scholarly journals Pengaruh Promosi Penjualan dan Shopping Lifestyle terhadap Impulse Buying Produk Fashion

Jurnal Ecogen ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 81
Author(s):  
Sarah Fauziah ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Analytical Method ◽  
Sales Promotion ◽  
Primary Data ◽  
Impulse Buying ◽  
City Community ◽  
Fashion Products

The purpose of this research is to determine the effect of sales promotion and shopping lifestyle on impulse buying of fashion products at Transmart Padang. This is the causative research.The population of the research is Padang city community. The number of research samples as many as 100 people and selected using purposive sampling technique.The data used is the primary data obtained through the distribution of questionnaires to Padang city community with established criteria. The analytical method is multiple regression analysis using SPSS 20.The results indicate that (1) sales promotion and shopping lifestyle advertisements have a significant effect on impulse buying, (2) sales promotion has a significant effect on impulse buying, (3) shopping lifestyles have a significant influence on impulse buyingKeywords : sales promotion, shopping lifestyle and impulse buying

scholarly journals Pengaruh Store Atmosphere dan Service Quality Terhadap Revisit Intention Konsumen Pada Golden Cafe dan Resto

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (4) ◽  
pp. 584
Author(s):  
Yolanda Yolanda ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Analytical Method ◽  
Sampling Technique ◽  
Primary Data ◽  
City Community ◽  
Revisit Intention

The purpose of this research is to determine the effect of store atmosphere and service quality on customer revisit intention of Golden Cafe dan Resto at Kota Padang. This is the causative research. The population of the research is Padang city community. The number of research samples as many as 100 people and selected using purposive sampling technique. The data used is the primary data obtained through the distribution of questionnaires to Padang city community with established criteria. The analytical method is multiple regression analysis using SPSS 16. The results indicate that (1) Store atmosphere and service quality advertisements have a significant effect on revisit, (2) Store atmosphere has a significant effect on revisit intention, (3) Service quality have a significant influence on revisit intention.       Kata Kunci: store atmosphere, service quality, revisit intention

Pengaruh konflik, komitmen organisasi dan kepuasan kerja terhadap loyalitas karyawan pada Rumah Sakit TK. III, dr. Reksodiwiryo padang (studi kasus pada seluruh staf non medis)

2021 ◽  
Vol 5 (3) ◽  
pp. 566
Author(s):  
Mardhatila Fitri Sopali ◽  
Putri Azizi ◽  
Ai Elis Karlinda
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Organizational Commitment ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Analytical Method ◽  
Medical Staff ◽  
T Test ◽  
Employee Loyalty

This study aims to determine how big the influence of Conflict, Organizational Commitment and Job Satisfaction together on Employee Loyalty at Tk Hospital. III dr. Reksodiwiryo Padang. The method of collecting data is through surveys and distributing questionnaires, with a sample of 57 respondents. Non-medical staff at Tk Hospital. III dr. Reksodiwiryo Padang. The analytical method used is multiple regression analysis. The results obtained based on the partial test (t test) obtained: (a) partially there is a significant effect of Conflict on Employee Loyalty. Thus Ha is accepted, Ho is rejected. (b) partially there is a significant effect of Organizational Commitment on Employee Loyalty. Thus obtained Ha accepted Ho rejected. (c) partially there is no significant effect of Job Satisfaction on Performance Loyalty. Thus, Ha is rejected, Ho is accepted. (d) There is a spatially significant influence between Conflict, Organizational Commitment, and Job Satisfaction on Employee Loyalty. Thus obtained Ha accepted Ho rejected. (e) the contribution of the variables of Conflict, Organizational Commitment, and Job Satisfaction together to Employee Loyalty is 40.2% while the remaining 59.8% is influenced by other variables not examined in this study.

scholarly journals PENGARUH PEMAHAMAN WAJIB PAJAK DAN MANFAAT PAJAK RESTORAN TERHADAP KESADARAN WAJIB PAJAK MEMBAYAR PAJAK (STUDI KASUS PADA USAHA RESTORAN DI KOTA TOMOHON)

2014 ◽  
Vol 8 (3) ◽  
Author(s):  
Arian Sumando Butarbutar ◽  
Harijanto Sabijono ◽  
Heince R.N Wokas
Keyword(s):  
Regression Analysis ◽  
Hypothesis Testing ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Analytical Method ◽  
T Test ◽  
Primary Data ◽  
Tax Benefits ◽  
Tax Payers ◽  
The City

This study aims to determine the effect of taxpayer understanding and awareness of tax benefits to the restaurants taxpayer pays taxes . Sources of data used in this study is primary data derived from taxpayer restaurant in Tomohon. The analytical method used is multiple regression analysis. The results of the regression analysis resulted in the equation r Y = 8.000 + 0.136 X1 + 0.440 X2 . R2 value of 0.303 indicates the proportion of the taxpayer contributes understanding and awareness of tax benefits to the restaurants taxpayer pays tax at a restaurant in Tomohon 30.3 %. And korelsi coefficient ( r) of 0.550 . Hypothesis testing using t-test showed that no taxpayer understanding partial effect on consciousness taxpayer pays tax while the restaurant in Tomohon city restaurant tax benefits significantly influence the consciousness of the top tax payers in the city of Tomohon.

scholarly journals Analisis Pengaruh Harga dan Brand Trust Terhadap Perilaku Peralihan Merk Lisptik Revlon Pada Mahasiswa

2021 ◽  
Vol 11 (2) ◽  
pp. 225
Author(s):  
Annur Fitri Hayati ◽  
Ridha Saputri
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Analytical Method ◽  
Sampling Technique ◽  
Switching Behavior ◽  
Primary Data ◽  
State University ◽  
Brand Trust ◽  
Brand Switching

The purpose of this study was to determine the effect of price and brand trust on the brand switching behavior of Revlon lipstick on students of the Faculty of Economics, Padang State University. This type of research is causative. The population in this study were students of the Faculty of Economics, Padang State University. The number of research samples based on William Cochran's formula was 100 people and selected using the Purposive Sampling technique. The data used is the type of primary data obtained through distributing questionnaires to students of the Faculty of Economics, Padang State University with predetermined criteria. The analytical method used is multiple regression analysis using SPSS 22. The results show that (1) Price has a significant effect on brand switching of Revlon lipsticks to other brands of lipstick, (2) Brand trust has no significant effect on brand switching of Revlon lipsticks to other brands of lipstick. , (3) price has a significant effect on brand switching of Revlon lipstick to another brand of lipstick, while brand trust has no significant effect on brand switching of Revlon lipstick to another brand of lipstick.

scholarly journals The Effect of Recruitment and Training on Commitment and Performance of Village Business Entity (Bumdes) Management in Kampar Regency Riau Province

2020 ◽  
Vol 2 (2) ◽  
pp. 135-146
Author(s):  
Novianti Zalukhu ◽  
Susi Hendriani ◽  
Kurniawaty Fitri
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Sampling Method ◽  
Sampling Technique ◽  
Primary Data ◽  
Purposive Sampling ◽  
And Performance ◽  
And Training

This study aims to determine the effect of recruitment and training on the commitment and performance of Village Bussiness Entity managers in Kampar district. The population in this study were all managers who were members of Village Bussiness Entity in Kampar Regency. Primary data in this study were collected by using questionnaire as research instrument to prove the results of the study. Multiple regression analysis with the assistance of the SPSS program was used to test the hypothesis in this study. The sampling technique was purposive sampling method (30 Village Bussiness Entity in 30 Kampar District Villages). The results showed that: 1) There's is positive and significant influence between recruitment and commitment of Village Bussiness Entity, 2) There was positive but not significant effect between training and commitment of Village Bussiness Entity managers, 3) There is positive and simultaneously significant effect between recruitment and training towards Village Bussiness Entity, 4) There is positive and significant effect between the commitment and performance of Village Bussiness Entity.

scholarly journals Pengaruh Harga, Kepercayaan dan Citra Perusahaan Terhadap Loyalitas Pelanggan Perusahaan Otobus Kurnia (PO. Kurnia) Rute Padang-Medan

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 232
Author(s):  
Fera Mardiana ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Analytical Method ◽  
Sampling Technique ◽  
Corporate Image ◽  
Primary Data ◽  
Service Users ◽  
Trust Company

This study aims to determine the effect of price, trust and corporate image on customer loyalty of the Kurnia otobus (PO. Kurnia) company in the Padang-Medan route. This type of research is causative. The population in this study were all PO service users (passengers). Kurnia Padang-Medan route. Samples were taken using the Slovin formula with 100 respondents and selected by purposive sampling technique. The type of data used in this study is primary data obtained through distributing questionnaires to Kurnia bus passengers with predetermined criteria. The analytical method used is multiple regression analysis using SPSS version 20. The results of this study indicate that: (1) price, trust, company image have a positive and significant effect on customer loyalty (2) price has a positive and significant effect on customer loyalty (3) trust positive and significant effect on customer loyalty (4) company image positive and significant effect on customer loyalty.Keywords: price, trust, corporate image, customer loyalty

scholarly journals PENGARUH DISPLAY PRODUK DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN IMPULSIF DI INDOMARET JL. SETIA BUDI NO. 20 MEDAN

2019 ◽  
Vol 14 (1) ◽  
pp. 11
Author(s):  
Andre Arnanda ◽  
Tengku Teviana
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Sales Promotion ◽  
Interval Scale ◽  
Analysis Method

AbstrakPenelitian bertujuan untuk mengetahui pengaruh Display Produk dan Promosi Penjualan Terhadap Pembelian Impulsif di Indomaret Jl.Setia Budi No. 20 Medan. Penelitian dilaksanakan di Indomaret Jl. Setia Budi No. 20 Medan. Sampel penelitian berjumlah 100 responden. Pengambilan sampel menggunakan rumus slovin.Teknik pengumpulan data yang digunakan adalah kuesioner yang pengukuranny amenggunakan skala Interval dan diolah secarastatistik menggunakan metode analisis regresi berganda dengan persamaan Y=a+b1X1+b2X2+e melalui program IBM SPSS Statistics 23. Hasil penelitian menunjukkan variabel Display Produk (X1) dan Promosi Penjualan (X2) secara simultan berpengaruh signifikan terhadap Pembelian Impulsif (Y). Dengan demikian dapat disimpulkan display produk dan promosi penjualan mempunyai pengaruh positif dan signifikan terhadap pembelian pembelian impulsif di Indomaret Jl. Setia Budi No. 20 Medan. Kata kunci: Display Produk, Promosi Penjualan, Pembelian Impuilsif AbstractThe study aims to determine the effect of Product Display and Sales Promotion on Impulsive Purchase at IndomaretJl.Setia Budi No. 20 Medan.The study was conducted at Indomaret Jl. Setia Budi No. 20 Medan. The sample of research is 100 respondents. Sampling using the slovin formula. Data collection techniques used were questionnaires that measured using Interval scale and processed statistically using multiple regression analysis method with the equation Y = a + b1X1 + b2X2 + e through IBM SPSS Statistics 23 program. The results showed that product display (X1) and sales promotion (X2) variables simultaneously have significant effect on impulsive purchase (Y).                Thus it can be concluded product display and sales promotion has a positive and significant influence on impulsive purchases on Jl. Setia Budi No. 20 Medan, simultaneously or partially. Keywords: Product Display, Sales Promotion, Impuilsive Purchase

Analisis Faktor-Faktor Motif terhadap Minat Berdagang di Pasar Tradisional (Studi Pada Pasar Pedan Klaten)

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Septiana Nurlaili
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Analytical Method ◽  
T Test ◽  
Primary Data ◽  
Traditional Market

The Objective of the study is to determine the motive factors, they are personality, skills and intentions of the interest in trading in Pedan traditional market of Klaten regency. Ther data were taken in the form of primary data obtained through questionnaires and respondents are traders of the Pedan Klaten Market. The Analytical method used consist of validity, reliability, multiple regression analysis, classic assumptions, t test and coeddicient of determination tests. From the results of the study it can be concluded that the results of the regression analysis obtained the following equation: Y= 6,508 + -0,042X1 + 0,356X2 + 0,507X3 +e. Based on the results of the t test personality does not have an influence on trading interest and then skills have a positive and significant effect on trading interest and intention has a positive and significant effect on trading interest. The most dominant variable in this study is skills.

scholarly journals Analisis Pengaruh Rotasi dan Mutasi Kerja Terhadap Kinerja Karyawan di KJKS BMT Anda Salatiga

2015 ◽  
Vol 6 (1) ◽  
pp. 105
Author(s):  
Nur Aini ◽  
Tulus Tulus
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Analytical Method ◽  
Employee Performance ◽  
Primary Data ◽  
Job Rotation

This study aims to determine whether job rotation and work mutation influence employee performance at BMT KJKS Anda Salatiga. Samples in this study are 31 respondents. This research uses primary data which are collected through interview and questionnaires. Multiple regression analysis is used as an analytical method in this research. The research shows that job rotation influences employee performance partially but work mutation does not. Job rotation and work mutation on does not influence employee performance simultaneouslyPenelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh rotasi dan mutasi kerja terhadap kinerja karyawan di KJKS BMT ANDA Salatiga.Populasi yang digunakan dalam penelitian ini adalah karyawan KJKS BMT ANDA Salatiga sebanyak 37 karyawan. Sampel dalam penelitian ini sebanyak 31 responden. Jenis data dalam penelitian ini adalah primer. Metode pengumpulan data melalui wawancara dan kuesioner. Metode analisis yang digunakan adalah regresi linear berganda. Hasil penelitian membuktikan bahwa secara parsial rotasi berpengaruh terhadap kinerja karyawan. Mutasi kerja secara parsial tidak berpengaruh terhadap kinerja karyawan dan rotasi kerja dan mutasi kerja secara simultan tidak berpengaruh terhadap kinerja karyawan

scholarly journals The Influence of Quality of Distribution and Sales Promotion to Customer Satisfaction in PT Arasindo

2020 ◽  
Vol 1 (2) ◽  
pp. 120
Author(s):  
Yusuf Suwandi
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sales Promotion ◽  
Primary Data ◽  
Sales Promotions

This study addressed PT Arasindo, a furniture and furniture accessories distributor. It aimed at understanding customers’ perception on quality of distribution, sales promotion, and customer satisfaction in PT Arasindo. In particular it was to find out whether the quality of distribution, sales promotions influences customer satisfaction in PT Arasindo. This study used primary data gathered using questionnaire and analyzed using multiple regression analysis. The results show there is influence of the quality of distribution on customer satisfaction.

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