The Managerial Factor and Research on Decision Making in Agricultural Marketing Firms

1965 ◽  
Vol 47 (1) ◽  
pp. 23 ◽  
Author(s):  
Charles E. French
Keyword(s):  
Decision Making ◽  
Agricultural Marketing ◽  
Marketing Firms

scholarly journals Pooling and Pricing Schemes for Marketing Agricultural Products

1993 ◽  
Author(s):  
Israel Finkelstain ◽  
Steven Buccola ◽  
Ziv Bar-Shira
Keyword(s):  
Market Power ◽  
Agricultural Sector ◽  
Raw Materials ◽  
Poor Performance ◽  
Wine Industry ◽  
Raw Material ◽  
Local Market ◽  
Agricultural Marketing ◽  
Technological Structure ◽  
Marketing Firms

In recent years there has been a growing concern over the performance of Israel and U.S. agricultural marketing organizations. In Israel, poor performance of some marketing institutions has led to radical reforms. Examples are the two leading export industries - citrus and flowers. In the U.S., growth of local market power is eliminating competitive row product prices which served as the basis for farmer cooperative payment plans. This research studies, theoretically, several aspects of the above problem and develops empirical methods to assess their relative importance. The theoretical part deals with two related aspects of the operation of processing and marketing firms. The first is the technological structure of these firms. To this end, we formalize a detailed theory that describes the production process itself and the firm's decision. The model accounts for multiple products and product characteristics. The usefulness of the theory for measurement of productivity and pricing of raw material is demonstrated. The second aspect of the processing and marketing firm that we study is unique to the agricultural sector, where many such firms are cooperatives. In such cooperative an efficient and fair mechanism for purchasing raw materials from members is crucial to successful performances of the firm. We focus on: 1) pricing of raw materials. 2) comparison of employment of quota and price regimes by the cooperative to regulate the quantities, supplied by members. We take into consideration that the cooperative management is subject to pressure from member farmers. 3) Tier pricing for raw materials in order to ensure efficiency and zero profits at the cooperative level. This problem is examined in both closed and open cooperatives. The empirical part focuses in: 1) the development of methodologies for estimating demand for differentiated products; 2) assessing farmers response to component pricing; 3) measurement of potential and actual exploitation of market power by an agricultural marketing firm. The usefulness of the developed methodologies are demonstrated by several application to agricultural sub-sectors, including: U.S. dairy industry, Oregon wine industry, Israeli Cotton industry and Israeli Citrus industry.

scholarly journals Some Evidence on Pecuniary Economies of Size for Farm Firms

1980 ◽  
Vol 12 (1) ◽  
pp. 151-154 ◽  
Author(s):  
Bernard V. Tew ◽  
Stan Spurlock ◽  
Wesley N. Musser ◽  
Bill R. Miller
Keyword(s):  
Rural Communities ◽  
Firm Growth ◽  
Size Structure ◽  
The United States ◽  
Agricultural Marketing ◽  
The Past ◽  
Economies Of Size ◽  
Marketing Firms ◽  
Relationship Of ◽  
The Relationship

Economies of size for farm firms in the United States are a traditional interest of agricultural economists (Heady). Continued interest in this topic is related to the implication of economies of size for the size structure of farm firms. The structure issue has the potential to affect not only current farm firms but also agricultural marketing firms, rural communities, and consumers of agricultural commodities (Krause and Kyle). In the past, the relationship between economies of size and farm firm growth was the basis for research. More recently, the relationship of economies of size to public policy issues has gained attention (Bardnam, Hall and LeVeen, Seckler and Young).

The effect of shopping channel (online vs offline) on consumer decision process and firm's marketing strategy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cheng Xu ◽  
Jooyoung Park ◽  
Jacob C. Lee
Keyword(s):  
Decision Making ◽  
Decision Process ◽  
Psychological Distance ◽  
Mental Simulation ◽  
The Novel ◽  
Content Type ◽  
Effective Strategies ◽  
Multiple Products ◽  
Consumer Decision Process ◽  
Marketing Firms

PurposeThis research investigates the novel questions of whether and how specific forms of shopping channels (online vs offline) influence consumers' decision-making. Moreover, this research investigates marketing firms' proper marketing strategies across different shipping channels.Design/methodology/approachThe authors conducted three studies using a large sample (N = 703) recruited from a diverse pool (students and adults) that examined multiple products (camera and car) across different shopping channels (online vs offline). Study 1a (n = 251) and Study 1b (n = 252) examined the effect of an online versus offline channel on consumers' decision-making using a one-factor (shopping channel: online vs offline) between-subjects design. Meanwhile, Study 2 (n = 200) investigated the effective strategies that firms should employ across different shopping channels using a 2 (shopping channel: online vs offline) × 2 (mental simulation: outcome vs process) between-subjects design. Participants in the online condition evaluated the product on a computer screen, whereas participants in the offline condition evaluated the real product assuming a real-world retail store setting.FindingsThe three studies supported the predictions that shopping channels (online vs offline) affect consumers' psychological distance and, in turn, affect their decision process. Specifically, results reveal that the online (offline) channel increases (decreases) psychological distance and leads consumers to pay more attention to a product's desirability (feasibility) aspects.Originality/valueGiven that many firms sell the same products through multiple channels, the findings of this research offer insightful theoretical and practical implications.

scholarly journals Extent of data utilization within digital marketing processes

2020 ◽  
Vol 13 (43) ◽  
pp. 35-43
Author(s):  
Martin Kuchta
Keyword(s):  
Artificial Intelligence ◽  
Decision Making ◽  
Research Method ◽  
Quantitative Research ◽  
Digital Marketing ◽  
Decision Making Process ◽  
Knowledge Level ◽  
Primary Research ◽  
Data Utilization ◽  
Marketing Firms

Abstract Data is currently the most valuable source in decision making process within digital marketing firms. The main aim of the article is to examine extension of data utilization within digital marketing processes. Research of the main aim was supported by two sub-goals, which focused on knowledge level of marketers’ data based approaches and on areas, in which are such approaches applicable. Quantitative research in form of questionnaire was utilized as a primary research method. Findings of the paper points to sufficient awareness about big data and artificial intelligence tools and uncover currently untapped potential of its implementation into digital marketing processes.

Discarding optimality: Throwing out the baby with the bathwater?

2018 ◽  
Vol 41 ◽  
Author(s):  
Patrick Simen ◽  
Fuat Balcı
Keyword(s):  
Decision Making ◽  
Perceptual Decision Making ◽  
Reward Rate ◽  
Perceptual Decision ◽  
Standard Observer ◽  
Rate Maximization ◽  
Reward Rate Maximization ◽  
Descriptive Standard ◽  
Observer Model

AbstractRahnev & Denison (R&D) argue against normative theories and in favor of a more descriptive “standard observer model” of perceptual decision making. We agree with the authors in many respects, but we argue that optimality (specifically, reward-rate maximization) has proved demonstrably useful as a hypothesis, contrary to the authors’ claims.

LPCD framework: Analytical tool or psychological model?

2018 ◽  
Vol 41 ◽  
Author(s):  
David Danks
Keyword(s):  
Decision Making ◽  
Analytical Tool ◽  
Mathematical Framework ◽  
Bayesian Decision ◽  
Perceptual Decision Making ◽  
Psychological Model ◽  
Psychological Reality ◽  
Psychological Theories ◽  
Target Article ◽  
Bayesian Decision Making

AbstractThe target article uses a mathematical framework derived from Bayesian decision making to demonstrate suboptimal decision making but then attributes psychological reality to the framework components. Rahnev & Denison's (R&D) positive proposal thus risks ignoring plausible psychological theories that could implement complex perceptual decision making. We must be careful not to slide from success with an analytical tool to the reality of the tool components.

Elaborating the role of reflection and individual differences in the study of folk-economic beliefs

2018 ◽  
Vol 41 ◽  
Author(s):  
Kevin Arceneaux
Keyword(s):  
Decision Making ◽  
Individual Differences ◽  
Cognitive Processes ◽  
Evolutionary History ◽  
Behavioral Responses ◽  
History Of ◽  
Economic Beliefs

AbstractIntuitions guide decision-making, and looking to the evolutionary history of humans illuminates why some behavioral responses are more intuitive than others. Yet a place remains for cognitive processes to second-guess intuitive responses – that is, to be reflective – and individual differences abound in automatic, intuitive processing as well.

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