CONSCIOUS MARKETING: SEEDS FOR A NEW MARKETING CONCEPT TO DEAL WITH THE POTENTIAL CONFLICTS BETWEEN CONSUMERISM AND SUSTAINABILITY

2020 ◽  
Vol 11 (2) ◽  
pp. 3-17
Author(s):  
Afonso Carlos Braga ◽  
Erika Camila Buzo Martins
Keyword(s):  
Business Strategies ◽  
Business Decisions ◽  
Marketing Department ◽  
Case Study Methodology ◽  
Academic Level ◽  
The Future ◽  
Sustainable Marketing ◽  
Limited Power ◽  
Study Methodology ◽  
New Generation

This paper deals with a perceived conflicting paradox between consumerism and sustainability among top marketing executives of three purposely selected corporations, where each company represent a current organizational paradigm: the functional, the human radical and the interpretative. A case study methodology, based on in depth interviews, combined with a comprehensive bibliographic research, enabled to address how the planet limitations to provide resources can influence business strategies.  Functional paradigm companies, for example, pursue infinite growth while we live in a finite planet. The question is if the Marketing Department of those companies in the different organizational paradigms have a role in providing inputs in the strategic long term planning. Furthermore, if the marketing discipline in the academic environment influence decision makers that participate on the companies’ business planning to shape the future in a perceived environment in 2017 where consumerism is posed in the against road of the planet sustainability. The study revealed that, the Marketing Department has limited power or voice to influence business decisions. On the other hand, ‘greener’ initiatives like Social Marketing, Green Marketing and Sustainable Marketing has potential to either evolve to or incorporate a new discipline concept, so called in this paper as ‘Conscious Marketing’. This opportunity should be kicked off at the academic level in Universities and Business Schools that may reinforce the relevance of the theme and help to build in the students, a new generation of professionals, the knowledge that we live in a finite planet with limited resources and that the humanity need to revisit its consumption standards to ensure living conditions to the future generations. 

Strategic Inertia vs. Strategic Change

2019 ◽  
pp. 1803-1821
Author(s):  
Silvia Vernizzi ◽  
Andrea Beretta Zanoni ◽  
Meir Russ
Keyword(s):  
Human Capital ◽  
Attitude Change ◽  
Strategic Change ◽  
Point Of View ◽  
Business Strategies ◽  
Strategy Formulation ◽  
Case Study Methodology ◽  
Complex Process ◽  
Study Methodology

Increasingly dynamic, complex and unpredictable economic circumstances require continuous and systematic re-evaluations of business strategies and plans and coherent and effective strategy implementation. Adopting the Resource Based View theoretical framework this chapter is aimed at shedding light on the role of human capital in the strategic change process. Specifically, by adopting the case study methodology the chapter points out the relevance and critical nature of human capital in the complex process that has driven Fiat's competitive and financial turnaround since 2008. Through the lens of Fiat's case, the article contributes both from an academic and a practitioner point of view, to shed light on the relevance of human capital in organizational attitude change, strategy formulation, choices implementation, and more in general, in Fiat's business model re-definition. The chapter ends with case questions.

Issues in Total Productive Maintenance (TPM) Implementation: Justification of Employing Case Study Methodology

2014 ◽  
Vol 660 ◽  
pp. 988-994
Author(s):  
Adnan Hj. Bakri ◽  
Abdul Rahman Abdul Rahim ◽  
Mohd Yusof Noordin ◽  
Widya Kartini Mohd. Razali ◽  
Mohd.Tohid Mohd Zul-Waqar ◽  
...  
Keyword(s):  
Research Design ◽  
Future Research ◽  
Total Productive Maintenance ◽  
Case Study Methodology ◽  
The Future ◽  
Study Methodology ◽  
The Common

This paper aims to review the common research design employed to investigate the various issues in TPM implementation. Concurrently, it is also aimed to analyze the contribution from Malaysian –based researchers towards increasing the literature of TPM. Attempt was made to discuss the available literature related to TPM published from year 1992 until 2012. The outcomes from this review would serve as useful guideline for the future research in TPM particularly for Malaysian researcher.

Strategic Inertia vs. Strategic Change

2016 ◽  
pp. 123-141
Author(s):  
Silvia Vernizzi ◽  
Andrea Beretta Zanoni ◽  
Meir Russ
Keyword(s):  
Human Capital ◽  
Attitude Change ◽  
Strategic Change ◽  
Point Of View ◽  
Business Strategies ◽  
Strategy Formulation ◽  
Case Study Methodology ◽  
Complex Process ◽  
Study Methodology

Increasingly dynamic, complex and unpredictable economic circumstances require continuous and systematic re-evaluations of business strategies and plans and coherent and effective strategy implementation. Adopting the Resource Based View theoretical framework this chapter is aimed at shedding light on the role of human capital in the strategic change process. Specifically, by adopting the case study methodology the chapter points out the relevance and critical nature of human capital in the complex process that has driven Fiat's competitive and financial turnaround since 2008. Through the lens of Fiat's case, the article contributes both from an academic and a practitioner point of view, to shed light on the relevance of human capital in organizational attitude change, strategy formulation, choices implementation, and more in general, in Fiat's business model re-definition. The chapter ends with case questions.

Complexity of Tourism Destination Governance

2022 ◽  
pp. 119-132
Author(s):  
Tomáš Gajdošík ◽  
Marco Valeri
Keyword(s):  
Network Analysis ◽  
Network Science ◽  
Network Approach ◽  
Tourism Destination ◽  
Case Study Methodology ◽  
Limited Power ◽  
Study Methodology ◽  
Tourism Destinations ◽  
Significant Attention

Tourism destinations can be considered as complex systems of interrelated and interdependent stakeholders. The complexity and limited power of influencing the number of stakeholders resulted in network approach to tourism destination governance. This approach is considered both theoretically and practically as a tool for strengthening its sustainable competitiveness, fostering innovation and knowledge sharing. Although the network analysis of tourism destinations has gained a significant attention in recent years, the complex understanding of its contribution to smart development is still missing. The aim of this chapter is to create a framework for smart approach in destination governance using the network science perspective. The chapter provides insights in using network analysis for strengthening the tourism destination governance. The chapter uses a case study methodology on two mature tourism destinations, providing an example of the use of network analysis for destination governance strengthening.

Penerapan Rinfo Sebagai Media Pendukung Untuk Proses Pembelajaran Pada Perguruan Tinggi Raharja

CCIT Journal ◽  
2014 ◽  
Vol 8 (1) ◽  
pp. 101-115
Author(s):  
Untung Rahardja ◽  
Khanna Tiara ◽  
Ray Indra Taufik Wijaya
Keyword(s):  
Learning Process ◽  
Human Life ◽  
Learning Tools ◽  
Integrated Learning ◽  
Civilizing Process ◽  
The World ◽  
The Future ◽  
Two Factors ◽  
Life Education ◽  
New Generation

Education is an important factor in human life. According to Ki Hajar Dewantara, education is a civilizing process that a business gives high values ??to the new generation in a society that is not only maintenance but also with a view to promote and develop the culture of the nobility toward human life. Education is a human investment that can be used now and in the future. One other important factor in supporting human life in addition to education, which is technology. In this globalization era, technology has touched every joint of human life. The combination of these two factors will be a new innovation in the world of education. The innovation has been implemented by Raharja College, namely the use of the method iLearning (Integrated Learning) in the learning process. Where such learning has been online based. ILearning method consists of TPI (Ten Pillars of IT iLearning). Rinfo is one of the ten pillars, where it became an official email used by the whole community’s in Raharja College to communicate with each other. Rinfo is Gmail, which is adapted from the Google platform with typical raharja.info as its domain. This Rinfo is a medium of communication, as well as a tool to support the learning process in Raharja College. Because in addition to integrated with TPi, this Rinfo was connected also support with other learning tools, such as Docs, Drive, Sites, and other supporting tools.

Merger regulation in Central and Eastern Europe: Evidence from Hungary, Romania and Slovenia

2002 ◽  
Vol 52 (3) ◽  
pp. 327-345 ◽  
Author(s):  
T. Kravtseniouk
Keyword(s):  
Eastern Europe ◽  
Central And Eastern Europe ◽  
Merger Control ◽  
Substantial Part ◽  
Economic Competition ◽  
Close Link ◽  
Case Study Methodology ◽  
Domestic Markets ◽  
Study Methodology

This paper shows the principal features of merger control in selected transition economies of Central and Eastern Europe (CEE), namely Hungary, Romania and Slovenia, by applying case study methodology. The presented findings are based on the analysis of Hungarian, Romanian and Slovenian competition law and merger rulings reached by the Competition Offices of these countries. A substantial part of the conclusions is drawn from a sample of 42 merger applications processed by the Office of Economic Competition of Hungary between 1994 and 2000. The results of empirical analysis demonstrate the considerable flexibility of merger control in the studied countries, its orientation towards the future of domestic markets and a close link with industrial policy. The paper also highlights the areas of interdependence of competition policy and transition and argues that merger control in the studied CEE countries may be regarded as currently adequate to the requirements imposed by transition.

A Profile of Wine Tourism Entrepreneurs: Study in Portugal

2019 ◽  
Vol 6 (1) ◽  
pp. 25-39
Author(s):  
Adriana Backx Noronha Viana ◽  
Luísa Cagica Carvalho ◽  
Inna Sousa Paiva
Keyword(s):  
Qualitative Data ◽  
Qualitative Case Study ◽  
Innovation Capability ◽  
Critical Perspective ◽  
Case Study Methodology ◽  
Wine Tourism ◽  
Learning Capacity ◽  
Study Methodology

Background: Wine tourism is one of the tourism components adopted as part of Portugal’s strategy due to its eminence as a wine producer. Such strategy has received great prominence in recent years and aims to promote regional development from an economic, social, cultural and environmental perspective. The aim of this study was to understand the entrepreneur profile in this sector. Methods: The study uses a qualitative, case study methodology with data analysis and triangulation. In this study, a literature review of scientific studies was carried out on the scientific knowledge in the area of study from a critical perspective and an interview was conducted where qualitative data were collected. Results and Discussion: The entrepreneurs have shown the following characteristics: initiative, innovation capability, optimism, creativity, creative energy, tenacity, selfconfidence, capability for long term involvement with the project, and learning capacity. Conclusion: The study shows that most entrepreneurs state that they have established partnerships with other companies, particularly with restaurants, catering businesses, hotel units, tourism companies and companies that organize tours. This is one of the factors of economic importance recognized by another study which enables increased prominence of the company and widens the value of wine tourism.

Looking to the Future: Training a New Generation for Balinese Arja

2014 ◽  
Vol 31 (2) ◽  
pp. 457-480 ◽  
Author(s):  
Bethany J. Collier
Keyword(s):  
The Future ◽  
New Generation

scholarly journals Roles, relationships and emotions: Student teachers’ understanding of feedback as interpersonal

2021 ◽  
pp. 003452372198937
Author(s):  
Caroline Elbra-Ramsay
Keyword(s):  
Teacher Education ◽  
Student Teachers ◽  
Small Scale ◽  
First Year ◽  
Case Study Methodology ◽  
Study Methodology ◽  
Undergraduate Programme ◽  
Phenomenological Case Study ◽  
International Teacher

This paper reports the findings of a small-scale study seeking to investigate how student teachers, within a three-year undergraduate programme, understand feedback. Feedback has been central to debates and discussion in the assessment literature in recent years. Hence, in this paper, feedback is positioned within the often-contradictory discourses of assessment, including perspectives on student and teacher feedback. The study focused on two first year undergraduate student teachers at a small university in England and considered the relationships between their understanding of feedback as a student, their understanding of feedback as an emerging teacher, and the key influences shaping these understandings. A phenomenological case study methodology was employed with interviews as the prime method of data collection. Themes emerged as part of an Nvivo analysis, including emotional responses, relationships and dialogue, all of which appear to have impacted on the students’ conceptual understanding of feedback as indelibly shaped by its interpersonal and affective, rather than purely cognitive or ideational, dimensions. The paper therefore seeks to contribute to the wider feedback discourse by offering an analysis of empirical data. Although situated within English teacher education, there are tentative conclusions that are applicable to international teacher education and as well as higher education more generally.

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