lifestyle simultaneously and partially on the purchasing decision’s at the Cafe Orange Puncak Padanjese. The research subjects were 60 respondent, with the sampling technique used is purposive sampling. The data were taken through questionnaire, observation, and interview. Multiple Regression Analysis model was used to analyze the data. The results show that:  1) Lifestyle that consisted of dimensions of activity, interest and opinion simultaneously gives significant influence on the decision in purchasing at Cafe Orange Puncak Padanjese. 2) Dimension of activity partially give significant influence on the decision in purchasing at Cafe Orange Puncak Padanjese. 3) Dimension of interest partially give significant influence on the decision in purchasing at Cafe Orange Puncak Padanjese. 4) Dimension of opinion partially give significant influence on the decision in purchasing at  Cafe Orange Puncak Padanjese.  Penelitian ini bertujuan untuk mengetahui peran gaya hidup secara simultan dan parsial terhadap konsumen dalam keputusan pembelian di Cafe Orange Puncak Padanjese. Subjek dalam penelitian ini adalah 60 responden, dengan teknik penarikan sampel yang digunakan adalah purposive sampling. Metode pengumpulan data dengan kuesioner, observasi dan wawancara. Analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan: 1) Gaya hidup yang terdiri dari dimensi aktivitas, minat dan opini secara simultan memberikan pengaruh yang signifikan terhadap keputusan pembelian di Cafe Orange Puncak Padanjese. 2) Dimensi aktivitas secara parsial berpengaruh signifikan terhadap keputusan pembelian di Cafe Orange Puncak Padanjese. 3) Dimensi minat secara parsial berpengaruh signifikan terhadap keputusan pembelian di Cafe Orange Puncak Padanjese. 4) Dimensi opini secara parsial berpengaruh signifikan terhadap keputusan pembelian di Cafe Orange Puncak Padanjese.

scholarly journals THE INFLUENCE OF TIME PRESSURE, ROLE AMBIGUITY, WORKLOAD AND LACK OF MOTIVATION ON EMPLOYEE PERFORMANCE

Media Bisnis ◽  
2021 ◽  
Vol 12 (2) ◽  
pp. 153-160
Author(s):  
KAREL TJAHJADI ◽  
FINKA PUTRIANA CAHYADI
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Role Ambiguity ◽  
Time Pressure ◽  
Employee Performance ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Test Tool

This study aimed to determine the influence of Time Pressure, Role Ambiguity, Workload, and Lack of Motivation on Employee Performance at PT XYZ. The population of this study was all of the employees at PT XYZ. 76 respondents were chosen to be the sample of this research. The sampling technique used was purposive sampling. The questionnaire was a 26-item likert scale, created by using google form, and distributed to the respondents via email. To analyze the data, research used multiple regression analysis as a test tool. Results showed that both Role Ambiguity and Lack of Motivation have a negative and significant influence on employee performance at PT XYZ, while the two other variables, Time Pressure and Workload don’t have any influence on employee performance.

scholarly journals Pengaruh Kualitas Pelayanan dan Kepercayaan Terhadap Kepuasan Nasabah Bank Rakyat Indonesia Syariah (Studi Pada Bank Rakyat Indonesia Syariah Cabang Darussalam Banda Aceh)

2021 ◽  
Vol 2 (2) ◽  
pp. 114-122
Author(s):  
Bunga Vabiola Ghantynireta ◽  
Inayatillah Inayatillah ◽  
Evriyenni Evriyenni
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Random Sampling ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Banda Aceh

This study aims to determine the effect of service quality and trust on customer satisfaction at Bank Rakyat Indonesia Syariah Darussalam branch, Banda Aceh.  This study uses a quantitative approach using multiple regression analysis.  The sampling technique in this study was random sampling.  Data collection techniques in this study by distributing questionnaires to 100 respondents.  The results of this study indicate; (1) the service quality variable has no effect on customer satisfaction, (2) the trust variable has a positive and significant effect on customer satisfaction, and (3) together service quality and trust have an effect on customer satisfaction

KEPUTUSAN PEMBELIAN PRODUK SAPA KOPI MENGGUNAKAN E-COMMERCE PADA LAYANAN PESAN ANTAR BERBASIS OJEK ONLINE

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Jati Prastyo ◽  
Bambang Mursito ◽  
Istiqomah Istiqomah
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Delivery Service ◽  
Motorcycle Taxi

The purpose of this study is to examine purchasing decisions through online applications (e-commerce) on an online motorcycle taxi-based delivery service. This study uses a quantitative approach, namely by collecting data from respondents using a questionnaire. The number of samples is 100 people, calculated using the Slovin formula for buyers for three months. The sampling technique uses purposive sampling on consumers who have bought Sapa Kopi products through the Grabfood application. In testing multiple regression analysis using SPSS version 21, the calculated F value of 64.530 (p> 3.09) and a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.017 (p

scholarly journals Analisis Kompetensi Kepemimpinan dan Budaya Organisasi Terhadap Kepuasan Pelanggan Melalui Perilaku Responsif (Studi pada PT Garuda Indonesia Kantor Cabang Surabaya)

2016 ◽  
Vol 1 (1) ◽  
pp. 11-28
Author(s):  
Yunia Insanatul Karimah
Keyword(s):  
Organizational Culture ◽  
Regression Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Organization Culture ◽  
Quantitative Approach ◽  
Leadership Competency ◽  
Responsive Behavior

The purpose of this research is to find out the influence of leadership competencyand organization culture to customer satisfaction either directly or indirectly throughresponsive behavior employees. This research has three variables namely independentvariables (leadership competency and organizational culture), mediating variable (responsivebehavior) and dependent variable (customer satisfaction). The population in thisresearch are frontliners and customer of PT Garuda Indonesia Surabaya Branch Office.The technique of data collection is the census method. Data are gathered by questionnairesgiven to 42 frontliners and customers of PT Garuda Indonesia Surabaya BranchOffice. This research used quantitative approach with multiple regression analysis. Theresult shows that leadership competency, organizational culture and frontliner responsivebehavior have significantly influence to customer satisfaction. Responsive behavior doesnot mediate the influence of leadership competency and organizational culture to customersatisfaction.

Sign in / Sign up

Export Citation Format

Share Document