KERAGAAN AGROINDUSTRI DAN POSISI PRODUK BERDASARKAN SIKLUS HIDUP PRODUK PADA SOSIS GULUNG VARIAN NOODLE DI CV CUCURUTUKU CERIA

This study aims to analyze the process production of sausage noodle roll, the income and production costs, the marketing action and determine the position based on the life cycle of sausage noodle roll as well learn the role of supporting service for sausage noodle roll in CV Cucurutuku Ceria. This research method is a case study. The determination of consumer samples is taken by Convenience Sampling. Analysis of the data used in this research is descriptive qualitative and quantitative analysis. The data of this study was collected in May 2019 until June 2019. The results showed that the value R/C>1, that means sausage noodle roll business was profitable. Calculation of the cost of production on sausage rolls noodles amounted to Rp1,046.53. The BEP unit calculation has been achieved for a long time, in the amount of 42,791 units from the BEP calculation of 604 units. The noodle rolls sausage has also obtained a profit from the selling price of Rp ,000.00 per pcs from the calculation of the BEP price of Rp1,238.58 per pcs. The marketing mix that has been utilized by CV Cucurutuku Ceria is collaboration with e-commerce companies namely gofood and grabfood to facilitate consumers in the ordering process and CV Cucurutuku Ceria has utilized social media as promotional activities for sausage noodle roll product. In the product life cycle, sausage noodle roll are in a stage of decline. CV Cucurutuku Ceria has not fully utilized the government policies regarding the protection and empowerment of Micro, Small and Medium Enterprises.Keywords: cost, noodle, position, and sausage

EFISIENSI TEKNIS, STRUKTUR BIAYA, DAN PENDAPATAN PENANGKARAN BENIH PADI INBRIDA DI KECAMATAN BUMI RATU NUBAN KABUPATEN LAMPUNG TENGAH

The purposes of this research are analyze technical efficiency, factors that affecting technical efficiency, cost structure, break even point, and income of inbred rice seed breeding. Furthermore, this research uses a survey method. The location of the research is chosen purposively in Bumi Ratu Nuban Subdistrict Central Lampung Regency as consideration that there are active and sustainable groups of farmer on inbred rice seed breeding. It should be noted that the number of respondent is 44 farmers which are collected randomly. Additionally, this research was conducted since August-September 2019. The analytical method uses frontier production function, multiple linear regression model, independent sample t-test, cost structure, break even point, and income analysis. The result shows that the level of technical efficiency is quiet efficient by 78.13 percent. Factors that significantly affecting technical efficiency are farming cost, revenue, capital, and land ownership status. The biggest cost component of cost structure for total cost is labor cost by 46.29 percent. Finally, the inbred rice seed breeding is profitable, because BEP value is smaller than revenue, production, and price that obtained by farmers and R/C for total cost is more than 1.Key words: cost structure, inbred rice seed breeding, income, technical efficiency

PENGARUH PROGRAM UPAYA KHUSUS (UPSUS) TERHADAP PRODUKTIVITAS, BIAYA POKOK PRODUKSI DAN PENDAPATAN USAHATANI PADI DI KABUPATEN PRINGSEWU

Rice is the staple food of Indonesian people. In 2014, its production was less than its need including its losses. Therefore, during 2015-2020, in order to increase the production through increasing its yield and its cropping intensity, the Ministry of Agriculture had been implementing the program of Upaya Khusus, called Upsus. The Upsus could be success if the farmers who participated in this program spent less the rice standard cost and obtained bigger profit. The question was whether the Upsus could increase yield, decrease standard cost and increase profit. Accordingly, the objective of this study was to answer this question. There were 30 respondents chosen by the simple random sampling method from six villages of three subdistricts. Each respondent was interviewed his farming budget in four seasons, i.e. rainy season 2014/2015, dry season 2015, rainy season 2017/2018, and dry season 2018. Consequently, the number of observation was 120. The data farming budget were used for getting the three following variables, i.e. yield (ton/ha), production standard cost (Rp/kg), and profit (Rp million/ha). The data were analyzed by using three multiple regression models. This study revealed that the Upsus was statistically significant on increasing its yield, decreasing its standard cost and increasing its profit. By implementing the Upsus, the increment in yield and profit of rice farming were 3 percent and 30 percent, respectively. The decrease in standard cost was 6 percent. The average yield, the standard cost and the profit of rice farming in Upsus were as follows 5,20 ton/ha, Rp4.154,-/kg and Rp6,82 million/haKeywords: profit, standard cost, upsus, yield

SIKAP DAN KEPUASAN KONSUMEN DALAM PEMBELIAN BOLEN PISANG CV MAYANG SARI DI KOTA BANDAR LAMPUNG

This study aims to determine attitudes, purchasing patterns and customer satisfaction on banana bolen CV Mayang Sari. This research method uses a survey method. Samples of this study consisted of 40 consumers who had purchased and / or consumed banana bolen 3 times. The data analysis methods used were descriptive, Fishbein's Multi-attribute model, Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The attributes used in this study are price, taste, flavor variants, size, texture, product packaging, and accessibility). The results showed that consumers liked banana bolen or had a good attitude with an Ao value of 132.52, the pattern of buying banana bolen CV Mayang Sari by 52.50 percent consumers, namely two boxes (20 pieces) of banana bolen in one transaction with the flavor variant that consumers are most interested in is chocolate 55 percent. The frequency of consumer purchases is 90 percent made once a month, customer Satisfaction Index (CSI) in consuming banana bolen CV Mayang Sari is in the very satisfied criteria, which is equal to 83.82 percent. Based on Importance Performance Analysis (IPA), there is one attribute that falls into quadrant I (Main Priority), namely the taste attribute. In quadrant II (Maintain Achievement) there is one attribute, namely the price attribute, while in quadrant III (Low Priority) there are attributes of size and ease of obtaining products, and in quadrant IV (Excessive) there are several attributes, namely texture, flavor variants, and product packaging.Key words: attitude, banana bolen, CSI, IPA

EFEKTIVITAS PROGRAM RASTRA DAN PROGRAM BPNT TERHADAP TINGKAT PENDAPATAN DAN KESEJAHTERAAN KELUARGA PENERIMA MANFAAT DI KELURAHAN YUKUM JAYA KECAMATAN TERBANGGI BESAR KABUPATEN LAMPUNG TENGAH

This research aimed to determine the implementation, analyze the effectiveness of the implementation, the welfare and income of beneficiaries, the relationship between effectiveness of Rastra and BPNT in addition to the level of income and welfare of beneficiary families in Yukum Jaya Village. The research was conducted by survey method, include location was determined purposively of Yukum Jaya Village. The data was analized qualitative, effectiveness analysis methods, household income, welfare according to the BKKBN and Rank Spearman test. The results showed that the distribution of Rastra and BPNT has not fully complied with the regulations set by Ministry of Social Affairs. The effectiveness of Rastra and BPNT was not effective. The highest average income of Rastra was earned by 7 entrepreneurs in which average income month was Rp5,842,105 and the lowest income was earned by a laundry worker and clothes iron Rp378,947. The highest income of BPNT was earned by 10 vegetables trader with an average income/month of Rp6,659,032 and the lowest income was a tofu trader with an average income/month of Rp587,097. The welfare level of the respondents Rastra was in the stage of prosperous family II (KS II) and prosperous family III (KS III) of BPNT was classified on prosperous family stage III (KS III). There was no positive relationship between the effectiveness of Rastra and BPNT program and the level of income and welfare of beneficiary families.Key words: BPNT, effectiveness, income, Rastra, welfare

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI DAN TINGKAT PENDAPATAN USAHATANI PADI SAWAH PESERTA UPSUS PAJALE DI KECAMATAN GADINGREJO KABUPATEN PRINGSEWU

The objectives of the research were to analyze the participation of farmers in the Upsus Program, to analyze the factors that affect rice production, and to analyze the income level of lowland rice farming in Gadingrejo Sub District, Pringsewu District. The research was conducted in March-April 2019. The analysis of farmerparticipation in the Upsus Pajale program using scoring technique which were processed into interval data with Methode of Succesive Interval. Factors that affecting rice production were analyzed using the Cobb Doughlass production function, and analysis of farm income using a comparison between total revenues and total costs, called Revenue Cost Ratio (R/C). The results of this study were farmers' participation in the Upsus Pajale program was in the middle class, the factors that affect the rice production of lowland rice farming, namely land area, amount of phonska fertilizer, pesticide and farmer participation. Income from cash costs obtained by farmers amounted to Rp18,116,478.41 with R/C of 6,23/0,73 ha/planting season and income to total costs amounted to Rp16,184,879.44 with an R/C of 4,00/0,73 ha/planting season.Keywords: factors, income, production, rice paddy

PENENTUAN HARGA POKOK PENJUALAN USAHA PENGGEMUKAN SAPI POTONG MITRA DAN NON-MITRA DI DESA ASTOMULYO KECAMATAN PUNGGUR KABUPATEN LAMPUNG TENGAH

This research aims to find out production main cost, selling main cost, and the differences of production main cost and selling main cost between partner and non-partner cattle fattening business. Furthermore, this research uses cencus method which is conducted on cattle fattening in Astomulyo Village, Punggur Subdistrict, Central Lampung Regency. The location are chosen purposively as the consideration that the Punggur Sub-district, Central Lampung Regency has the largest cattle population in Lampung Province. Data in this research are analyzed using production main cost, selling main cost and independent sample test. The result shows that: the production main cost of cattle fattening partner and non-partner is Rp39,119.17/kg and Rp40,552.24/kg, respectively. Then, the selling main cost of cattle fattening partner and non-partner is Rp39,763.90/kg and Rp40,736.12/kg, respectively. Finally, there is a significant difference in the production main cost and the selling main cost between partner and non-partner cattle fattening business.Key words: cattle fattening, production main cost, selling main cost