The Effect of Retail Mix on Passengers’ Motivation to Shop at AirportTerminal Outlets

2021 ◽  
Vol 3 (1) ◽  
pp. 30
Author(s):  
Siti Zaleha Sahak ◽  
Abdul Wahab Mohd Yusof ◽  
Erni Yusliza Mudri ◽  
Sadinar Saidin
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Low Cost ◽  
The Self ◽  
Survey Method ◽  
Time Increase ◽  
Kuala Lumpur ◽  
Product Mix ◽  
Commercial Activities ◽  
Low Cost Carriers

Retailing represents one of the commercial activities contributing to the non-aeronautical source of revenue to most airport operators. In this research, Kuala Lumpur International Airport 2 or better known as KLIA2 represents the focus of the study. KLIA2 is built to cater to low-cost carriers and the airport is built on the concept of ‘a mall in the airport'. There are two commercial areas designated for passengers to shop: gateway@KLIA2 and terminal outlets. These create more choices for passengers to shop and at the same time increase competition among the retailers. Focusing on the terminal outlets, this study aims to examine the influence of airport retail mix elements on passengers’ motivation to shop. The factors examined were the location of the outlets, promotion, personnel, atmosphere of the outlets, product mix and price. The study utilized survey method and questionnaire was designed to gather data from departing passengers for both domestic and international sectors. The self-administered questionnaires generated a total of 307 usable responses. Data were analyzed using SPSS. The result of multiple regression analysis showed that the key airport retail mix element which motivates passengers to shop is the location of the outlet, followed by promotion and product mix. Recommended strategies for airport retailing were highlighted

scholarly journals PENGARUH PARTISIPASI PUBLIK, TRANSPARANSI ANGGARAN DAN KOMITMEN PERUMUS KEBIJAKAN TERHADAP RESPONSIVITAS ANGGARAN

2016 ◽  
Vol 12 (1) ◽  
pp. 26-38
Author(s):  
Benny Sigiro
Keyword(s):  
Regression Analysis ◽  
Public Participation ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Local Governments ◽  
Community Organization ◽  
Community Leaders ◽  
Survey Method ◽  
Policy Makers ◽  
Budgeting Process

This study aimed to investigate the linkages the responsiveness of the budget with public participation, budget transparency and commitment of policy makers in term of local budgeting process. Based on the survey method, data for this study obtained through questionnaires submitted to the respondents include of local governments elements, legislators and public element (citizen, community leaders, NGOs, community organization and other relevant organizations) in Sleman Regency. The data were analyzed to test the hypothesis by using multiple regression analysis. The results of this research showed that public participation, budget transparency and commitment of policy makers, simultaneously and partially has a positive and significant impact on the responsiveness of the budget. The results also confirm the implications and limitations which discussed in the end of the study.   Penelitian ini bertujuan untuk mengetahui keterkaitan respon dari anggaran dengan partisipasi masyarakat, transparansi anggaran dan komitmen dari pembuat kebijakan dalam hal proses penganggaran daerah. Berdasarkan metode survei, data untuk penelitian ini diperoleh melalui kuesioner yang diajukan kepada responden meliputi pemerintah daerah elemen, legislator dan elemen masyarakat (warga negara, tokoh masyarakat, LSM, organisasi masyarakat dan organisasi terkait lainnya) di Kabupaten Sleman. Data dianalisis untuk menguji hipotesis dengan menggunakan analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa partisipasi publik, transparansi anggaran dan komitmen dari pembuat kebijakan, secara simultan dan parsial memiliki dampak positif dan signifikan terhadap respon dari anggaran. Hasil ini juga mengkonfirmasi implikasi dan keterbatasan yang dibahas dalam akhir penelitian.

scholarly journals An Empirical Research on Rebooting of Customer Loyalty of Bata Product Through Guerrilla Marketing

2019 ◽  
Vol 8 (2S8) ◽  
pp. 1528-1531
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Primary Data ◽  
Survey Method ◽  
Relative Contribution ◽  
Guerrilla Marketing ◽  
Design Cost ◽  
Chennai City

This study is conducted to examine the rebooting of customer loyalty of Bata products through Guerrilla marketing that helps to sustain their customers. In this era of globalization all firms are facing competition. Bata Company is not an exception. Hence this study will reveal how for this guerilla marketing is effective to sustain in the market. Primary data collected through survey method. Questionnaire constructed and data was collected from customers in Chennai city. Multiple regression analysis tools are used that helps to predict the effect of independent variables on dependent variable. Multiple regression analysis determines the fit of the model and the relative contribution of each of the predictors to the total variance. The variation in loyalty of customers of Bata products through Guerilla marketing is explained by change in design, cost effectiveness, variety of products and offers to attract customers. Each independent variable explains the variance.

Hedonic and Utilitarian Values Behind Engagement of Online Consumers

2021 ◽  
pp. 1242-1263
Author(s):  
Farrah Zeba ◽  
Musarrat Shaheen ◽  
Raveesh Krishnankutty
Keyword(s):  
Lived Experience ◽  
Airline Industry ◽  
Low Cost ◽  
Marketing Strategies ◽  
The Self ◽  
Customer Engagement ◽  
Third Order ◽  
Diary Method ◽  
Low Cost Carriers ◽  
Order Construct

In the hyper-competitive Indian airline industry, the low-cost carriers as well as full-service airlines are in dire need of innovative marketing strategies to engage their customers. To understand the dynamics behind the process of customer engagement, the purpose of this paper is to gain insights into the lived experience of consumers about their online air-ticket bookings experiences. In total, 60 frequent air travellers were approached to participate in the study and the self-completion diary method was incorporated to record their ticket booking experiences. The responses recorded in the diaries were analyzed on the basis of their content from which eight themes were derived. The findings bring forth the importance of hedonic experiential values along with utilitarian experiential values toward the engagement of customers during the online air-ticket booking process. The current study is one of the pioneers in conceptualization of customer engagement as a third-order construct by uncovering the sub-dimensions of the second order factors—utilitarian and hedonic experiential values.

An Evaluation for Long-Haul Low-Cost Carriers Using User-Generated Content

2020 ◽  
pp. 231-251
Author(s):  
Mahmut Bakır ◽  
Sahap Akan ◽  
Ozlem Atalik
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Business Model ◽  
Airline Industry ◽  
Low Cost ◽  
Perceived Value ◽  
User Generated Content ◽  
Low Cost Carriers ◽  
New Business ◽  
The Relationship

Since the liberalization of the airline industry, the low-cost business model has been developed worldwide and a new business model of long-haul low-cost carriers (LHLCCs) has evolved. This chapter aims to investigate the LHLCC business model from a customer-oriented perspective in terms of service quality and perceived value. For this purpose, the authors investigated the effect of service quality on perceived value for money for LHLCCs. In this chapter, user-generated content was adopted to collect data, and 824 user-generated airline reviews were collected from TripAdvisor.com, the largest tourism-related repository. In order to investigate the relationship, a predictive correlational design was structured and a logistic regression analysis was applied. To contribute to the regression analysis, a receiver operating characteristic (ROC) analysis was performed to measure the classification success. As a result, the logit model describes well the relationship between variables for LHLCCs.

Hedonic and Utilitarian Values Behind Engagement of Online Consumers

2020 ◽  
Vol 18 (3) ◽  
pp. 1-20
Author(s):  
Farrah Zeba ◽  
Musarrat Shaheen ◽  
Raveesh Krishnankutty
Keyword(s):  
Lived Experience ◽  
Airline Industry ◽  
Low Cost ◽  
Marketing Strategies ◽  
The Self ◽  
Customer Engagement ◽  
Third Order ◽  
Diary Method ◽  
Low Cost Carriers ◽  
Order Construct

In the hyper-competitive Indian airline industry, the low-cost carriers as well as full-service airlines are in dire need of innovative marketing strategies to engage their customers. To understand the dynamics behind the process of customer engagement, the purpose of this paper is to gain insights into the lived experience of consumers about their online air-ticket bookings experiences. In total, 60 frequent air travellers were approached to participate in the study and the self-completion diary method was incorporated to record their ticket booking experiences. The responses recorded in the diaries were analyzed on the basis of their content from which eight themes were derived. The findings bring forth the importance of hedonic experiential values along with utilitarian experiential values toward the engagement of customers during the online air-ticket booking process. The current study is one of the pioneers in conceptualization of customer engagement as a third-order construct by uncovering the sub-dimensions of the second order factors—utilitarian and hedonic experiential values.

Examining the Relationship between Authenticity and Self-Handicapping

2014 ◽  
Vol 115 (3) ◽  
pp. 795-804 ◽  
Author(s):  
Ahmet Akin ◽  
Umran Akin
Keyword(s):  
Regression Analysis ◽  
University Students ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Negative Association ◽  
The Self ◽  
External Influence ◽  
Turkish Version ◽  
Two Factors ◽  
The Relationship

Self-handicapping includes strategies of externalization in which people excuse failure and internalize success, but which also prevents them from behaving in an authentic way. The goal was to investigate the relation of authenticity with self-handicapping. The study was conducted with 366 university students (176 men, 190 women; M age = 20.2 yr.). Participants completed the Turkish version of the Authenticity Scale and the Self-handicapping Scale. Self-handicapping was correlated positively with two factors of authenticity, accepting external influence and self-alienation, and negatively with the authentic living factor. A multiple regression analysis indicated that self-handicapping was predicted positively by self-alienation and accepting external influence and negatively by authentic living, accounting for 21% of the variance collectively. These results demonstrated the negative association of authenticity with self-handicapping.

scholarly journals Efikasi Diri, Kematangan Emosi dan Problem Focus Coping

2016 ◽  
Vol 5 (02) ◽  
Author(s):  
Yanto Prasetyo
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Self Efficacy ◽  
Work Performance ◽  
The Self ◽  
Emotional Maturity ◽  
Coping Scale ◽  
Test Result ◽  
Major Hypothesis

The study is aimed to find out the correlation between self efficacy and emotional maturity with problem focused coping.. Data collection is performed by means of three scales namely problem focused coping scale, self efficacy scale, and emotional maturity scale. The test of major hypothesis is performed by means of multiple regression analysis and shows that there is a significant correlation between self efficacy and emotional maturity with problem focused coping by F reg = 29.584; p = .00 (p< .01). The test result of first minor hypothesis shows that there is a positive and significant correlation between self efficacy with problem focused coping. The higher the self efficacy of employee is, the better his/her work performance is and vice versa that is showed by r score = .309 ; p = .02 (p< .01). The contribution of self efficacy toward the problem focused coping is 22.135%. The test result of second minor hypothesis shows that there is a very positive and significant correlation between emotional maturity with problem focused coping, the higher score of emotional maturity achieved by the employee is the better his/her problem focused coping is. It is showed by r x2y-1 score = .396 ; p = .003 (p< .01). The contribution of emotional maturity to problem focused coping is 30.614%.Keywords: Self Efficacy, Emotional Maturity, Problem Focused Coping.

scholarly journals Antipsychotic dose: from research to clinical practice

1996 ◽  
Vol 20 (8) ◽  
pp. 452-454 ◽  
Author(s):  
Robert Chaplin ◽  
Sean McGuigan
Keyword(s):  
Regression Analysis ◽  
Clinical Practice ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Case Note ◽  
The Self ◽  
National Formulary ◽  
High Doses ◽  
A Current ◽  
Current Risk

A case note study of antipsychotic prescribing in an inner London hospital showed that although doses of individual drugs were below the British National Formulary limits, polypharmacy occurred in a third of cases. Multiple regression analysis showed high doses were associated with a current risk to the self or others and increasing number of previous admissions in patients with mania and treatment non-responsiveness in schizophrenia.

scholarly journals Pengaruh Kompensasi dan Budaya Organisasi terhadap Kinerja Pegawai pada PD. BPR Kuningan

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Eeng Ahman ◽  
Sela Nur Syamsiah
Keyword(s):  
Organizational Culture ◽  
Regression Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Employee Performance ◽  
Sampling Technique ◽  
Survey Method ◽  
Reliability Test ◽  
Validity Test

ABSTRACTIn the temporary observation the performance of employees in BPR was still low, less activities of service. As for example the credit administration did not only perform their own duties but also did the transfer, and there were still employees who came late and, there were employees who did not finish the job on time, some employees still looked relaxed in doing the job. So it could be concluded that the performance of employees in PD. BPR was still low. The purpose of this study was to find out and analyze the influence of compensation and organizational culture on employees' performance in PD. BPR Kuningan.This research used a quantitative approach and survey method. The sampling technique used was saturated sampling. Sample and population was employees in PD. BPR Kuningan, amounting to 89 people. Data collection used questionnaires. The validity test and reliability test of data collection were carried out, the results of instrument test stated that the instruments used in this study were valid and reliable. Multiple regression analysis was used to find out to what extent of influence among variables.The result of this research showed that: (1) both compensation and organizational culture had positive and significant effect on employee performance, (2) compensation had positive and significant effect on employee performance, (3) organizational culture had positive and significant effect to employees� performance.Compensation and organizational culture needed to be improved and maintained on the performance of employees so that the tasks and objectives of the agency could be achieved in accordance with expectations and achieve satisfactory results.�Keywords: Compensation, Organizational Culture, and Employees� Performance�ABSTRAKPada pengamatan sementara kinerja pegawai yang terjadi di BPR masih rendah dilihat, kurang berjalanya pelayanan. Seperti misalnya bagian administrasi kredit selain melakukan tugasnya sendiri juga merangkap bagian transfer, dan masih adanya pegawai yang datang terlambat serta, masih adanya pegawai yang dalam menyelesaikan pekerjaannya tidak tepat waktu, pegawai masih terlihat santai dalam mengerjakan pekerjaanya. Sehingga dapat disimpulkan bahwa kinerja pegawai pada PD. BPR masih rendah. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kompensasi dan budaya organisasi terhadap kinerja pegawai pada PD. BPR Kuningan.Penelitian ini menggunakan pendekatan kuantitatif dan metode survey. Teknik sampling yang digunakan adalah sampling jenuh. Sampel dan populasi yaitu pegawai pada PD. BPR Kuningan yang berjumlah 89 orang. Pengumpulan data menggunakan kuesioner yang kemudian di uji validitas dan realibilitasnya, hasil uji intrumen menyatakan bahwa hasil intrumen yang digunakan dalam penelitian ini valid dan reliabel. Untuk mengetahui sejauh mana pengaruh antar variabel menggunakan analisis regresi berganda.Hasil penelitian menunjukan bahwa : (1) kompensasi dan budaya organisasi berpengaruh positif dan signifikan terhadap kinerja pegawai, (2) kompensasi berpengaruh positif dan signifikan terhadap kinerja pegawai, (3) budaya organisasi berpengaruh positif dan signifikan terhadap kinerja pegawai.Kompensasi dan budaya organisasi perlu ditingkatkan dan dipertahankan atas kinerja pegawainya agar tugas dan tujuan instansi tersebut dapat dicapai sesuai dengan harapan dan mencapai hasil yang memuaskan.�Kata kunci: Kompensasi, Budaya Organisasi, dan Kinerja Pegawai.

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