scholarly journals MESSAGE FRAMING AND INVOLVEMENT IN INFLUENCING ATTITUDES TOWARDS ORGANIC PRODUCTS

2014 ◽  
Vol 13 (2) ◽  
Author(s):  
Andhy Setyawan
Keyword(s):  
Message Framing ◽  
Research Data ◽  
Experimental Techniques ◽  
Level Of Involvement ◽  
Positive Message ◽  
Organic Products ◽  
Negative Message ◽  
High Level

The research reveals the role of message framing and involvement in influencing attitudes towards organic products. The research data obtained through experimental techniques were attended by 180 students. The results showed that the effect of the negative message framing is more effective in subjects with a high level of involvement, while the influence of a positive message framing is more effective in subjects with low involvement.

Tourism suppliers’ view of the role of government initiatives and tourism competitiveness in distressed contexts

2021 ◽  
Author(s):  
Erisher Woyo
Keyword(s):  
Developing Economies ◽  
Tourism Development ◽  
Convenience Sample ◽  
Role Of Government ◽  
Level Of Involvement ◽  
Government Involvement ◽  
The Government ◽  
Using Data ◽  
High Level

This chapter analyses the role of government initiatives in tourism competitiveness, using data collected from suppliers operating in a distressed tourist destination. The government’s involvement in the process of tourism development, especially in developing countries, is critical. The role and participation of governments in tourism development vary from minimal to a high level of involvement. Developing economies with ongoing political and economic challenges like Zimbabwe have not been comprehensively researched, especially on the nexus between competitiveness and government initiatives. Using qualitative data from a convenience sample of 15 hospitality and tourism managers in Zimbabwe, it was found that the role of government is important for enhancing tourism competitiveness. The study concludes that a higher level of government involvement is needed for Zimbabwe to enhance competitiveness. The government should play a greater role, especially in providing an enabling environment for improved competitiveness while reducing corruption.

The Role of Women

2000 ◽  
Author(s):  
Paul A. Bramadat
Keyword(s):  
Senior Pastors ◽  
Christian Reformed ◽  
Level Of Involvement ◽  
Evangelical Churches ◽  
The Bible ◽  
Evangelical Women ◽  
Role Of Women ◽  
High Level ◽  
The Church

Whenever I describe the IVCF to non-Christian academic peers, they almost invariably express their astonishment at the fact that at virtually every IVCF event I attend, approximately 70% of the participants are women. Perhaps this level of involvement is not unusual in the world of contemporary Protestantism; after all, in many of the churches IVCF members attend every Sunday, women outnumber men. However, the proportion of women to men is not as high in evangelical churches as it is in the IVCF (Bibby 1987:102; Rawlyk 1996:143). As well, women’s roles are usually much more tightly controlled in many if not most evangelical churches than they are in the IVCF. In fact, IVCF participants who attend churches in the Fellowship Baptist, Christian Reformed, and Brethren traditions may never see a woman in the pulpit, or, if women are allowed to speak at the front of the church, they are not usually permitted to become senior pastors or interpret the Bible. At the IVCF functions I have attended, however, women are in no way restricted in their abilities to lead worship, deliver sermons, organize events, or perform any of the myriad tasks involved in maintaining the group. In fact, the chapter’s paid staff worker is a woman, and she tries to ensure that the position of president alternates between a male and a female student every other year. I began to wonder how to make sense of the high level of female participation at every McMaster IVCF event I attended, especially in light of the fact that the scholarly literature on evangelicalism in North America often depicts the tradition as inimical or opposed to the egalitarian or feminist values that are so prevalent at universities. During my research, I found that many, but not all, of the evangelical women I interviewed maintain nonegalitarian views on the role of women. In other words, the common academic depiction of the place of women in evangelicalism seems to be confirmed by my experience, even though I hope to nuance this portrayal somewhat.

The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

2017 ◽  
Vol 157 (4) ◽  
pp. 1111-1132 ◽  
Author(s):  
Cesare Amatulli ◽  
Matteo De Angelis ◽  
Alessandro M. Peluso ◽  
Isabella Soscia ◽  
Gianluigi Guido
Keyword(s):  
Message Framing ◽  
Green Consumption ◽  
Negative Message

scholarly journals Virtual reality as a tool for environmental conservation and fundraising

2019 ◽  
Author(s):  
Katherine M. Nelson ◽  
Eva Anggraini ◽  
Achim Schlüter
Keyword(s):  
Virtual Reality ◽  
Field Experiments ◽  
New Technologies ◽  
Message Framing ◽  
Marine Conservation ◽  
Environmental Conservation ◽  
Head Mounted Display ◽  
Positive Message ◽  
Negative Message ◽  
The Impact

AbstractAnecdotal evidence from philanthropic fundraisers shows that virtual reality (VR) technology increases empathy and can influence people toward pro-environmental behavior. Non-profit organizations are increasingly marketing their causes using virtual reality and they report increased donations when VR technology is employed. In VR, users are immersed in situations intended to feel more like the real world through technology, such as 360° video screened through 3D headsets that block out visual and auditory distractions. The framing of the message as either positive or negative has long shown to have an effect on behavior, although consensus on the impact of framing has not been reached in relation to encouraging contributions to public goods. This paper focuses on field experiments used to investigate the effects of varying degrees of visual immersion and positive versus negative message framing on respondents’ contributions to a conservation charity. Participants were exposed to a five-minute underwater film about coral reefs and the importance of protecting them. We employed a 2×2 experimental design using 3D head-mounted displays comparing 360° film footage vs. unidirectional film and a positive message vs. a negative message. After watching the film, each participant completed a short questionnaire and had the opportunity to donate to a marine conservation charity. In addition, we tested a control treatment where no video was observed. The video was filmed in Indonesia which is host to some of the world’s most biodiverse reefs that are under great threat from human activity. We also conducted the study in Indonesia, sampling a total of 1006 participants from the Bogor city area and tourists on the island of Gili Trawangan - which is popular for scuba diving and snorkeling. We find significant differences in observed behavior and reported emotions between all treatments compared to the control condition. Among the tourist sample, we find significant differences between the 360° film with a negative message which garnered significantly larger average donation amounts compared to the unidirectional film with both positive and negative framing. Overall, we can infer from these studies that virtual reality is an effective way to raise awareness of environmental threats and encourage behavioral action, especially when tailored to target groups. New technology, such as the VR head-mounted display, is highly effective at attracting interest which is an important point to encourage organizations to invest in new technologies.

scholarly journals Communicating Sustainability to Ethnocentric Consumers in China: Focusing on Social Distance from Foreign Corporations

2020 ◽  
Vol 13 (1) ◽  
pp. 47
Author(s):  
Gain Park ◽  
Hyun Soon Park
Keyword(s):  
Social Distance ◽  
Distance Perception ◽  
Message Framing ◽  
Reverse Effect ◽  
Consumer Ethnocentrism ◽  
Foreign Corporations ◽  
High Level ◽  
The Relationship ◽  
Moderating Role

This study examines the relationship between social distance perception and company/sustainability campaign evaluations. The study also investigates the moderating role of consumer ethnocentrism in the relationship between the variables. This study further compares the effects of construal message framing (high-level vs. low-level construal) on social distance perception. The SPSS PROCESS macro analysis revealed that social distance perception from a corporation negatively affects company evaluations. Moreover, the results demonstrated that consumer ethnocentrism significantly moderates the relationship between social distance perception and company/sustainability campaign evaluations. Finally, the results indicate that construal message framing significantly affects the level of social distance perception from the host of a sustainability campaign. This paper provides practical suggestions for corporates’ sustainability communications and adds to the literature on the reverse effect of construal level theory and social distance reduction.

scholarly journals Pembingkaian Pesan Dan Persepsi Risiko Psikologis Pada Isu Konsumen Hijau

2016 ◽  
Vol 6 (2) ◽  
Author(s):  
Euis Soliha ◽  
H. Sophiyanto Wuryan
Keyword(s):  
Message Framing ◽  
Active Movement ◽  
Consumer Knowledge ◽  
Positive Message ◽  
Significant Difference ◽  
Negative Message ◽  
Psychological Risk ◽  
Consumer's Perception ◽  
Is Design ◽  
Design Experiments

The purpose of this research is to analyze the effect of the message framing on the perceived psychological risk on green environmental issues. Consumers nowadays have become more critical about issues on green consumer due to the increasing levels of consumers’ knowledge. Government and marketers also should perform active movement to increase consumers’ awareness of their environment. Those include giving a message to the consumers. When marketers deliver the message, they need to concern about message framing. Message framing is likely to influence the consumer's perception. Research design used in this study is design experiments. In this case the message was manipulated by message framing: positive and negative. The hypothesis of this study, H1: There are differences in perceived psychological risk perception on advertising by using positive and negative message framing, H2: There are differences in perceived psychological risk of consumers on advertising by using positive and negative framing that is reinforced with consumer knowledge. The analysis results of hypothesis 1 showed that there are significant differences in perceived psychological risk on advertising by using positive and negative message framing. Consumers feel that perceived psychological risk is lower in the ad with a positive message framing. Therefore, on advertising products related to green consumer issues, using positive message framing will be more effective. The analysis result of hypothesis 2 showed that there are no significant difference in perceived psychological risk on advertising by using positive and negative message framing that is reinforced by consumer knowledge. Consumer knowledge did not moderate the effect of message framing on perceived psychological risk.

scholarly journals Informational Nudges to Encourage Pro-environmental Behavior: Examining Differences in Message Framing and Human Interaction

2021 ◽  
Vol 5 ◽  
Author(s):  
Katherine M. Nelson ◽  
Mirja Kristina Bauer ◽  
Stefan Partelow
Keyword(s):  
Interpersonal Communication ◽  
Field Experiments ◽  
Environmental Behavior ◽  
Low Cost ◽  
Message Framing ◽  
Human Interaction ◽  
Positive Message ◽  
Negative Message ◽  
Plastic Bag ◽  
Use Behavior

Two natural field experiments were implemented to examine the influence of framing effects on environmental behavior. The first study examined plastic bag use at a convenience store using low cost nudges: an informational message on a sign and interpersonal communication at check-out. We employed a 3 × 2 treatment design (positive message vs. negative message vs. no sign; each paired with both asking for bag vs. not asking for bag) and report the observed plastic bag use behavior. A second study was conducted using a pre-snorkel briefing with two message frames–positive, negative, and no briefing (control). Environmentally damaging snorkel behavior was anonymously observed and recorded. Both experiments show the same general result: a significant and positive difference between subjects that were exposed to an intervention compared to those in the control conditions. However, we do not find significant differences in observed environmental behavior between the negative and positive framing.

Effects of message framing and consumers' regulatory focus on perceived credibility of electronic word-of-mouth and purchase intention

2021 ◽  
Vol 49 (11) ◽  
pp. 1-14
Author(s):  
Tzu-Fan Hsu ◽  
Chao-Ming Yang
Keyword(s):  
Analysis Of Variance ◽  
Regulatory Focus ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Message Framing ◽  
Marketing Strategies ◽  
Electronic Word Of Mouth ◽  
Perceived Credibility ◽  
Positive Message ◽  
Negative Message

We adopted a two-way analysis of variance to evaluate the effect of positive and negative message framing and consumers' regulatory focus (promotion- and prevention-focused) on the perceived credibility of electronic word-of-mouth (eWOM) and purchase intention. Participants were 344 adults in Taiwan aged between 20 and 60 years. Results show that (a) prevention-focused (vs. promotion-focused) consumers perceived eWOM had greater credibility when they were presented with a negatively framed message, (b) negative (vs. positive) message framing increased the perceived credibility of eWOM for prevention-focused consumers, (c) promotion-focused (vs. preventionfocused) consumers had a stronger purchase intention when presented with a positively framed message, and (d) both prevention- and promotion-focused consumers had stronger purchase intention when exposed to a positively (vs. negatively) framed message. Our findings may provide a reference for companies to establish a set of eWOM marketing strategies.

scholarly journals Strategies for Supporting Smoking Cessation Among Indigenous Fathers: A Qualitative Participatory Study

2018 ◽  
Vol 13 (1) ◽  
pp. 155798831880643
Author(s):  
Joan L. Bottorff ◽  
Gayl Sarbit ◽  
John L. Oliffe ◽  
Cristina M. Caperchione ◽  
Danielle Wilson ◽  
...  
Keyword(s):  
Smoking Cessation ◽  
Cultural Values ◽  
Phase 1 ◽  
Message Framing ◽  
Cultural Knowledge ◽  
Cultural Adaptations ◽  
Level Of Involvement ◽  
Key Informants ◽  
Positive Message ◽  
Indigenous Groups

There is a need for tailored smoking cessation programs specifically for Indigenous fathers who want to quit smoking.The aim of this study was to engage Indigenous men and key informants in guiding cultural adaptations to the Dads in Gear (DIG) cessation program. In Phase 1 of this qualitative participatory study, Indigenous men were engaged in group sessions and key informants in semistructured interviews to gather advice related to cultural adaptations to the DIG program. These data were used to guide the development of program prototypes. In Phase 2, the prototypes were evaluated with Indigenous fathers who were using tobacco (smoking or chewing) or were ex-users. Data were analyzed inductively. Recommendations for programming included ways to incorporate cultural values and practices to advance men’s cultural knowledge and the need for a flexible program design to enhance feasibility and acceptability among diverse Indigenous groups. Men also emphasized the importance of positive message framing, building trust by providing “honest information,” and including activities that enabled discussions about their aspirations as fathers as well as cultural expectations of current-day Indigenous men. That the Indigenous men’s level of involvement with their children was diverse but generally less prescriptive than contemporary “involved fathering” discourse was also a key consideration in terms of program content. Strategies were afforded by these insights for meeting the men where they are in terms of their fathering—as well as their smoking and physical activity. This research provides a model for developing evidence-based, gender-specific health promotion programs with Indigenous men.

scholarly journals PERANAN IBU RUMAH TANGGA PADA PROGRAM KAWASAN RUMAH PANGAN LESTARI DI KECAMATAN NATAR KABUPATEN LAMPUNG SELATAN

2020 ◽  
Vol 8 (1) ◽  
pp. 176
Author(s):  
M Yogi Hadi Atmadja ◽  
Kordiyana K Rangga ◽  
Indah Listiana
Keyword(s):  
Research Data ◽  
Survey Method ◽  
Sustainable Food ◽  
Plant Maintenance ◽  
Home Area ◽  
High Level

The aims of this research are to determine the level of housewives rolein the KRPL Program and factors that related to the role of housewives in the KRPL Program. This research was conducted in December 2017 to January 2018 in Natar Sub - District, South Lampung District. The research used survey method in which respondents were housewives who implemented the KRPL Program in Pancasila Village and Sidosari Village as many as 40 people. Research data was analyzed descriptively and by Rank Spearman analysis test. The results of this research showed that the role of housewives in the KRPL Program were classified as high level. This was approved by the high role classification in tillage, planting, plant maintenance, harvesting, and marketing product.Key words: housewives, role, sustainable food home area program

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