scholarly journals The Importance of Country-of-Origin Construct Dimensions in Destination Brand Building

2021 ◽  
Vol 33 (2) ◽  
pp. 221-238
Author(s):  
Zoran Krupka ◽  
Mateja Mirt ◽  
Đurđana Ozretić Došen
Keyword(s):  
Country Of Origin ◽  
Brand Building ◽  
Construct Dimensions ◽  
Destination Brand

scholarly journals Exploring Residents’ Perceptions of Mega Event-Dubai Expo 2020: A Pre-Event Perspective

2019 ◽  
Vol 11 (5) ◽  
pp. 1322 ◽  
Author(s):  
Mohit Vij ◽  
Amitabh Upadhya ◽  
Anu Vij ◽  
Manoj Kumar
Keyword(s):  
Environmental Impacts ◽  
Primary Data ◽  
Bottom Line ◽  
Level Of Involvement ◽  
Brand Building ◽  
World Expo ◽  
Level Of Understanding ◽  
Destination Brand ◽  
Mega Event ◽  
Structured Questionnaire

This study explores the residents’ perceptions of economic, socio-cultural and environmental impacts of a mega-event (World Expo 2020) to be held in Dubai, as well as their level of inclination to participate in the event. The event organizers announced a requirement of thirty thousand volunteers to assist them in successfully organizing the mega event. Such events could prove to be landmarks in destination brand building and may lead to an increase in the number of tourists. The purpose of the study is to gauge the level of understanding about the event impacts within the resident population and their willingness to get involved in event organization. Priory studies of perceptions about the economic, cultural and environmental impacts of a mega-event, are well-nigh non-existent, especially for World Expositions. This study explores residents’ perception to get a fair idea of how they get involved in a mega event that will surely have profound impacts on the destination. Drawing on stakeholder theory and triple bottom line (TBL) model, the study uses primary data collected from more than two hundred fifty residents of the region, through a structured questionnaire. The data analysis follows a descriptive design supported by SEM and path analysis. Major findings indicate favorable and promising responses from the residents, and brings forth the scope to improve the level of involvement of the residents to make the event a success.

Residents’ Place Satisfaction and Place Attachment on Destination Brand-Building Behaviors: Conceptual and Empirical Differentiation

2017 ◽  
Vol 57 (8) ◽  
pp. 1026-1041 ◽  
Author(s):  
Ning (Chris) Chen ◽  
Larry Dwyer
Keyword(s):  
Place Attachment ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Survey Study ◽  
Equation Modeling ◽  
Brand Building ◽  
Place Satisfaction ◽  
Destination Brand ◽  
Sydney Australia

Place attachment has become a popular concept in tourism and environmental psychology. However, little research has explored its role in predicting place-related behaviors, compared to alternative place-related constructs such as place satisfaction. This article clarifies the differential impacts of place satisfaction and place attachment on a series of residents’ place-related behaviors (i.e., destination brand-building behaviors), providing empirical evidence from a quantitative survey study. A sample of 358 residents from Sydney, Australia, was included for partial least square (PLS) based structural equation modeling testing. Results of a number of model testing suggest that compared with place satisfaction, dimensions of place attachment affect residents’ destination brand-building behaviors differently in a unique pattern. Place satisfaction strongly predicts residents’ intention to stay or leave, while place attachment more strongly influences residents’ word of mouth, ambassador behavior, and participation in tourism planning for a destination.

Effect of social media sharing on destination brand awareness and destination quality

2019 ◽  
Vol 26 (1) ◽  
pp. 33-56 ◽  
Author(s):  
Bekir Bora Dedeoğlu ◽  
Mathilda van Niekerk ◽  
Kemal Gürkan Küçükergin ◽  
Marcella De Martino ◽  
Fevzi Okumuş
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Service Quality ◽  
Structural Equation ◽  
Country Of Origin ◽  
Quality Data ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Tourism Destination ◽  
Destination Brand

This study examines the effect of social media sharing on tourism destination brand awareness and destination natural and service quality and also examines the moderating roles of country of origin (COI; macro and micro) image on destination natural and service quality. Data were collected from 568 domestic and international tourists who have visited Alanya, Turkey. Relationships in the study were examined through structural equation modeling. As one of the components of social media sharing, participant sharing positively affects destination brand awareness, whereas any significant effect of nonparticipant sharing on destination brand awareness was not found. Destination brand awareness positively influences tourist perceptions of both destination service quality and destination natural quality. COI image moderates most of the relationships.

The integration of event management in promoting tourist destinations based on co-branding principles

2015 ◽  
Vol 2015 (6) ◽  
pp. 135-162
Author(s):  
Anna Aleksandrova
Keyword(s):  
Brand Identity ◽  
Brand Experience ◽  
Event Management ◽  
Tourist Destination ◽  
Destination Branding ◽  
Holistic View ◽  
Tourist Destinations ◽  
Brand Building ◽  
Event Marketing ◽  
Destination Brand

The article focuses on event marketing potential in branding tourist destinations. It examines destination branding through new conceptualization - destination brand experience, which provides a more holistic view of the tourist destination brand. The study identifies events portfolio for a destination as a brand building tool and provides a conceptual model of creating a brand identity for tourist destination with the use of events.

Destination Brand-Building of Cultural Heritage Tourism

2017 ◽  
pp. 175-190
Author(s):  
Xing Huibin ◽  
Azizan Marzuki ◽  
Stella Kostopoulou
Keyword(s):  
Cultural Heritage ◽  
Cultural Tourism ◽  
Hebei Province ◽  
International Tourism ◽  
High Quality ◽  
Destination Branding ◽  
Building Model ◽  
Brand Building ◽  
Destination Brand ◽  
Tourism Arrivals

Hebei province is a one of the most typically representative cultural destinations in China with abundant high-quality cultural heritage resources rooting from its more than 4000-year history. However, Hebei has still not evolved into a distinctive cultural brand in the tourism market even though lots of funds have been allocated and invested in tourism. The question thus is how to gradually build a successful cultural tourism brand vital to Hebei province. This paper first extracts the successful components from previous studies, and using France as the most celebrated cultural destination with the largest international tourism arrivals, comparisons are then made with Hebei from the perspective of destination branding of cultural tourism. Finally, given the practical conditions of Hebei and actual tourism needs of segment market, the paper proposes a conceptual brand-building model of Hebei cultural tourism.

MANAGING COUNTRY-OF-ORIGIN EFFECTS FOR LUXURY BRAND BUILDING IN CHINA

2015 ◽  
Vol 5 (7) ◽  
pp. 804-809
Author(s):  
Klaus Heine ◽  
◽  
Michel Phan ◽  
Monia Massarini ◽  
Jiaxun He
Keyword(s):  
Country Of Origin ◽  
Luxury Brand ◽  
Brand Building ◽  
Country Of Origin Effects ◽  
Origin Effects

Co-Creating the Christmas Story

2017 ◽  
pp. 137-157
Author(s):  
Rauno Rusko ◽  
Petra Merenheimo
Keyword(s):  
Brand Management ◽  
Web Based ◽  
Resource Based View ◽  
Brand Building ◽  
Santa Claus ◽  
Brand Development ◽  
Development Processes ◽  
Tourism Destinations ◽  
Destination Brand

Digitalization can be regarded as a megatrend which results that both brand building and brand management must adapt to new challenges. The growing role of digitizing points to both challenges and risks, as well as to opportunities. This chapter conceptualizes digitizing as a resource for brand development with the help of two tourism destinations. It focuses on the role Web-based platforms play in destination brand development, using the examples of two seemingly nearly similar Christmas tourism destinations as case studies: Santa Claus, Indiana, and Santa Claus Village, Rovaniemi. The chapter highlights the contribution of a customer-oriented digitalization to creating a competitive advantage, even a sustainable one, for tourism destinations with theoretical connections to a resource-based view (RBV) and discusses its potential for incremental and radical innovative brand development processes.

Destination Brand-Building of Cultural Heritage Tourism

2017 ◽  
pp. 278-293
Author(s):  
Xing Huibin ◽  
Azizan Marzuki ◽  
Stella Kostopoulou
Keyword(s):  
Cultural Heritage ◽  
Cultural Tourism ◽  
Hebei Province ◽  
International Tourism ◽  
High Quality ◽  
Destination Branding ◽  
Building Model ◽  
Brand Building ◽  
Destination Brand ◽  
Tourism Arrivals

Hebei province is a one of the most typically representative cultural destinations in China with abundant high-quality cultural heritage resources rooting from its more than 4000-year history. However, Hebei has still not evolved into a distinctive cultural brand in the tourism market even though lots of funds have been allocated and invested in tourism. The question thus is how to gradually build a successful cultural tourism brand vital to Hebei province. This paper first extracts the successful components from previous studies, and using France as the most celebrated cultural destination with the largest international tourism arrivals, comparisons are then made with Hebei from the perspective of destination branding of cultural tourism. Finally, given the practical conditions of Hebei and actual tourism needs of segment market, the paper proposes a conceptual brand-building model of Hebei cultural tourism.

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