The Analysis of E-Commerce Website Features on Customer’s Purchase Intention Using Fuzzy Expert System

2021 ◽  
Vol 8 ◽  
pp. 249-261
Author(s):  
Wan Mohd Yaseer Mohd Abdoh ◽  
Mohd Fazril Izhar Mohd Idris ◽  
KhairuAzlan Abd Aziz ◽  
Ibrahim Roslan
Keyword(s):  
Expert System ◽  
Business Model ◽  
Purchase Intention ◽  
Online Survey ◽  
Information Quality ◽  
Security And Privacy ◽  
Significant Feature ◽  
Website Design ◽  
Fuzzy Logic Approach ◽  
Website Features

The rapid growth of internet users over the past few decades indicates a changing in the business model, in which previously the business only focuses on brick-and-mortar store whereas now, exists a need to add another store named as the e-commerce store. Business-to-Consumer (B2C) e-commerce is one of the various types of e-commerce, which has turned into an influential key to business channel. In order to meet the demands of the current business model, numerous e-commerce websites have been developed. However, building an e-commerce website is not enough if it does not meet the customers’ expectation which influences the customers’ purchase intention. This study investigates the features of an e-commerce website that influences the customers’ purchase intention as well as the most important feature of an e-commerce website based on the customers’ perspective. The e-commerce website features that being investigated are website design, information quality, security and privacy which are gained from the literature review. The data is collected through an online survey which consists of 358 respondents who are familiar with purchasing on the e-commerce website. An expert system has been developed by using a fuzzy logic approach to determine which feature possesses the biggest influence on customers in order to perform purchasing on the e-commerce website. The results performed in the MATLAB software shows thatthe most significant feature in the e-commerce website is the information quality

E-service quality on live streaming platforms: swift guanxi perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Min Zhang ◽  
Lin Sun ◽  
Fang Qin ◽  
G. Alan Wang
Keyword(s):  
Service Quality ◽  
Social Exchange ◽  
Purchase Intention ◽  
Social Exchange Theory ◽  
Online Survey ◽  
Information Quality ◽  
Live Streaming ◽  
Content Type ◽  
Interaction Quality ◽  
The Impact

Purpose In recent years, more and more e-retailers have adopted live streaming services to attract customers. Although the extant literature has mostly examined the motivations for live streaming usage, it remains unclear how to enhance customers’ purchase behaviour. Based on the social exchange theory, in the context of live streaming platforms (LSP), this study aims to investigate the impact of information quality and interaction quality on swift guanxi and customers’ purchase intention. Design/methodology/approach This study conducted an online survey to conduct two rounds of data collection and analyses the data using SPSS and SmartPLS softwares. Findings The results show that information quality (believability, usefulness and vividness) and interaction quality (responsiveness, real-time interaction and empathy) are positively related to swift guanxi, which may influence customers’ online purchase intention on LSP. Originality/value Prior service quality studies tend to focus on traditional physical stores and e-commerce websites context. This study offers the description of key dimensions of service quality on emerging LSP context. The study also confirms the importance of swift guanxi in an online marketplace.

scholarly journals Hotel Booking Website Quality, Travel Agent Satisfaction and Purchase Intention

2021 ◽  
Vol 10 (10(6)) ◽  
pp. 1932-1943
Author(s):  
Sandie Khumalo-Ncube ◽  
Tasneem Motala
Keyword(s):  
Customer Satisfaction ◽  
Purchase Intention ◽  
Online Survey ◽  
Information Quality ◽  
Ease Of Use ◽  
Third Party ◽  
Website Quality ◽  
Travel Agents ◽  
Hotel Booking ◽  
The Impact

Website quality is one of the features that organisations increasingly use to maintain a competitive advantage. In the hospitality sector in particular, the growing use of a website as a sales channel has necessitated that hotel distribution companies understand the influence of website quality on their customers’ purchase behaviour. The purpose of this study was to assess the impact of Business-to-Business (B2B) third-party hotel booking website quality features on travel agents’ satisfaction, and their subsequent purchase intention. Quantitative data was collected from South African travel agents using an online survey. Three website quality dimensions namely ease of use, information quality and visual appearance, as well as customer satisfaction and purchase intention were measured. Results indicate that there is a positive relationship between website quality and customer satisfaction, and between customer satisfaction and purchase intention. Information quality appears to have the strongest relationship with customer satisfaction. Regression analyses revealed that the relationship between website quality and purchase intention is mediated by customer satisfaction. The study makes a predominantly empirical contribution as there does not appear to be a similar study conducted within an African context. From a practical contribution perspective, the findings may assist third-party hotel distribution companies with meeting the demands of travel agents, and thereby improve their overall business performance.

How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework

2020 ◽  
Vol 72 (4) ◽  
pp. 463-488
Author(s):  
Linlin Zhu ◽  
He Li ◽  
Feng-Kwei Wang ◽  
Wu He ◽  
Zejin Tian
Keyword(s):  
Social Presence ◽  
Purchase Intention ◽  
Online Survey ◽  
Information Quality ◽  
Positive Impact ◽  
Online Reviews ◽  
Theoretical Research ◽  
Research Model ◽  
Content Type ◽  
The Social

PurposeThe relationship between online reviews and purchase intention has been studied in previous research. However, there was little knowledge about the effect of information quality and the social presence of online reviews on purchase intention based on the stimulus-organism-response (S-O-R) framework. The purpose of this study is to explore the intrinsic relationship between the stimulus (perceived information quality and social presence) generated from online reviews and the response (purchase intention).Design/methodology/approachThis study developed a research model by applying the S-O-R framework to test the proposed hypotheses. A combination of a web-based experiment and an online survey was employed to collect data. Hypotheses were empirically tested using Smart PLS.FindingsThe PLS analysis shows that both perceived information quality and the social presence of online reviews positively affect trust. Moreover, satisfaction with online reviews affects purchase intention, whereas trust has a positive impact on satisfaction, playing a mediating role between two stimuli and satisfaction. Besides, perceived information quality of positive online reviews is found to have a more significant impact on trust, satisfaction and purchase intention.Originality/valueThe results of this study are of great value for expanding both theoretical research and practical applications of online reviews in relation to purchase intention. This study with a new research model reveals the understanding of how the purchase intention will be motivated by online reviews. Meanwhile, the moderating effects and the mediating effects are also discussed.

scholarly journals RELIABILITY AND VALIDITY OF INSTRUMENT FOR ASSESSING CUSTOMERS’ SATISFACTION, TRUST AND PURCHASE INTENTION ON UMRAH TRAVEL AGENCIES WEBSITE FEATURES

2020 ◽  
Vol 3 (11) ◽  
pp. 50-69
Author(s):  
Muhammad Saufi Anas ◽  
Hassnah Wee
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Reliability And Validity ◽  
Ease Of Use ◽  
Travel Agency ◽  
Building Process ◽  
Travel Agencies ◽  
Effective Instrument ◽  
Website Features ◽  
Online Travel

Online shopping has become a prominent consumer market in purchasing travel-related products and is likely to become the largest market in the future. Website quality and evaluation on the travel agency website features have generally been recognized as a critical step to drive business online because it will influence customers' trust-building process and satisfaction level. There are a total of 274 travel agencies currently registered with the Ministry of Tourism and Culture (MOTAC) to provide the Umrah package in Malaysia. Due to a very competitive online travel package offers to Muslim pilgrimage for Umrah purpose, fraud packages have become a vital issue in the Malaysian market. Therefore, this study intends to develop an effective instrument to measure the Umrah Travel Agency website features based on customer satisfaction, trust, and the customers' intention to purchase the Umrah package. Some essential website features identified from previous literature are outlined in this study, such as ease of use, visual appeal, information quality, and information relevancy. A quantitative method using a self-administered survey has been used to collect data from 100 local Muslim youths. The instruments' validity, reliability, and normality of the data were analyzed by using SPSS software. The final result indicated that all 61 instruments in the questionnaire are reliable to be used in the actual study.

scholarly journals Practicing Green Residence Business Model Based on TPB Perspective

2021 ◽  
Vol 13 (13) ◽  
pp. 7379
Author(s):  
Chao Wu ◽  
Shuling Liang ◽  
Weijiong Wu ◽  
Yuxiang Hong
Keyword(s):  
Business Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Steel Structure ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Intention To Purchase ◽  
Wide Range ◽  
Green Business

Green residence is the future of urban development, it is also an attempt to implement the green business model in the residential business field. The key to the success of a green business model is that a wide range of customers can accept its green value proposition and react to it through their purchase decisions. This study aims to develop a theory of a planned behavior (TPB) research model to predict individuals’ intention to purchase green residence. This study took steel structure residence as an example, which was widely recognized as one emerging type of green residence. The samples were selected in Baotou city of Inner Mongolia, P.R. China. Data analysis was performed using the structural equation modeling (SEM) with data obtained from a survey of 208 respondents using SPSS19.0 and AMOS17.0. The results found that the individuals’ intention to purchase green residence was significantly affected by attitude, subjective norm, and perceived behavioral control. Moreover, the empirical evidence showed that these influences differed between different gender groups. Specifically, women responders had a stronger effect on the path attitude impact on purchase intention than men. These findings can provide implications for practicing the green business model of real estate enterprise.

E-participation decision across different channels

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yurong Yao ◽  
Peng Xu
Keyword(s):  
Online Survey ◽  
Information Quality ◽  
Public Affairs ◽  
Content Type ◽  
Interaction Quality ◽  
Channel Interaction ◽  
Participation Decision ◽  
Electronic Channel ◽  
Intention To Continue ◽  
The Impact

PurposeThis study focuses on understanding how channel features can affect people's intention to continue to use an electronic channel in public affairs and their recommendation behaviors. Specifically, three different channels are focused on: email, microblogs and online meetings.Design/methodology/approachA research model on an e-participation channel based on the channel-disposition framework was developed and an online survey was conducted to collect data from 397 individuals who used three e-participation channels to validate seven hypotheses.FindingsThe study found that information quality, channel interaction quality and the social appearance of other citizens all had a significant impact on users' intention to continue to use an electronic channel, which, in turn, affected their recommendation behaviors. However, the impact differed across the three e-participation channels. Information quality had a stronger impact on microblog and online meeting users' intention to continue to use these channels than on email users' intention to continue using email to participate in public affairs. Channel interaction quality had a stronger impact on email users' intention to continue to use email than on microblog and online meeting users' intention to continue to use these channels in public affairs.Originality/valueThis study helps better explain how various channels and their features can affect participants' use intentions and behaviors in e-participation. It also provides practical guidance for government to better manage e-participation channels and effectively engage citizens in public affairs.

Psychological antecedents to customized apparel purchases

2019 ◽  
Vol 23 (1) ◽  
pp. 66-81
Author(s):  
Sukyung Seo ◽  
Chunmin Lang
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Extended Self ◽  
Self Monitoring ◽  
Content Type ◽  
Need For Uniqueness ◽  
Study Results ◽  
Target Consumer

Purpose The purpose of this paper is to determine the influences of consumers’ internal-oriented psychological factors (i.e. self- promotion, need for uniqueness, self-expression and self-monitoring) and external-oriented psychological properties (i.e. social identity and other-directedness) on the perception of customization and the sense of extended-self; further to identify whether the perception of customization and the sense of extended-self lead to purchase intention toward customized apparel products. Design/methodology/approach Data were collected through an online survey among college students in the USA, generating a valid sample size of 338 participants. Factor analysis and Structural Equation Modeling were utilized to test proposed hypotheses. Findings The results indicated that need for uniqueness and self-monitoring were significantly related to consumers’ perception of customization and the sense of extended-self, whereas impacts of self-expression and other-directedness were not significant. Furthermore, the results also confirmed that consumers’ perception of customization and the sense of extended-self were positively associated with purchase intention of customized apparel products. Originality/value This study investigates consumers’ psychological features that influence consumers’ buying intention of customized apparel products, which is the first attempt. The study results are insightful and beneficial for marketers to construct target consumer segmentation under different cultural and social settings.

Quality dimensions in online communities influence purchase intentions

2017 ◽  
Vol 55 (9) ◽  
pp. 1984-1998 ◽  
Author(s):  
Chung-Yu Wang ◽  
Hsiao-Ching Lee ◽  
Li-Wei Wu ◽  
Chih-Chung Liu
Keyword(s):  
Relationship Quality ◽  
Purchase Intention ◽  
Information Quality ◽  
Uncertainty Reduction ◽  
Purchase Intentions ◽  
Online Questionnaire ◽  
Content Type ◽  
Brand Communities ◽  
Online Brand Communities ◽  
Quality Dimensions

Purpose The purpose of this paper is to examine how quality dimensions in independently owned online brand communities influence purchase intentions via uncertainty reduction and the role of involvement. Design/methodology/approach This work validates the model and hypotheses through non-probabilistic sampling. The online questionnaire was made on the website of MySurvey and an invitation letter was posted to the forums. The respondents received the questionnaire items translated into Chinese. The final survey sample consisted of 235 respondents. Findings Empirical results confirm that as for independently owned online brand communities, their information quality and relationship quality are effective tools for influencing purchase intentions via uncertainty reduction. In addition, the authors demonstrate that involvement has a positively moderating influence on the relationship between uncertainty reduction and purchase intentions. Originality/value The current study moves beyond uncertainty reduction to demonstrate that information quality and relationship quality of forums influenced purchase intention via uncertainty reduction and the moderating variable such as involvement.

scholarly journals Impact of Online Recruitment on Organizational Attractiveness: An Experimental Study in the Context of Pakistan

2021 ◽  
Vol 3 (3) ◽  
pp. 318-328
Author(s):  
Qamar Ali ◽  
Muhammad Naveed Aslam ◽  
Sahar Hafeez
Keyword(s):  
Organizational Culture ◽  
Corporate Culture ◽  
Positive Impact ◽  
Business Students ◽  
Website Design ◽  
Organizational Attractiveness ◽  
Corporate Websites ◽  
Website Features ◽  
Design Style ◽  
The Relationship

The purpose of this study is to explore the aesthetical features of corporate recruitment websites, including the website design, style, and color, and to investigate their impact on organizational attractiveness and applicants' intention to apply. By doing so, the study also examines the effects of corporate websites on applicants' perception of the corporate culture and measures the mediating impact of perceptions of organizational culture on organizational attractiveness and applicants' intention to apply for the jobs in the context of Pakistan. The study is based on a laboratory experiment with three hundred undergraduate business students conducted at a university computer lab. Correlation, Independent T-test, One-way ANOVA, and Simple Linear Regression were applied to analyze variables using SPSS. The findings of this study support the hypothesis that website features have a significant positive impact on applicants' perceived organizational attractiveness. However, the website's design does not seem to impact applicants' intentions to apply for the job substantially. The regression analysis results also revealed that the perceived organizational culture partially mediates the relationship between website features and organizational attractiveness and fully mediates the relationship between website features and intentions to Apply.

scholarly journals Carpooling in Connected and Autonomous Vehicles: Current Solutions and Future Directions

2022 ◽  
Author(s):  
Farkhanda Zafar ◽  
Hasan Ali Khattak ◽  
Moayad Aloqaily ◽  
Rasheed Hussain
Keyword(s):  
Business Model ◽  
Autonomous Vehicles ◽  
Research Work ◽  
Relevant Information ◽  
Security And Privacy ◽  
Future Research ◽  
Research Directions ◽  
Comprehensive Survey ◽  
One Stop ◽  
Future Research Directions

Owing to the advancements in communication and computation technologies, the dream of commercialized connected and autonomous cars is becoming a reality. However, among other challenges such as environmental pollution, cost, maintenance, security, and privacy, the ownership of vehicles (especially for Autonomous Vehicles (AV)) is the major obstacle in the realization of this technology at the commercial level. Furthermore, the business model of pay-as-you-go type services further attracts the consumer because there is no need for upfront investment. In this vein, the idea of car-sharing ( aka carpooling) is getting ground due to, at least in part, its simplicity, cost-effectiveness, and affordable choice of transportation. Carpooling systems are still in their infancy and face challenges such as scheduling, matching passengers interests, business model, security, privacy, and communication. To date, a plethora of research work has already been done covering different aspects of carpooling services (ranging from applications to communication and technologies); however, there is still a lack of a holistic, comprehensive survey that can be a one-stop-shop for the researchers in this area to, i) find all the relevant information, and ii) identify the future research directions. To fill these research challenges, this paper provides a comprehensive survey on carpooling in autonomous and connected vehicles and covers architecture, components, and solutions, including scheduling, matching, mobility, pricing models of carpooling. We also discuss the current challenges in carpooling and identify future research directions. This survey is aimed to spur further discussion among the research community for the effective realization of carpooling.

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