THE INFLUENCE OF MARKET ORIENTATION ON BUSINESS PERFORMANCE OF MICRO SMALL ENTERPRISES OF TEMPE

Market orientation is one of the business culture that produces the best performance through commitment to the customer. The aim of study is to analyze the factors that affect market orientation in operate a business to improve business performance on MSEs in the city of Bogor. The research was conducted on micro small business of tempe in Bogor City. The number of respondents in the research as much as thirty respondents with the determination of respondents by purposive sampling. Data analysis using Structural Equation Modeling (SEM) analysis with smart partial least squares (smart PLS) approach. The results of this study indicated customer orientation variables significantly affect business performance with the results of T tests 2.996> 1.96, competitor orientation variables significantly affect business performance with the test results T 2.544> 1.96, and variables interfunctional coordination was not significantly affect business performance with test results T 1.687 <1.96. Thus, customer orientation and competitor orientation have significant influence to business performance, while inter-functional coordination factor not give significant influence to business performance.Keywords : Market Orientation, Partial Least Square

ADOPTION OF FARMERS IN THE IMPLEMENTATION OF TOMATO GOOD HANDLING PRACTICES (GHP) IN VILLAGE SENANING SUBDISTRICT

Tomato plants are vegetables that are easily damaged (parisable) so that requires the application of Good Handling Practices (GHP) which aims to reduce post-harvest yield loss. The purpose of this Final Assignment study is to increase farmers' knowledge about the application of tomato GHPs, namely treatment from harvest to market. This Final Project was carried out in the village of Senaning, Pemayung Sub-District, Batanghari Regency, Jambi Province from March to July 2020. The method used was descriptive method and multiple linear regression. Respondents were taken as many as 30 people who were determined deliberately (purposive sampling), namely farmers who are members of the tomato farmer group. The results showed that of 30 respondents at the level of farmer adoption, there were 17 knowledge persons in the low category (56.7%) and 13 moderate people (43.3%). Factors that influence the adoption of farmers in the application of GHP tomatoes are divided into 7 namely age, education, experience of farming, the role of extension workers, extension activities, availability of information and availability of facilities and infrastructure. From the analysis of variance analysis (Anova), it was found that all seven independent variables had a significant effect on the adoption of GHP tomato farmers (0.000> 0.05). Partially using the multiple linear regression formula, the results found that 6 independent variables, namely age (0.003), education (0.017), experience of farming (0.001), role of extension workers (0.029), extension activities (0.008), and availability of information (0.048) influence significant towards the adoption of farmers in the application of tomato GHP (Sig <0.05). While the availability of production facilities does not affect the adoption of farmers in the application of tomato GHP (0.119). The strategy taken to increase the adoption of farmers in the application of tomato GHP is by conducting counseling of tomato GHP and making a demonstration plot of tomato plants. After counseling there was a significant increase in the knowledge of farmers on tomato GHP with the T test sig (0,000).

ANALISIS FINANSIAL DAN STRATEGI PENGEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH AMPLANG MENUJUONE VILLAGE ONE PRODUCT

The Micro, Small and Medium Enterprises (MSME) sector in Indonesia has some important roles in development, one of which is MSMEs are able to reduce unemployment due to labor force that is not absorbed in the world of work. One of the village development efforts is through One Village One Product approach. Kauman Village is the center of amplang MSME which is considered by the community to be a typical product of the area and has been operating for years and still exists up to today. Despite being operated for a while, its financial feasibility has not been recognized. In addition, business development strategies are also essential because until now most of these MSMEs still face challenges which one of them is on the marketing aspect. The marketing strategy used is conventional one, which is considered less suitable for today’s digital era. The analytical method used to determine the financial condition ofamplang’s business in KaumanVillage,Ketapang is by calculating the net profit of the business. While the SWOT analysis is used to formulate the amplang MSME development strategy in Kauman Village based on the respondents’ answers on the questionnaires. Based on the results of the financial analysis with net profit calculation, it can be concluded that all amplang MSMEs are feasible to maintain. Meanwhile, according to the results of the SWOT analysis, all amplang MSMEs are positive and in quadrant I which proves that amplangMSMEs are very strong and have a chance to grow and develop.

PHYSICOCHEMICAL AND SENSORY CHARACTERISTICS OF CRYSTAL GUAVA (PSIDIUM GUAJAVA L.) SYRUP

Food diversification based on crystal guava fruit is still limited. The purpose of this study were to utilize crystal guava fruit in the form of processed syrup and to determine the effect of ratio of the guava flesh vs water and sugar concentration to the characteristic of crystal guava syrup. The experimental design that used in this study was a Completely Randomized Design (CRD) with two factors. The first factor was the ratio of guava flesh and water which consist of three levels, namely A1 (30:70), A2 (40:60), A3 (50:50) and the second factor was sugar concentration that was also consist of three levels, namely B1 (50%), B2 (60%), B3 (70%). Product analysis included chemical test (total sugar), physical test (viscosity and total dissolved solids), microbial analysis (total plate count) and sensory test (quality and hedonic test) of selected crystal guava syrup. Statistical analysis was done by using ANOVA with Duncan. The selected crystal guava syrup was the ratio of guava flesh and water 50:50 and sugar concentration 70%. It had total sugar, viscosity and total dissolved solid (TDS) about 75,11%, 9,92cP and 77,70◦brix, respectively. Selected guava syrup was tested for total plate count and the result obtained was 7,7x101 CFU/mL that had conformed to SNI 3544:2013. The result of sensory quality of the selected product was the color leads to yellowish white, the aroma leads to the smell of crystal guava, the taste leads to sweet acidity, and the flavor leads to crystal guava with the result of hedonic test was leads towards likes (6.07-6, 89).

ZONATION OF PRIME AGRICULTURE COMODITIES IN MAYBRAT REGENCY-WEST PAPUA

Developing agricultural sector needs integrated plans based on quality land resources and environment, human resources, and marketable oriented for farmers prestige and nation welfare. A field research using observatory and interview (semi-structured) methods done. In one hand, focus group discussion and/or rapid rural appraisal employed in targeted villages where respondents met. The finding of this research was that there were six agricultural developing zones, i.e. Agrosilvopastoral, Agroecotourism, Non-farming industry, Midle and small Entrepreneur zone, Ecotourism, and food store. Deciding agricultural commodity for crops, horticultural, fisheries, livestock and forestry were determined based on landuse suitability of in-citu areas. Creating food store has been done in order to promote Maybrat regency as food stability and food independence, which is in line with national program of food national resistant. Keywords: Zones, Agrosilvopastoral, Agroecotouris, Non-Farm, Ecotourism, Food store, Maybrat

OPTIMASI AGROINDUSTRI LIDAH BUAYA

Pengolahan lidah buaya menjadi berbagai macam produk makanan atau minuman akan dihadapkan pada aktifitas penggunaan modal. Untuk menghasilkan output yang maksimal, perusahaan pasti akan dihadapkan pada bahan baku yang dimilikinya serta bahan-bahan pendukung lainnya, tetapi untuk menghasilkan output yang maksimal, jumlah yang dibutuhkan akan melebihi yang disediakan. Kondisi ini mengharuskan perusahaan untuk melakukan kombinasi yang tepat agar kebutuhan tidak melebihi dari jumlah yang disediakan. Begitu juga dengan tenaga kerja yang merupakan bagian penting dalam proses produksi.Penelitian ini bertujuan untuk mengetahui kondisi aktual agroindustri berbahan baku lidah buaya, kondisi optimal agroindustri berbahan baku lidah buaya , dan selisih penerimaan sebelum dan setelah dilakukan optimasi pada Agroindustri lidah buaya pada Agroindustri LIBUA di Kecamatan Indihiang Kota Tasikmalaya.Penelitian ini menggunakan metode studi kasus pada Agroindustri LIBUA di Kecamatan Indihiang Kota Tasikmalaya. Analisis yang digunakan adalah analisis Linear Programming.Hasil penelitian tentang kondisi aktual agroindustri berbahan baku lidah buaya, menunjukkan hasil produksi untuk nata de aloe 33.5 kilogram dan selai 7 kilogram, dengan harga nata de aloe Rp 100.000,- /kg dan selai Rp 75.000,-/kg, sehingga diperoleh penerimaan untuk nata de aloe sebesar Rp. 3.350.000,-dan selai Rp. 525.000,- dengan total penerimaan sebesar Rp. 3.875.000,-Berdasarkan kondisi optimal diperoleh hasil produksi untuk nata de aloe 40,72 kilogram dan tidak memproduksi selai dengan harga Rp. 100.000,0/kg, sehingga diperoleh penerimaan sebesar Rp. 4.072.000,-. Dengan demikian ada perbedaad penerimaan setelah optimasi yaitu sebesar Rp. 197.000,-

INTERVENTION OF BANANA WEEVIL MOLECULES AND HUSK CHARCOAL FOR THE VEGETATIVE PHASE OF PAPAYA SEEDS (CARICA PAPAYA L.)

Papaya is one of the promising agricultural products. To increase Papaya production, we use organic fertilizers that are easily available and are often wasted by Southeast Aceh farmers. Our research aims to determine the effect of rice husk charcoal and banana weevil MOL on papaya seedlings (Carica Papaya L.). honey. This research was conducted in Alur Buluh Village, Southeast Aceh District, with a height of ± 245 m above sea level, which was carried out for 2 months. The design used was a Randomized Block Design (RBD) with two treatment factors, namely: Factor I: rice husk charcoal (A) consisting of 3 levels, namely: A0: 0 g / plant / 1,100g soil; A1: 150g / plant / 1,250g of soil; A2: 200 g / plant / 1,300g of soil. Factor II: MOL fertilizer for banana weevil (M) consisting of 3 levels, namely: M0: 0 ml / liter of water / plot; M1: 10 ml / liter of water / plot; M2: 30 ml / liter of water / plot. Variance analysis test results showed that the treatment level of rice husk charcoal dose had a very significant effect on plant height at 3 MSPB, 4 MSPB and 5 MSPB and stem diameters of 1, 3, 4, 5 and 6 MSPB. Whereas 2 and 6 MSPB significantly affected plant height, and stem diameter at 2 MSPB significantly affected. The effect of MOL administration of banana weevil has a very significant effect on plant height at ages 2 and 3 MSPB, stem diameter at 3 MSPB. In the interaction of the treatment of husk charcoal and MOL fertilizer the banana weevil had a very significant effect on the diameter of the stem at the age of 3 MSPB, and the stem diameter of 4 MSPB. We conclude the use of fertilizers derived from husk charcoal and banana weevil Mol are good for the growth of papaya seeds.

GUAR GUM ADDITION ON PHYSICAL CHARACTERISTICS OF EXTRUDED DRY CORN NOODLE FROM MIXTURE OF WET AND DRY CORN FLOURS

The drying process of corn noodles was an effort to increase the shelf life and it was a form of noodles diversification. The objective of this research was to study and analyze the effect of guar gum addition on the physical quality of the extruded dry corn noodle made from a mixture of wet and dry corn flour. Manufacturing dry corn noodles was conducted using wet corn noodles from a mixture of wet and dry corn flour, which was then dried in a tray dryer at a temperature of 60-70 °C for 1 - 1.5 hours. The treatments used were a combination of alum levels of 0.01%; moisture content of 80% (dry base); and guar gum concentration of 0%, 1%, and 2%. Physical properties of dry corn noodles included rehydration time, hardness, adhesiveness, suppleness, elongation, and cooking loss. The results showed that the optimum rehydration time for dry corn noodles was about 9 minutes. The addition of guar gum to the physical qualities of dry corn noodles tended not to be significant statistically, but as a score, an increase in guar gum levels tended to increase the elongation of dry corn noodles. While, increasing levels of guar gum tended to reduce the stickiness and cooking loss levels of them.

PERFORMANCE OF REJECTED DUCK THAT FED FERMENTED NON CONVENTIONAL AND COMMERCIAL FED RATION CONTAINING FLOUR LEAVES OF GELUGUR ACID

Tujuan penelitian ini adalah mengetahui adanya interaksi antara dosis pemberian tepung asam gelugur dan jenis ransum yang diberikan terhadap performa. Ternak yang digunakan adalah 16 ekor itik afkir umur 72 minggu. Metode penelitian yang digunakan adalah metode Rancangan Acak Lengkap (RAL) Pola Faktorial 2x2, yang menjadi faktor A yaitu dosis pemberian tepung daun asam yang terdiri dari dua level perlakuan (0 dan 6%), sedangkan faktor B yaitu jenis pakan yang diberikan yang terdiri dari dua level perlakuan (ransum komersial dan ransum nonkonvensional terfermentasi). Parameter yang digunakan dalam penelitian, antara lain: pertambahan bobot badan, konsumsi ransum, konversi pakan dan mortalitas. Hasil penelitian menunjukkan tidak terdapat interaksi antara dosis pemberian tepung dan jenis ransum terhadap performa itik afkir. Pemberian dosis tepung daun asam maupun pemberian jenis ransum tidak berpengaruh nyata (P > 0,05) terhadap pertambahan bobot badan, konsumsi, konversi itik afkir. Nilai mortalitas pada penelitian ini adalah 0% dengan kata lain tidak terdapat kematian untuk semua perlakuan. Kesimpulan penelitian ini adalah pemberian sampai level 6% tepung daun asam gelugur dalam pakan nonkonvensional terfermentasi dan pakan komersial tidak menurunkan performa itik afkir.

EFFECT OF SOYBEAN (Glycine max) AND LUPIN (Lupinusangustifolius) RATIOS STARTER TYPES, AND BOTH INTERACTIONS ON CHARACTERISTICS OF SUBSTITUTED TEMPEH

Indonesia’s high dependence on soybean imports as a raw material for tempeh has brought various efforts to find a substitute of this raw material. One of the most potential substitute is lupin (Lupinusangustifolius). However, the mass adoption of these beans as raw material for tempe production is still low. In this study, we test effects of several ratios between soybeans and lupine, by using mix starters on the characteristics and quality of a substituted tempeh. The results indicated that the best treatment for the substituted tempeh was a2b6 treatment with a 1: 2 ratio of soybeans and lupin by using the starter produced by Indonesian Institute of Sciences (LIPI). Moreover, the substituted tempeh has a low water and fiber content as well as sensory acceptable.