Istota kreacji wartości dodanej w rolnictwie i na obszarach wiejskich
The aim of the study is to broaden the definition of the added-value concept in agriculture and in rural areas. To start, reference was made to the location of this concept in relation to the economics of agriculture and then to the various processes that occur or should occur in rural areas creating or conditioning the expected positive effects, which were called the Value-added. Then, the creation of added value in the agricultural supply chain was analyzed with an old and new approach to its creation. The case analysis was conducted for the "Owoc Łącki" company, which assessed the ways of creating added value and the form of integration of fruit producers. The effect of the analysis is the multiplicity and diversity of defining and describing conditions for the creation of added value. The presented examples, practices and approaches in increasing the added value can be an inspiration for advisors, especially farmers looking for new business models, thus increasing their income.