Measuring Market Orientation: Further Evidence on Narver and Slater's Three-Component Scale
2003 ◽
Vol 93
(3_suppl)
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pp. 1070-1072
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Keyword(s):
A mail survey of a national random sample of 2,000 marketing managers was conducted. The data provided by 222 respondents were analyzed to assess the dimensionality of Narver and Slater's 15-item measure of market orientation. A confirmatory factor analysis, using LISREL 8.53, provided support for each of the separate dimensions of customer orientation, competitor orientation, and interfunctional coordination. However, a combined 3-factor model of market orientation was not supported. Directions for research are suggested.
2002 ◽
Vol 91
(3_suppl)
◽
pp. 1255-1267
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2019 ◽
Vol 4
(3)
◽
pp. 173-186
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2015 ◽
Vol 45
(12)
◽
pp. 2657-2666
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2021 ◽
Vol 18
(8)
◽
pp. 3959
2015 ◽
Vol 19
(1)
◽
pp. 1096-2409-19.1.
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