PENGARUH ORIENTASI PELANGGAN DAN ORIENTASI PESAING  TERHADAP INOVASI PASAR DAN PERTUMBUHAN PENJUALAN PERUSAHAAN MAKANAN DI SURABAYA

The aim of the study is to examine the effect of market orientation and competitor orientation to market innovation and sales growth, and the effect of market innovation to the sales growth of food Companies in Surabaya. The population of the study is all big food companies, which are operated until the end of 2008, and located in Surabaya Industrial Estate Rungkut (SIER). This research employs complete enumeration since the number of population is relatively small (23 food companies), whereas the analysis tool is path analysis. The test results indicate that: market orientation has direct, positive and significant effect to market innovation of food companies. Competitor orientation has direct, positive and significant effect to market innovation of food companies. Customer orientation has direct, positive and significant effect to the sales growh of food companies. Competitor orientation has direct, positive and significant effect to sales growh of food companies. The market innovation has direct, positive and significant effect sales grown of food companies. Another important finding shows that market innovation is able to mediate customer orientation and market orientation with growth sales of companies. It means that the presence of market innovation is required to strengthen the effect of customer orientation and competitor orientation to sales growth of companies.

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THE INFLUENCE OF MARKET ORIENTATION ON BUSINESS PERFORMANCE OF MICRO SMALL ENTERPRISES OF TEMPE

JURNAL PERTANIAN ◽

10.30997/jp.v11i2.2612 ◽

2020 ◽

Vol 11 (2) ◽

pp. 81

Author(s):

Agista Rosiana

Keyword(s):

Market Orientation ◽

Significant Influence ◽

Structural Equation ◽

Business Performance ◽

Customer Orientation ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Test Results ◽

Competitor Orientation

Market orientation is one of the business culture that produces the best performance through commitment to the customer. The aim of study is to analyze the factors that affect market orientation in operate a business to improve business performance on MSEs in the city of Bogor. The research was conducted on micro small business of tempe in Bogor City. The number of respondents in the research as much as thirty respondents with the determination of respondents by purposive sampling. Data analysis using Structural Equation Modeling (SEM) analysis with smart partial least squares (smart PLS) approach. The results of this study indicated customer orientation variables significantly affect business performance with the results of T tests 2.996> 1.96, competitor orientation variables significantly affect business performance with the test results T 2.544> 1.96, and variables interfunctional coordination was not significantly affect business performance with test results T 1.687 <1.96. Thus, customer orientation and competitor orientation have significant influence to business performance, while inter-functional coordination factor not give significant influence to business performance.Keywords : Market Orientation, Partial Least Square

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Role of market orientation in sustainable performance

Humanomics ◽

10.1108/h-03-2016-0028 ◽

2016 ◽

Vol 32 (3) ◽

pp. 352-375 ◽

Cited By ~ 2

Author(s):

Soheil Kazemian ◽

Rashidah Abdul Rahman ◽

Zuraidah Mohd Sanusi ◽

Abideen A. Adewale

Keyword(s):

Market Orientation ◽

Structural Equation ◽

Customer Orientation ◽

Partial Least Square ◽

Least Square ◽

Three Dimensions ◽

Equation Modeling ◽

Future Research ◽

Content Type ◽

Competitor Orientation

Purpose Without prejudice to the efficacy of other poverty alleviation mechanisms, micro-financing arguably enjoys relative prominence. However, notwithstanding the remarkable loan repayment rate that the microfinance firms report, they still face the challenge of sustainability. The paper aims to provide insights into how three dimensions of market orientation, namely, customer orientation, competitor orientation and inter-function coordination, affect the two aspects of the sustainability of microfinance institutions (MFIs; management and financial). Design/methodology/approach To achieve this goal, this study focuses on Amanah Ikhtiar Malaysia (AIM), a leading microfinance provider which is also the largest MFI in South East Asia. Data elicited via a survey questionnaire administered on 190 management staff of AIM across Malaysia are subjected to statistical analysis via the partial least square-structural equation modeling using SmartPLS 2.0. Findings The results provide empirical evidences that indicate that management sustainability is significantly influenced by customer orientation and inter-function coordination. However, only customer orientation affects the financial sustainability of AIM. Nevertheless, competitor orientation has non-significant effects on both aspects of sustainability of AIM. Research limitations/implications The result of the paper contributes to the literature in understanding the long-term sustainable financial and social performance-based market orientation. Originality/value Findings are useful for policy makers, management of MFIs, practitioners and academics to enhance microfinance system. Managerial implications, limitation of the study and suggestions for future research are also included.

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Accountability via social and financial performance of the hospitality sector: the role of market orientation

Society and Business Review ◽

10.1108/sbr-04-2020-0061 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Soheil Kazemian ◽

Hadrian Geri Djajadikerta ◽

Saiydi Mat Roni ◽

Terri Trireksani ◽

Zuraidah Mohd-Sanusi

Keyword(s):

Financial Performance ◽

Market Orientation ◽

Customer Orientation ◽

Social Performance ◽

Three Dimensions ◽

Content Type ◽

Top Managers ◽

The Social ◽

Competitor Orientation ◽

Hospitality Sector

Purpose This study aims to examine the three dimensions of market orientation, namely, customer orientation, competitor orientation and inter-function coordination, which influence the accountability in the financial and social performance of tourism operators in large touristic cities. Design/methodology/approach In total, 95 usable questionnaires as the required data were collected from the top managers of four- and five-star hotels in Iran. Findings Partial least squares (PLS) results confirm that customer orientation and inter-function coordination influence both the financial and social performance of the hospitality sector yet reveal that competitor orientation has no significant relationship with social performance. Research limitations/implications These findings not only highlight the compatibility of PLS with various forms of statistical analyzes but also furthers the current understanding of hospitality networks in megacity economies, where literature are scarce. Practical implications The findings of this study can help policymakers, tourism associations and practitioners enhance the accountability and sustainable financial and social performance of the hospitality industry in megacities. This study proposes some unique measurements for the social and financial performance of the hospitality sectors. Originality/value The paper states some new measurements for the social performance of the hospitality sectors. In addition, measuring the impacts of market orientation on the financial and social aspects of hotels is totally unique.

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Linking Market Orientation To Strategy Through Segmentation Complexity

Journal of Business & Economics Research (JBER) ◽

10.19030/jber.v8i9.760 ◽

2010 ◽

Vol 8 (9) ◽

Cited By ~ 1

Author(s):

Mohammad Ali Zolfagharian ◽

Angelica Cortes

Keyword(s):

Market Orientation ◽

Indirect Effects ◽

Customer Orientation ◽

Cost Leadership ◽

Competitor Orientation

Relying on the cultural view of market orientation, we introduce segmentation complexity as a key mediator between market orientation (i.e., customer orientation and competitor orientation) and the strategies of differentiation, cost leadership, and innovation. Customer orientation is positively related to segmentation complexity, differentiation, and innovation, and negatively to cost leadership. Competitor orientation is positively related to all of these strategies. The indirect effects of both customer and competitor orientation are mediated through segmentation complexity, which is positively related to differentiation and innovation, and negatively to cost leadership.

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Measuring Market Orientation: Further Evidence on Narver and Slater's Three-Component Scale

Psychological Reports ◽

10.2466/pr0.2003.93.3f.1070 ◽

2003 ◽

Vol 93 (3_suppl) ◽

pp. 1070-1072 ◽

Cited By ~ 1

Author(s):

Subhra Chakrabarty ◽

Joseph N. Rogé

Keyword(s):

Factor Analysis ◽

Confirmatory Factor Analysis ◽

Market Orientation ◽

Random Sample ◽

Customer Orientation ◽

Factor Model ◽

Mail Survey ◽

Marketing Managers ◽

Confirmatory Factor ◽

Competitor Orientation

A mail survey of a national random sample of 2,000 marketing managers was conducted. The data provided by 222 respondents were analyzed to assess the dimensionality of Narver and Slater's 15-item measure of market orientation. A confirmatory factor analysis, using LISREL 8.53, provided support for each of the separate dimensions of customer orientation, competitor orientation, and interfunctional coordination. However, a combined 3-factor model of market orientation was not supported. Directions for research are suggested.

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Development and Empirical Validation of Symmetric Component Measures of Multidimensional Constructs: Customer and Competitor Orientation

Psychological Reports ◽

10.2466/pr0.103.1.199-213 ◽

2008 ◽

Vol 103 (1) ◽

pp. 199-213 ◽

Cited By ~ 17

Author(s):

Hans Eibe Sørensen ◽

Stanley F. Slater

Keyword(s):

Market Orientation ◽

Content Validity ◽

Customer Orientation ◽

Empirical Validation ◽

A Posteriori ◽

Symmetric Component ◽

Step Procedure ◽

Symmetrical Component ◽

Average Variance ◽

Competitor Orientation

Atheoretical measure purification may lead to construct deficient measures. The purpose of this paper is to provide a theoretically driven procedure for the development and empirical validation of symmetric component measures of multidimensional constructs. Particular emphasis is placed on establishing a formalized three-step procedure for achieving a posteriori content validity. Then the procedure is applied to development and empirical validation of two symmetrical component measures of market orientation, customer orientation and competitor orientation. Analysis suggests that average variance extracted is particularly critical to reliability in the re-specification of multi-indicator measures. In relation to this, the results also identify possible deficiencies in using Cronbach alpha for establishing reliable and valid measures.

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Impact of Market Orientation Components on Organizational Performance of SMEs. The single-industry approach " Food and Beverage Sector"

Advances in Social Sciences Research Journal ◽

10.14738/assrj.85.10231 ◽

2021 ◽

Vol 8 (5) ◽

pp. 504-516

Author(s):

Akram Abdulsamad ◽

Noor Azman ALI ◽

Anuar Shah Bali Mahomed ◽

Haslinda Hashim ◽

Abdulwahab Jandab ◽

...

Keyword(s):

Organizational Performance ◽

Market Orientation ◽

Latent Variables ◽

Latent Variable ◽

Structural Equation ◽

Customer Orientation ◽

Equation Model ◽

Food And Beverage ◽

Competitor Orientation ◽

Main Components

This study examines the direct effect of the three main components of the market orientation on the organizational performance of SMEs in Yemen. Four variables are used in the research, are competitor orientation, customer orientation, and inter-functional coordination, as the exogenous latent variables, whereas organizational performance, as the endogenous latent variable. The quantitative approach is applied in this study with causal and descriptive research. The single-sector method is adopted, is the food and beverage sector, by using random sample sampling, the sample size was 640 managers/owners. only 459 samples were valid to conduct the analysis by using the Structural Equation Model (SEM) in SmartPLS Software version 3.0. The findings of the study reveal that the three main components of the market orientation have a positive and significant impact on SMEs' organizational performance. However, the effect size of customer orientation on organizational performance was more than competitor orientation and inter-functional coordination.

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Market Orientation And Performance: Does Organizational Strategy Matter?

Journal of Applied Business Research (JABR) ◽

10.19030/jabr.v18i1.2099 ◽

2011 ◽

Vol 18 (1) ◽

Cited By ~ 8

Author(s):

Kamalesh Kumar ◽

Ram Subramanian ◽

Karen Strandholm

Keyword(s):

Firm Performance ◽

Market Orientation ◽

Customer Orientation ◽

Positive Impact ◽

Low Cost ◽

Cost Leadership ◽

Differentiation Strategy ◽

Leadership Strategy ◽

Competitor Orientation ◽

Cost Leadership Strategy

Data from a survey of 159 hospitals was used to test the relationship between market orientation and firm performance for low cost and differentiation strategies. Hospitals pursuing a differentiation strategy had stronger market orientation than those pursuing a cost leadership strategy. Market orientation had a more positive impact on the performance of organizations pursuing a differentiation strategy than on those pursuing a cost leadership strategy. In the cost leader group, the inter-functional coordination component of market orientation significantly affected firm performance, while in the differentiator group the customer orientation and competitor orientation components of market orientation had significant impact on performance. The implications of these findings for managers also are discussed.

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Market Orientation and Customer Point of View - In The Case Of Azerbaijan

Scholedge International Journal of Multidisciplinary & Allied Studies ISSN 2394-336X ◽

10.19085/journal.sijmas050601 ◽

2018 ◽

Vol 5 (6) ◽

pp. 58

Author(s):

Shahin AKBAROV

Keyword(s):

Market Orientation ◽

Customer Orientation ◽

Western Country ◽

Point Of View ◽

Convenience Sample ◽

Confirmatory Factor ◽

Competitor Orientation ◽

Marketing Activities ◽

Customer Trust ◽

Orientation Phenomenon

Purpose: The research aimed to investigate how consumers percept marketing activities of firms in Azerbaijan, within the framework of market orientation phenomenon described by Narver and Slater. Methodology: 333 questionnaires were gained through convenience sample. Data was analyzed with SPSS 24. Confirmatory factor analysis was first done and then regression analysis. Findings: According to the results of research, items relate to MKTOR assembled into two factors: customer orientation and competitor orientation. Only customer orientation have significant positive effect on customer satisfaction and customer trust. Originality: The study is important because it is carried out in Azerbaijan, a country which is new in market economy. Although marketing concept is not new phenomenon for western country, for Azerbaijan it is new, as country lived in planned economy till 1991. The results of the research are thought to be beneficial to both the theorists and the practitioners.

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