How Airbnb Creates Value

Author(s):  
Stephan Reinhold ◽  
Sara Dolnicar

A business model is like an ultrasound for businesses: it provides – from the outside – detailed insight into six vital elements of a business which explain their functioning (Chapter 3). Each peer-to-peer accommodation network is slightly different and requires an independent business model analysis. Here we analyze the business model of Airbnb because it is the international market leader in commercial peer-to-peer accommodation trading and a model other platforms aspire to. We focus on value proposition, creation, communication, and transfer. The other two elements (value capture and dissemination) are discussed in Chapter 5.

Author(s):  
Stephan Reinhold ◽  
Sara Dolnicar

This chapter analyses two of the six vital business model elements, explaining the functioning of peer-to-peer accommodation networks: value capture and dissemination. The other elements are discussed in detail in Chapter 4. We focus on Airbnb because it is the international market leader. Separate business analyses are necessary for other peer-to-peer accommodation networks given that each functions in a slightly different way. In this chapter the business model value capture and value dissemination are discussed in detail for Airbnb.


2021 ◽  
pp. 1481-1488 ◽  
Author(s):  
Amineh A. Khaddam ◽  
Hani J. Irtaimeh ◽  
Ahmad Rajaa Salameh Al-Batayneh ◽  
Suliman Raja Salameh Al-Batayneh

The aim of the study is to investigate the impact of business model innovation (BMI) on firm performance. The sample of the study consisted of 120 managers from Alban Al-youm Company in Jordan, a leading dairy company. Data were collected using a questionnaire administered to managers. Eighty-seven questionnaires were retrieved valid for the purpose of data analysis. BMI was measured using three components: value creation, value proposition and value capture innovations while company performance was assessed via self-rated questions about operational measures of performance. The results accepted the hypotheses that all dimensions of BMI had significant effects on company performance. That being so, the study contributed to the literature on BMI on company performance in the absence of such studies that use samples for Arab countries, particularly, from Jordan in one of the most vital industries, which is a dairy industry.


2018 ◽  
Vol 19 (3) ◽  
pp. 166-176 ◽  
Author(s):  
Vladyslav Biloshapka ◽  
Oleksiy Osiyevskyy

Management scholars and practitioners generally agree that the primary functions of a business model are value creation and value capture. However, the meaning (conceptualization) of these terms, their measurement, and the factors and mechanisms affecting them remain contentious. In the current article, we provide answers to these questions by clarifying the consumers’ value creation and business value capture constructs. Then, we demonstrate how they are determined by four business model mechanisms: value proposition and value targeting (affecting consumers’ value through willingness to pay) and value appropriation and value delivery (affecting business value through price and cost). We demonstrate that a fine-grained analysis of a business model’s value creation cannot be adequately performed without reference to these four mechanisms. The developed conceptual framework is illustrated and corroborated by the mini-case vignettes. We finish by outlining an application of the proposed framework to two crucial real-world business model situations: escaping the Giver Trap and remaining the Winner.


2021 ◽  
Vol 24 (2) ◽  
pp. 189-210
Author(s):  
Ambara Purusottama ◽  
Yohanes Berenika Kadarusman

Blockchain brings changes and disruptions to the existing business models and therefore deserves further analysis. Accordingly, this study aims to explain the phenomenon of blockchain technology in the business model innovation in the enterprise ecosystem. Empirically, numerous studies have shown that blockchain technology improves organizational performance. This study uses a value system framework to explain the enterprise blockchain phenomenon. Through abductive reasoning, this study uses a multiple-case study to answer the research questions. In sum, this study finds that blockchain technology delivers benefits to organizations in: (i) value capture through increased profitability; (ii) value creation through private partnership; (iii) value delivery through smart contracts; and (iv) value proposition that encourages improving the existing value proposition through operational improvements. Besides, the study also proposes the different types of enterprise blockchain ecosystems: private and consortium. The private ecosystem focuses on improving organizational performance through competition. In contrast, the consortium ecosystem focuses on  business value collaboration.


2021 ◽  
Vol 5 (1) ◽  
pp. 28
Author(s):  
Fajar Surya Ari Anggara ◽  
Wisnu Wijaya

<p>Halal products have become important needs for the Muslims. Increasing demand for halal products increased to encourage the importance of halal logistics. Halal logistics system must guarantee that the products remain secured in the process of logistic and transport activities. There is still many homework to be done to realize halal transportation and logistics in Indonesia.TRAC Sharia as a transportation services provides a solution that is established with sharia principles such as <em>musyarakah</em>, <em>mutanaqisah,</em> and <em>ijarah</em> through its business process model. Novelty of this study is on the mapping of value proposition, business model, and business process integrated with Sharia principles. According to the results of this research that TRAC Sharia provides the best Ijarah services for companies that are concerned about sharia-based products or services. Agreement of <em>Ijarah</em> on TRAC Sharia is free from the elements of <em>Riba, Maysir</em>, and <em>Gharar.</em> In addition, all vehicles TRAC Sharia obtained halal through <em>murabahah</em> mechanisms and protected by insurance based on Sharia principles <em>(Ta'awun).</em> The advantage of TRAC Sharia is the openness and fairness in the management of the vehicle and can be developed into a <em>mudharabah</em> with the concept of profit sharing.</p>


Author(s):  
Djamchid Assadi

Since 2005, the number of Peer-to-Peer (P2P) platforms has grown substantially in areas such as carpooling, online dating, and crowdfunding. Though the development of P2P activities is increasing, there is a lack of strategic and managerial theories for this type of platform, especially when identifying the elements of its business model. This paper seeks to clearly define what a business model is. Extensive literature is reviewed to build a theory of business model for P2P activities. The validity of the model is tested through crowdfunding platforms. Keywords: Business model, crowdfunding, customer value proposition (CVP), governance, income stream, infrastructural technologies, P2P, two-sided markets,


2020 ◽  
Vol 25 ◽  
pp. 500-521
Author(s):  
Dimosthenis Kifokeris ◽  
Christian Koch

In this paper, a new digital business model for independent construction logistics consultants, which features the conceptualization of a sociomaterial blockchain solution for integrated information, material and economic flows, is proposed. Theoretically, we offer an understanding of the economic flow, stress the optimization of construction logistics through flow integration, analyse current approaches to understanding blockchain, adopt sociomateriality to envision a suitable blockchain solution, and consider the way blockchain can constitute part of the value proposition of a related digital business model. Methodologically, we systematically reviewed the literature on blockchain-related construction research, and conducted empirical studies on independent logistics consultants in the Swedish context for more than a year. On the one hand, the literature review reveals that core blockchain properties can generate value for construction logistics (e.g. shared ledger structure and reduction of accounting rework) – however, apart from visions and prototypes, there currently exist no use cases, and potential implementational constraints and security issues are limitedly considered. One the other hand, the empirical findings show that independent construction logistics consultants in the sociomaterial Swedish context are suitable candidates for the proposed digital business model. By combining the literature and empirical insights, a permissioned private proof-of-authority blockchain solution integrating the supply chain flows in a generic sociomaterial setting is conceptualized. This solution is then embedded in the value proposition of a digital business model for an independent construction logistics consultant. The proposition includes, among others, improved process management and increased productivity, while the consultants’ competitive advantage through innovation is facilitated. Other business model segments, like key resources, are also updated via the blockchain solution, while some, like channels, are not significantly affected. To not hinder the realization of this digital business model, issues like the lack of blockchain awareness, and the existing power balances within sociomaterial constellations, have to be addressed.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jasmin Mikl ◽  
David M. Herold ◽  
Marek Ćwiklicki ◽  
Sebastian Kummer

PurposeDigital freight forwarder (DFF) start-ups and their associated business models have gained increasing attention within both academia and industry. However, there is a lack of empirical research investigating the differences between DFFs and traditional freight forwarders (TFF) and the impact of digital start-ups on incumbents' companies. In response, this study aims to examine the key business model characteristics that determine DFFs and TFFs and propose a framework illustrating the extent to which digital logistics start-ups influence incumbent logistics companies.Design/methodology/approachBased on the primary data gathered from eight interviews with experts from start-ups' and incumbents' logistics companies, as well as secondary data, the authors identify the main factors of DFFs start-ups that have an impact on TFFs and analyze the similarities and differences in regard to the business model components' value proposition, value creation, value delivery and value capture.FindingsThe results show that differences between DFFs and TFFs appear in all four business models' components: value proposition, value creation, value delivery and value capture. In particular, the authors identify three main factors that need to be considered when assessing the impact of DFFs on TFFs: (1) the company size, (2) the market cultivation strategy and (3) the transport mode.Originality/valueThis is one of the first studies to specifically examine the key business model differences between DFFs and TFFs and to propose a conceptual framework for understanding the impact of digital logistics start-ups on incumbent companies.


Pomorstvo ◽  
2021 ◽  
Vol 35 (2) ◽  
pp. 318-326
Author(s):  
Tihomir Luković ◽  
Damir Piplica ◽  
Domagoj Hruška

Marina and charter industry represent the two basic segments of nautical tourism sector, one of the key elements of tourism development in the countries of the Mediterranean circle. With the advent of ever more ambiguous business environment driven by global health hazards, the emergence of next technological revolution and global competition, insight into the antecedents of competitiveness of companies in the nautical tourism sector in an important topic for organizations who want to survive and grow. The goal of this paper is comparison of the fundamental features of these two interconnected industries. The marina industry, observed through the financial indicators, shows attractiveness and stability. Regardless of the marina category, the success of its operations proved to be stable even in crisis market conditions. On the other hand, the charter industry, that complements the value proposition of the marina industry, shows lower level of robustness in times of crisis. The contribution of the paper is twofold. Firstly, for the purpose of the comparison of these two industries we present their basic indicators, and argue that the dynamic connection of the charter and marina industries opens possibilities to achieve higher level of competitiveness in both businesses. Also, since the available data on both industries is scarce, the paper introduces a system of data estimates, as well as system of experiential forecasting which can be used in different markets where similar limitations can be observed.


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