Model Pemasaran Usaha Mikro Kecil Dan Menengah (Umkm) Berbasis Online Dalam Mendukung Pariwisata

2017 ◽  
Vol 17 (1) ◽  
pp. 66
Author(s):  
Muhammad Tajuddin ◽  
Abdul Manan
Keyword(s):  
Information Technology ◽  
Small And Medium Enterprises ◽  
System Development ◽  
Internet Technology ◽  
Raw Material ◽  
Integrated Marketing ◽  
International Scope ◽  
Data Base Design ◽  
The Media ◽  
Medium Enterprises

West Nusa Tenggara ’NTB’ is a region of the golden triangle stripe of tourism destination located between Komodo island and Tana Toraja. As the industry backing for small and middle scale businesses getting grow up and have got governmental supporting since economical crises hit Indonesia at the end 1997. In fact, many of those who have not yet optimize the information technology (IT) in running their business. The approach to meet the Small and Medium Enterprises (SMEs) with the proper customer or to find the proper raw material seller is through the media.  Development of internet technology is so rapid, it is a necessity of SMEs using it as a business communications medium, because Internet utility for e-commerce complement has long been developed in both national and international scope.  Furthermore, the research elaborates the integrated e-commerce model and SMEs as an information technology-based model of integrated marketing strategy besides, software creation and its implementation on SMEs in Mataram municipality.  E-commerce and SMEs were designed to use System Development Life Cycle (SDLC) concerning the safety sistem, flowcart diagram and data base design aspects.

scholarly journals ANALISIS PENGGUNAAN MEDIA INTERNET PADA USAHA MIKRO KECIL MENENGAH (UMKM) JAWA TIMUR UNTUK MENEMBUS PASAR GLOBAL DENGAN METODE O2O

2019 ◽  
Vol 3 (02) ◽  
pp. 179-188
Author(s):  
Ayouvi Poerna Wardhanie ◽  
Puspita Kartikasari ◽  
Sri Hariani Eko Wulandari
Keyword(s):  
Information Technology ◽  
Small And Medium Enterprises ◽  
Personal Communication ◽  
Global Market ◽  
Internet Technology ◽  
The Internet ◽  
Internet Media ◽  
Medium Enterprises ◽  
Internet Networks ◽  
Use Of Internet

This study aims to determine how the use of internet media in the Micro, Small, and Medium Enterprises (MSMEs) of East Java to penetrate the Global Market with the O2O Method. MSME is a business activity that plays a major role in the economic development of a nation, but one of the obstacles in the development of MSMEs, especially in Indonesia is the number of business people who are still reluctant to know internet technology, even though with utilizing information technology and internet networks that are more easily accessible and used can help develop the businesses many times. Therefore, the existence of this research is expected to be  able to contribute in identifying internet facility and infrastructure ownership in MSMEs, MSME perceptions of the usefulness of information technology in their business, and the interest and mastery of MSME entrepreneurs’ technology in adopting the internet for business development in the global market. The analytical method used is descriptive statistics, with questionnaire instruments. The number of samples in this study are 102 MSMEs in East Java, especially in the fields of trade, hotels, and restaurants. The results of this study are: 87% of MSMEs have not utilized the Marketplace, 79.41% of MSMEs have not utilized E-Commerce, 82.35% of MSMEs have not utilized Crowdsourcing, 78.14% of MSMEs have not marketed their businesses through social media, so it can be concluded that MSMEs at East Java is not ready to penetrate the market global, because of the internet media used so far, most are only used as personal communication tools.

scholarly journals Peningkatan Produksi, Pencatatan Kartu Persediaan Dan Pemasaran Sale Pisang UD Sumber Alam Buana di Kabupaten Banyuwangi

2019 ◽  
Vol 2 (2) ◽  
pp. 188
Author(s):  
Dilla Cattleyana ◽  
Adytira Rachman
Keyword(s):  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Production Capacity ◽  
Raw Material ◽  
Use Of Technology ◽  
Cutting Knife ◽  
Typical Food ◽  
Online Stores ◽  
Medium Enterprises ◽  
E Mail

Micro, Small and Medium Enterprises (UMKM) has an important role in the Indonesian economy, one of which can help the per capita income of the Indonesian state, especially in Banyuwangi Regency, as well as in the UM Banana Sale UD UD. Sumber Alam Buana, located at the eastern end of the island of Java, precisely in Banyuwangi. The UMKM is one of Banyuwangi's original typical food businesses from Ambon banana raw material, bearing in mind that typical food is identical to souvenirs (souvenirs) when visiting Banyuwangi, certainly not forgetting to bring and share them with you. However, there are problems in the field of production of UD Banana Banana UD, namely the low production capacity of processing banana raw materials because it still uses a cutting knife and the appropriate method has not been applied to record raw materials or finished goods so that the owner is less able to control the cycle of raw materials or finished goods. While in the marketing sector it is still conventional to be entrusted in a gift shop so that it can only wait for whether the product is sold or vice versa. The solution to the development activities of UMKM Sale Banana UD Sumber Alam Buana includes counseling and training using a banana chopper tool that is more efficient than a knife that has been used to chop banana raw materials. Whereas in terms of recording to help partners to control raw material inventory and finished goods efficiently and effectively, the need for training knowledge and assistance to owners and employees using a perpetual method stock card (inventory). To expand market share that has demanded the use of technology, training is held to make e-mail as a portal to access several e-commerce websites and to open online stores through social media such as Facebook and others. The results achieved in the Community Service program are the development of this business in terms of increasing production capacity, managing raw materials, expanding markets and increasing income.

scholarly journals Information Technology Governance and Islamic Business Ethics as Factors Influencing Information Technology Adoption

2020 ◽  
Vol 55 (4) ◽  
Author(s):  
Hadri Kusuma ◽  
Muafi ◽  
Hendy Mustiko Aji
Keyword(s):  
Information Technology ◽  
Business Ethics ◽  
Strategic Management ◽  
Information Technologies ◽  
Small And Medium Enterprises ◽  
Equation Modeling ◽  
Technology Governance ◽  
Intention To Adopt ◽  
Islamic Business Ethics ◽  
Medium Enterprises

This paper is aimed at investigating the factors that affect the intention to adopt information technology in Micro, Small, and Medium Enterprises of Batik in Pekalongan, Central Java, Indonesia. Besides, this paper also examines the moderation impact of Islamic Strategic Management on the intention of adopting information technologies at Batik micro, small, and medium enterprises. Using the purposive sampling method, questionnaires of 152 respondents were obtained and used in this study. The data is analyzed using Structural Equation Modeling. The test results evidence that the intention to adopt information technologies at Batik small and medium enterprises in Pekalongan is affected significantly by information technologies governance and Islamic Strategic Management. However, this study also found that Islamic Business Ethics does not have a significant influence on the intention to adopt information technologies. Besides, this study concludes that Islamic strategic management does not have a significant impact on moderating the intention of adopting information technologies. This study recommends future research to examine the indirect effect of Islamic business ethics, information technologies governance, and intention to adopt information technologies.

scholarly journals Sepiolite: A domestic mineral raw material for small and medium enterprises and environmental protection

2002 ◽  
Vol 56 (1) ◽  
pp. 30-34
Author(s):  
Miroslava Dojcinovic ◽  
Dana Simic ◽  
Miljenko Martic
Keyword(s):  
Physical Chemistry ◽  
Environmental Protection ◽  
Small And Medium Enterprises ◽  
Magnesium Silicate ◽  
Raw Material ◽  
Rubber Industry ◽  
Active Filler ◽  
Industrial Enterprises ◽  
Transformer Oils ◽  
Medium Enterprises

The paper presents the phases in the research of sepiolite - hydrated in fibrous magnesium silicate, and in the development of different products based on sepiolite, at the Institute of General and Physical Chemistry (IGPC). Also, a review on sepiolite world deposits, general properties and practical uses is given in the paper. An the IGPC sepiolite from the mine Golesh was investigated, concerning its uses in paints, as a pigment and rheological aditive; in the rubber industry, as an active filler; in sepiolite, papers, for purifying, waste gases in industry and homes and as a powder combined with sepiolite paper, to purify old transformer oils. It was concluded that a number of technologies based on sepiolite could be developed in small or medium industrial enterprises, which are of the strategic interest for Serbia, especially since domestic sepiolite deposites can be further developed and that some of these technologies are important in environment all protection.

scholarly journals PEMBINAAN USAHA KECIL MENENGAH DALAM PEMBUATAN SABUN COLEK DI TEMBESI TOWER KELURAHAN TEMBESI

2021 ◽  
Vol 3 (1) ◽  
pp. 93-102
Author(s):  
Hazimah Hazimah ◽  
Zefri Azharman
Keyword(s):  
Small And Medium Enterprises ◽  
New Product ◽  
Raw Material ◽  
Product Positioning ◽  
Service Activity ◽  
Chemical Content ◽  
Long Time ◽  
Medium Businesses ◽  
Medium Enterprises ◽  
The Impact

UKM (small and medium enterprises) in the Tembesi Tower, Tembesi sub-district, are not developing well. This is indicated by the low turnover obtained by each UKM (small and medium enterprise) in 1 month. customer expectations. New products must be made so that these small and medium businesses can survive and continue to exist. The new product must have a distinctive and good quality so that the product positioning is clearer and able to compete with other products on the market. This service activity aims to provide a solution to this by creating a new product in the form of a dab soap that is safe for health and environmentally friendly. Some soaps circulating in the market only prioritize cleaning power, but the chemical content in the soap is harmful to health and the environment. The impact of conventional soap on health is irritation of the skin which, if left for a long time, the irritation will turn into eczema. In addition, conventional soap also harms the environment because the raw material for soap comes from petroleum which is difficult to be broken down by bacteria. Community service activities are carried out in the form of coaching. The service team expects to increase the income and advantages of UKM (small and medium businesses) in the Tembesi Tower and to be able to create jobs or open a business with a revolutionary cream soap product design.

Measuring Information Technology Capability of Small and Medium Enterprises in Rajasthan

2015 ◽  
Vol 9 (1and2) ◽  
Author(s):  
Dr. Ankur Roy ◽  
Dr. Vishal Vyas ◽  
Ms. Priyanka Jain
Keyword(s):  
Information Technology ◽  
Human Resource ◽  
Business Strategy ◽  
Small And Medium Enterprises ◽  
Clear Understanding ◽  
Four Dimensions ◽  
It Architecture ◽  
Technology Capability ◽  
Medium Enterprises ◽  
Information Technology Capability

Use of Information Technology (IT) at the functional level by the small and medium enterprises (SMEs) is a recent phenomenon. Moreover, IT adaptation by the SMEs in India is at an emerging phase. As investments in IT continue to grow, SMEs managers’ awareness of the need to derive the value of IT is also increasing. Research has shown that SME managers are increasingly adopting new IT technologies in all aspects of business activities. On the backdrop, this research intends to measure information technology capability (ITC) in SMEs in Rajasthan state. ITC is a firm’s ability to acquire, deploy, and leverage its IT related resources in combination with other resources in order to achieve business objectives through IT implementation. The paper identifies four dimensions, viz. IT infrastructure, IT architecture, IT human resource, and IT relationship resource, in an effort to measure the ITC construct. To accomplish the above objective a sample of 193 SMEs have been surveyed through a pre-tested questionnaire. Results suggest that model fit statistics are reasonably acceptable and IT human resource as a significant contributor to the ITC construct followed by IT architecture. The study may help the firms to leverage technology to differentiate them from competition. SME managers and entrepreneurs will be able to develop a clear understanding of the critical components of ITC and their role in supporting and shaping business strategy.

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