scholarly journals The Influence of Celebrity Endorser on Purchase Intention with Perceived Quality as Mediating Variable

2020 ◽  
Vol 4 (3) ◽  
pp. 454-461
Author(s):  
Tharissa Kesturi ◽  
Rd. Nurafni Rubiyanti
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Descriptive Analysis ◽  
Perceived Quality ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Technique ◽  
Celebrity Endorser ◽  
Celebrity Endorsers

The cosmetics industry is projected to continue to experience growth by the Indonesian Cosmetics Companies Association by 15% to Rp. 11.22 trillion from Rp. 9.76 trillion in 2012. One of the cosmetic brands in Indonesia is Wardah Cosmetic. The purpose of this study was to determine the effect of celebrity endorsers and Wardah Cosmetic's perceived quality on the buying interest. The method used in this research is the quantitative method, with the type of descriptive-causal analysis. Sampling with a non-probability sampling method with purposive sampling type with a sample size of 100 female consumers in the city of Bandung. The data analysis technique used is descriptive analysis technique and Partial Least Square - Structural Equation Model analysis. Based on SEM-PLS analysis, the celebrity endorser variable has a strong effect on purchase intention with a T-Statistics value of 7.486. Based on the moderation effect analysis, perceived quality perfectly mediates with a T-Statistics value of 1.124. The conclusion of this study, the variable perceived quality effectively influences as a perfect mediator towards celebrity endorsers and buying interest, which means that Wardah Cosmetic's use of celebrity endorsers is appropriate to affect the perceived quality of Wardah Cosmetic products and stimulate consumer buying interest.

scholarly journals ANALISIS PENGARUH CELEBRITY ENDORSER/BRAND AMBASADOR, HARGA DAN DESAIN PRODUK YANG DIMEDIASI OLEH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI ONLINE SHOP SHOPEE

2020 ◽  
Vol 3 (1) ◽  
pp. 91-109
Author(s):  
Reni Febriani ◽  
Mirza Abdi Khairusy
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Simple Random Sampling ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Decision ◽  
Celebrity Endorser ◽  
Questionnaire Online

This research aimed to analyze the effects of celebrity endorser/brand ambasador, price, design product on brand image to purchase decision on Shopee at online shop Desstore Collection Serang. The research object which do in this case is the Desstore Collection consumer who has made a purchase. There are 100 respondents and this research used probability sampling by using simple random sampling technic. The data analyze technic which used in this case is the structural equation model (SEM) by Partial Least Square (smart PLS 3.0).  The data is primary and uses a questionnaire online with open and closed questions. The result of this research 5 hypothesis accepted and 2 hypothesis rejected. The 5 hypothesis accepted are price and brand image positively affected to purchase intention, brand ambasador, price and design product positively affected to brand image. 2 hypothesis rejected is show celebrity endorser negatively affected to purchase intention and design product not significant but positively affected to purchaseintention.

scholarly journals The effect of entrepreneurial experience and entrepreneurial orientation on social entrepreneurial performance

2021 ◽  
pp. 1133-1140 ◽  
Author(s):  
Susetyo Darmanto ◽  
Bukirom Bukirom
Keyword(s):  
Social Entrepreneurship ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Entrepreneurial Experience ◽  
Analysis Technique ◽  
Waste Bank ◽  
The City

The objective of this study is to analyze the effect of entrepreneurial experience and social entrepreneurship orientation on social entrepreneurship performance. This survey research was conducted on waste bank entrepreneurship activists in the city of Semarang. Thirty-five respondents were taken using the accident sampling method. Partial Least Square Structural Equation Model (PLS-SEM) is used as an analysis technique. The results showed that entrepreneurial experience and social entrepreneurship orientation had a positive and significant effect on the performance of social entrepreneurship. The contribution of the concept of human capital and the concept of entrepreneurial orientation is needed in building social entrepreneurship. The Semarang government is requested to give more attention to developing waste banks due to their contribution to social, economic, and environmental.

scholarly journals Pengaruh Literasi Zakat, Infaq, Shadaqah (ZIS), Kepercayaan, dan Brand Awareness terhadap Keputusan Menyalurkan Zakat dan Donasi Melalui Tokopedia

2021 ◽  
Vol 5 (2) ◽  
pp. 291-313
Author(s):  
Niken Febiana ◽  
Hendri Tandjung ◽  
Hilman Hakiem
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Sem Analysis ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Ibn Khaldun ◽  
Analysis Technique ◽  
Islamic Religion

This study aims to determine the effect of literacy variables on zakat, infaq and shadaqah (zis), trust and brand awareness on decisions to distribute zakat and donations. The data processing in this study uses quantitative analysis using the Structural Equation Model (SEM) analysis technique with the Partial Least Square (PLS) approach using the SmartPLS 3.0 statistical software. The instrument used to obtain data is a questionnaire using a Likert scale. In taking the sample obtained by non-probability sampling method using purposive sampling technique, the sample obtained is 95 respondents at the students of the Faculty of Islamic Religion, Ibn Khaldun University, Bogor. The results of this study indicate that the literacy variable zis has a negative and insignificant effect on the decision to distribute zakat and donations through Tokopedia. The trust variable has a positive and significant effect on the decision to distribute zakat and donations through Tokopedia. The Brand Awareness variable has a positive but not significant effect on the decision to distribute zakat and donations through Tokopedia. Variable literacy zis, trust, brand awareness simultaneously influence the decision to distribute zakat and donations by 66.4%. While the remaining 33.6% is explained by other exogenous variables outside of this study. Keywords: Brand Awareness, Trust, Decision to Distribute Zakat and Donations, Literacy ZIS

scholarly journals PENGARUH PEMBERDAYAAN MASYARAKAT TERHADAP COMMUNITY BASED TOURISM DAN KESEJAHTERAAN MASYARAKAT PADA CEKING RICE TERRACE, TEGALLALANG

2021 ◽  
pp. 674
Author(s):  
Adi Suryawan ◽  
Made Suyana Utama
Keyword(s):  
Structural Equation ◽  
Simple Random Sampling ◽  
Equation Model ◽  
Community Empowerment ◽  
Partial Least Square ◽  
Least Square ◽  
Tourist Attraction ◽  
Community Based ◽  
Analysis Technique ◽  
Positive Effect

This study aims to determine the effect of community empowerment on community based tourism (CBT) and community welfare at the Ceking Rice Terrace tourist attraction, Tegallalang, Gianyar. The sample of this study were 88 people through simple random sampling. The data collection method used was questionnaire distribution. The data analysis technique used is the Structural Equation Model (SEM) with the Partial Least Square (PLS) approach. The results showed that community empowerment had a positive effect on CBT and community welfare, community empowerment and CBT had a positive effect on community welfare, and CBT was able to positively mediate the effect of empowerment on community welfare. Community empowerment should be further improved because there are still many people who do not participate in the development of tourist objects, especially Ceking Rice Terrace, which causes economic disparities in Tegallalang Village and there are still people who do not have a job, or in other words, the welfare of the community has not yet been realized.

scholarly journals Factors Affecting the Intention to Buy Halal Food by the Millennial Generation: The Mediating Role of Attitude

2019 ◽  
Vol 14 (2) ◽  
pp. 175 ◽  
Author(s):  
Lilis Mega Setiawati ◽  
Chairy Chairy ◽  
Jhanghiz Syahrivar
Keyword(s):  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Path Coefficient ◽  
Halal Food ◽  
The Relationship

<p>The increasing Muslim population in recent years has resulted in an increased demand for halal food. This study aims to determine the effect of religiosity, awareness of halal food, and attitude towards halal food on purchase intention by millennial generations. This research is quantitative research with survey analysis method. The data used in this study is primary data using a questionnaire as a research instrument. The researchers surveyed 230 Muslim respondents of millennial age at President University. The sampling technique used in this study is judgment sampling method. Data analysis was performed using Partial Least Square-Structural Equation Model (PLS-SEM) software, namely SmartPLS version 3.2.8. The hypotheses were tested through path coefficient, t-Significance, p-Value, and determination coefficient (R²). Based on the results of this study, it is found that: 1) halal awareness has a significant effect on attitude towards halal food, 2) religiosity, halal awareness and attitude towards halal food each has a significant effect on purchase intention of halal food and finally, 3) halal awareness as mediated by attitude towards halal food has an effect on purchase intention of halal food. Whereas the relationship between religiosity and attitude towards halal food and the relationship between religiosity and purchase intention of halal food as mediated by attitude towards halal food cannot be supported. The result of this research is useful to predict the future of the halal industry in Muslim-majority countries. It is recommended that food marketers should consider these elements when producing and preparing marketing campaigns for halal foods.</p><p><em><strong>Bahasa Indonesia Abstrak</strong>: Meningkatnya populasi Muslim akhir-akhir ini berakibat pada meningkatnya permintaan terhadap makanan halal. Studi ini dimaksudkan untuk mengetahui pengaruh religiositas, kesadaran terhadap makanan halal, dan sikap terhadap makanan halal, terhadap intensi membeli makanan halal di kalangan generasi milenial. Penelitian ini merupakan penelitian kuantitatif yang menggunakan metode survai. Data yang digunakan merupakan data primer yang diperoleh dengan menggunakan kuesioner sebagai instrumen penelitian. Sampel penelitian adalah 230 orang Muslim dari generasi milenial di President University. Teknik sampling yang digunakan adalah judgment sampling method. Analisis data dilakukan dengan menggunakan Partial Least Square-Structural Equation Model (PLS-SEM) software, yaitu SmartPLS version 3.2.8. Hipotesa penelitian diuji dengan melihat nilai koefisien jalur, nilai t, nilai p, dan koefisien determinsasi (R²). Berdasarkan hasil analisis data, ditemukan bahwa: 1) kesadaran halal mempengaruhi sikap terhadap makanan halal secara signifikan, 2) religiositas, kesadaran halal, dan sikap terhadap makanan halal, masing-masing memiliki pengaruh yang signifikan terhadap intensi membeli makanan halal, 3) sikap terhadap makanan halal memediasi pengaruh kesadaran halal terhadap intensi membeli makanan halal. Hasil penelitian juga memperlihatkan bahwa pengaruh religiositas atas sikap terhadap makanan halal tidak didukung data, demikian pula sikap terhadap makanan halal tidak memediasi pengaruh religiositas terhadap intensi membeli makanan halal. Hasil penelitian ini diharapkan bermanfaat untuk memperkirakan masa depan industri Halal di negara yang berpenduduk mayoritas Muslim. Para pemasar makanan perlu </em><em>mempertimbangkan variabel yang digunakan dalam penelitian ini ketika menghasilkan dan mempersiapkan kampanye pemasaran untuk makanan halal.</em></p>

scholarly journals Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Purchase Intention

2021 ◽  
Vol 9 (12) ◽  
pp. 132-144
Author(s):  
Wawan Prasetia ◽  
Anas Hidayat
Keyword(s):  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Quality ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Brand Association ◽  
Positive Effect

This research aims to analyze the effect of brand awareness, brand association, perceived quality, and brand loyalty on purchase intention, and the approach of the theory of planned behavior. Respondents in this research were consumers and potential consumers who had purchased cement. This research used quantitative approach by distributing questionnaires to 200 respondents. Data were analyzed using the Structural Equation Method (SEM) with Partial Least Square. The findings of this research showed that perceived quality had no impact on purchase intention, meanwhile brand awareness, brand association, and brand loyalty had positive effect on purchase intention. In addition, brand awareness, brand association, and perceived quality had positive influence on brand loyalty.

scholarly journals THE EFFECT OF JOB STRESS AND FINANCIAL COMPENSATION TOWARD OCB AND EMPLOYEE PERFORMANCE

2021 ◽  
Vol 19 (3) ◽  
pp. 560-570
Author(s):  
Enny Istanti ◽  
Bramastyo Kusumo Negoro ◽  
Achmad Daengs GS
Keyword(s):  
Job Stress ◽  
Structural Equation ◽  
Employee Performance ◽  
Equation Model ◽  
Study Data ◽  
Partial Least Square ◽  
Least Square ◽  
Literature Study ◽  
Financial Compensation ◽  
Analysis Technique

The study analyzes the after effect of job stress and financial compensation both OCB and OCB to performance. This research uses explanatory type with a quantitative approach. Data collection techniques in this study were carried out by means of a literature study. Data analysis technique used is the Structural Equation Model (SEM) with the Smart Partial Least Square (PLS) tool. Results of this study shows that: (1) Job stress does not has a significant effect on OCB; (2) Financial compensation has a significant effect on OCB; (3) OCB has a significant effect on employee performance.

scholarly journals Pengaruh Berbagi Pengetahuan terhadap Kinerja Karyawan melalui Kerja Tim

2018 ◽  
Vol 7 (1) ◽  
pp. 1
Author(s):  
Noer Chalifa ◽  
Dwiarko Nugrohoseno
Keyword(s):  
Knowledge Sharing ◽  
Structural Equation ◽  
Work Teams ◽  
Employee Performance ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Role ◽  
Analysis Technique

 PT. Boma Bisma Indra (Persero) Surabaya is a companyengaged in the field of energy conversion industry, industrial machinery, and infrastructure industries. All business activities are based on the formation of work teams are formed according to the needs of the company. The purpose of this study was to analyze the influence of knowledge sharing, kerja tim, employee performance. Teamwork as well as the mediating role of knowledge sharing on the performance. Samples from this study were all employees totaling 84 people. The data analysis technique used is Structural Equation Model of Partial Least Square with the help of software SmartPLS 2.0 M3. The results of the study explains that knowledge sharing significant effect on the performance of employees, knowledge sharing significant effect on teamwork, teamwork significant effect on employee performance. kerja tim does not mediate the effect of knowledge sharing on the performance of employee

scholarly journals PENGARUH ENTREPRENEURIAL LEADERSHIP DAN INNOVATION CAPACITY TERHADAP COMPETITIVE ADVANTAGE PADA USAHA KECIL DAN MENENGAH (UKM) BINAAN DINAS PERDAGANGAN KOTA SURABAYA

2018 ◽  
Vol 21 (1) ◽  
pp. 30
Author(s):  
Arini Sulistyowati
Keyword(s):  
Competitive Advantage ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Entrepreneurial Leadership ◽  
Analysis Technique ◽  
Innovation Capacity ◽  
Medium Enterprises

The contribution of Small and Medium Enterprises (SMEs) to economic growth makes the performance of SMEs need to be improved, but in creating the optimal performance it needs a competitive advantage that must be owned by every SME. The competitive advantage can be influenced by several factors. This research was conducted with the aim to analyze the influence of entrepreneurial leadership and innovation capacity toward competitive advantage on SMEs of the Trade Service Department of Surabaya City. This study uses a quantitative approach. Data collection was done by distributing questionnaires. Data analysis technique used is analysis of The Structural Equation Model (SEM) with Partial Least Square (PLS) program. The results of this study found that entrepreneurial leadership and innovation capacity have a significant effect on competitive advantage on SMEs of the Department of Commerce Surabaya City. Keywords: Entrepreneurial Leadership, Innovation Capacity, Competitive Advantage

scholarly journals THE OPTIMIZATION OF EMPLOYEE PERFORMANCE IMPROVEMENT REVIEWED FROM THE PERSPECTIVES OF PERFORMANCE ALLOWANCES, WORK MOTIVATION, AND WORK DISCIPLINE IN THE LPD BANYUNING, LPD LUMBANAN, LPD PADANG BULIA, LPD SARI MEKAR

2020 ◽  
Vol 6 (1) ◽  
pp. 94
Author(s):  
Luh Kartika Ningsih ◽  
Ni Luh Putu Eka Yudi Prastiwi ◽  
AAN Eddy Supriyadinata Gorda
Keyword(s):  
Performance Improvement ◽  
Structural Equation ◽  
Work Motivation ◽  
Employee Performance ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Analysis Technique ◽  
The Impact

The purpose of this study was to find out how to Improve Employee Performance reviewed from the Perspectives of Performance Allowances, Work Motivation, and Work Discipline in the LPD Banyuning, LPD Lumbanan, LPD Padang Bulia, LPD Sari Mekar. This study used a quantitative approach. The data analysis technique used in the structural equation model (Structural Equation Modeling-SEM) was based on variance or component based SEM, which is famously called Partial Least Square (PLS) Visual version 3.0. All relationships examined showed positive and significant results. For this reason, in its realization, the LPD Banyuning, LPD Lumbanan, LPD Padang Bulia, LPD Sari Mekar were expected to be able to improve the performance of the Employees with the Performance Allowances. The realization of employee performance, this is also the impact of the existence of Work Motivation, Performance Allowances, and Work Discipline that will have an impact on improving employee performance in the LPD Banyuning, LPD Lumbanan, LPD Padang Bulia, LPD Sari Mekar.

Sign in / Sign up

Export Citation Format

Share Document