Determinants of Trade in Services

This paper aims to analyze the determinants affecting the trading of services and examine the causality between the trading of services and the factors affecting the trade. For the study, the fixed effects panel data regression has been used. The results indicate that as the income of a country increases, its trade in services also increases. The use of the internet and mobile phones are also important indicators of trade in services and an increase in their use reduces the cost of trading services. Free trade agreements play an important role in developing countries like Brazil and China for trading services.

The Need Recognition in Marketing of the Tailor-Made Furniture and Personalization Process of the Product through Design Management

Small business furniture manufacturers in the age of digital media are changing the concepts of marketing and sales based on the strategy they recognize the user experiences. This creates a difference between industrial furniture manufacturers and traditional carpentry companies that produce tailor-made furniture. For our research, we examine the core question: “How successfully do small kitchen furniture manufacturers face strong competition in the market through a product personalization approach, considering user experiences and by practicing design management strategy?” With the support of the on-line marketing research, we will research 120 experienced customers, study their marketing need and user experiences of kitchen furniture in the concept of design management strategy.

Digitalne kompetence – stanje in prihodnost

Digitalne kompetence vsakega državljana so nujne za enakovredno vključevanje v današnjo digitalno družbo, kar se je še posebej pokazalo ob koronairusni epidemiji, ko smo veliko dejavnosti, kot so izobraževanje, trgovanje, zabava, druženje in tudi delo, kjer je to le bilo mogoče, preselili v virtualno okolje in na splet. Tako v članku najprej skozi 3 okvirje digitalnih kompetenc predstavimo nabor znanj in spretnosti, ki jih štejemo med tovrstne kompetence, nato raziščemo stanje na področju digitalnih kompetenc v Evropski uniji in Sloveniji, ob koncu pa predstavimo še nekaj aktualnih pobud za krepitev digitalnih kompetenc.

Vouchers as a Result of Corona Virus and the Risks for Tour Operators and Consumers

The coronavirus is a phenomenon in the last months. The impact on the economy, especially on tourism is devastating. The national governments put into practice several supportive measures to avert the collapse. A specific tool was introduced for tour operators – the issue of vouchers instead of money refund. The aim of this paper is to identify and analyse risks of this measure offered by the Czech government. The identification is based on a combination of sources and methods. The methodologies used are open-question questionnaire and in-depth interviews. From the preliminary results, it is anticipated that the real risks connected with the vouchers are insurance validity, vouchers´ validity and tour operators´ future cash flow.

Open Innovations in Supply Chain Relationships: Analysis of a Creative Sector

The work focuses on the development of innovative supply relationships that allow the use of openness innovations. At the same time, firms that want to implement these innovations must redesign their production processes. The research is based on an in-depth study of 10 business cases of medium-sized firms belonging to a clothing sub-sector, that of knitwear. The findings have important managerial implications considering that the innovative supply chain processes, in which a leading role is assumed by firms operating in the so-called traditional manufacturing sectors, generate an increase in flexibility of the entire supply chain.

Inclusion of Social Economy Topics into the Higher Education Business Study Programmes in Slovenia

The author is addressing the problem of systematic inclusion of the topics of social economy into the accredited higher education study programmes in Slovenia. To support the actuality of the research problem, education in social economy is shown as public policies priority on national and European level. The paper aims to answers the question of existence of social economy courses in the study programmes on business (and business-related management) and the question about correspondence of the content of these courses to the needs for competences of actors in the sector of social economy. The paper also presents different types of inclusion of the topics of social economy into the systems of higher education in Europe with the purpose to show possible directions for further development of social economy education in higher education system in Slovenia. The results of the research aim to have didactical, developmental and advocacy value and applicability.

India’s National Smart City Mission: Analysis of Project Dimensions Including Sources of Funding

The term smart city is defined, and based on India's National Smart City Mission, it is explained what an emerging country can do to start making its cities smarter. Thereby the goals and the program's implementation are analyzed, how it works, and how cities can participate. Moreover, Bhubaneswar and Pune are investigated regarding their smart city plans, goals, and first outcomes. Furthermore, challenges the program faced until now are mentioned and learnings for other emerging market cities on what went well in India and on what does not yet work out that well in the program.

Pandemic as the Trigger for a New Phase of Globalization

The modern world is a world of global trends. Studies often do not take into account the nonlinearity of the process and create the appearance of automatically deepening and expanding global processes that affect all areas of life. Globalization is considered in the article as a non-linear process of spatial interaction, mutual influence and interdependence of the world economy subjects. One of the main periodization criteria of economic globalization is the qualitative changes in spatio-temporal relations. The purpose of the paper is to justify the reasons for the emergence of a new phase of globalization. The pandemic has triggered a serious blow to the global interdependent economy. This means that globalization is entering a new phase.

E-business and Marketing Activities for Online Shopping Support

At the beginning of our research, the conditions for the operation of an online store were defined. The bases of an online store are the Internet, Information and Communication Technology and a comprehensive understanding of market opportunities for online trading. Due to the current market situation and increasingly fierce competition, as well as opportunities offered by ICT, e-commerce is gaining ground, especially among the younger generations of customers. To achieve them, we must adapt our marketing activities. The online store also enables smaller providers to enter the global market and reach customers around the world. Online store providers can use cost-effective approaches provided by social networks, which enable quick, easy and efficient reaching of a large number of potential target customers, as well as obtaining quick feedback on current market conditions. With the research we wanted to check the influence of social media on the decision to shop online. The research was conducted on the basis of a questionnaire and a regression analysis. The reasearch showed that social media had an extremely large influence on the decision to purchase a product or a service in an online store. The internet itself allows immediate comparison of offers among different providers.

Envisioning Marketing in a Digital Technology-Driven Maritime Business

The maritime industry faces the challenge of implementing a digital culture inherent in the 21st century and a modern way of doing business in shipping, maritime ports, and a more expansive, within a whole maritime logistic chain. The main question is the implications for marketing when the maritime business's digital transformation is an emerging issue. The paper is designed using the PEST impact matrix. The systematic literature review, literature analysis, and synthesis are the main methods applied. The most important results are political, economic, social, and technological changes of modern maritime business and their important implications for maritime marketing. These implications revealed the nature of change, the anticipated impact of change, opportunity or threats, and marketing's strategic response to the contemporary external environment. The paper fills the current literary gap and draws attention to the trends of the marketing, business organization, and human resource management in the maritime industry. All is linked with digital culture, which is still developing within the maritime industry.