The Use of Social Networking Websites in Romanian Public Administration

2021 ◽  
Vol 14 (2 (40)) ◽  
pp. 105-122
Author(s):  
Florin ZERU

Social media have proven to be a valuable new environment for communication, in such a measure that even public institutions have adopted them to engage with their various audiences. As of 2012, Romania is part of the international agreement named Partnership for an open government, whose key purposes include increasing transparency, en- couraging civic participation in public life, and the use of new technologies in administration. Social media have both the potential and the necessary tools to ensure an increased level of quality interaction between public ad- ministration and its users. However, statistics on the use of social networks in Romanian public organizations are scarce. Considering Facebook as the main network having both the capacity and the efficiency needed to in- crease participation, this study is envisaged to review how social networks have been adopted by Romanian public administration, with a close look at the engagement received from the online interaction with the citizens. We aim to address the currently existing knowledge gap in the field of public communication through social media networks. For this study’s purpose, several Romanian public institution’s Facebook pages will be analyzed, aiming to conclude into a comprehensive image of the level and qual- ity of public engagement with the respective public institutions and the Romanian public administration as a whole. We found out that photo and video were the most frequently used and had the most scores in engagement than other media types. Regarding citizen engagement, the Like button is the most frequent way for citizens to interact with public institutions. Social media provide a space for common communication between public administrations and stakeholders and have the effect of increasing trans- parency, collaboration and participation if are used properly.

2022 ◽  
pp. 104-125
Author(s):  
Cenay Babaoglu ◽  
Elvettin Akman

By improving ICT within the scope of administration, new terms like e-government, m-government, e-governance, e-participation appeared in the field of public administration. The concept of e-government affects municipalities—closest service units to the citizens—and with this effect developed the term e-municipality. Municipalities in Turkey began to use the new technologies for the delivery of services, and terms like e-participation and e-governance are widening rapidly. This chapter investigates whether Facebook pages are an effective tool for local participation. The social media-citizen relationship that is claimed to be more effective, especially at the local level, has been evaluated through the Facebook pages of the municipalities. This chapter focuses on the role of social media in participatory administration.


2021 ◽  
Vol 19 ◽  
pp. 191-211
Author(s):  
Dumitrela Florentina Cantor ◽  
Mihaela Rus ◽  
Tănase Tasențe

From year to year, the role of Social Media has become increasingly important. In this context, public institutions in Romania have started to use social networks more and more often, in order to increase the interest of citizens for interaction through social media. Usually, online communication channels do not replace other means of communication, but offer the advantage of the large number of users who are increasingly active in these social networks. Also, public institutions maintain a close relationship with the media, given the fact that it can be a good channel of communication with citizens. Through this communication channel, they build a favorable image and make the activity of public administration transparent, which leads to an improvement in the relationship with citizens. Therefore, the relations of public institutions with the media are materialized through the organization of press conferences, through press releases or interviews with public administration leaders.


Author(s):  
Cenay Babaoglu ◽  
Elvettin Akman

By improving ICT within the scope of administration, new terms like e-government, m-government, e-governance, e-participation appeared in the field of public administration. The concept of e-government affects municipalities—closest service units to the citizens—and with this effect developed the term e-municipality. Municipalities in Turkey began to use the new technologies for the delivery of services, and terms like e-participation and e-governance are widening rapidly. This chapter investigates whether Facebook pages are an effective tool for local participation. The social media-citizen relationship that is claimed to be more effective, especially at the local level, has been evaluated through the Facebook pages of the municipalities. This chapter focuses on the role of social media in participatory administration.


MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 41-54
Author(s):  
Isabell Koinig

The youth constitutes the largest user base of social media networks. While this generation has grown up in a digitally immersed environment, they are still not immune to the dangers the online space bears. Hence, maintaining their privacy is paramount. The present article presents a theoretical contribution, that is based on a review of relevant articles. It sets out to investigate the importance adolescents attribute to online privacy, which is likely to influence their willingness to disclose data. In line with a “new privacy paradox”, information disclosure is seen as unavoidable, given the centrality of social networks to adolescents’ lives. This goes hand in hand with individual privacy management. As individuals often lack knowledge as to how to protect their privacy, it is essential to educate the youth about their possibilities, equipping them with agency and self-responsibilization. This corresponds with a teen-centric approach to privacy as proposed by the TOSS framework.


MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 41-54
Author(s):  
Isabell Koinig

The youth constitutes the largest user base of social media networks. While this generation has grown up in a digitally immersed environment, they are still not immune to the dangers the online space bears. Hence, maintaining their privacy is paramount. The present article presents a theoretical contribution, that is based on a review of relevant articles. It sets out to investigate the importance adolescents attribute to online privacy, which is likely to influence their willingness to disclose data. In line with a “new privacy paradox”, information disclosure is seen as unavoidable, given the centrality of social networks to adolescents’ lives. This goes hand in hand with individual privacy management. As individuals often lack knowledge as to how to protect their privacy, it is essential to educate the youth about their possibilities, equipping them with agency and self-responsibilization. This corresponds with a teen-centric approach to privacy as proposed by the TOSS framework.


2020 ◽  
Vol 34 (10) ◽  
pp. 13971-13972
Author(s):  
Yang Qi ◽  
Farseev Aleksandr ◽  
Filchenkov Andrey

Nowadays, social networks play a crucial role in human everyday life and no longer purely associated with spare time spending. In fact, instant communication with friends and colleagues has become an essential component of our daily interaction giving a raise of multiple new social network types emergence. By participating in such networks, individuals generate a multitude of data points that describe their activities from different perspectives and, for example, can be further used for applications such as personalized recommendation or user profiling. However, the impact of the different social media networks on machine learning model performance has not been studied comprehensively yet. Particularly, the literature on modeling multi-modal data from multiple social networks is relatively sparse, which had inspired us to take a deeper dive into the topic in this preliminary study. Specifically, in this work, we will study the performance of different machine learning models when being learned on multi-modal data from different social networks. Our initial experimental results reveal that social network choice impacts the performance and the proper selection of data source is crucial.


Author(s):  
Nozha Erragcha

Within the new economic and social environment, development of new technologies combined with Internet progress has had a profound impact on consumer lifestyles and, by extension, marketing concepts and practices. Understanding changes in marketing brought by a fast-acting development of digital social networks and Web 2.0 technology has become essential. The purpose of this chapter is to examine the impact of Web 2.0 on marketing and how marketers can use evolving technologies. Our contribution aligns changes in marketing techniques with Internet development and the changes introduced by the transition from Web 1.0 to Web 2.0. The chapter ends with a proposal of about potential implications for managers.


2022 ◽  
pp. 255-263
Author(s):  
Chirag Visani ◽  
Vishal Sorathiya ◽  
Sunil Lavadiya

The popularity of the internet has increased the use of e-commerce websites and news channels. Fake news has been around for many years, and with the arrival of social media and modern-day news at its peak, easy access to e-platform and exponential growth of the knowledge available on social media networks has made it intricate to differentiate between right and wrong information, which has caused large effects on the offline society already. A crucial goal in improving the trustworthiness of data in online social networks is to spot fake news so the detection of spam news becomes important. For sentiment mining, the authors specialise in leveraging Facebook, Twitter, and Whatsapp, the most prominent microblogging platforms. They illustrate how to assemble a corpus automatically for sentiment analysis and opinion mining. They create a sentiment classifier using the corpus that can classify between fake, real, and neutral opinions in a document.


2017 ◽  
Vol 114 (28) ◽  
pp. 7313-7318 ◽  
Author(s):  
William J. Brady ◽  
Julian A. Wills ◽  
John T. Jost ◽  
Joshua A. Tucker ◽  
Jay J. Van Bavel

Political debate concerning moralized issues is increasingly common in online social networks. However, moral psychology has yet to incorporate the study of social networks to investigate processes by which some moral ideas spread more rapidly or broadly than others. Here, we show that the expression of moral emotion is key for the spread of moral and political ideas in online social networks, a process we call “moral contagion.” Using a large sample of social media communications about three polarizing moral/political issues (n = 563,312), we observed that the presence of moral-emotional words in messages increased their diffusion by a factor of 20% for each additional word. Furthermore, we found that moral contagion was bounded by group membership; moral-emotional language increased diffusion more strongly within liberal and conservative networks, and less between them. Our results highlight the importance of emotion in the social transmission of moral ideas and also demonstrate the utility of social network methods for studying morality. These findings offer insights into how people are exposed to moral and political ideas through social networks, thus expanding models of social influence and group polarization as people become increasingly immersed in social media networks.


2021 ◽  
Author(s):  
V.V. Zotov ◽  
A.V. Gubanov

The wide functionality of social media allows the authorities of the territorial subject to choose a variety of models for using this information resource for organizing interaction in the space of public communications. The purpose of the present research is to explore the practice of public authorities organizing interaction with stakeholders in social media. The study took into consideration official accounts of regional state and municipal structures, as well as regional accounts of federal executive authorities in social networks ”Vkontakte”, ”Odnoklassniki”, Facebook, Instagram and Twitter. The analysis has shown that in the median region, the number of government accounts is almost twice as high as the social network “Vkontakte”, while the structure of official accounts of Moscow authorities is more differentiated by social networks. Despite a 10-fold increase in the number of Muscovites over residents of the Kursk region, the share of subscribers to official government accounts in them among the General population is comparable. The intensity of the use of feedback forms for official accounts of the authorities of the Kursk region exceeds similar indicators of Moscow city. But at the same time, the publication activity of official accounts the Kursk region authorities is lower than in Moscow. Keywords: public administration, regional governance, public communications, social media, stakeholders


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