scholarly journals ANALISIS PENGGUNAAN MEDIA INTERNET PADA USAHA MIKRO KECIL MENENGAH (UMKM) JAWA TIMUR UNTUK MENEMBUS PASAR GLOBAL DENGAN METODE O2O

2019 ◽  
Vol 3 (02) ◽  
pp. 179-188
Author(s):  
Ayouvi Poerna Wardhanie ◽  
Puspita Kartikasari ◽  
Sri Hariani Eko Wulandari
Keyword(s):  
Information Technology ◽  
Small And Medium Enterprises ◽  
Personal Communication ◽  
Global Market ◽  
Internet Technology ◽  
The Internet ◽  
Internet Media ◽  
Medium Enterprises ◽  
Internet Networks ◽  
Use Of Internet

This study aims to determine how the use of internet media in the Micro, Small, and Medium Enterprises (MSMEs) of East Java to penetrate the Global Market with the O2O Method. MSME is a business activity that plays a major role in the economic development of a nation, but one of the obstacles in the development of MSMEs, especially in Indonesia is the number of business people who are still reluctant to know internet technology, even though with utilizing information technology and internet networks that are more easily accessible and used can help develop the businesses many times. Therefore, the existence of this research is expected to be  able to contribute in identifying internet facility and infrastructure ownership in MSMEs, MSME perceptions of the usefulness of information technology in their business, and the interest and mastery of MSME entrepreneurs’ technology in adopting the internet for business development in the global market. The analytical method used is descriptive statistics, with questionnaire instruments. The number of samples in this study are 102 MSMEs in East Java, especially in the fields of trade, hotels, and restaurants. The results of this study are: 87% of MSMEs have not utilized the Marketplace, 79.41% of MSMEs have not utilized E-Commerce, 82.35% of MSMEs have not utilized Crowdsourcing, 78.14% of MSMEs have not marketed their businesses through social media, so it can be concluded that MSMEs at East Java is not ready to penetrate the market global, because of the internet media used so far, most are only used as personal communication tools.

The influence of the Internet in the internationalization of SMEs in Taiwan

2006 ◽  
Vol 25 (3) ◽  
pp. 167-183
Author(s):  
Yi-Long Jaw ◽  
Chun-Liang Chen
Keyword(s):  
Small And Medium Enterprises ◽  
Internet Technology ◽  
Future Research ◽  
Great Promise ◽  
The Internet ◽  
Holistic View ◽  
Internet Economy ◽  
Marketing Tool ◽  
Medium Enterprises ◽  
Use Of Internet

This paper examines internationalization processes in the context of the Internet economy and presents some exploratory insights; it is based on case studies, supplemented by a preliminary quantitative study from a developing economy context, concerning the role of the Internet in enhancing the internationalization of small and medium enterprises (SMEs). Three main points are made in this paper. First, the Internet holds great promise in facilitating the internationalization of SMEs – especially as a marketing tool, and the communications. And the degree of internationalization (DOI) is positively correlated with the degree of electronic commerce (DOEC). Second, Internet technology has little influence on the SMEs' choice of entry mode. Third, stage-based theories do not reflect company experience in Internet economy; a preliminary study suggests that this notion is worthy of further study on a larger scale. These findings have implications for future research, practice and policy-making in terms of taking a holistic view of the use of Internet technology.

scholarly journals MANFAAT INTERNET MARKETING DALAM MENINGKATKAN PENDAPATAN UMKM PUREE MANGGA (Studi Kasus pada CV. Promindo Utama di Kecamatan Losari, Kabupaten Cirebon)

2020 ◽  
Vol 7 (1) ◽  
pp. 272
Author(s):  
Rahyan Arfi Mubarak ◽  
Lies Sulistyowati
Keyword(s):  
Small And Medium Enterprises ◽  
Internet Marketing ◽  
Internet Technology ◽  
The Internet ◽  
Profit Analysis ◽  
Efficiency And Effectiveness ◽  
Marketing Tool ◽  
Use Of The Internet ◽  
Medium Enterprises ◽  
Use Of Internet

Use of the internet for small and medium enterprises (MSMEs) business activities is relatively low, MSME needs to be aware that the development of internet technology has provided efficiency and effectiveness of MSME businesses. One of MSMEs that uses and utilizes the internet as a marketing tool is CV Promindo Utama MSME located in Losari Village, Cirebon Regency. The purpose of this study was to describe how far the internet is used, identify the obstacles faced in using internet marketing and analyze the benefits of internet marketing to increase income and number of consumers of CV Promindo Utama. This study used descriptive qualitative method. The object of this research was CV Promindo Utama, which has used internet marketing as a marketing tool. Data was collected by interview technique. The data was analyzed using Profit analysis Single program before-after method. The results of this study indicates that CV Promindo Utama has used the internet as a promotional tool to market its products through different web platforms, social media and online shopping, while the obstacles faced in the usage of internet marketing by CV Promindo Utama was the lack of related knowledge regarding the internet used, lack of workforce who are experts in the field of technology and inadequate signals, with use of internet marketing many benefits were obtained in increasing revenue and increasing number of consumers so that MSME CV Promindo Utama can develop and expand sales market, where the monthly profit increased by 13,7% and the number of consumers were increased by 25% per month after the usage of internet marketing.

Model Pemasaran Usaha Mikro Kecil Dan Menengah (Umkm) Berbasis Online Dalam Mendukung Pariwisata

2017 ◽  
Vol 17 (1) ◽  
pp. 66
Author(s):  
Muhammad Tajuddin ◽  
Abdul Manan
Keyword(s):  
Information Technology ◽  
Small And Medium Enterprises ◽  
System Development ◽  
Internet Technology ◽  
Raw Material ◽  
Integrated Marketing ◽  
International Scope ◽  
Data Base Design ◽  
The Media ◽  
Medium Enterprises

West Nusa Tenggara ’NTB’ is a region of the golden triangle stripe of tourism destination located between Komodo island and Tana Toraja. As the industry backing for small and middle scale businesses getting grow up and have got governmental supporting since economical crises hit Indonesia at the end 1997. In fact, many of those who have not yet optimize the information technology (IT) in running their business. The approach to meet the Small and Medium Enterprises (SMEs) with the proper customer or to find the proper raw material seller is through the media.  Development of internet technology is so rapid, it is a necessity of SMEs using it as a business communications medium, because Internet utility for e-commerce complement has long been developed in both national and international scope.  Furthermore, the research elaborates the integrated e-commerce model and SMEs as an information technology-based model of integrated marketing strategy besides, software creation and its implementation on SMEs in Mataram municipality.  E-commerce and SMEs were designed to use System Development Life Cycle (SDLC) concerning the safety sistem, flowcart diagram and data base design aspects.

scholarly journals Penerapan Marketing Berbasis Online dalam Meningkatkan Omset Usaha pada UKM Karya Cipta Lestari di Desa Wonosari Kabupaten Deli Serdang

2021 ◽  
Vol 3 (1) ◽  
pp. 55-65
Author(s):  
Zulfikar Sembiring ◽  
Susilawati Susilawati ◽  
Yudi Daeng Polewangi
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Marketing Management ◽  
Internet Technology ◽  
Internet Media ◽  
Marketing Systems ◽  
Medium Enterprises ◽  
Product Sales ◽  
Capital Intensive ◽  
Partnership Program

Small and Medium Enterprises have a big enough role for the welfare of society. This sector is able to absorb a large enough workforce and provide opportunities for SMEs to develop and compete with companies that tend to use large capital (capital intensive). The purpose of this activity is to improve aspects of marketing management that have an impact on increasing sales. The object of this activity is the clay pottery ceramics business in Wonosari Village, Tanjung Morawa District, Deli Serdang Regency. The main problem for partners is that partners do not focus too much on marketing management, relying more on conventional marketing systems such as ordering goods, safekeeping at the nearest store, and selling in their own stores whose position is not too strategic, causing stagnant product sales. The proposed solution is to apply management and marketing techniques for partner products using internet media such as websites and social media. The output targets of this partnership program are: 1) increasing understanding of the importance of technology to business; 2) capacity building in internet technology management; 3) increase in market absorption; 4) Improved communication skills for partners in managing websites and Social Media Marketing, namely the ability of partners to communicate products and product brands so that they have a list of regular customers on the website who have the potential to purchase products on an ongoing basis; 5) increase in partner sales turnover.

scholarly journals Information technology integration for accelerated knowledge sharing practices: challenges and prospects for small and medium enterprises

2019 ◽  
Vol 17 (4) ◽  
pp. 131-140 ◽  
Author(s):  
Patrick Ajibade ◽  
Ezra M. Ondari-Okemwa ◽  
Mamadi M. Matlhako
Keyword(s):  
Decision Making ◽  
Information Technology ◽  
Knowledge Sharing ◽  
Real Time ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Strong Positive Correlation ◽  
It Infrastructure ◽  
Business Decision ◽  
Medium Enterprises

This paper argues that business enterprises in this competitive global market cannot compete and remain sustainable without effective knowledge sharing to improve business intelligence processes. The central argument hinges on the deployment and use of information technology (IT) as strategic tools to promote business decision making through quick business data analysis and dissemination of business ideas across business units and locations. The study reiterated the critical role IT plays in facilitating a culture of organizational learning and knowledge sharing practices. The study utilized surveys and questionnaires that were distributed to 230 small and medium enterprises (SMEs), and both descriptive and inferential statistics were used to present the results. Findings showed that firms are still using one-on-one meeting to share knowledge, while knowledge sharing activities are controlled through a rigid and inflexible process at the top management level, thereby hindering knowledge flow that is crucial for real-time decision making. The advances in IT have not been used advantageously to improve knowledge sharing and to advance business management. The paper concludes that without strong positive correlation between IT infrastructure integration, and communication strategies and knowledge sharing, the SMEs may not be able to compete in a highly competitive knowledge economy. Consequently, they may lose leverage to another competitor with more robust and mature IT infrastructure alignment for sharing business analytics and intelligence efficiently. A technologically driven, open, and informal approach to knowledge sharing for productive and innovative engagement is recommended. Furthermore, the use of IT that can promote agile and real-time knowledge sharing is recommended.

Virtualization as a Process of Transformation of Small and Medium Enterprises (SMEs) in the Global Virtual Organization

2011 ◽  
pp. 1517-1530
Author(s):  
Jerzy Kisielnicki
Keyword(s):  
Information Technology ◽  
Large Scale ◽  
Small And Medium Enterprises ◽  
Virtual Organization ◽  
Global Market ◽  
Virtual Organizations ◽  
Construction Enterprise ◽  
The Subject ◽  
Medium Enterprises

The chapter is devoted to the subject the transformation of SMEs due to the application of Information Technology (IT). These enterprises, despite their significant position in local economies, had limited possibilities while competing with large-scale enterprises (LSE) on the global market. Consequently, their role more and more often was reduced to the role of satellites. The use of IT has allowed SMEs to transform into virtual organizations and in this form succeed in the global market. The author has focused on the analysis of the following problems: virtualization as a direction of the development of SME, analysis of its strengths and weaknesses, and new opportunities and risks face medium-scale small construction enterprise that, by using information technology and creating a virtual organization, was able to defeat a large-scale enterprise (LSE) in an international tender for construction of a hotel complex.

Inherent E-Commerce Barriers for SMEs

2011 ◽  
pp. 626-630 ◽  
Author(s):  
Sushil K. Sharma
Keyword(s):  
Small Businesses ◽  
Word Processing ◽  
Small And Medium Enterprises ◽  
Internet Technology ◽  
The Internet ◽  
Cycle Times ◽  
Playing Field ◽  
Inventory Turnover ◽  
Medium Enterprises ◽  
National Economies

Electronic commerce (e-commerce) is the fastest growing industry the world over and it impacts business, international trade, and national economies. The number of nations who are offering e-commerce solutions is increasing every year. Despite the downturn in the Internet economy represented by the crash of many “dot-com” companies, several forecasts continue to predict huge potential in global e-commerce over the next several years (Deschoolmeester & Van, 2000). For example, global business-to-business (B2B) commerce over the Internet is expected to reach between U.S. $2 trillion to about U.S. $10 trillion by 2004 (http://www.emarketer.com/ereports/ecommerce_b2b/welcome.html). Large businesses have found e-commerce a tool for exponential economic growth but small businesses are still far from the e-commerce revolution because of inherent problems in generally acquiring the basic e-commerce infrastructure and expertise. Governments of many nations are providing support and incentives for small and medium enterprises (SMEs) to use e-commerce platforms to expand globally to sell their products or trade online with other businesses, but the e-adoption campaign for SMEs to invest in online services has not been encouraging (A Study Report on Thailand, 2001; Sharma & Wickramasinghe, 2004; Sharma, Wickramasinghe, & Gupta, 2004). E-commerce certainly has been streamlining supply-chain activities, speeding inventory turnover, and reducing cycle times, yet SMEs don’t appear to be in the forefront of the e-commerce movement. SMEs have modernized and automated the way they do business and have been exploiting Internet technology to expand their reach and communication with their partners, suppliers, and customers, however, their use of such ICT tools is limited to mostly administrative matters (Beal, 2000; Ihlström & Nilsson, 2000). Many of the medium scale enterprises are using the Internet and ICT only for office automation such as word-processing, spreadsheets, accounting, and payroll (Poon & Swatman, 1997). SMEs in Asia have yet to take the actual plunge into e-commerce, are still skeptical of the e-commerce hype, and are reluctant to embrace much of the required technology (Haynes, Becherer, & Helms, 1998; Mehrtens, Cragg, & Mills, 2001). E-commerce is still relatively a new playing field for SMEs (Chau & Turner, 2002; Sugasawa & Liyanage, 1999).

scholarly journals RANCANG BANGUN APLIKASI PENGELOLAAN ORGANISASI EKSTRAKURIKULER (STUDI KASUS: AMIK MBP MEDAN)

2018 ◽  
Author(s):  
Marice Hotnauli Simbolon ◽  
Roberto Kaban
Keyword(s):  
Internet Technology ◽  
The Internet ◽  
Information Costs ◽  
The People ◽  
Educational Environments ◽  
Internet Media ◽  
Arts And Culture ◽  
Use Of Internet ◽  
Science Activities

Internet technology is no longer a sentence that is foreign to the people in the computer world, it is not surprising that so many we meet places to access the internet. Not only that, even in companies and educational environments have started to open the network to access the internet. As in the extra organizations that exist in the Campus Akademi Manajemen Informatika Komputer Medan Business Polytechnic (AMIK MBP) Medan which is a container of activities that accommodate the aspirations of students for the sake of education and cultivate the creativity of students in organizing through science activities, technology, sports, arts and culture. Accept the Internet becomes one of the most important needs in supporting organizational activities.In the extracurricular organization of the campus AMIK MBP Medan still do by way of paper pamphlets attached to the existing mading on campus AMIK MBP Medan. When viewed in passing that has been used for things that are very good but besides that they do not use the internet, the internet when it is a means of promotion that can be used to provide better results from the previous system.By using the Extracurricular Organizational Application, coverage will be more extensive and the resulting information will be more accurate. In terms of use of internet media as a means of information costs incurred more efficiently.

scholarly journals Electronic Customer Relationship Management (E-CRM) Modeling As Efforts to Increase Customer Retention of Micro Small and Medium Enterprises (MSMEs) in Banten

2019 ◽  
Author(s):  
Vidila Rosalina ◽  
Hamdan ◽  
Saefudin
Keyword(s):  
Information Technology ◽  
Customer Relationship Management ◽  
Small And Medium Enterprises ◽  
System Modeling ◽  
Relationship Management ◽  
Customer Retention ◽  
Global Market ◽  
Customer Relationship ◽  
Technology System ◽  
Medium Enterprises

Micro Small and Medium Enterprises (MSMEs) in Banten are still largely operated by traditional methods. Information technology has not been maximally used. Currently, modern business approach cares for customer factors intentionally, not only before but after the transaction as well. The Information Technology system used to maintain customers with the purpose of increasing customer retention which is called Customer Relationship Management (CRM). The current CRM software is more adapt to large established corporations, so it will cause some differences when applied to MSMEs. This research tried to model Electronic Customer Relationship Management (E-CRM) software tailored to the business needs of MSMEs in Banten by using local way to facilitate user in its use. The E-CRM will help MSMEs to maintain their running business by carrying out CRM to enlarge their competitiveness with other corporations and obtain a wider new market. System modeling used Zachman Frameworks to get an entire and comprehensive picture. The model of E-CRM MSMEs made in this research is expected to increase customer retention and build global market for MSMEs in Banten province.

scholarly journals Use of Information Technology among Performers Micro Small Medium Enterprises in the Border Area (Study in Belu, East Nusa Tenggara) (Penggunaan Teknologi Informasi di Kalangan Pelaku Usaha Mikro Kecil Menengah di Daerah Perbatasan (Studi di Kabupaten Belu Provinsi Nusa Tenggara Timur))

2016 ◽  
Vol 1 (2) ◽  
pp. 141
Author(s):  
Baso Saleh ◽  
Yayat D. Hadiyat
Keyword(s):  
Information Technology ◽  
Educational Level ◽  
Small And Medium Enterprises ◽  
Research Process ◽  
The Internet ◽  
Border Area ◽  
Qualitative Approaches ◽  
Highly Correlated ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Conditions in the communities along the border are generally poor with a low level of welfare and living in isolated areas. One effort to improve the economy of the border area communities is through the empowerment of micro, small, and medium enterprises (SMEs). The presence of information technology (IT) to change the way in the business by providing new opportunities and challenges for the development of SMEs. The purpose of this study was to describe the use of IT in the development of SMEs. The method used in this study is a mixed methods of data collection and data analysis as well as a mix of quantitative and qualitative approaches through several phases of the research process. the results of this study, can generally be described that the use of IT among SMEs in Belu relatively popular in the community, both in terms of the ability of businesses to operate computers and in terms of accessing the internet. However, if viewed from the use of computers and the Internet to support the management or the management of their SMEs in general is still relatively low. The results also clearly illustrate that the issue of SMEs educational level is highly correlated with their ability to utilize IT as a means of supporting the management of SMEs.Kondisi masyarakat di sepanjang perbatasan umumnya miskin dengan tingkat kesejahteraan yang rendah dan tinggal di wilayah terisolir. Salah satu upaya meningkatkan perekonomian masyarakat wilayah perbatasan adalah melalui pemberdayaan usaha mikro, kecil, dan menengah (UMKM). Hadirnya teknologi informasi (TI) mengubah cara dalam bisnis dengan memberikan peluang dan tantangan baru bagi pengembangan UMKM. Tujuan penelitian ini adalah untuk menggambarkan pemanfaatan TI dalam pengembangan UMKM. Metode penelitian yang digunakan dalam penelitian ini adalah mix method yaitu  pengumpulan data dan menganalisis data serta perpaduan pendekatan kuantitatif dan kualitatif melalui beberapa fase proses penelitian. Hasil penelitian ini, secara umum dapat digambarkan bahwa penggunaan TI di kalangan pelaku UMKM di Kabupaten Belu relatif sudah memasyarakat, baik dalam hal kemampuan para pelaku usaha mengoperasikan komputer maupun dalam hal mengakses internet. Namun jika dilihat dari pemanfaatan komputer dan internet untuk mendukung pengelolaan atau manajemen UMKM mereka pada umumnya relatif masih rendah. Hasil penelitian ini juga sangat jelas menggambarkan bahwa persoalan tingkat pendidikan pelaku UMKM sangat berkorelasi dengan kemampuan mereka memanfaatkan TI sebagai sarana pendukung pengelolaan UMKM.

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