scholarly journals Social Geographies of Educational Leadership

2021 ◽  
Vol 3 (1) ◽  
pp. 44
Author(s):  
Alan Daly
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Leadership Behavior ◽  
Online Communication ◽  
Educational Leaders ◽  
Limited Attention ◽  
Online Spaces ◽  
Social Geographies ◽  
The Impact

Educational leaders across the globe are facing a growing set of challenges that include concerns around academic performance, but go well beyond to include the pandemic, equity, climate, and poverty. This is a defining time for leaders to attend to the needs of students in the face of ongoing and developing challenges. Better understanding how educational leaders engage with one another in developing community and accessing timely and context connected information is an important line of investigation during these challenging times. One of most widely used and simplest strategies is engaging communities through communication and collaboration in online spaces which involves accessing just in time information (e.g., news, ideas, approaches) and the exchange of information, knowledge, and strategies. Social media platforms provide multiple opportunities for these exchanges and yet we know very little about how educational leaders are engaging with these platforms.   The rise of social media has led to a panoply of online communication spaces or sites, such as Facebook, LinkedIn, and Twitter, wherein individuals can engage into the informal learning with others. Furthermore, a growing number of studies have shown that educational professionals use social media, such as Twitter, to access and share information that helps them and others to face their everyday challenges. Being embedded in their immediate (work) environments, media constitute social opportunity spaces enabling individuals to engage discussions with a wide variety of others and stimulate a process of critical reflection. Consequently, educational leaders can benefit from participating in social media to help them (and their colleagues) in their efforts to engage in high quality practice. However, traditional views of leader activity have constrained work in the space.   Leadership is one of the most examined concepts in the education literature, and while the study of online social networks is also gaining interest, the intersection between leadership and online social networks has received limited attention. The key notion underlying most traditional leadership research is that the behaviors or attributes of a leader, typically a person in a formal position, matter for a variety of outcomes. While offering valuable insights, this dominant view of leadership behavior and attributes underestimates the impact of (informal) social networks particularly those in online spaces.   Scholars are increasingly recognizing the importance of social processes involved in leading. Leadership in its broadest sense has often been conceptualized as a process of influence toward an outcome. Social relationships through networks may provide leaders with the necessary infrastructure to access resources in achieving outcomes. A social network perspective brings to the fore the dependencies of actors within a social system. This perspective shifts the focus away from individual attributes toward an examination of the ties between individuals, thereby placing leadership directly in the role of a social undertaking. Leadership from a network perspective emphasizes the interdependence of action that are reflected by a network of ties, which may ultimately moderate, influence, or determine the activity and movement of resources such as practices and knowledge. 

Educational Leadership in the Twitterverse: Social Media, Social Networks, and the New Social Continuum

2019 ◽  
Vol 121 (14) ◽  
pp. 1-20
Author(s):  
Alan J. Daly ◽  
Yi-Hwa Liou ◽  
Miguel Del Fresno ◽  
Martin Rehm ◽  
Peter Bjorklund
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Educational Leadership ◽  
Social Relationships ◽  
Online Social Networks ◽  
Leadership Behavior ◽  
Social Processes ◽  
Limited Attention ◽  
Leadership Research ◽  
The Impact

Leadership is one of the most examined concepts in the literature, and while the study of social networks is also gaining interest, the intersection between leadership and online social networks has received limited attention. The key notion underlying most leadership research is that the behaviors or attributes of a leader matter for a variety of outcomes. While offering valuable insights, this dominant view of leadership behavior and attributes underestimates the impact of social networks. Scholars are increasingly recognizing the importance of social processes involved in leading. Leadership has often been conceptualized as a process of influence toward an outcome. Social relationships through networks may provide leaders with the necessary infrastructure to access resources in achieving outcomes. Leadership from a network perspective emphasizes the interdependence reflected by a network of ties, which may ultimately moderate, influence, or determine the activity and movement of practices and knowledge.

Is Social Media Marketing Really Working?

2013 ◽  
pp. 174-193 ◽  
Author(s):  
Felipe Uribe Saavedra ◽  
Josep Rialp Criado ◽  
Joan Llonch Andreu
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Business Performance ◽  
Dynamic Capabilities ◽  
Social Media Marketing ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Marketing Intensity ◽  
The Impact

Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing is not yet clear, given the novelty and the difficulty of measuring its impact on business performance. This study uses data from 191 Spanish firms from several sectors to measure the impact of the intensity of use of social media marketing on the relationship between the dynamic capabilities of market orientation and entrepreneurial orientation, and business performance. The results provide evidence of the moderating effects of social media marketing intensity on the strength of the mentioned relations and the importance of a strong and committed marketing strategy on digital social networks for businesses.

Is Social Media Marketing Really Working?

2014 ◽  
pp. 1260-1279 ◽  
Author(s):  
Felipe Uribe Saavedra ◽  
Josep Rialp Criado ◽  
Joan Llonch Andreu
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Business Performance ◽  
Dynamic Capabilities ◽  
Social Media Marketing ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Marketing Intensity ◽  
The Impact

Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing is not yet clear, given the novelty and the difficulty of measuring its impact on business performance. This study uses data from 191 Spanish firms from several sectors to measure the impact of the intensity of use of social media marketing on the relationship between the dynamic capabilities of market orientation and entrepreneurial orientation, and business performance. The results provide evidence of the moderating effects of social media marketing intensity on the strength of the mentioned relations and the importance of a strong and committed marketing strategy on digital social networks for businesses.

“Who should I grant access to my post?”: Identifying the most suitable privacy decisions on online social networks

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jose Alemany ◽  
Elena Del Val ◽  
Ana María García-Fornes
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Online Social Networks ◽  
Personal Information ◽  
Online Communication ◽  
Cost Benefit ◽  
Content Type ◽  
Capital Building ◽  
The Cost ◽  
The Impact

PurposeOnline social networks (OSNs) provide users with mechanisms such as social circles and individual selection to define the audiences (i.e., privacy policy) of the shared information. This privacy decision-making process is a hard and tedious task for users because they have to assess the cost-benefit in a complex environment. Moreover, little is known about how users assess the cost-benefit of matching the elements of online communication and their interests. Therefore, the purpose of this paper is to develop and test a research model to understand the impact that the types of receivers and the sensitivity of messages have on privacy decisions.Design/methodology/approachA study was conducted to understand how users evaluate the cost-benefit of the disclosure action in online social networks for the different types of receivers identified and the sensitivity of the message. Data from 400 respondents was collected and analyzed using partial least squares modeling.FindingsThe findings of this study demonstrated a trade-off variance between the perceived cost-benefit and the disclosure of sensitive information with different receiver types. Disclosing personal information with trusted receivers, influencer receivers and receivers from the circle of coworkers had a positive significant effect on social capital building. Conversely, disclosing personal information with receivers from the circle of family or unknown receivers had a significant negative effect on social capital building and even a significant positive effect on privacy concerns.Originality/valueRecent literature has documented the increasing interest of the research community in understanding users' concerns and interests in making the most suitable privacy decisions. However, most researchers have worked on understanding the disclosure action from a user-centered perspective and have not considered all of the elements of online communication. This study puts the focus on all of the elements of communication during disclosure actions, taking into account the properties of the message and receivers and the impact on users' cost benefit value.

scholarly journals Information Propagation in Online Social Network Based on Human Dynamics

2013 ◽  
Vol 2013 ◽  
pp. 1-6 ◽  
Author(s):  
Qiang Yan ◽  
Lianren Wu ◽  
Chao Liu ◽  
Xiye Li
Keyword(s):  
Social Networks ◽  
Human Behavior ◽  
Online Social Networks ◽  
Online Social Network ◽  
Activity Patterns ◽  
Propagation Model ◽  
Limited Attention ◽  
Information Propagation ◽  
Human Dynamics ◽  
The Impact

We investigate the impact of human dynamics on the information propagation in online social networks. First, statistical properties of the human behavior are studied using the data from “Sina Microblog,” which is one of the most popular online social networks in China. We find that human activity patterns are heterogeneous and bursty and are often described by a power-law interevent time distributionP(τ)~τ−α. Second, we proposed an extended Susceptible-Infected (SI) propagation model to incorporate bursty and limited attention. We unveil how bursty human behavior and limited attention affect the information propagation in online social networks. The result in this paper can be useful for optimizing or controlling information propagation in online social networks.

scholarly journals The Use of Web-Based Social Networks: Trends, Antecedents, and Consequences

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 03) ◽  
pp. 233-245
Author(s):  
Navreet Kaur ◽  
Anmol Sandhu
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Interpersonal Relationships ◽  
Online Social Networks ◽  
Well Being ◽  
Self Control ◽  
Negative Consequences ◽  
Web Based ◽  
The Impact

Online Social Networks (OSNs) have redefined interpersonal relationships and added a new dimension to communication patterns. According to latest reports, there has been a steep rise in the number of active social media users around the globe. The present paper is a review of research evidence on the antecedent factors leading to such usage and its consequences thereof. Unique features of the virtual environment trigger certain personality traits which are reported to be major predictors of social networking behaviour. Studies on the impact of social media on consumers have unearthed both positive and negative consequences. Research findings, for example, reveal that social media consumption has a therapeutic effect in terms of fulfilment of certain needs and an increase in self-esteem; whereas activation of a narcissistic state and lowered self-control have an adverse effect on psychological well-being and behaviour. The paper summarizes the workplace implications of web-based social networking and also briefly discusses the recent and emerging trends in digital behaviours with particular reference to the Covid-19 pandemic.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

Fuzzy based feature engineering architecture for sentiment analysis of medical discussion over online social networks

2021 ◽  
pp. 1-13
Author(s):  
C S Pavan Kumar ◽  
L D Dhinesh Babu
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Media ◽  
Sentiment Analysis ◽  
Membership Function ◽  
Online Social Networks ◽  
Learning Model ◽  
Feature Engineering ◽  
Machine Learning Model ◽  
Social Media Platforms

Sentiment analysis is widely used to retrieve the hidden sentiments in medical discussions over Online Social Networking platforms such as Twitter, Facebook, Instagram. People often tend to convey their feelings concerning their medical problems over social media platforms. Practitioners and health care workers have started to observe these discussions to assess the impact of health-related issues among the people. This helps in providing better care to improve the quality of life. Dementia is a serious disease in western countries like the United States of America and the United Kingdom, and the respective governments are providing facilities to the affected people. There is much chatter over social media platforms concerning the patients’ care, healthy measures to be followed to avoid disease, check early indications. These chatters have to be carefully monitored to help the officials take necessary precautions for the betterment of the affected. A novel Feature engineering architecture that involves feature-split for sentiment analysis of medical chatter over online social networks with the pipeline is proposed that can be used on any Machine Learning model. The proposed model used the fuzzy membership function in refining the outputs. The machine learning model has obtained sentiment score is subjected to fuzzification and defuzzification by using the trapezoid membership function and center of sums method, respectively. Three datasets are considered for comparison of the proposed and the regular model. The proposed approach delivered better results than the normal approach and is proved to be an effective approach for sentiment analysis of medical discussions over online social networks.

scholarly journals Determinants of Social Media Impact in Local Government

2016 ◽  
Vol 28 (3) ◽  
pp. 82-103 ◽  
Author(s):  
Mohd Hisham Mohd Sharif ◽  
Indrit Troshani ◽  
Robyn Davidson
Keyword(s):  
Social Media ◽  
Local Government ◽  
Structural Equation ◽  
Limited Attention ◽  
Security Risks ◽  
Media Impact ◽  
The Public ◽  
Perceived Security ◽  
The Impact ◽  
Media Data

Limited attention has been directed towards understanding the impact of social media in the public sector, particularly in local government organisations. Although social media offer substantial benefits and opportunities to local government, research into the impact of social media remains scant. To address this gap, the authors draw on the technology, organisation, and environment (TOE) framework and propose a model of the determinants of social media impact in local government. The model is tested with data collected via a survey with 173 Australian local government organisations using social media. Data were analysed using the partial least squares-structural equation modelling (PLS-SEM) technique. The results indicate that TOE factors including perceived benefits, perceived security risks, compatibility, and degree of formalisation are important predictors of social media impact in local government.

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